Social Innovation to Prevent Litter

Andrea Talbot, Market Research ManagerRose Tehan, Action Researcher

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The research process

1• Opportunities and barriers to prevention

2• Behaviour change activity and the lasting

impact

3• Social experiments to test and produce

evidence

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• General litter, dog fouling, fly-tipping (predominantly of black sacks & cigarette litter)Local land managers’ litter

priorities

• Community engagement, education, enforcement, partnership working

• Enhancing community ownership

Tools and approaches to reduce littering

• Feeling that interventions & activities had been successful.• Some forms of monitoring outputs

Monitoring of litter initiatives

• Messages not getting through about what constitutes litter • Keeping community groups/residents engaged with they

aren’t seeing results

Barriers to litter prevention

• Memorable messaging, utilising social media• Harnessing/enhancing a sense of pride in our communities• Increasing visibility

Ideas for how the social experiments might have

maximum impact

What have we learned so far?

Story Telling

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Story Telling

Proposed Projects

7‘Which side of the fence are you on?’ awareness raising event

8Chewing Gum Action Group local support

9Green footsteps to increase bin usage

10England’s Great Litter Count

11Dog poo in hyper-local areas

Dog walkers

12Cig butts in main retail and commercial areas

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Approaches

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England’s Great Litter Count

• How can we maximise take-up? How can local land managers help us?

• What would you need from us to help you get on board?

• What would your organisation need from us to ensure corporate sign off, should you wish to participate? What outputs & outcomes would you be looking for? Whose buy-in would you need (internally and externally)? Who else might need to be involved to make it happen?

Eyes on dog poo

• Have you done anything similar in your area? What can we learn from this? Where could you see this working? What are the potential barriers?

• What would you need from us to help you get on board?

• What would your organisation need from us to ensure corporate sign off, should you wish to participate? What outputs & outcomes would you be looking for? Whose buy-in would you need (internally and externally)? Who else might need to be involved to make it happen?

Workshop task (approx. 20 mins.)

How can the Keep Britain Tidy Network best enable you to ‘learn and do’? How can we use the results to create positive change? How should we promote the outcomes? What’s the legacy?

Group feedback and next steps

Thanks for listening

What questions do you have?

Look out for us on Twitter!@keepbritaintidy@ACTalbs

Rose TehanAction Researcher

0207 549 0326rose.tehan@keepbritaintidy.org

Andrea TalbotMarket Research Manager01942 612658andrea.talbot@keepbritaintidy.org