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Social Media and the Club
Bill Glancy
Social Media/ Networking
Follow on from Jo’s talk
What is Social Media ?
Where has it come from.
Why use it ?
Options for the club
Bill Glancy
Social Media/ Networking
What is it?
– Numerous definitions
“Social media are primarily Internet-based tools
for sharing and discussing information among
human beings.” - Wikipedia
“Social Media is the collection of tools and
online spaces available to help individuals,
businesses, NFP organizations to accelerate
their information and communication needs.
Bill Glancy
Where has it come from Social Media/ Networking
Bill Glancy
Social Media/ Networking How has it grown 2010
Bill Glancy
Social Media/ Networking
Bill Glancy
Social Media/ Networking
Bill Glancy
Social Media/ Networking
Top Four Sites
Bill Glancy
Social Media/ Networking
A very popular instant messaging system that lets a person send brief text
messages up to 140 characters in length to a list of followers. Launched in 2006,
Twitter was designed as a social network to keep friends and colleagues
informed throughout the day. However, it became widely used for commercial
and political purposes to keep customers, voters and fans up-to-date as well as
to encourage feedback.
After establishing a Twitter account at www.twitter.com, individuals can import
their e-mail addresses as well as use the Twitter search to locate and invite
people. Twitter messages ("tweets") can be made public and sent to anyone
requesting the feed, or they can be sent only to approved followers.
Bill Glancy
Social Media/ Networking
The largest video sharing site on the Web. YouTube lets anyone upload short
videos for private or public viewing. Founded in 2005 it was acquired by Google
in 2006 for $1.65 billion. YouTube is another amazing Internet phenomenon with
meteoric growth like Amazon.com, Yahoo, Google and Facebook. Within a
couple years, more than 25 quadrillion bytes (petabytes) of videos were being
streamed from the site each month
Bill Glancy
Social Media/ Networking
LinkedIn is a social networking site designed specifically for the
business community. The goal of the site is to allow registered
members to establish and document networks of people they know
and trust professionally.
Potential source of new members.
search buy profession
search by location
Bill Glancy
Social Media/ Networking
The most popular social networking site. Founded in 2004, the name comes
from the paper document with names and faces issued to college freshers to
help them in the initial weeks at university identifying their fellow students.
Using the search facilities, members can locate other Facebook members and
"friend" them by sending them an invitation, or they can invite people to join
Facebook.
Facebook offers instant messaging and photo sharing, and Facebook's e-mail is
the only messaging system many users ever use.
Timeline/Wall, News Feed and Ticker
Bill Glancy
Social Media/ Networking
The Timeline (new format) or Wall (old format) is the area on Facebook where
members post comments and their current status and location as well as upload
photos and videos.
The News Feed shows the activity of the people and organizations members
follow, while very active members see updates in real-time on their Ticker.
Profiles, Pages and Groups
There are three types of representation on Facebook.
– Individuals create a Facebook "Profile," which is normally a two-way interaction with
friends.
– Businesses create a Facebook "Page" to promote products and brands. Also called a
"Fan Page," all members are accepted as fans, and although comments can be posted
by them, a Page is primarily a one-way broadcast from the business. In addition,
Facebook provides demographic statistics about usage. See Facebook Like.
– The third presence is a Facebook "Group," and any community of people may create
one. Group administrators may accept all members or reject requests based on the
Group's criteria
Bill Glancy
Social Media/ Networking
Current work being undertaken.
– Approach other clubs for their experiences. √
– Research the aspirations of Social Media in Rotary. √
– Create a Facebook user group for the club. √
– Identify existing use of social media
Who in the club has accounts.
Define a plan to support those that would like to create an
account and become members of the group.
Group training
One to One
– Create a road map to help us define our ambition, purpose and
role we see for social media in the club
– Join up with larger Rotary initiates using social media.
Bill Glancy
Social Media Rotary
YouTube Channel
http://www.youtube.com/user/RotaryInternational
http://www.linkedin.com/groups?gid=858557
– Follow @rotary at http://twitter.com/rotary
Facebook Page
– Rotary face book page
Bill Glancy
Social Media/ Networking
Next Step for members ??
– Suggestions ??
Bill Glancy
