Social Media Case Studies and CapabilitiesDecember 2012

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Good or Great: Mobile working strikes a nerveBuilding an online brand Good wanted integrated campaigns that reached press,

influencers, customers, and analysts but this B2B brand had little differentiation from competitors with their social handles and little to no consumer recognition

Standing out with integrated campaigns Spark tapped into popular concerns about work/life

balance and the mobile platform wars with data-driven reports and catchy visuals, constructing campaigns combining PR, video, social media and infographics

Exceeding all goals and getting noticed Good garnered 8.5M social media impressions and

68.8M media impressions Spark exceeded social goals, growing handles

organically by over 300% in one year, helping build a content marketing strategy that continues to net returns for the company

This campaign earned Sparkpr the 2012 Bulldog Reporter award for Digital/Social for a Consumer Technology Campaign

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Good Technology Social Media Graphics

Images are for a contest involving multiple Facebook and social media images