SOCIAL MARKETING

Social Media. It has given birth to a conversation, the power and scope of which is hard to grasp. It is global, constant and unfiltered. And, if leveraged properly, the most powerful marketing tools in a brand’s arsenal.

Social Marketing is more than just about brand buzz; it’s a game changing approach to all of your marketing efforts. Social Marketing is not just about making media work harder; it’s a way to increase consumer engagements with your brand in measurable ways. To not fully embrace Social Marketing is more than just missing an opportunity — it’s taking a big risk.

Social Marketing has completely altered the rules of online marketing, but whether you’re just getting

started, or looking to build fully integrated, multi-channel brand experiences, we can turn you into an active participant in the conversations surrounding your brand. For those who have seen your brand as merely a logo on a page, SapientNitro is your chance to give it a voice. Consumers are in control.This is your chance to listen. And engage.

Through innovative, insight driven and holistic approaches, SapientNitro can help you develop and execute Social Marketing experiences that result in the creation of loyal brand advocates.

It is conversion through conversation.

We can help you define the strategy that’s right for your brand, whether you are just beginning to explore Social Marketing or are already engaged:HOW SAPIENTNITRO CAN HELP:

THE PEOPLE ARE SPEAKING. Volumes.

• SM Workshops• SM Audit• Influence and Motive Discovery• Activation & ROI Approaches

• Conversational Programs (WOM/PR)• Blogging, Micro blogging & Outreach• Media Seeding & Distribution• Sponsored Conversations• Service Programs

• Social Recommendations• Reviews & Feedback• Sharing & Distribution Enablement• Social Content Syndication

• Continuous Listening• Influencer Strategy• Motive Analysis• Engagement & Measurement Strategies• Reputation Management

• Communities & Campaign Micro Sites• Widgets & Distribution• Corporate Blogging• Custom or semi-custom Experiences• Social Networking Strategies• CRM• B2B Communities

• Site-side Social Graph Integration• Collaborative Filtering• Social Commerce• Social Ads• Social Campaigns (Offline, Digital)

• SM Program Integrated Measurement & ROI• Experience Research• Focus Groups• Cross-Media Activation• Community Segmentation

• Social Apps• Cross-Channel Aggregation• Mobile Engagement• Out-Of-Home Engagement• Smart Communities

• In-game Social Networking• Social Gaming• Out-Of-Home Integration• Social Platforms (Apps, Data)

Listening, Discovery & Monitoring

Engagement & Experience

Integration

Initial Extended Ubiquitous

ABOUT SAPIENTNITRO SapientNitro, a division of Sapient, is the world’s first customer experience company. We create and engineer highly relevant moments that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, commerce, and the technology that binds them, we influence customer behavior across the spectrum of communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citigroup, Coca-Cola, Disney, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific.

© 2010 Sapient Corporation, 2.10 - SISM02

CONTACT USFor more information, please contact us at: +305-438-7136or social@sapient.com

CLIENT: Coca-Cola, Burn Alter EgoOBJECTIVE: Deliver a true-to-life experienceof Burn’s brand proposition: the energy tostay up all night.

Created Coca-Cola’s first Facebook application, which allowed users to assume a photo-realistic alter ego that went on wild adventures each night. The adventures were then shared with the user’s friends, resulting in over 250,000 application installs and over 1 million pieces of generated branded content.

SPRINT, MENTOS, TOYOTA, TRAVELERS, QUEENSLAND TOURISM, THE COCA-COLA COMPANY

SapientNitro’s deep expertise and unique set of approaches can help you successfully leverage Social Marketing across all channels and media types.

Applied Intelligence:Through innovation in integrated analytics, SapientNitro takes discovery and monitoring to new levels, allowing brands to most intelligently pinpoint social activation and measurement approaches. Holistic Approaches:Through precise combination of social analytics, brand marketing, research, media, search and user experience, we can understand motives of social engagement like nobody else. Bleeding Edge Experiences:Through our deep expertise in creative, marketing technologies, gaming, entertainment, mobile, commerce, emerging, offline and delivery, we can execute and engage like nobody else. Influence Everywhere:We are social, wish all marketing could be social and believe it either is or could be. We will take all clients through the journey of social activation, from education to world-class cross-channel campaigns, with clear and measurable insights every step of the way.

Why Work With Us

CLIENT: Queensland Tourism, Best Job in the WorldOBJECTIVE: Create international awareness ofthe Islands of the Great Barrier Reef.

Created a contest for a dream job as keeper of the islands, which attracted almost 35,000 applicants from 201 countries. Resulting global media coverage estimated at $200 million (US), with almost 9 million unique visits to the contest website in 56 days. The campaign won 46 awards, including 3 Grand Prix and 5 Gold Lions at Cannes.

CLIENT: Mentos, Trevor the InternOBJECTIVE: Generate positive brand buzz with limited budget and no media investment.

Provided a real life intern with a custom set up, which he used to successfully build and manage sites in multiple online communities. Over 5.5 million visitors to the website over 3 months and TV, print and radio exposure, made Trevor the biggest internet celebrity of the time.

What We Do

Who We Work With

CANNES GOLD PR LION:“Best Use of Social Media”

IAB MIXX : Gold Social Marketing

AdWeek BUZZ: People’s ChoiceAward Social Media

MITX: Best Use of Social Media

OMMA: Best Campaign in Social Media

FOLLOW US: facebook.com/sapientnitro twitter.com/sapientnitro www.linkedin.com/companies/sapient

Experience

Media

Community & Commerce

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