BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Social Media & Gen Y

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Introducing our social-media ninjas

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Today’s Berkeley stories• Don’t make it hard or complicated• Identify your audiences• Collaborate with others• Have a plan but be flexible

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Creating a win-win for free• Kathryn Bader• Social Media Strategist• Office of Communications & Public Affairs

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Cal Day goals• Engage with current students • Drive publicity for event by current students

themselves• Reach out to those who are not already aware of

our Facebook page• Help promote campus student groups to prospective

students (win-win)

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Cal Day strategy• Reach out to student groups• Create a Facebook album • Each “photo” + organization name + link to FB

event• Encourage them to share their “photo”• Most Likes, Shares, Comments = winner!

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Results• Over 25 student groups participated• 1,180 clicks on link to FB event• Album generated heavy traffic to our page.

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Results

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Learnings• Publicize

earlier + on FB page first

• Set a cap on how many groups can participate

• Make deadline earlier

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Social media is serious business…

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013