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Hospital/Medical Center Facebook Twitter LinkedIn Video Sites Photo Sharing Check-ins Podcasts Blogs/Forums/Groups MicroBlog Social Networking Bookmarks Strength Sentiment Reach Passion Social media policy Corp. Website Intgn. SEO Ranking Mobile site Apps/ Widgets RSS/ Newsletters Presence weighted UIF weighted Sentiment weighted Policy weighted Other weighted Score Weighted Social Media Ranking Facebook Twitter LinkedIn YouTube Corp. Website Weights 4.5 2.5 3.0 0.6 0.6 100% Max Pts 5 5 2 2 2 2 2 2 2 2 2 3 3 3 3 2 2 2 2 1 1 50 1 Johns Hopkins Hospital, Baltimore, MD 4 4 1.5 2 2 2 2 2 2 0 0 1 1 0 2 2 2 0 1 3.88 1.50 0.50 0.30 0.50 6.68 3 Johns.Hopkins.Medicine HopkinsMedNews johns-hopkins-hospital johnshopkinsmedicine www.hopkinsmedicine.org 2 Mayo Clinic, Rochester, Minn., MN 5 5 2 2 2 1 2 2 2 0 1 1 3 2 2 2 2 1 1 4.25 1.50 1.25 0.60 0.60 8.20 1 MayoClinic mayoclinic mayo-clinic mayoclinic www.mayoclinic.org 3 Massachusetts General Hospital, Boston, MA 3.5 3 1.5 2 2 2 2 1 N N 1.5 0 1 1 2 2 1 1.5 0 1 1 3.50 1.13 1.00 0.45 0.35 6.43 4 massgeneral massgeneralnews massachusetts-general-ho MassGeneralHospital and www.massgeneral.org 4 Cleveland Clinic, OH 5 5 2 2 2 0 2 2 O O 2 0 1 1 2 2 2 2 2 0 0 4.00 1.50 1.00 0.60 0.40 7.50 2 ClevelandClinic ClevelandClinic cleveland-clinic ClevelandClinic www.clevelandclinic.org 5 Ronald Reagan UCLA Medical Center, Los Angeles, CA 3 3 1 2 2 2 2 1 T T 1.5 0 1 0 2 0 2 1 2 0 1 3.25 1.13 0.75 0.30 0.40 5.83 6 UCLAHealthSystem UCLAHealth ucla-health-system UCLAHealth www.uclahealth.org 6 New York Presbyterian University Hospital of Columbia and Cornell, NY 0 0.5 1.5 2 0 2 2 0 1 0 2 0 3 0 0 1.5 2 0 1 1.50 0.75 1.25 0.00 0.45 3.95 12 New-York-Presbyterian-H NYPresbyterian new-york-presbyterian-ho newyorkpresbyterian www.nyp.org 7 University of California, San Francisco Medical Center, CA 2.5 2 1.5 1.5 0 0 0 0 S S 0.5 0 1 0 2 0 2 1 0 0 1 1.88 0.13 0.75 0.30 0.20 3.25 14 UCSFMedicalCenter ucsfhospitals ucsf-medical-center ucsfmedicalcenter www.ucsfhealth.org 8 Barnes-Jewish Hospital/Washington University, St. Louis, MO 3 3 1.5 2 2 2 2 1 C C 1.5 0 2 0 2 2 2 1 0 0 1 3.38 1.13 1.00 0.60 0.20 6.30 5 Barnes-Jewish-Hospital BarnesJewish barnes-jewish-hospital BarnesJewishHospital www.barnesjewish.org 9 Hospital of the University of Pennsylvania, Philadelphia 2 1.5 1.5 2 0.5 2 1 2 O O 1.5 0 1 0 2 0 2 1 2 0 1 2.38 1.13 0.75 0.30 0.40 4.95 10 Penn-Medicine pennmedicine hospital-of-the-university- pennmedicine www.pennmedicine.org 10 Duke University Medical Center, Durham, NC 3 4 0.5 2 2 1 2 1 R R 1.5 0 0 0 1 0 2 1.5 2 0 1 3.13 1.13 0.25 0.30 0.45 5.25 9 Duke-Medicine Duke_Medicine duke-university-medical-c dukemedicine www.dukehealth.org 11 Brigham and Women's Hospital, Boston, OH 3.5 3 1.5 2 2 2 1 0 E E 2 0 1 0 1 2 0 1.5 0 0 1 3.50 0.75 0.50 0.30 0.25 5.30 8 Brigham-and-Womens-Ho brighamwomens brigham-and-women's-ho Brighamandwomens www.brighamandwomens.org 12 University of Washington Medical Center, Seattle, WA 0 3.5 0 1.5 2 1 2 0 D D 0.5 0 1 0 2 0 1 2 0 0 1 2.00 0.63 0.75 0.15 0.30 3.83 13 University-of-Washington UWMedicineNews NONE UWMedicineHealth uwmedicine.washington.edu 13 UPMC-University of Pittsburgh Medical Center, PA 3 3 1.5 1 1.5 0 2 0 1.5 0 0 1 2 2 1 2 0 0 1 2.50 0.88 0.75 0.45 0.30 4.88 11 UPMC upmccareers upmc upmc www.upmc.com 14 University of Michigan Hospitals and Health Centers, Ann Arbor, MI 3.5 4 2 2 0 2 2 0 1 0 1 0 1 2 2 2 0 0 1 3.38 0.75 0.50 0.60 0.30 5.53 7 UniversityofMichiganHeal UMHealthSystem university-of-michigan-he UMHealthSystem www.med.umich.edu Hospital/Medical Center Facebook Fans Facebook Rank Facebook Grade Customized Page Overall Score Twitter Followers Klout Score Twitter Twitter Grade Twitter Rank Overall Score YouTube views Facebook Twitter Blogs Overall Wiki Presence weighted & normlzd UIF weighted & normlzd Sentiment weighted & normlzd Policy weighted & normlzd Other weighted & normlzd Normalized score Social Media Ranking Max Pts 000 000 100 1 5 000 100 100 000 5 000 1 Johns Hopkins Hospital, Baltimore, MD 12 12 79 1 4 7.7 50 100 58 4 0.00 0.00 0.00 0.00 0.00 0.00 1 2 Mayo Clinic, Rochester, Minn., MN 50 6.3 89 1 5 174 69 100 13 5 0.00 0.00 0.00 0.00 0.00 0.00 1 3 Massachusetts General Hospital, Boston, MA 4 18 68 - 3.5 2.2 49 98 166 3 N N N N N N 0.00 0.00 0.00 0.00 0.00 0.00 1 4 Cleveland Clinic, OH 28 8.3 85 1 5 11 65 100 34 5 O O O O O O 0.00 0.00 0.00 0.00 0.00 0.00 1 5 Ronald Reagan UCLA Medical Center, Los Angeles, CA 1.7 24 59 - 3 1.5 37 97 314 3 T T T T T T 0.00 0.00 0.00 0.00 0.00 0.00 1 6 New York-Presbyterian University Hospital of Columbia and Cornell, NY 0 0 0 0 0 0 0 48 999 0.5 0.00 0.00 0.00 0.00 0.00 0.00 1 7 University of California, San Francisco Medical Center, CA 1.8 23 60 - 2.5 0.7 27 94 567 2 S S S S S S 0.00 0.00 0.00 0.00 0.00 0.00 1 8 Barnes-Jewish Hospital/Washington University, St. Louis, WA 3.2 20 66 - 3 2.2 44 98 162 3 C C C C C C 0.00 0.00 0.00 0.00 0.00 0.00 1 9 Hospital of the University of Pennsylvania, Philadelphia 2 23 60 - 2 0.4 44 90 929 1.5 O O O O O O 0.00 0.00 0.00 0.00 0.00 0.00 1 10 Duke University Medical Center, Durham, NC 2.5 21 63 - 3 6.8 48 100 80 4 R R R R R R 0.00 0.00 0.00 0.00 0.00 0.00 1 11 Brigham and Women's Hospital, Boston, OH 3.8 18 68 - 3.5 2.4 43 98 166 3 E E E E E E 0.00 0.00 0.00 0.00 0.00 0.00 1 12 University of Washington Medical Center, Seattle, WA 0 0 0 0 0 2.6 47 98 139 3.5 D D D D D D 0.00 0.00 0.00 0.00 0.00 0.00 1 13 UPMC-University of Pittsburgh Medical Center 2.8 20 65 - 3 2.2 39 98 166 3 0.00 0.00 0.00 0.00 0.00 0.00 1 14 University of Michigan Hospitals and Health Centers, Ann Arbor, MI 2.9 20 65 - 3.5 6.8 49 100 67 4 0.00 0.00 0.00 0.00 0.00 0.00 1 Experimental Others Rank Rank Sentiment Score Policy Distribution Influencers (UIF) Facebook Twitter Sentiment 25% 25% 25% 15% 10% Copyright © 2012 Jayakumar Rajaretnam

Social Media Influence Scoring - Healthcare providers

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Page 1: Social Media Influence Scoring - Healthcare providers

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Weights 4.5 2.5 3.0 0.6 0.6 100%

Max Pts 5 5 2 2 2 2 2 2 2 2 2 3 3 3 3 2 2 2 2 1 1 50

1 Johns Hopkins Hospital, Baltimore, MD 4 4 1.5 2 2 2 2 2 2 0 0 1 1 0 2 2 2 0 1 3.88 1.50 0.50 0.30 0.50 6.68 3 Johns.Hopkins.Medicine HopkinsMedNews johns-hopkins-hospital johnshopkinsmedicine www.hopkinsmedicine.org

2 Mayo Clinic, Rochester, Minn., MN 5 5 2 2 2 1 2 2 2 0 1 1 3 2 2 2 2 1 1 4.25 1.50 1.25 0.60 0.60 8.20 1 MayoClinic mayoclinic mayo-clinic mayoclinic www.mayoclinic.org

3 Massachusetts General Hospital, Boston, MA 3.5 3 1.5 2 2 2 2 1 N N 1.5 0 1 1 2 2 1 1.5 0 1 1 3.50 1.13 1.00 0.45 0.35 6.43 4 massgeneral massgeneralnews massachusetts-general-hospitalMassGeneralHospital and MGHLivewww.massgeneral.org

4 Cleveland Clinic, OH 5 5 2 2 2 0 2 2 O O 2 0 1 1 2 2 2 2 2 0 0 4.00 1.50 1.00 0.60 0.40 7.50 2 ClevelandClinic ClevelandClinic cleveland-clinic ClevelandClinic www.clevelandclinic.org

5 Ronald Reagan UCLA Medical Center, Los Angeles, CA 3 3 1 2 2 2 2 1 T T 1.5 0 1 0 2 0 2 1 2 0 1 3.25 1.13 0.75 0.30 0.40 5.83 6 UCLAHealthSystem UCLAHealth ucla-health-system UCLAHealth www.uclahealth.org

6 New York Presbyterian University Hospital of Columbia and Cornell, NY 0 0.5 1.5 2 0 2 2 0 1 0 2 0 3 0 0 1.5 2 0 1 1.50 0.75 1.25 0.00 0.45 3.95 12 New-York-Presbyterian-HospitalNYPresbyterian new-york-presbyterian-hospitalnewyorkpresbyterian www.nyp.org

7 University of California, San Francisco Medical Center, CA 2.5 2 1.5 1.5 0 0 0 0 S S 0.5 0 1 0 2 0 2 1 0 0 1 1.88 0.13 0.75 0.30 0.20 3.25 14 UCSFMedicalCenter ucsfhospitals ucsf-medical-center ucsfmedicalcenter www.ucsfhealth.org

8 Barnes-Jewish Hospital/Washington University, St. Louis, MO 3 3 1.5 2 2 2 2 1 C C 1.5 0 2 0 2 2 2 1 0 0 1 3.38 1.13 1.00 0.60 0.20 6.30 5 Barnes-Jewish-Hospital BarnesJewish barnes-jewish-hospital BarnesJewishHospital www.barnesjewish.org

9 Hospital of the University of Pennsylvania, Philadelphia 2 1.5 1.5 2 0.5 2 1 2 O O 1.5 0 1 0 2 0 2 1 2 0 1 2.38 1.13 0.75 0.30 0.40 4.95 10 Penn-Medicine pennmedicine hospital-of-the-university-of-pennsylvaniapennmedicine www.pennmedicine.org

10 Duke University Medical Center, Durham, NC 3 4 0.5 2 2 1 2 1 R R 1.5 0 0 0 1 0 2 1.5 2 0 1 3.13 1.13 0.25 0.30 0.45 5.25 9 Duke-Medicine Duke_Medicine duke-university-medical-centerdukemedicine www.dukehealth.org

11 Brigham and Women's Hospital, Boston, OH 3.5 3 1.5 2 2 2 1 0 E E 2 0 1 0 1 2 0 1.5 0 0 1 3.50 0.75 0.50 0.30 0.25 5.30 8 Brigham-and-Womens-Hospitalbrighamwomens brigham-and-women's-hospitalBrighamandwomens www.brighamandwomens.org

12 University of Washington Medical Center, Seattle, WA 0 3.5 0 1.5 2 1 2 0 D D 0.5 0 1 0 2 0 1 2 0 0 1 2.00 0.63 0.75 0.15 0.30 3.83 13 University-of-Washington-Medical-CenterUWMedicineNews NONE UWMedicineHealth uwmedicine.washington.edu

13 UPMC-University of Pittsburgh Medical Center, PA 3 3 1.5 1 1.5 0 2 0 1.5 0 0 1 2 2 1 2 0 0 1 2.50 0.88 0.75 0.45 0.30 4.88 11 UPMC upmccareers upmc upmc www.upmc.com

14 University of Michigan Hospitals and Health Centers, Ann Arbor, MI 3.5 4 2 2 0 2 2 0 1 0 1 0 1 2 2 2 0 0 1 3.38 0.75 0.50 0.60 0.30 5.53 7 UniversityofMichiganHealthSystemUMHealthSystem university-of-michigan-health-systemUMHealthSystem www.med.umich.edu

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Max Pts 000 000 100 1 5 000 100 100 000 5 000

1 Johns Hopkins Hospital, Baltimore, MD 12 12 79 1 4 7.7 50 100 58 4 0.00 0.00 0.00 0.00 0.00 0.00 1

2 Mayo Clinic, Rochester, Minn., MN 50 6.3 89 1 5 174 69 100 13 5 0.00 0.00 0.00 0.00 0.00 0.00 1

3 Massachusetts General Hospital, Boston, MA 4 18 68 - 3.5 2.2 49 98 166 3 N N N N N N 0.00 0.00 0.00 0.00 0.00 0.00 1

4 Cleveland Clinic, OH 28 8.3 85 1 5 11 65 100 34 5 O O O O O O 0.00 0.00 0.00 0.00 0.00 0.00 1

5 Ronald Reagan UCLA Medical Center, Los Angeles, CA 1.7 24 59 - 3 1.5 37 97 314 3 T T T T T T 0.00 0.00 0.00 0.00 0.00 0.00 1

6 New York-Presbyterian University Hospital of Columbia and Cornell, NY 0 0 0 0 0 0 0 48 999 0.5 0.00 0.00 0.00 0.00 0.00 0.00 1

7 University of California, San Francisco Medical Center, CA 1.8 23 60 - 2.5 0.7 27 94 567 2 S S S S S S 0.00 0.00 0.00 0.00 0.00 0.00 1

8 Barnes-Jewish Hospital/Washington University, St. Louis, WA 3.2 20 66 - 3 2.2 44 98 162 3 C C C C C C 0.00 0.00 0.00 0.00 0.00 0.00 1

9 Hospital of the University of Pennsylvania, Philadelphia 2 23 60 - 2 0.4 44 90 929 1.5 O O O O O O 0.00 0.00 0.00 0.00 0.00 0.00 1

10 Duke University Medical Center, Durham, NC 2.5 21 63 - 3 6.8 48 100 80 4 R R R R R R 0.00 0.00 0.00 0.00 0.00 0.00 1

11 Brigham and Women's Hospital, Boston, OH 3.8 18 68 - 3.5 2.4 43 98 166 3 E E E E E E 0.00 0.00 0.00 0.00 0.00 0.00 1

12 University of Washington Medical Center, Seattle, WA 0 0 0 0 0 2.6 47 98 139 3.5 D D D D D D 0.00 0.00 0.00 0.00 0.00 0.00 1

13 UPMC-University of Pittsburgh Medical Center 2.8 20 65 - 3 2.2 39 98 166 3 0.00 0.00 0.00 0.00 0.00 0.00 1

14 University of Michigan Hospitals and Health Centers, Ann Arbor, MI 2.9 20 65 - 3.5 6.8 49 100 67 4 0.00 0.00 0.00 0.00 0.00 0.00 1

Experimental

Others

Rank

Rank

Sentiment Score PolicyDistribution Influencers (UIF)

Facebook Twitter Sentiment

25% 25% 25% 15% 10%

Copyright © 2012 Jayakumar Rajaretnam