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Social Media 101: Twitter, LinkedIn and more - presented by Northwestern UCS
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Social Media 101: Twitter, LinkedIn & More
Betsy Gill, Assistant Director
Kelli Conkey, Program Assistant
University Career Services
Agenda
• Welcome• Twitter• Hootsuite• LinkedIn• Pinterest• Q&A
Objectives
• Better understand the uses of social media platforms for personal and professional use– Learn how to effectively use Twitter – Gain more knowledge of the new and more
advanced uses and features of LinkedIn
• Introduce new social media platforms– Pinterest
What is Twitter?
• Twitter is a social networking and microblogging service– Connect and communicate w/users in short, 140-character
messages– Build followers/following– Receive quick messages & updates from followers in live
news feed– Share your messages w/your followers
• Service boasts 100+ million active users
Who uses Twitter?
• Twitter users include– Experts– News outlets– Publications– Brands & businesses– Organizations– Schools– Celebrities– You, your friends, family & co-workers
What else can I do with Twitter?
• Develop a Twitter presence to– Connect w/friends, family, experts– Tweet about what you know– Retweet information – Tweet articles– Use #hashtags to make Tweets searchable – Say less with more
Where do I start?
• Get started– Sign up & choose a username (aka your handle)
• @NorthwesternUCS
– Upload a profile photo & develop a bio in 160 characters or less• UCS assists Northwestern students (undergraduate &
graduate) & alumni with their career development needs & coordinates with employers seeking talent
• Graduate Candidate @MedillIMC; Concentrations on Marketing Analysis, Interactive Marketing; More than 5-year Marketing Experience in China
– Include a link to your website or blog– Choose to make your profile public or private
Who do I follow & who follows me?
• Build your following and followers – Use the ‘friend finder,’ ‘browse categories’
and‘who to follow’ links (#Discover) to find and follow• Friends, family, experts, publications & more
– Leverage current followers’ follow lists as a guide– Expect certain users you follow to return the favor
• Especially if you know a user personally
– Create lists to organize your followers & news feeds
@northwesternucs is following…
• Click on “Following” or “Lists”
How do I Tweet?
• Start Tweeting– Compose messages (aka Tweets) in 140
characters or less • Share news articles, thoughts, advice
– Tweet photos, files or video • Twitpic, Tweetafile, TwitVid
– Engage in conversation using the @ symbol• @NorthwesternUCS: We’d love to see more career tips!
– Mention (@handle) companies or influencers when tweeting about topics relevant to them• MLK Career Fair today @NorrisCenter!
– Check @Connect for activity
– Use the search bar to find & follow• Friends, family, experts, publications & more
– Use the ‘who to follow’ link for more suggestions– Expect many of those you follow to return the
follow• Especially if you know a user personally
– Create lists to organize your followers & news feeds
How do I Tweet?
• Start Tweeting– Add a keyword (aka #hashtag) to Tweets to make
them searchable• MLK Fair today in @NorrisCenter! #Northwestern
– Retweet other users’ Tweets to share w/followers• Use Retweet button• Copy and paste Tweet into your Tweet box w/RT
preceding Tweet– RT @NorthwesternU: MLK Fair today in @NorrisCenter!
• Use MT if Tweet has been modified
– Shorten links w/bit.ly & track click-throughs– Use direct message to send a private message
• Can only use DM if there is a mutual connection
Search for Tweets using #Hashtags
#tweetmyjobs
#career
#employment
#greenjobs
#hire
#hireme
#hiring
#hr
#job
#internshippostings
#jobsearch
#recruiting
#____jobs (fill in the blank with your city or state)
Twitter Reminders
• Stay professional & Tweet appropriately– Don’t Tweet anything that you wouldn’t want your
colleagues, supervisors or NU students to see
• Don’t misrepresent yourself• Consider using Twitter to become an expert
in your field
Hootsuite
What is Hootsuite?
• Hootsuite is a communications dashboard that helps users manage multiple social media channels– Connect to Twitter, Facebook, LinkedIn,
Wordpress and other social networks
Who uses Hootsuite?
• Hootsuite users include– Frequent posters to social media
• Typically for brands, companies & organizations
What can I do with Hootsuite?
• Use Hootsuite to manage your social media channels– Distribute messages across multiple platforms– Schedule social media updates in advance– View multiple social media feeds simultaneously– Track results
• Upgrade to pro account for complete features
LinkedIn in Review
• LinkedIn is the largest professional networking site– Boasts 150 million+ members
• Used to connect professionals w/colleagues, friends, experts– Exchange knowledge– Find experts– Explore opportunities– Create & participate in professional groups
LinkedIn in Review
• Basic LinkedIn features– Sign up for basic v. premium account
• Premium includes advanced search options, InMail
– Complete profile• Summary, skills, work experience
– Consider privacy settings• Can select “your connections only” or “you only” for
maximum privacy
– Join groups • Can be related to location, industry
– Add articles– Start/contribute to discussion topics – Send messages to members
LinkedIn in Review
• Basic LinkedIn features– Build Connections
• Search for friends, past co-workers, etc.• Used advanced search to find people outside of your
network• Request introductions via 1st-degree connections to
reach 2nd- or 3rd-degree connections
Advanced LinkedIn Features
• Advanced LinkedIn features– Network Statistics– Alumni Search– Improve Your Profile– Suggest a Profile Update – LinkedIn Apps– LinkedIn Answers– Group Statistics– Companies
• Search• Follow• Careers Tab
Advanced Features: Network Statistics
• Profile Profile Organizer Network Statistics– Learn information about your network’s region and industry
statistics
Advanced Features: Alumni Search
• Login linkedin.com/alumni – Search for alumni from your school by year
• Find their location, company & position
Advanced Features: Improve Your Profile
• Profile Improve Your Profile Button
Advanced Features: Suggest a Profile Update
• Connections Their Profile Suggest a Profile Update Button
Advanced Features: LinkedIn Apps
• More Get (More) Applications
Advanced Features: LinkedIn Apps
• Apps appear on your profile
• Share presentations, blog posts
Advanced Features: Participate in LinkedIn Answers
• Answer or ask questions
Advanced Features: Group Statistics
• Group More Group Statistics
Advanced Features: Search Companies
• Companies Search Companies
Advanced Features: Follow Companies
• Click “Follow Company” to receive information from company in your “Recent Updates”
Advanced Features: Follow Companies
• Comment on and like company updates
Advanced Features: Careers Tab - Companies
Advanced Features: Careers Tab - Companies
Other Ways to Connect
What is Pinterest?
• Pinterest is a virtual pinboard that allows users to share and organize photos– Sign up by invitation only
• Request invite from Pinterest (takes a while) or an existing user (access immediately)
• Connect using Twitter or Facebook account
• Boasts approx. 1.36 million users daily
Who uses Pinterest?
• Pinterest users include– Marketers– Schools– You, your friends, family, co-workers
• Audience skews female
What can I do with Pinterest?
• Create a Pinterest account to– Share and upload photos– Organize photos by subject– Search through & collect other users’ photos
How do I use Pinterest?
• Create an account via Twitter or Facebook– Provides opportunity to connect w/friends on
Twitter or Facebook• Depends on which platform you use when signing up
– Remember profile & pins are public
How do I use Pinterest?
• Curate visual content – Use search bar to find pins from other users
• Follow those you find interesting
– Repin, like or comment on pins– Upload photos from your computer– Download pinmarklet
• Pin photos directly from the web to your boards
– Organize pins onto boards
Pinterest Reminders
• Some concern re: pinning copyright content– Pinterest places copyright responsibility on users
• Terms of use: users acknowledge and agree that they are solely responsible for the content that they pin
– Most users pin and repin content that is not their own or that they do not have permission to pin
Pinterest Reminders
• Some concern re: pinning copyright content– Users encouraged to
• Pin their own material• Pin from original sources• Comment on posted material
– Pinterest now offers an option for website owners to disable pinning
Resources for Help with LinkedIn or Twitter
Resources for LinkedIn: •http://www.linkedintelligence.com/smart-ways-to-use-linkedin/•http://learn.linkedin.com/
Resources for Twitter: •http://mashable.com/•https://support.twitter.com/articles/166337-the-twitter-glossary•http://www.interactiveinsightsgroup.com/blog1/how-to-create-a-unique-twitter-background/•https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter
Resources for Pinterest:•http://www.entrepreneur.com/article/222740
UCS on Social Media
Web www.northwestern.edu/careers
Facebook www.facebook.com/northwesternucs
Twitter http://twitter.com/northwesternucs
LinkedIn http://www.linkedin.com/groupRegistration?gid=1926036
Blog http://northwesternucs.wordpress.com
You Tube http://www.youtube.com/user/northwesternucs
Pinterest http://www.pinterest.com/northwesternucs
Questions?
• Is there anything we haven’t covered that you’d like to know more about?
Contact us:
Kelli Conkey: [email protected]
Betsy Gill: [email protected] w/Kelli on LinkedIn to view presentation
Social Media 101: Twitter, LinkedIn & More
Betsy Gill, Assistant Director
Kelli Conkey, Program Assistant
University Career Services
