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Social Media for Administrators and Teachers
Candice HoytToolbox for Teaching
Stacy EricksonOrganized Social Media
Social Media
Take a handout Fill out your index card
(both sides)(2-sided)
Learning Objectives
1. Explain the benefits of using social media: for sharing with families and for business promotion.
2. Explain the different benefits of Facebook, LinkedIn, Twitter and Google+, Hootsuite and Pinterest
3. Write a post relevant to your position (director/cook/teacher...).
Benefits of Social MediaExplain the benefits of using social media: for sharing with families and for business promotion.
Topics
• Understanding Social Media• where / who / why / how / what
• Using Social Media: Word of “mouth”• Facebook• Google+• LinkedIn• Twitter• Pinterest• Hootsuite
Where to post?
• Facebook /toolboxforteaching
• Google+ /+toolboxforteaching
• LinkedIn /in/candicehoyt
• LinkedIn /company/toolbox-for-
teaching
• Twitter /toolboxft (@toolboxft)
• Pinterest /toolboxft
Who is your consumer?
• Family, • community members, • relatives, • children
Why post?
• What isn’t working?• What are you trying to communicate (in other ways) that is not getting through?
• How can social media fix that?
• Reach families where they are!
What Should I Be Posting?• Balance: personal but professional• Promotional Posts
• Sale or promotion for enrollment• Include contact phone/email/website
• Links to your website• Newsletter/mailing list signup• Link-Backs to your blog• Event promotion
• Parent education• Open house
p. 1/3
What Should I Be Posting?
• Links to media featuring your program• Special offers
• Tours• Discount for siblings
• Informational Posts (at least 1 per week)• Articles about child development, education, parenting
• Program/classroom “what we are doing”• Nutrition news p. 2/3
What Should I Be Posting? • Inspirational quotes relating to your vision• Community resources/events• Ideas to nurture parent/child connections
• “Parents: Your day is important, too! Share what you did today with your child.”
• Fun project ideas (Pinterest)• Just for fun!
• What makes you smile? What reflects your personality? Find fun visuals and links and post.
• Celebrate: holidays, spirit days, etc.p. 3/3
Social Media ForumsExplain the different benefits of Facebook, LinkedIn, Twitter and Google+, Hootsuite and Pinterest
• Updates• Shares• Events• Groups• Multiple administrators
Google+• Updates• Circles• Photos & Videos • Google account
• YouTube• Google+• Email (@gmail.com)• Google Drive• Calendar• Contacts
LinkedIn – Person
• Connect!• 1st connections
• Friends, etc.• Industry people you know• 2nd/3rd connections• Friends of friends• Indirect industry relationships
• Updates about your job/career• Updates about jobs available to your network
LinkedIn - Company
• Followers• Products & Services• Your employees• Multiple administrators
Twitter• Short “tweets” (140 characters)
• Updates• Reminders
• Links • Outside news• Blog, Facebook, etc.
• Readers want: • Quick and frequent
• Post required:• Short and weekly
Hootsuite
• Post to all at once• Facebook, LinkedIn (personal or business), Google+ and Twitter
• Schedule• Auto-schedule• Attach links/photo & text
• “Pin” to “boards”• Images link to pages• Re-pin others’ to your boards• Create pins while on a website
• Curriculum ideas• Share with
• Parents • Other teachers
How Will You Use It?Write a post relevant to your position (director/cook/teacher...).
Practice a post
Communicating
• With…• Families• The community
• About…• Child development• Program practices• Events
What will you choose?
• Facebook/Google+
• LinkedIn personal/company
• Twitter• Pinterest• Hootsuite
Action!
• What is the first thing you will do?• Questions?
Stacy EricksonOrganized Social Media
Toolbox for Teaching• Candice Hoyt
• [email protected]• 206-715-1878 (cell)
• Training List and Schedule• Toolboxforteaching.com• FB.com/ToolboxForTeaching
• Services• Individual study – projects • In-service trainings – customized to center needs
• Consulting on development/behavior• Consulting on learning technology skills
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