Social Cognition[Instructor Name]

[Class Section Number]

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

Warm-up Activity

Schemas

How do you act…On a first date?Studying in the library?Around a new roommate?With a new business associate?At a gym?

How do you know how to act?

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

Simplifying Our Social World

Schema

OurselvesOurselves OthersOthers ObjectsObjects EventsEvents

Simplifying Our Social World

Heuristics

Representativeness

Availability

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

Making Predictions

First impressions?

Making Predictions

Problems with predictionsPlanning Fallacy

Making PredictionsAffective Forecasting: Problems with predictions

Impact Bias Durability Bias

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

Hot Cognition

Hot Cognition - Mental processes that are influenced by desires and feelings.

Hot CognitionWrite about…Your best birthdayThe best gift you ever receivedYour biggest achievement

Mood-Congruent Memory

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

Automaticity

Automatic behavior

Chameleon effect

Priming

Stereotypes

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

PrimingPillowNightComforterBedStarsNight-LightSlumberShut-eyeQuietMoonDarkAlarm clockTiredDrowsyNap

1) Was the word quiet in the list?2) Was the word bed in the list?3) Was the word teddy bear in the list?4) Was the word dark in the list?5) Was the word sleep in the list?

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

Activity

Are you a prejudiced person?

IMAGINE….

Imagine yourself . . .

Imagine yourself . . .

Imagine yourself . . .

Imagine yourself . . .

Imagine yourself . . .

Are you prejudiced?

Overview

• Introduction• Simplifying our Social World• Making Predictions• Hot Cognition– Activity

• Automaticity• Priming Activity• Prejudice Activity• Attitudes

Attitudes

Psychological tendency expressed with some degree of favor or disfavor

Explicit vs. Implicit

MeasurementsImplicit Association TestEvaluative Priming Task

Photo AttributionSlide 1

Photo Credit: Ashley Campbell Photography https://www.flickr.com/photos/45916771@N03/5356370156/ https://creativecommons.org/licenses/by/2.0/

Slide 3Photo Credit: roncaglia https://www.flickr.com/photos/81925947@N00/2481739143/ https://creativecommons.org/licenses/by-nc-sa/2.0/

Slide 4Photo Credit: mxlanderos https://www.flickr.com/photos/73304692@N00/313931846/ https://creativecommons.org/licenses/by-nc-nd/2.0/

Slide 4Photo Credit: YoNoSoyTu https://www.flickr.com/photos/72971773@N00/56443079/ https://creativecommons.org/licenses/by-nc-sa/2.0/

Slide 4Photo Credit: jayallen https://www.flickr.com/photos/35034351236@N01/3030438686/ https://creativecommons.org/licenses/by-nc-sa/2.0/ >

Slide 8Albuquerque, New Mexico police department http://commons.wikimedia.org/wiki/File:Bill_Gates_mugshot.png http://en.wikipedia.org/wiki/public_domain

Slide 9Photo Credit: Pragmagraphr https://www.flickr.com/photos/52436778@N00/2075747765/ https://creativecommons.org/licenses/by-nc-nd/2.0/

Slide 10Photo Credit: srgpicker https://www.flickr.com/photos/91485322@N00/2245288360/ https://creativecommons.org/licenses/by/2.0/

Slide 10Photo Credit: Montage Communications https://www.flickr.com/photos/92118646@N00/1201359979/ https://creativecommons.org/licenses/by-sa/2.0/

Slide 12Photo Credit: ** RCB ** https://www.flickr.com/photos/29233640@N07/5289750818/ https://creativecommons.org/licenses/by/2.0/

Slide 12Photo Credit: Jeffrey Beall https://www.flickr.com/photos/31437555@N00/5824632901/ https://creativecommons.org/licenses/by-sa/2.0/

Slide 13Photo Credit: A30_Tsitika https://www.flickr.com/photos/49835901@N00/2263904827/ https://creativecommons.org/licenses/by-nc-nd/2.0/

Slide 13Photo Credit: minxlj https://www.flickr.com/photos/11667367@N00/425099288/ https://creativecommons.org/licenses/by-nc-nd/2.0/

Slide 15Photo Credit: Susan Sermoneta http://www.flickr.com/photos/19251296@N00/2255468498 https://creativecommons.org/licenses/by-nc-nd/2.0/

Slide 21Photo Credit: Robert Thomson https://www.flickr.com/photos/92154034@N00/6896026589/ https://creativecommons.org/licenses/by-nc/2.0/

Slide 22Photo Credit: Sydney Uni https://www.flickr.com/photos/8264482@N08/6855526226/ https://creativecommons.org/licenses/by-nc-sa/2.0/

Slide 23Photo Credit: pedrosimoes7 https://www.flickr.com/photos/46944516@N00/443738371/ https://creativecommons.org/licenses/by/2.0/

Slide 24Photo Credit: Barack Obama https://www.flickr.com/photos/94975828@N00/6774968388/ https://creativecommons.org/licenses/by-nc-sa/2.0/

Slide 25Photo Credit: practicalowl https://www.flickr.com/photos/55046645@N00/5699866735/ https://creativecommons.org/licenses/by-nc/2.0/

Slide 28Photo Credit: World to Table https://www.flickr.com/photos/39969363@N08/4069749986/ https://creativecommons.org/licenses/by-nc/2.0/

Slide 28Photo Credit: eskimo_jo https://www.flickr.com/photos/68894626@N00/12755552705/ https://creativecommons.org/licenses/by-nc-nd/2.0/