Social Media:How the Little GuysCan Take On the Big Guysand Win!

Panel Hashtag #BGC2011

Panelists

Todd Herschberg - President/CMO, QuantimarkMark Babbitt – CEO, YouTernRobert Kiraz – Founder/CEO, VokleBeverly Macy – CEO, Gravity SummitTeri Thompson – CEO, Rocky PeakWing Lam – CEO, Wahoo’s Fish Tacos

12,000+ locations73 countries$2.5 Billion in revenue (2010)39,000 corporate employees9500 Twitter followers

5 trucks & a bar2 counties$2 Million in revenue (2009)>100 corporate employees85,000+ Twitter followers

What they did right

What they did wrong

I'm a B2B company. How can social media help me?

With so many using social media for promoting their companies, how can we set ourselves apart?

We’re a small business.How can we create content for our social media marketing?

How important is video content creation when trying to build and expand a social media presence?

How do I calculate ROI on social media initiatives?

Once we’ve built our social media presence, how do we promote it without spamming?

What are the best tools for managing social media?

Q & A

Download this deck (and other useful info from the panel)

http://bit.ly/BGC2011

Social Media ToolsAddThis Posterous ArgyleSocial PostRank Bit.ly Quora CoTweet SocialMention Facebook Insights

SocialOomphFormulists SocialSearch Google Alert Storify HashTracking Sysomos HootSuite TriberrHubSpot TweetDeck Klout TwitterFeed Networked Blogs Visible OneForty Vokle OnlyWire WordPress