Soc

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Pro

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Communicate and Collaborate

Blogs

Heidi Trotta, Instructional Designer

Presentation Outline:

• Blogging Today• Blogging and Business Culture• Best Blogging Platforms• Tips for Marketing Your Blog• Wordpress.com

Blogs – What are they?

• Short for web-log (1997)• Chronological … owner or owners post content periodically allowing others to

comment. • Topics : daily life, views on politics, important subjects, tips• Online Journal ------ > e-portfolio, website, information hub

State of the Blogosphere

Half Empty or Half Full?

http://blog.humlab.umu.se/

•Recruiting Tool•Greater Visibility•New Business and Clientele•Establish Reputation • Secure Speaking Engagements

you get out of it, what you put into it

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The Big 5

Tips for Marketing Your Blog

One Author or Many?

Keywords

Enable Statistics

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Heidi Trottaheidi.trotta@shu.eduhttp://heiditrotta.wordpress.com/