Social defibrillatorThere is life beyond purchase

• Hyperconsumption is killing the planet• We have 3,000 to 4,000 objects in our homes, 15

times more than our grandparents• Retail is two-thirds of GDP (USA – 2011)

http://www.flickr.com/photos/st3f4n/3681491833/sizes/z/in/photostream/

"The role of the property is undergoing a radical transformation”

“Our social status now depends more on access than on property“

http://www.amazon.com/The-Age-Access-Hypercapitalism-Experience/dp/1585420824

- Jeremy Rifkin

Access trumphs ownership

Variety is great! Right?

… but I can only BUY it :(http://www.flickr.com/photos/epsos/4444576795/sizes/z/in/photostream/

Why alternatives are SO complicated?

http://www.flickr.com/photos/carcanofrancesco/4671632559/sizes/o/in/photostream/ Own photo

It makes sense for many objects!!

http://www.flickr.com/photos/dboz/5133581814/sizes/z/in/photostream/

A custome?http://www.flickr.com/photos/avlxyz/10350658/

A tent?

NOW WATCH THE VIDEO!

CHECK THE VIDEO PITCH AT THE PROJECT PAGE

HTTP://PLANET.GLOBALSUSTAINABILITYJAM.ORG/GSUSJ12/PROJECT/SOCIAL-DEFIBRILLATOR

VLC PLAYER RECOMMENDED

How does it work?

Social Defibrillator

Social Defibrillator

• Action/performance by local ambassadors• Awareness generation by shock• Diagnosis and sign-up

Pacemaker

Pacemaker

• Platform with alternatives to traditional purchase– Second hand– Rental– Group purchase (shared ownership)– Sharing

• Aggregates existing initiatives

Registration of objects

• Automatic– Via standardized open API (for existing initiatives)– When you buy with VisaShare it is automatically

uploaded

• Manual– Via platform Website– Via mobile phone application (barcode scanning)

Search & Access

• Manage your profile, networks and objects• Check your health status

Search - Browser plug-in

• Provides your alternatives from your local node (first) and the global network when searching

Search - Mobile phone app

• Similar to http://whyown.it concept • Check http://vimeo.com/47189780• Social Defibrillator provides larger aggregated

offer (not only “friends silo” but also other 2nd hand, rental, etc. from existing businesses and collaborative consumption initiatives)

Actors

• External– Consumers and prosumers– Existing collaborative consumption initiatives– Existing retail, rental and second hand shops

• Internal– Central coordination– Local nodes (ambassadors)

Distributed network of local nodes

http://lasindias.org/the-p2p-mode-of-production/

Distributed network of local nodes

• Knowledge commons + distributed networks + high productivity on a small scale = virtual macrospaces of abundance + micromarkets of production and services

• What defines a distributed network is the ability to extract any node without cutting off any other, which means no node can filter information on its own.

• If any group of centralizing nodes produces scarcity — through democratic or authoritarian means — distributed networks turn decentralized pluralism into distributed diversity.

• Communication between peers has its own logic.http://lasindias.org/the-p2p-mode-of-production/

Toolkit for ambassadors

• A node can be created with sufficient critical mass at local level (mostly on the offer side): prosumers, collaborative consumption projects (mostly siloed), retails (big and small), etc.

• Commons knowledge: Documentation (creative commons license) and tools (open source) are provided for free

• Additional paid training for ambassadors available

Team

• Itziar Pobes• Albert Cañigueral• Martí Cot• Milena Samos• Elena Minguela

Social defibrillatorThere is life beyond purchase