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Quote By: What is Social Media and Social Media around the world 2011
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Social Media is…
Community..
Sharing..
Blogging..
Well…
sort of..
Social Media
Really is…
a Conversation…
That is powered by…
It is a conversation between…
Customers…
Employees…
Investors…
…People!
Awareness of Facebook is close to 100%
More than 1 billion people (>70% of internet population) use social networks.
People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9.
Average Facebook session lasts 37 minutes, Twitter 23 minutes.More than 400 million people use Facebook daily.
There is a big Twitter paradox:80% is aware of Twitter, only 16% is using it.
Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.
Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t
in- or decrease.
People connect online with their offline friends. People love to connect to people.
>50% of social network users are connected to brands.
People become a fan on Facebook because they like the product, not because of advertising.
36% posted content about a brand onsocial networks.
Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.
Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.
Consumers prefer e-mail over social networks to ask questions to brands.
38% of internet users has a smart phone. They are more intensive users of social networks than people without a smartphone.
On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps.
20% of location-based
users checks in daily
37% is not using
location-based servicesbecause of privacy concerns