SENIOR MANAGER, SOCIAL MEDIAOAKLAND RAIDERS | APRIL 2016 - PRESENT

SOCIAL MEDIA COORDINATOROAKLAND RAIDERS | JUNE 2015 - APRIL 2016

• Posted and managed written content, photos, graphics, videos, and links on all club social channels.

• E• Established brand voice and ensured that all content exemplified brand core values.

• Increased engagement with the fans and established a two-way conversation with the Raiders community.

• Planned and executed a variety of sponsor activations and collaborated with numewith numerous departments across the organization (Sponsorship, Raider Image, Creative Services, Ticket Sales, Public Relations, Community Relations, and Cheerleading) to take advantage of revenue opportunities.

• Utilized paid social media to drive sales and increase awareness for a number of events and initiatives.

• Helped create the editorial vision for a revamped Raiders.com -- drove and significantly increased consumption of Raiders.com content.

• C• Created and produced a wide variety of content for the website and social channels – articles, videos, GIFs, graphics, etc.

• Researched, tested, and suggested products, hardware, and software to ensure the club’s digital platforms are among the league’s best.

• Monitored, identified, and analyzed social media trends for brand benefit.

• Assisted with digital photography assets including uploading, key-wording, organizing, and publishing.

• • Worked with Creative Services and a third-party agency to consistently design innovative new imagery for all platforms.

• Improved content-sharing with NFL and league-operated channels.

• Monitored all social sites and pages for inappropriate content.

435 BUENA VISTA AVE APT 205, ALAMEDA, CA 94501 PHONE: (814) 823-6639 EMAIL: TMOOREHE@ALUMNI.ND.EDU

• Establishment and growth oflarge audiences of various demographics• Increasing engagement among consumers to build brand loyalty.• Using paid social media to drivesasales (tickets, merchandise, etc.), optimize team partnerships, and target hard-to-reach audiences• Representing brands through aconsistent social media identity. • Creativity and a willingness to ddevelop and execute unique marketing campaigns. • Ability to reach consumers with a variety of insights, humor, news, and other diverse content.

UNIVERSITY OFNOTRE DAME

South Bend, INB.A. in English Literature

RELATED W ORK

RECEPTION & PRAISE

RAIDERS NAMED 2015 MOST IMPROVED DIGITAL/SOCIAL BY NFL

REASONS FOR SELECTION• Their rankings improved across all major KPI’s

and expanded efforts also carried across to improvements in social rankings

• Most active club on Facebook (outposting the 2nd-ranked club by over 20%) and ranked among the Top-6 clubs in terms of total engagements across Facebook, Instagram, and Twitter

• Top-5 in video views and photo views

• Above League average in EVERY engagement metric

SOCIAL PLATFORMIMPROVEMENT

RAIDERS IN 2015 IN ENGAGEMENTS PER FAN COMPARED TO NFL CLUBS

RAIDERS IN 2015 IN SITE REFERRALS PER FAN COMPARED TO NFL CLUBS

HOW IMPROVED SOCIAL MEDIA BOOSTED RAIDERS.COM

PERFORMANCERANKINGS COMPARED TO OTHER NFL CLUBS

1ST(9th in 2014)

1ST(10th in 2014)

1ST(9th in 2014)

4TH(6th in 2014)

15TH(22nd in 2014)

UNIQUE VISITORS

11TH(18th in 2014)

ARTICLE VIEWS

11TH(15th in 2014)

PHOTO VIEWS

3RD(8th in 2014)

RAIDERS ON THE

RISEVISITS

14TH(18th in 2014)

VIDEO VIEWS

5TH(12th in 2014)

#RAIDERSENMEXICOMEXICO CITY DRAFT EVENT

BY THE NUMBERSSOCIAL FROM RAIDERS PLATFORMS

(NOT INCLUDING RETWEETS AND SHARES FROM OUR ACCOUNTS):

SNAPCHAT:• NFL Story featured 10 snaps from Mexico with the Raiders –

each averaged over 150,000 views

• Raiders Snapchat Story for three days in Mexico featured 80 snaps averaging 35,000+ views for a total of 2.8 million+ impressions

SOCIAL FROM FANS, MEDIA OUTLETS, AND INFLUENCERS

RAIDERS DIGITAL384,000 pageviews and video views on Raiders.com

Averaged 816k viewers tuning in on TV during Draft Party

Generated 3,000+ signups for Mexico Draft Party in less than 24 hours with a $1,000 sponsored post on Facebook (sold out event)

25TOTAL POSTS USING

#RaidersEnMexico

18.7 m IMPRESSIONS

800kNATIVE VIDEO VIEWS

4,100+TOTAL POSTS USING

#RaidersEnMexico

90+ m POTENTIAL IMPRESSIONS ACROSS ALL PLATFORMS

@RAIDERSS O C I A L R E P O R T