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SOCIAL MEDIAADVOCACY &
WHAT YOU WILL GET OUT OF TODAY’S SESSION:
• HOW COALITION MEMBERS AND SUPPORTERS CAN
ADVOCATE FOR MINNEMINDS
• CHANNELS
• TYPES OF CONTENT TO SHARE
• HASHTAGS
• INTERACTIVE – LET’S GET SOCIAL
HOW DO I HELP MINNEMINDS SPREAD ITS MESSAGES?
•MADE UP OF “TWEETS” • AN ACTIVE AUDIENCE• FIND AND FOLLOW INFLUENCERS• START A DIALOGUE• ENGAGE WITH OTHERS• POST FREQUENTLY
Suggested handles to follow (in addition to all Coalition members' organizations):1. @melvincarter32. @gennextmsp3. @GovMarkDayton4. @MayorHodges5. @UNCF6. @MPRNews7. @PioneerPress8. @StarTribune9. @MinnPost10. @duluthnews
TYPES OF TWITTER MESSAGES
TWEET: SHARE AN ARTICLE, PHOTO OR ANY URL WITH EVERYONE WHO FOLLOWS YOU
ADD PHOTO HERE
ENABLE LOCATION
SHARE
140 CHARACTERS
TYPES OF TWITTER MESSAGES
@REPLY: REPLY TO A USER WHO TWEETED AT YOU. THIS WILL SHOW UP IN THE NEWS FEED OF THOSE WHO FOLLOW BOTH YOU & THE USER YOU’RE REPLYING TO
REPLY BUTTON
TYPES OF TWITTER MESSAGES
@MENTION: TO MENTION SOMEONE IN A TWEET, INSERT @USERNAME. THIS CAN BE SEEN BY ANYONE WHO FOLLOWS YOU OR THE USER YOU’RE MENTIONING
MENTION PUBLICATIONS
MENTION ELECTED
OFFICIALS
TYPES OF TWITTER MESSAGES
@RT/@MT: A RETWEET (RT) OR MODIFIED TWEET (MT) ALLOWS YOU TO SHARE A MESSAGE THAT WAS CREATED BY ANOTHER USER INSERT “RT”
INSERT “MT”
HASHTAGS • ALLOW LIKE-MINDED PEOPLE
TO JOIN IN ON CONVERSATIONS
• ALWAYS USE #MINNEMINDS ON TWITTER
• EVENT HASHTAGS• DURING MONTHLY
MEETINGS, HEARINGS, AND EVENTS COALITION MEMBERS SHOULD SHARE QUOTES, PICTURES AND VIDEOS
Tip: Search #earlychildhoodeducation on Twitter "top tweets" to see who you may want to follow locally and nationally.
USE THE SYMBOL BEFORE ANY WORD OR PHRASE.
FACEBOOK• LARGEST SOCIAL MEDIA
PLATFORM•US • 84% of 18-29 year olds• 79% of 30-40 year olds• 60% of age 50-64 year olds
• VISUAL CONTENT IS KEY
POSTING TO FACEBOOK
POST ARTICLE URL TO FACEBOOK
FACEBOOK MENTIONS
ENTER @ AND BEGIN TYPING A PERSON OR PAGE NAME.
DIFFERENT ORGANIZATIONS & PAGES WILL APPEAR BELOW.
SELECT THE APPROPRIATE
PAGE/PERSON NAME
TYPE PAGE/ORGANIZATION NAME
FACEBOOK MENTIONS
ONCE SELECTED, THE PAGE WILL TURN BLUE IN YOUR POST AND ACTS AS A LINK
SHARE COALITION MEMBERS CONTENT WITH YOUR FOLLOWERS
CROSS PROMOTION • YOUR REACH IS
GREATER• BOTH GET MORE
EXPOSURE• NEW AUDIENCES ARE
FOUND• HELP EACHOTHER
REACH GOALS
LIKE ATTRACTS LIKELIKE-MINDED PEOPLE ATTRACT EACH OTHER. IF A PARENT ALREADY LIKES THE GREATER TWIN CITIES UNITED WAY PAGE, AND IT PROMOTES PILLSBURY UNITED COMMUNITIES, THAT PARENT MAY FEEL MORE INCLINED TO LIKE BOTH PAGES BECAUSE THEY VALUE BOTH MISSIONS
AUTHENTIC SUPPORTA PERSON IS MORE LIKELY TO TRUST A RECCOMENDATION FROM SOMEONE THEY ALREADY KNOW THAN AN ONLINE RESOURCE.
TIME TO TURN WORDS INTO ACTION
LET’S POST
FIND A FEW ACTIVE SOCIAL MEDIA USERS IN YOUR ORGANIZATION AND ENLIST THEM AS MINNEMINDS
ADVOCATES. ASK THEM FOR INPUT OR FEATURE THEM ON YOUR CHANNEL TO EMPOWER THEM TO SHARE YOUR
INFORMATION WITH OTHERS.
MAKE SURE TO ACKNOWLEDGE EVERY CONTRIBUTOR OR PERSON THAT INTERACTS WITH YOUR PAGE.
MINNEMINDS ADVOCATES CAN BE POWERFUL INFLUENCERS, ESPECIALLY IF THEY ARE PART OF YOUR
CORE AUDIENCE AND ARE WELL-KNOWN AND RESPECTED BY EARLY EDUCATION PEERS.
HOW TO GET STARTED - AUDIENCE ADVOCATES