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Social Computing, Wikis & BlogsSocial Computing, Wikis & Blogs
How will this trend affect law firms?How will this trend affect law firms?
www.microsoft.com/professionalservices
SharePoint SymposiumSharePoint SymposiumJune 18, 2009June 18, 2009
Mark Beckmann, MicrosoftMark Beckmann, MicrosoftChad Ergun, Independent ConsultantChad Ergun, Independent ConsultantStuart Kay, Baker McKenzieStuart Kay, Baker McKenzie
Agenda Agenda
Social Computing and SharePoint Social Computing and SharePoint PlatformPlatform
Current applications of social Current applications of social computingcomputing
Opinions and discussion on the future Opinions and discussion on the future of social computing, blogs & wikisof social computing, blogs & wikis
1st Wave 2nd Wave 3rd Wave: Social Computing
Social computing represents the Social computing represents the next wave of collaborationnext wave of collaboration
“Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at
every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms
that have successfully taken the first steps.”1
- Forrester Research1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006
Microsoft's Approach to Social Microsoft's Approach to Social ComputingComputingA set of integrated capabilities and servicesA set of integrated capabilities and services
Secure, Well-Managed Infrastructure
BusinessIntelligence
Enterprise Content
Management
Collaboration Enterprise Search
UnifiedCommunication
s
Workflow Search BusinessData
Catalog
ExtensibleUI
OpenXML FileFormats
Website andSecurity
Framework
Blogs, Wikis, Discussions, Feeds, Social Networking, Profiles, Presence, (Tagging, Flagging, Rating)
Social Computing Capabilities and Services
Aggregation & Social Feedback
Search
Profiles – My Sites
Core Elements of Social ComputingCore Elements of Social Computing
RSS
Tagging
Social Bookmarking
Rating
Drivers For Social ComputingDrivers For Social Computing(Across Industries)(Across Industries)
Drive collaboration & social interaction
Capture & share tacit knowledge
Discover content in new ways
Capture the “wisdom of
the masses” via
social feedback
Build a sense of
connection to the
company
Social Computing within LegalSocial Computing within Legal
Common Themes Heard:Common Themes Heard:Limited interest if an activity is not Limited interest if an activity is not billablebillable
Recent hires tend to demand/drive usageRecent hires tend to demand/drive usage
Blogs can help grow external outreachBlogs can help grow external outreach
But content quality, management and But content quality, management and discovery risks pose a concerndiscovery risks pose a concern
Tools need more robust process controlsTools need more robust process controls
Social Computing, Wikis and BlogsSocial Computing, Wikis and Blogs
Wikis are currently best applied for shorter term Wikis are currently best applied for shorter term projects or collaborations that do not have a great projects or collaborations that do not have a great deal of document sharing and long-term document deal of document sharing and long-term document storage needsstorage needs
Many business wikis seem to arise from grassroots, Many business wikis seem to arise from grassroots, tech-worker-led implementations because for tech-worker-led implementations because for technology workers, “pecking order is by technology workers, “pecking order is by knowledge,” not job titleknowledge,” not job title
Social Computing, Wikis and BlogsSocial Computing, Wikis and Blogs
Wikis and Blogs should meet business needsWikis and Blogs should meet business needs
Need a champion and support for long-term Need a champion and support for long-term successsuccess
Storytelling and peer-pressure to expand Storytelling and peer-pressure to expand
User-friendly technology (WYSIWYG editing, simple User-friendly technology (WYSIWYG editing, simple search and easy posting)search and easy posting)
Integration with 3Integration with 3rdrd party tools and solutions party tools and solutions
Initially requires constant monitoringInitially requires constant monitoring
Brand it accordinglyBrand it accordingly
What are the top advantages of What are the top advantages of participating in an online legal participating in an online legal
professional network?professional network?
*Conducted by LeaderNetworks –June 2008
What is the most effective method What is the most effective method currently in use for finding new currently in use for finding new
business?business?
*Conducted by LeaderNetworks –June 2008
How many times do you access How many times do you access the following sites during a the following sites during a
typical workday?typical workday?Mean Summary Hours Per DayMean Summary Hours Per Day
*Source WorldOne Research–June 2008
Has the following increased or Has the following increased or decreased your decreased your
productivity?productivity?Percentage ‘Increase’of total respondentsPercentage ‘Increase’of total respondents
*Source: WorldOne Research–June 2008
The Calculus of Blogs & The Calculus of Blogs & Wikis in Law FirmsWikis in Law Firms
Stuart KayStuart KayDirector, Global Business SystemsDirector, Global Business SystemsBaker & McKenzieBaker & McKenzie
Herding CatsHerding Cats
AutonomyAutonomy – 89 – 89thth percentile – resist percentile – resist being managed, bridle at being told being managed, bridle at being told what to dowhat to do
ResilienceResilience – 90% in lowest half – – 90% in lowest half – defensive, hypersensitive to defensive, hypersensitive to criticism, resist feedbackcriticism, resist feedback
SkepticismSkepticism – 90 – 90thth percentile, 30% percentile, 30% higher than average – cynical, higher than average – cynical, judgmental, questioning, judgmental, questioning, argumentative, less trustingargumentative, less trusting
Herding CatsHerding Cats
SociabilitySociability – 12.8% compared to – 12.8% compared to community average 50% - rely on community average 50% - rely on existing relationships, prefer to deal existing relationships, prefer to deal with informationwith information
UrgencyUrgency – 20% higher than average – 20% higher than average – “efficient” relationships, seek – “efficient” relationships, seek efficiency & economy in everything, efficiency & economy in everything, impatientimpatient
Larry Richard, Herding Cats: The Lawyer Personality Revealed, 2002
The Calculus of BlogsThe Calculus of Blogs
Incentive Short Term Long Term
Fashion / Peer Pressure 1 0
Ego 3 1
Reputation 1 4
Business Prospects 0 3
Learn / Change -3 -1
Risk Aversion -2 -1
Effort -1 -4
6 minutes -1 -3
Ta da… -2 -1
The Calculus of WikisThe Calculus of Wikis
Incentive Short Term Long Term
Fashion / Peer Pressure 0 0
Ego 0 1
Reputation 0 3
Business Prospects 0 1
Learn / Change -3 -2
Risk Aversion -1 -1
Effort -4 -1
6 minutes -4 1
Ta da… -12 2
Open Discussion, Q & AOpen Discussion, Q & A
What opportunities and challenges What opportunities and challenges are you seeing in your firms?are you seeing in your firms?
How are you attempting to implement How are you attempting to implement social computing? Success? Failure?social computing? Success? Failure?
What are the best practices?What are the best practices?
ResourcesResources
MSDN BlogsMSDN Blogsblogs.msdn.com/default.aspx
Barry BriggsBarry Briggswww.edithere.com/barry/
OpenXMLOpenXMLwww.openxmldeveloper.org
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and
Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.