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8/9/2019 Social Learning Why What and How
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Strategies, Models, and Roles
Social Learning
October 7th, 2009
David WilkinsExecutive Director of Product Marketing at Learn.com
8/9/2019 Social Learning Why What and How
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About Dave
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D ave WilkinsExecutive Director, Product Marketing
National speaker at 40+ conferencesMore than 15 years in the learning spaceAuthor of 10+ published articlesProduct Directors behind Firefly and
Knowledge Exchange
Email: [email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnhBlog: http://dwilkinsnh.wordpress.com
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Sh ow of h ands
How many of you have professional contacts outside thecompany? Outside the country?How many of you work on a virtual team where at least onemember of your team (including yourself) works in a different
office, division, or country?How many of you work on teams where decision-making isn t just top-down, but also bottoms-up and peer-to-peer?How many of you rely on Google or other search mechanismto find information to do your jobs every day?How many of you still deliver training predominantly throughinstructor-led training and courses?
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My networks personal and professional
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N etworks some market data and stats
In August, social networking eclipsed email 301.5 million vs.276.9 million (WSJ: October 12, 2009 Why Email No LongerRules )
Guess how I found out?In April, Twitter eclipsed the NY Times, CNN, and Fox News innumber of page views per dayAs of yesterday, Twitter has twice as many page views as allthree of them COMBI NE D
http://online.wsj.com/article/SB10001424052970203803904574431151489408372.html
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My social media personal and professional
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S ocial M edia - stats
1 trillion web pages65,000 iPhone appsMore video has been added to YouTube in the last 2 months
than if ABC had been airing new content 24/7 since 194895% of the songs downloaded last year weren t paid forWikipedia: 20 million articlesAvg teenager texts 2,772 times per month
http://www.flixxy.com/technology-and-media-convergence.htm
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My social media as learning stor y
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My social networking as learning stor y
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W h at s going on h ere?
Model
Time
1 : 1 1 : Many Many : Many
1900¶s1900¶s 2000
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A new model? E mergent, Collaborative, Codified
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Jay Cross and Harold Jarche
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T yping your learning needs
The Social Enterprise Blog
ECCO Needs AssessmentEmergent, Collaborative, Codified
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Learning paradigms are blended
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Leadership?Software training ?Certification and Compliance training ?
On-boarding?Customer training and support ?Innovation?
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H ow does t h is map to various interventions?
Emergent Content
Course authoring*Virtual classroom*File sharing*Blogging*Discussions
Idea SharingWikisTaggingSaved chat and IMFAQ / Ask an ExpertCommentsQ&ASocial profilesRole-playing
Codified Content
Custom coursesOff-the-shelf coursesCurriculumCertificationsVirtual ClassroomSimulationsSerious GamesInstructor-led TrainingHelp SystemsEPSSJob AidsBlogs**Role-playingCorporate Directories
Collaborative Content
DiscussionsList ServsWikisIdea SharingCommentsRatingsReviewsFAQ / Ask an ExpertSearching ProfilesTag CloudsSocial bookmarkingIM, ChatShared SpacesRole-playing
*When enabled for all employees**When written by SME¶s and official experts
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Content interventions: a bigger toolbox
Social Formal
CommentsRatings
CommentsRatings DiscussionsDiscussions BlogsBlogs Social
ProfilesSocial
ProfilesWeb
ConferenceWeb
ConferenceDocument
SharingDocument
Sharing CoursesCourses CurriculumCurr iculum Assessment Assessment CertficationCertfication
P latform: YouContent: Both, Either?Management: Varies
P latform: IT? You? HR?Content: LearnersManagement: D istributed
P latform: YouContent: YouManagement: You
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P eople interventions
JW
Don
Dave
Chris
Paul
«
Ted
Kushal
John
Jill
Art
Robert
Oscar
Bill
Social Formal
This is how we work in our ³professional´ lives.
This is how we work in our ³personal´ lives.
This is how we¶re starting towork in our ³professional´ lives.
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Geographically dispersedexpertise
Specialized products and
product knowledgeacross a huge inventory
Common roles, commonneeds but no way tocapture knowledge
Constant change and newinfo sometimes daily
Independent owners
500% ROI in under 6months
W eekl y and dail y use of
the system
Documentation of common issues atmarginal cost
Documentation of specialized knowledge atmarginal cost
Culture of s h aring
All 4400 Ace stores areindependently owned and operated by local entrepreneurs, hard-
working, passionatebusiness owners who areinvolved with and, many times, reside in thecommunities where their stores are. There's agood chance you'll seeyour local Ace storeowner at the grocery store or Little Leaguegame.
P roblem ResultsBackground
A Collaborative E xample
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A Collaborative E xample
BlogsBlogs SocialProfilesSocial
Profiles
Social Formal
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D riving innovation todevelop new markets andnew products
In 2004, Cisco s EmergingTechnologies Group wascharged with building$1B businessopportunities fromscratch
iZone generated 4 00 ideasand 1 0 ,000 contributions
iZone led to theidentification of $3 billionin market opportunities
iPrize awarded lastOctober to German gradstudent leading an
international team
Cisco plans to invest $1 0+ billion in the winning idea
W e just did threebillion-dollar market opportunities without my knowing about it."
John ChambersCisco Systems
Two InitiativesiZone
Internally-facinginnovation initiative
iPrize
Externally-facinginnovation initiative
P roblem ResultsBackground
An E mergent and Blended E xample
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An E mergent and Blended E xample
JW
Don
Dave
Chris
Paul
«
Ted
Kushal
John
Jill
Art
Robert
Oscar
Bill
Social Formal
WikisWikis SocialProfilesSocial
Profiles
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One generic example: software rollout
Go Live
Blog P ostsTwitter Video
AdvertorialsBrown Bags
ContestsAsk an Expert
«
CoursesSimulations
BlogsSurveys
AssessmentsLinks
Games«
SimulationsGames
CoursesILT
VILTCurriculum
AssessmentCertification
«
D iscussionRatingsReviews
Ask an ExpertFAQ
BlogsComments
Co P
ChatMicroblogging
«
Idea sharingD iscussions
WikisBlogs
CommentsBrown Bags
«
BlogsFAQ¶s
D iscussionsEmail (Gasp!)
Microblogging«
SimulationsGames
CoursesILT
VILTCurriculum
AssessmentCertification
«
Corp Comm
P re-work
Instructor-ledWBT training
D iscussionRatingsReviews
New BestP ractices
Corp CommUpdates
Newinformation
FAQ¶s
Instructor-ledVirtual
ClassroomWBT
Formal Social Formal
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Be a pipe when:
You need to build expert-led materialYou need to focus on
deliveryYou need structuredcurriculum and reports(compliance, certs etc«)Accuracy trumps speedYou can handle the SME
loadYou are mostly reacting tointernal clientsYou ³know´ the answers
Be a plumber when:
You need to create learner-led environmentsYou need to focus on
capture and sharingYou need to empower teams to act independentlySpeed trumps perfectionYou have more SME¶s thantrainers
You need to engage clients,partners, and suppliersYou don¶t ³know´ andanswers are in the ³cloud´
Are you t h e pipe or t h e plumber?
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W h at do t h ese t h ings h ave in common?
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W h at h appened?
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=
The Big Switch ± Nicholas Carr
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W h at s h appening?
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=
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W h at s next?
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=
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Danger W ill Robinson!
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Guidepost #1 N ews M edia
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Guidepost #2 -- E nc yclopedias
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Guidepost #3 Cisco, P& G, E li Lily , S tarbucks, Dell
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T h ank you
D avid Wilkinshttp://dwilkinsnh.wordpress.comdwilkinsnh on Twitter, Facebook etc
