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Social Media and Sports & Entertainment
IDC4U
Agenda
Video: Did You Know?
Introduction to Social Media
Activity: Social Media Survey
How Sports & Entertainment Have Changed and the
Existing Forums/Sites
Video: WOTE Goes Viral
Advantages and Disadvantages of Social Media in Sports
& Entertainment and How to be Successful
Assessment: Group Assignment
Expectations/Sources
The Digital Age
Were any of these stats surprising? Which ones and why?
How do you think social media and the use has technology changed the way we interact with each other?
What do you think about this?
How has it changed the way we receive information? How we can use information?
What do you think about this?
What is social media?
Forms of electronic communication through which users create online communities to share information, ideas, personal images, and other content (ie. Videos)
It refers to the means of interactions among people in which they create, share, exchange and comment on content among themselves in virtual communities and networks
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Don’t forget:
You can copy-
paste this slide
into other
presentations,
and move or
resize the poll.
Don’t forget:
You can copy-
paste this slide
into other
presentations,
and move or
resize the poll.
Some Statistics
Sports
81% prefer to use the Internet for their sports news
83% check sports social media while the game is on
63% check updates on social media while in the stadium
Twitter rules sports updates, with followers following athletes, sports news insiders, and sports news
Entertainment
As of 2012, 210,000 years of music have been played on Facebook
77% of B2C companies and 43% B2B companies acquired customers via Facebook
34% of marketers have generated leads using Twitter
What are some social media communities that relate
to or are used in sports or entertainment?
Yahoo! Sports
You Tube
Tumbler
Perez Hilton
Lainey Gossip
The Changing World of Sports &
Entertainment
Examples:
2012 London Olympics dubbed “Socialympics”
Twitter went from 6M users during Beijing Olympics to +500M during London
Sharing of photos and activities on Facebook
Professional Sports Teams
Tweets are being integrated into the stadium displays or as banners on TV
TV shows on Facebook
Many TV shows, such as Ellen Degeneres (9.1M likes), are using their Facebook pages to stay connect with their viewers
Sharing of Music
Talent agencies, music moguls, etc search for the next big thing on YouTube and online
Example: WOTE went viral with its Gotye video using a single guitar (143M views) and is now signed by Columbia records
WOTE: I Knew You Were Trouble
Video
Advantages of Social Media Marketing
Can reach many people with one click, potentially greatly
increasing the exposure of the event compared to
previously possible (go viral)
Is a communication channel being increasingly used and
preferred by all age groups
Can provide links to more information, generating more
knowledge of products, people, etc
Saves on marketing costs
Disadvantages of Social Media Marketing
May seem less personal
Not all target audiences have access or desire to utilize
computers/social media
Can cost user (ie. Texting)
Once it’s out there, it’s out there forever (careful of mistakes)
Can get into “trouble” for inappropriate messages/feuds
Controversies in Sports via Social Media
Knicks forward Amare Stoudemire was fined $50,000 by
the NBA in June after directing a gay slur at a fan in a
direct message via Twitter
Golfer Luke Donald issued an apology after he posted a
tweet calling a golf course architect an expletive. Donald
intended these to be direct messages, instead they went
out to Donald’s 300,000 followers (incl his phone #)
A couple of athletes were kicked off their Olympic teams
due to racially charged Tweets
Controversies in Entertainment via Social
Media
Kate Upton is called fat on the “Skinny Gossip” website
and reminds everyone that celebrities can read what you
say
Many Twitter feuds, including Steven Tyler vs Nicki Minaj,
Anderson Cooper vs MIA, and Don Lemon vs Jonah Hill
What Is Needed to Market Sports or
Entertainment Using Social Media?
Target Audience
Who is it you want to reach? Which social media forum would
be most appropriate? What is your message?
Timing
You want to time your message/promotion for optimal impact
Photos/Images
How do you want to get your target audience’s attention?
Necessary Information
What information does your audience need? How do people
get the information they need?
Training
Does everyone involved understand how to use social media?
Assessment: Group Activity
In small groups of 3-4, each group will choose a way of
promoting a sport, athlete, celebrity, or entertainment
event using social media. Possible examples (but not
limited to) include:
Create a video for a game show asking viewers to vote using
their cell phones (texting)
Create a blog following the Montreal Canadiens hockey season
Create a Facebook page for a celebrity
Set up a Twitter feed for a sports writer
Group Activity
Each group will present to the class:
Their social media community
The community must be completed, with examples, photos, lists,
information, etc
Why they chose this forum
Advantages and disadvantages of this social media forum for
their subject/event. Would they do this again or would they
choose a different social media forum?
Sources Sources:
http://www.youtube.com/watch?v=YmwwrGV_aiE
http://www.polleverywhere.com
http://www.merriam-webster.com/dictionary/social%20media
http://en.wikipedia.org/wiki/Social_media#cite_note-1
http://www.postano.com/blog/sports-and-social-media
http://london2012socialmedialessons.wordpress.com/tag/bleacher-report-olympics-2012-10-biggest-controversies-from-summer-games/
http://www.postano.com/blog/sports-and-social-media
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
http://dailyinfographic.com/sports-social-media-infograpic
http://espn.go.com/blog/playbook/trending/post/_/id/8028/social-media-direct-messaging-pitfalls
http://www.pennlive.com/olympics/index.ssf/2012/07/its_amazing_how_much_trouble_c.html
http://www.vh1.com/celebrity/2012-07-16/kate-upton-fat-controversy-gently-reminds-everyone-that-famous-people-can-hear-you/
http://www.philly.com/philly/entertainment/The_best_celebrity_Twitter_feuds_of_2012_.html
