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SocialSocial Media Media forfor BusinessBusinessNukman Luthfie
Twitter @nukmanFacebook @nukmanLinked-in @nukman
Google Ad Planner
Facebook28:20 Minutes
Detik.com15:40 Minutes
Kompas.com15:30 Minutes
Kaskus25 Minutes
Twitter15:40 Minutes
Indonesia: Average time on sites – Source: Google AdPlanner, September 2011
38 MinuteSource: SPSI
24/7 social media mobile
Consumer’s Point of Contact
demography
psichography
Social Technography
Social Technography
Web 2.0 ecosystem participation
• Do not participate in web 2.0 sites
• Do participate in we 2.0 sites
Peer Influence
People's online impressions on each other about products and
services are about one fourth of the online advertising impression
People's online impressions on each other about products and
services are about one fourth of the online advertising impression
Consumers Trust Real Friends and Virtual Strangers the Most
OBJECTIVES
Social Media Presence More Important Than Social Media Ads
Social Media
As a tool – SocMed Presence
As a Business Strategy
SalesSales
Customer ServiceCustomer Service
June 2011, Google AdPlanner
Traffic, Branding, Sales!
Traffic, Branding, Sales!
Social CommerceSocial Commerce
Ready to Move-On?Ready to
Move-On?
Thank YouNukman [email protected]/nukmanFacebook.com/nukman
