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The Social Media BootCamp for HR is a comprehensive One Day Module focused on providing HR professionals the basis of understanding around Social Media and how it can be leveraged in a Human context. The aim of this module is to introduce HR Professionals to the various social media platforms that modern HR uses to promote their jobs, promote their business, source candidates and engage with prospects and employees. We pack a lot of information into this course to ensure that the modern HR practitioner has a solid understanding of the most popular and relevant social networks and online engagement methods including LinkedIn, Twitter, Facebook, Video, Blogging and Google Plus.(LinkedIn, Twitter, Facebook and Google Plus are compulsory plus delegates choose from one of Mobile, Video or Blogging). This module is suitable for recruiters, human resource professionals and recruitment marketers from beginner to intermediate level. Course Overview: LinkedIn: (1 hour)
• What LinkedIn Account is for you • How to SEO your Personal Profile • Simple Strategies for Building your Contact Network • Advanced Search Best Practice: finding the profiles that others miss • Joining, Using & Creating Groups • The Hidden Gems: Skills, Signal & Apps
Twitter: (1 hour)
• Why Twitter & Getting the Basics Right • 5 Ways that HR can use Twitter to grow their influence • 3 Simple Apps to Search Twitter for Candidates/Employees • Finding Leads using TweetDeck • 3 Apps to improve your Engagement Rates and build Influence
Facebook: (1 hour)
• Why Facebook & Who’s Using it • How to Search Facebook • Recruitment Apps: Beknown, BranchOut & Others • Creating & Promoting a Recruitment or Community Page • Edgerank & Facebook Timeline • Engagement Strategies
Google Plus: (1 hour)
• Why Google+ and What the F#@#? • Google+ Brand Pages • Essential G+ Apps • Using Circles • Searching Profiles • Automating with Sparks • Hangouts & Other Features
Plus choose one of the following modules: (For Online & In Person Courses, if you do not receive your first choice, you will be provided with online access to a recording of the other modules) Video: (1 hour)
• Corporate Vs On The Fly: What type of video to make, and why! • What is a Viral Video and how can you improve your chances of going Viral. • Content Ideas for Recruitment Videos • Software & Equipment: Getting started from no budget to big budget • Distribution: Understanding YouTube and leveraging your other social
channels
Blogging: (1 hour)
• Why Blog? • Blogging Platforms & Setting up your Blog • Sourcing candidates from Blogs • Tips for Blogging Success • The Importance of SEO & Distribution
Mobile: (1 hour)
• Mobile Trends 2011 • Simple Mobile Web Strategies • Apply with LinkedIn & Other Mobile CV Application Tools • Social Mobile & the importance of Real-‐Time
The Social Media Bootcamp for HR can be delivered on-site as a one-day course or in separate modules depending on your needs. Pricing is $150/person for a Half Day course – two Half Day sessions are required for Certification with discount pricing of 10% off for groups larger than 10 individuals.
