Social Media – For Business, For Fun, and For Finding the ... · Social Media – For Business, For Fun, and For Finding the Missing Baby LOMA Conference 2010 Contact Information:

Social Media –For Business, For Fun, and

For Finding the Missing Baby

LOMA Conference 2010Contact Information:

(617)[email protected]: @617patrick

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First Things First…

Congratulations!

Copyright 2010 617-PATRICK Social Media Training

3

Test …

What’s 5 + 5?


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Introduction

• Thanks– Joan Orentlicher– You

• Handouts, “college style”– http://www.617-PATRICK.com/loma

• Email addresses• Show what you can do with social media• Joke

– substitute teacher in RussiaCopyright 2010 617-PATRICK Social Media Training

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My Bio

• I do speeches and consulting on – Social Media

• LinkedIn, Facebook, Twitter, YouTube, …

– Google ranking (SEO & PPC)

• VP of Operations for search engine that was tied with Google in 2000

• I do NOT work for LinkedIn, Twitter, etc


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You

• Congratulations!• Took 10 courses to get LOMA

certification/designation• Varied jobs • Want career info


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Goals/Objectives

• You will learn more about – LinkedIn (60%)– YouTube (5%)– Facebook (5%)– Blogging (5%)– Twitter (25%)

• Amber Alert – great Twitter story


8Copyright 2010 617-PATRICK Social Media Training

Problems 20 Years Ago…


Business 20 Years Ago

• Want something – buy, sell, job, hire?– Who do I know …


LinkedIn

• Scale of 1-10– 10 is expert– 1 never used it

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What Is LinkedIn?

• Web site– Profiles– Database of connections

• Rolodex• You invite others or they invite you


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LinkedIn

• Profile


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LinkedIn

• Friends are ”connections”

• Rolodex that updates when people move


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Strategies For Using LinkedIn?

1. Replace business cards– Rolodex that gets updated when

people move2. Powerful research tool3. “Friends of friends” network4. More …


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LinkedIn Strategy #1

• Replace business cards• Problems with business cards

– People move– Can’t be searched– All look the same– Don’t have pictures– Don’t tell you their history, previous companies– Don’t tell you who they know for further

networking


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LinkedIn - Replace Business Cards

• Story - Deb Lavoie


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1. Replace business cards2. Powerful research tool3. “Friends of friends” network4. More …


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• Powerful research tool– See anything in anyone’s profile

(almost)– Search


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LinkedIn Advanced Search


2020

Boston area

2121

2222

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Homework - Search People

• You can search LinkedIn profiles• “People” in upper right should say “Search

Profiles”– By name – By company, position, skill

• http://www.the-linkedin-speaker.com/blog/2009/05/04/linkedin-training-tip-search-people-search-profiles/


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1. Replace business cards2. Powerful research tool3. “Friends of friends” network4. More …


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Friends = LinkedIn “Connections”


You

Patrick O’MalleySocial Media Speaker

Northern LightZiff

Univ Of MassCornell

Selfish view of LinkedIn

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You

1st Level Connections

“Rolodex” view of LinkedIn

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You


2nd Level Connections

CEO, Death Star

Pilot

Attorney

Hitman

Soup Nazi, New York

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You



CEO, Death Star

Pilot

Attorney

Hitman

Soup Nazi, New York

200 40,000

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You



VP of Human Resources at Geico

Director of HR at Aetna

200 40,000

Adjuster at Commerce

Professional Gekko

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Who Would You Connect To?


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• Who would you connect to?– Former workers– College roommates, friends, social club members,

teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,

Gymnastics, …– People you met at conventions– Relatives– Others


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• Who would you connect to?– People here!


if you meet someone cooland you like how they think

or you go to the pooland they buy you a drink


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if you meet someone smart and they just can’t disguise

that they just passed the testsfor the FMLIs


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or if somebody studied until they got dizzy

and passed all the testsfor the designation FSSI


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and there are people herewho proved they’re the best

at customer serviceso they have the ACS


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and they came here althoughthey are still in a tizzy

and they’re starting to looklike the old band ….


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and i know there are othersthat some of you had…


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AAPA AFSI AIAA AIAF AIRC


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ALMI ARA CPFS CPLHI DLHI

LCIC PCS PFLP PFSL

and if I had more timeyou’d get a rhyme that’s just as

bad


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I guess my designationif I thought this was cleverfrom your cool generation

would be “Worst Rapper Ever”


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but when all of you are playingin the “City of Sin”,

don’t just party and drink.Also – get LinkedIn!


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Abbreviation?


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crap


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Miscellaneous LinkedIn Features

• Questions & Answers– Show potential clients your expertise

• Groups– Yours– Your customers

• Events• Lots more…


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Advanced “Pat Tricks”

• Profile Tips– How many know how to spell your last

name?• http://www.the-linkedin-speaker.com/blog/2009/01/27/missing-

linkedin-tip-%e2%80%93-misspell-your-last-name-in-your-linkedin-profile/

– Put full name and abbreviation for your designation in your profile, like

• FLMI and Fellow, Life Management Institute

– Put it in your status (in the afternoon)Copyright 2010 617-PATRICK Social Media Training

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LinkedIn - A Bad Name

• What do you need?• You are

– looking for knowledge– relevant information– fast


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Should have called it …P

A

T

R

I

C

K


rompt

ccess

o

elevant

nformation

ontaining

nowledge

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Conclusion - LinkedIn

• Linkedin1. Replace business cards2. Powerful research tool

• find someone to help you

3. “Friends of friends” network• Who do I know …

• Build your network– Start this week

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Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?


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YouTube


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Embedded Video


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YouTube – Conclusions

• Get your own testimonials



Facebook


Facebook

• Friend “lists”– Business– Football team– Boston friends– Newport, RI friends

5757

5858

5959


Facebook – Bad Name

• Made up by a college kid to be used by other college kids

• Used it for– Pictures – Sharing stories


Should have called it…

P

A

T

R

I

C

K

ictures

nd

ales

eally

nspiring

ollege

ids

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Blogging

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Blogging

• “Weblog”• Like a newspaper article, diary,

essay

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Blogging

• Create a blog at wordpress.com– Blog your good content

• Put blog on your website – Wordpress– Get SEO all in One plug in

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Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?• Good time?


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Twitter



Twitter

• Scale of 1-10– 10 is expert– 1 never used it

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Twitter

• “Micro-blogging”– 140 character messages, called “tweets”

• Like Facebook “status updates”• Lots of junk


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Twitter

• Rules of Twitter– Anyone can follow anyone– You see tweets from the people you follow– 140 characters

• Can’t say much• Lots of junk

– More than 140? Pointer to web page• www.bit.ly makes short URLs

– Twitter stands for …Copyright 2010 617-PATRICK Social Media Training

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What Does Twitter Stand For?

T

W

I

T

T

E

R


ime

asted

n

racking

iny

gotistical

ants

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Twitter

• If I only followed– Lady Gaga (ladygaga)– Barack Obama (barackobama)– Chelsea Handler (chelseahandler)


7272

7373

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Twitter Search

• search.twitter.com– Can search for any tweets by anybody– Look for keywords that your customers would

say


75Copyright 2010 617-PATRICK Social Media Training75

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Twitter – Conclusions

• Wait for voting!• Waste of time for many• Good for meeting people with

common interests


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Twitter

• Greatest story– Thursday, February 18th

• radio Amber Alert in Massachusetts

– My Tweet • AMBER ALERT, New England, left Swansea, MA @11:40, Silver

Ford Focus, MINN plate 677-AVP http://bit.ly/dlLQDy RETWEET

– People with most followers• www.twitterholic.com

– People in Boston• www.twellow.com

– Keep tweeting updates


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Twitter

• Greatest story– http://www.617-patrick.com/baby


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TONS More…

• Handout– http://www.617-PATRICK.com/loma

• My website– http://www.617-PATRICK.com/

• I will send you a LinkedIn invite, or invite me– Emails, business cards

• This afternoon– Time savers


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Summary – Your Career

• LinkedIn – Search or research tool– “Friends of friends” network

• YouTube – Testimonials

• Facebook– Get fired

• Blogging– Share your ideas

• Twitter– Follow insurance “thought leaders”– “Talk to” insurance leaders


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Conclusions

• Types of social media for everyone…• How many

– believe in relationships for business?– have friends?– have something to say?– … don’t have time?– look good?

• Social media for business – If you don’t …


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The End


Documents

Social Media – For Business, For Fun, and For Finding the ... · Social Media – For Business, For Fun, and For Finding the Missing Baby LOMA Conference 2010 Contact Information: