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Golf has a reputation for being an old-school game. No longer! Anyone in the industry - from equipment manufacturers, to golf course owners, to teaching professionals, to clothing designers need to be socially-savvy and have the ability to reach out to new consumers to be profitable. Here is the first few slides of a presentation I've built called Social Media for the Golf Industry. Want more? Reach out to me at [email protected] or follow me on Twitter: @adam_stanley
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By: Adam Stanley
The Front Nine of Social Media for the Golf Industry
Adam Stanley Communications | [email protected] | @adam_stanley | www.adamstanley.ca | 647-291-5667
What does the “Front Nine” mean?
Golf is has a reputation for being an old-school game Although golf is based on tradition, it has also gone through a recent
modernization The new generation of golf consumers are:
Digitally savvy Less enticed by push marketing Rely on word-of-mouth
Golf facilities need to adjust to this changing landscape, or get left behind The following presentation will show the first nine social media tips &
tricks to get started After the presentation you’ll be able to “make the turn” with a little help
from Adam Stanley Communications
You may now click away…
Adam Stanley Communications | [email protected] | @adam_stanley | www.adamstanley.ca | 647-291-5667
No.1 – Know your competition
Your competition isn’t necessarily other golf courses – you want to be a leader, not a follower
It’s that Quick stats*:
70% of Canadians use mobile devices
80% won’t leave home without their phone
1 in 4 would give up TV over smartphone
65% of all Canadians have at least one social network profile
*Source: 6S Marketing (Sept/2012)
Want to reach your consumers? Go mobile, and go social
Adam Stanley Communications | [email protected] | @adam_stanley | www.adamstanley.ca | 647-291-5667
Want More Information?
Adam StanleyTwitter: @adam_stanleyPhone: 647-291-5667
Email: [email protected]: www.adamstanley.ca
I’m also on Instagram, LinkedIn, Pinterest, Facebook, and Vine
Adam Stanley Communications | [email protected] | @adam_stanley | www.adamstanley.ca | 647-291-5667
