Social Media and PerkinsGraphic designed in www.wordle.net

Emerging Top 100 Tools for Learning 2010 List

http://en.wikipedia.org/wiki/Google_products

http://en.wikipedia.org/wiki/List_of_Yahoo!-owned_sites_and_services

What is Twitter?www.twitter.com

Tweet-Agenda

1 What is Twitter?2 How to Tweet?3 Twitter Goal: Customer Relations4 Twitter Goal: Product, Promotion &

Sales5 Twitter Goal: Crisis Management6 Twitter Goal: Reputation

Management7 Twitter Do’s & Don’ts8 Twitter tools

The simple answer:Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”

What is Twitter?

The more accurate answer is:Twitter is a micro-blogging tool that gives you 140 characters to:•Create content•Engage in conversation•Connect with others

What is Twitter?

How to Tweet?

Basics

@

RT

#

DM

•Follow people by clicking “Follow” on their profile page•“Message” shows they are following back

• Use key words in bio• Create a clear description• Name• URL• Profile picture

What to Tweet? Articles (URLs) from

blogs / online magazines RT’s from Tweeters you

want to follow you Answer people Interesting things you

want your followers to know

General Rules 12 to 1 (give more than

you ask for) Tweet before following Better to have more

followers than follow Don’t spam Use less than 140

characters Always answer back

Twitter Goal: Customer Relations

Twitter Goal: Customer relations

• Engage with customers• Humanize your brand• Build loyalty• Have key customer relation personalities that people can identify with your brand

Twitter Goal: Customer Relations

• Offer troubleshooting tips• Online resources• New product info

Product, Promotion & Sales

• Links to promos• Discount codes for sales• Blog post updates• Tweet from events

Promotion Basics Tweet at least 3x daily at

spread out intervals. Offer Twitter-only

exclusives Keep content relevant to

your products & industry

Be good.. Offer Tweep or Twit: a Twitter user Tweet: using Twitter to send text message Follower: a tweep who tracks your tweets Shorten URL: use a URL trimming site Re-Tweet or RT: resending another twit’s

tweet DM: direct message in private to a

specific twit @ reply: sent to a specific tweep but

visible to all #: hash mark designating topic as in

#genealogy Avatar: your Twitter profile photo

Twitter Goal: Crisis Management

Crisis Management

• Direct line with customers to announce recalls or issues • Increases transparency• Builds trust

Twitter Goal: Reputation Management

Reputation Management

• Give customers a direct look at your corporate values• Industry news• Thought leadership

Twitter Do’s & Don’ts

DO DO find out what people

are saying about your company.

DO set up an RSS feed Twitter searches.

DO follow key contributors, customers & potential customers.

DO check @’s and DMs regularly & answer them!

DO be dedicated to Twitter

More DO’s DO watch what your

competition is doing DO follow Twitterers with

similar interests DO use Twitter to start a

conversation DO add your Twitter ID to

your email signature DON’T automatic DM

DON’T

DON’T SPAM

Tools

http://friendorfollow.com/ - Management

http://www.refollow.com/ - Management

http://www.TwitterGrader.com - Analytics

http://www.twitterholic.com - Ranking

More Tools http://bit.ly – Shorten URLs

http://search.twitter.com – Search

http://www.twicpic.com - Post pictures

http://www.twitterholic.com - Ranking

Apps to Tweet http://hootsuite.com/ - Multiple

accounts

http://www.tweetdeck.com – My favorite

http://www.seesmic.com

http://www.twhirl.org/

A-Sadventuritter: an adventurous twittererbeetweet: a buzzing tweet; a “hot” tweetco-twitterer: a partner that tweets on your Twitter account.dweet: tweet sent while intoxicateddrive-by-tweet: a quick post inbetween tasksfriendapalooza: a quick burst of friend-addingmistweet: a tweet in which one later regretsneweeter: a new tweeteroccasionitter: an occasional tweeterpolitweeter: a political tweeterpolitweet: a political tweetqwitter: a tool used to catch twitter quitters- UseQuitter.comreportwitters: reporter style twittererssweeple: sweet twitter people

http://support.twitter.com/groups/31-twitter-basics

Thank you

Let’s review your Page. Go ahead, pull it up. Your Facebook Page should contain all or most of these:•Links to your blog posts•Links to related articles (whether they’re yours or not)•Videos•Photos•Discussions

Facebook Pages

•Create awareness of our brand on Facebook•Get 10,000 “Likes” by year-end•Have at least 5 comments or shared items each week•Make Facebook one of the top 3 referrers of traffic to our site•Get 2,000 entries to our Facebook contest

Write down five goals for your Facebook Page. They might be:

•Create awareness of our mission on Facebook•Get 50 “Likes” by year-end•Have at least 1 comment or shared item each week•Make Facebook a vehicle for college community awareness of Perkins and CTE activities

ADHE Perkin’s Goals:

Arkansas Northeastern College

http://mashable.com/2009/05/25/twitter-to-facebook/

YouTube 101 How to Upload YouTube has 67 videos similar to this one. Thousands of individuals have made their

own instructional videos just on the subject of YouTube.

Marketing :Southeast Tech Instruction: How to Start an IV Instruction: Symptoms of a Slipping Trans

mission

Slideshare Why use it?

www.Broadtexter.com

Merlot.org

Prezi.com