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SOCIAL MEDIA FOR THE CAUTIOUS HISTORIAN The Basics 18/5/2013 Yvonne Perkins

Social Media for the Cautious Historian

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Social Media for the Cautious Historian. The Basics. Housekeeping. Lunch: 1:00 – 1:30pm Workshop ends: 3pm Please pay Laila for CPD during lunch No food and drink in the computer lab. What we will do today…. Make the PHA NSW website work for you Find some great blogs - PowerPoint PPT Presentation

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Page 1: Social Media for the Cautious Historian

Yvonne Perkins

SOCIAL MEDIA FOR THE CAUTIOUS HISTORIANThe Basics18/5/2013

Page 2: Social Media for the Cautious Historian

Housekeeping

18/5/2013Yvonne Perkins

Lunch: 1:00 – 1:30pm Workshop ends: 3pm Please pay Laila for CPD during lunch No food and drink in the computer lab

Page 3: Social Media for the Cautious Historian

What we will do today… Make the PHA NSW website work for you Find some great blogs Develop basic social media skills - twitter

and Facebook A brief look at developing your publicity plan

With guest appearances from…

The Cautious Historian18/5/2013Yvonne Perkins

Page 4: Social Media for the Cautious Historian

Why Should Historians be Online?

18/5/2013Yvonne Perkins

Page 5: Social Media for the Cautious Historian

18/5/2013Yvonne Perkins

Historians are communicators and

teachers….

Page 6: Social Media for the Cautious Historian

18/5/2013Yvonne Perkins

Historians are learners and researchers…

Page 7: Social Media for the Cautious Historian

The internet is…

18/5/2013Yvonne Perkins

The biggest communication medium in the world

Designed from the beginning to foster learning

A hive of research The most important source of news

world-wide

Page 8: Social Media for the Cautious Historian

Yvonne Perkins

PHA NSW Website

18/5/2013

Page 9: Social Media for the Cautious Historian

What does PHA NSW website do?

18/5/2013Yvonne Perkins

Informs the public Provides services to PHA NSW members

– publicity and information Attracts prospective members

Page 10: Social Media for the Cautious Historian

Tour of PHA NSW website

18/5/2013Yvonne Perkins

www.phansw.org.au

Page 11: Social Media for the Cautious Historian

Create a member profile…

18/5/2013Yvonne Perkins

Great if you don’t have your own website Link to your own website – the more links

the better! A unique avatar very important – would

you want to hire this person?

Go ahead, create your profile now!

Page 12: Social Media for the Cautious Historian

Passwords…

18/5/2013Yvonne Perkins

Never use the same password on more than one site.

Use a password rememberer Don’t use dictionary words Change your password regularly Don’t use the same password on

multiple sites

Page 13: Social Media for the Cautious Historian

This is your website!

18/5/2013Yvonne Perkins

Write a PHA NSW blog post Tell the PHA NSW President if you have

an event coming up – we’ll put it in the ‘What’s On’

Page 14: Social Media for the Cautious Historian

Why Should we use Social Media?

18/5/2013Yvonne Perkins

Page 15: Social Media for the Cautious Historian

What is social media?

18/5/2013Yvonne Perkins

Social media focuses on facilitating two-way, public interaction using the web eg: Blogs Twitter FacebookAnd many more

Page 16: Social Media for the Cautious Historian

Blogs

18/5/2013Yvonne Perkins

Web log Verb + noun eg. blogged, blogging, blog,

blogger Posts + comments =

interaction/development of social relationships

Single author Multiple author eg. PHA NSW blog

Simple to start through Wordpress, Blogger, Tumblr

Page 17: Social Media for the Cautious Historian

For historians social media is…

18/5/2013Yvonne Perkins

A place to exchange ideas with other colleagues

Where professional news and issues are shared

A significant publicity tool Free for everyone to access

Page 18: Social Media for the Cautious Historian

The Cautious Historian says…

18/5/2013Yvonne Perkins

Only sign up for a social media account if you know you can de-activate the account if you wish

If the intellectual property of something is dear to you, don’t put it on social media

Don’t share anything that you would not want shared very publicly

Use up to date virus protection software

Page 19: Social Media for the Cautious Historian

18/5/2013Yvonne Perkins

But we need to be moderate in our caution…

Or we will miss out on opportunities…

And run the risk of total irrelevancy!

Page 20: Social Media for the Cautious Historian

Today you will learn…

18/5/2013Yvonne Perkins

How to use social media professionally: to increase your professional

development to network with colleagues around the

world to publicise your work

You will NOT learn how to be a social media sensation overnight!

Page 21: Social Media for the Cautious Historian

Blogging and tweeting works…

18/5/2013Yvonne Perkins

“Most of my papers, before I blogged and tweeted them, had one to two downloads, even if they had been in the repository for months (or years, in some cases). Upon blogging and tweeting, within 24 hours, there were on average seventy downloads of my papers.”

Melissa Terras, 3/4/2012

Page 22: Social Media for the Cautious Historian

Explore the world of blogging…

18/5/2013Yvonne Perkins

Go to http://www.phansw.org.au/members-section/, click on CPD 18th May and find interesting history blogs.

Page 23: Social Media for the Cautious Historian

Twitter

18/5/2013Yvonne Perkins

Page 24: Social Media for the Cautious Historian

Why Twitter?

18/5/2013Yvonne Perkins

Publicise your work to public and colleagues: Melissa Terras @pha_nsw

Be up to date, hear the news and issues affecting history, participate in discussion about things that matter to your professional life eg open access

Learn and discuss eg digital humanities

Page 25: Social Media for the Cautious Historian

Becoming a Tweep

18/5/2013Yvonne Perkins

Think about your Twitter handle – a variation on your name?

Identify yourself with a photo Fill in your ‘About’ Add a website link about what you do –

you could use your PHA NSW profile for this!

How to de-activate your twitter account

Page 26: Social Media for the Cautious Historian

1. Follow others

18/5/2013Yvonne Perkins

You decide who you want to listen to If you change your mind, just unfollow –

no-one is going to get offended

Go to http://www.phansw.org.au/members-section/, click on CPD 18th May, scroll down and find some tweeps to follow

Page 27: Social Media for the Cautious Historian

Generosity and Support

18/5/2013Yvonne Perkins

A vital element of a successful twitter stream

Support others who deserve support Share resources you have discovered On a personal twitter stream over ½

tweets should be supportive of others

Page 28: Social Media for the Cautious Historian

Basic Twitter Concepts

18/5/2013Yvonne Perkins

RT = retweet (3 methods) DM = direct message @ messages and via # = hashtag Shortlinks

Page 29: Social Media for the Cautious Historian

Give it a go!

18/5/2013Yvonne Perkins

Let’s chat on twitter Include #phanswcpd in every tweet you

send in this session Consider adding #OzHst in tweets you

want to be seen in that twitter stream.

Page 30: Social Media for the Cautious Historian

The Cautious Historian says…

18/5/2013Yvonne Perkins

Trolls: engage, ignore or block Spam: don’t get sucked in

Page 31: Social Media for the Cautious Historian

Trolls

18/5/2013Yvonne Perkins

Someone who posts tweets who can be seen to be offensive, aggressive, abusive or otherwise disrupts conversation

Don’t feed the trolls? Many ways to deal with trolls Blocking trolls on twitter

Page 32: Social Media for the Cautious Historian

What does spam look like?

18/5/2013Yvonne Perkins

An example: An @message from someone you don’t

know with a link The tweep sending the @message

doesn’t follow anyone and has no-one following them

Reporting spammers

Page 33: Social Media for the Cautious Historian

Other dangerous tweets

18/5/2013Yvonne Perkins

A DM: “I thought you should know what people are

saying about you online [link]” “You are famous now [link]” Funny picture of you [link]Etc.

Cause: Hacking of twitter accountsSolution: Ignore and don’t click on such links, change your password regularly.

Page 34: Social Media for the Cautious Historian

Facebook

18/5/2013Yvonne Perkins

Page 35: Social Media for the Cautious Historian

Why?

18/5/2013Yvonne Perkins

Connect with other historians Discuss things privately on PHA NSW

page Many local history societies use

Facebook instead of websites Museums, libraries and other public

institutions have active Facebook pages (look out for them on twitter as well)

Page 36: Social Media for the Cautious Historian

Set up your Facebook page…

18/5/2013Yvonne Perkins

Privacy Settings are important! Facebook changes recheck your

privacy settings regularly! If you want to be really safe, don’t say

something private even if you think your privacy settings will protect you

Go to our PHA NSW CPD page download instructions on privacy

Page 37: Social Media for the Cautious Historian

Sharing great Facebook pages

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Go to the FB page, click on the down arrow next to the wheel on the FB page (not your wheel)

Choose ‘share’ Where do you want to share it? If you

want to share it with PHA NSW members click ‘On your own timeline’ and change to ‘in a group’

Page 38: Social Media for the Cautious Historian

Explore History on Facebook

18/5/2013Yvonne Perkins

Join the PHA NSW Facebook group and make a post or comment on our Facebook page

Find historians that you know and send them a friend request

Find great history Facebook pages – share them on the PHA NSW Facebook page

Page 39: Social Media for the Cautious Historian

Group your FB friends via lists

18/5/2013Yvonne Perkins

Great way to separate your private family posts from your professional history posts and comments!

Do this by going to your Friends page and clicking on the ‘Friends’ button next to your FB friend’s name.

Page 40: Social Media for the Cautious Historian

Conclusion

18/5/2013Yvonne Perkins

Page 41: Social Media for the Cautious Historian

Over to you…

18/5/2013Yvonne Perkins

What have you found valuable in this session?

What would you like to learn more about?

Please fill in the PHA NSW feedback sheets – your thoughts are needed to help us provide the best CPDs!

Page 42: Social Media for the Cautious Historian

Thankyou!

18/5/2013Yvonne Perkins

If you have any questions or news post them on the PHA NSW Facebook page, and

Keep sharing with us @pha_nsw on twitter