Social media & Capgemini consulting
Social media &Katharine Robinson@TheSourceressRecruiting Through Social Media #RTSM12Tuesday 1st May 2012
More direct hiresIn 2010 85% of Capgemini Consultings new hires had a profile on LinkedIn.The main focus for recruitment in 2011 would be Digital Transformation consultants.The recruitment team all had LinkedIn profiles but lacked experience with Internet research and Social Media.There were consultants in the business making use of tools like LinkedIn, Twitter and blogging already.Capgemini has one of the largest Yammer networks in the world with over 30k members.Capgemini & Social MediaThere were already robust Social Media Guidelines available for employees:http://www.capgemini.com/terms/socialmedia/
Be proud of what you do and enjoy a sense of accomplishment in the search for better quality and greater efficiency. Above all, please use good judgment, be attentive to others and take the trouble to listen and be understood.
A global Social Media strategy was also in the pipeline.
Careers Site chalenges
Initial focus on social mediaLinkedIn TwitterLinkedIn Corporate Recruiter licences Optimise recruitment team profilesOptimise Links back to the Capgemini Careers websiteDisplay job opportunities using the box.net application on recruiter profilesMonitor the employer brand using LinkedIn Signal
Empower and train those that are interested to create a Twitter account for themselves.Create a Twitter account Monitor the Capgemini employer brand using keyword searchFollow interesting and influential Twitter accounts (see Appendix A)Gain followers that either are or would make great Capgemini enployeesPromote job opportunities and talk about all the reasons why its great to work here; Charity Activity with @ARUKnewsGold AwardsBenefits
videoWe realised how popular video links were on Twitter
What next in social?Maintaining and addapting what we have already builtBlogging for ourselves on the People Matter blogLots of work to do with FacebookA need to align with one Enterprise Social Networking solution
Find out moreAt Capgemini ConsutlingFollow @CapgeminiUKppl on TwitterContact Nicky Winch, Head of Recruiting
Katharine RobinsonFollow @TheSourceress on Twitterhttp://firstname.lastname@example.org