Social Media Case Study

Washington Capitals

Social Media Sites

FacebookFacebook.com/WashingtonCapitals

Main Facebook page of the Washington Capitals

Provides news, photos, contests and special offers.

http://facebook.com/CapsSlapshot\ Official Facebook page of Capitals mascot

Slapshot.

Similar to main Facebook with a focus on the mascots events

Special focus on community youth events.

http://facebook.com/CapsRedRockers

Official Facebook of the Capitals cheerleaders.

Higher focus on pictures and videos of cheerleaders and their practices.

Twitter @WashCaps – Get your official Caps updates.

Click Here for a list of Game Night Hashtags.

@CapsMedia – The Caps media relations department touches base with the media covering the Capitals. (Must be approved to follow.)

@CapsCR - Tweets about players in the community, our community & charitable programs.

@CapsSlapshot – News, updates and events surrounding the Capitals mascot, Slapshot.

@CapsGameEnt – News and updates regarding game entertainment and CRL. Let us know what you think of the show and game night entertainment.

@ScarletCaps – News from the Scarlet Caps blog and Club Scarlet.

@CapsYouthHockey – News and events about the Capitals youth hockey related programs.

@CapitalsIntern – Behind the scenes look at being an intern for the Capitals.

Other Social Media Sites…@WaltonCaps – Radio voice of the Capitals John Walton tweets about life with the Caps.

Google+ - http://washingtoncaps.com/plus

________________________________________Location-based Social NetworksCaps on Foursquare, check in at Kettler Capitals Iceplex and the Verizon Center.Capitals on Foursquare

Meetup.comhttp://www.meetup.com/washingtoncaps/

________________________________________Business RelatedLinkedIn - Discus the Caps and hockey with other fans on this professionals-oriented social network.The Washingotn Capitals LinkedIn Group

________________________________________MusicListen to music, play music and discuss the Caps in the Capitals Rock Turntable.fm room.Turntable.fm/capitals_rock

________________________________________Discussion BoardsTalk about Caps Hockey with other Capitals fans.