23
SO4063 Lecture 14 Collecting Data

SO4063 Lecture 14 Collecting Data. 2 Lecture Objectives To outline the requirements of assessment 2: create a data collection instrument To continue questionnaire

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SO4063 Lecture 14

Collecting Data

2

Lecture Objectives

bull To outline the requirements of assessment 2 create a data collection instrument

bull To continue questionnaire design workshop

3

Priority readings

Alan Bryman (2008) Social Research Methods 3rd ed Oxford Oxford University Press

bull Chapter 9

OR

Nigel Gilbert (2001) Researching Social Life 2nd ed London SAGE

bull Pages 99-105

4

Data collectionResearch topicResearch questionsResearch methodsNow collect data

First prepare and follow guidelines

The following procedures are recommended for asurveystructured interviewsbull Determine the major questionsbull Draft questionnaire itemsquestionsbull Design the questionnairequestionsbull Pilot test the questionnaireinterviewbull Develop a data-collection strategybull Develop a cover letter and send the questionnaire

5

Cover LetterInformation Sheet

Introduce the researchbull Written rationalebull identify yourself your employer purposes of research

and procedure of interviewbull ethical issues

bull anonymity confidentiality right to withdrawbull opportunity for interviewee to ask questions

6

Collecting the databull know your way around the interview schedulesurveybull keep to the schedule even small variations in wording can

affect responsesbull recording answers write exact words used by interviewee

or use fixed choice questionsbull clear instructions

bull filter questionsbull question order

bull every interviewee must get questions in the same orderbull general questions before specific questionsbull earlier questions may affect salience of later onesbull first questions should be directly related to the topicbull potentially embarrassing or sensitive questions towards

the end

7

In Interviews

probingbull when respondent does not understand question or gives

insufficient answerbull non-directive probes ldquommmrdquo ldquocan you say a bit more

about thatrdquobull repeat fixed choice alternatives

promptingbull interviewer suggests possible answersbull show cards

leaving the interviewbull thank the interviewee

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

2

Lecture Objectives

bull To outline the requirements of assessment 2 create a data collection instrument

bull To continue questionnaire design workshop

3

Priority readings

Alan Bryman (2008) Social Research Methods 3rd ed Oxford Oxford University Press

bull Chapter 9

OR

Nigel Gilbert (2001) Researching Social Life 2nd ed London SAGE

bull Pages 99-105

4

Data collectionResearch topicResearch questionsResearch methodsNow collect data

First prepare and follow guidelines

The following procedures are recommended for asurveystructured interviewsbull Determine the major questionsbull Draft questionnaire itemsquestionsbull Design the questionnairequestionsbull Pilot test the questionnaireinterviewbull Develop a data-collection strategybull Develop a cover letter and send the questionnaire

5

Cover LetterInformation Sheet

Introduce the researchbull Written rationalebull identify yourself your employer purposes of research

and procedure of interviewbull ethical issues

bull anonymity confidentiality right to withdrawbull opportunity for interviewee to ask questions

6

Collecting the databull know your way around the interview schedulesurveybull keep to the schedule even small variations in wording can

affect responsesbull recording answers write exact words used by interviewee

or use fixed choice questionsbull clear instructions

bull filter questionsbull question order

bull every interviewee must get questions in the same orderbull general questions before specific questionsbull earlier questions may affect salience of later onesbull first questions should be directly related to the topicbull potentially embarrassing or sensitive questions towards

the end

7

In Interviews

probingbull when respondent does not understand question or gives

insufficient answerbull non-directive probes ldquommmrdquo ldquocan you say a bit more

about thatrdquobull repeat fixed choice alternatives

promptingbull interviewer suggests possible answersbull show cards

leaving the interviewbull thank the interviewee

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

3

Priority readings

Alan Bryman (2008) Social Research Methods 3rd ed Oxford Oxford University Press

bull Chapter 9

OR

Nigel Gilbert (2001) Researching Social Life 2nd ed London SAGE

bull Pages 99-105

4

Data collectionResearch topicResearch questionsResearch methodsNow collect data

First prepare and follow guidelines

The following procedures are recommended for asurveystructured interviewsbull Determine the major questionsbull Draft questionnaire itemsquestionsbull Design the questionnairequestionsbull Pilot test the questionnaireinterviewbull Develop a data-collection strategybull Develop a cover letter and send the questionnaire

5

Cover LetterInformation Sheet

Introduce the researchbull Written rationalebull identify yourself your employer purposes of research

and procedure of interviewbull ethical issues

bull anonymity confidentiality right to withdrawbull opportunity for interviewee to ask questions

6

Collecting the databull know your way around the interview schedulesurveybull keep to the schedule even small variations in wording can

affect responsesbull recording answers write exact words used by interviewee

or use fixed choice questionsbull clear instructions

bull filter questionsbull question order

bull every interviewee must get questions in the same orderbull general questions before specific questionsbull earlier questions may affect salience of later onesbull first questions should be directly related to the topicbull potentially embarrassing or sensitive questions towards

the end

7

In Interviews

probingbull when respondent does not understand question or gives

insufficient answerbull non-directive probes ldquommmrdquo ldquocan you say a bit more

about thatrdquobull repeat fixed choice alternatives

promptingbull interviewer suggests possible answersbull show cards

leaving the interviewbull thank the interviewee

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

4

Data collectionResearch topicResearch questionsResearch methodsNow collect data

First prepare and follow guidelines

The following procedures are recommended for asurveystructured interviewsbull Determine the major questionsbull Draft questionnaire itemsquestionsbull Design the questionnairequestionsbull Pilot test the questionnaireinterviewbull Develop a data-collection strategybull Develop a cover letter and send the questionnaire

5

Cover LetterInformation Sheet

Introduce the researchbull Written rationalebull identify yourself your employer purposes of research

and procedure of interviewbull ethical issues

bull anonymity confidentiality right to withdrawbull opportunity for interviewee to ask questions

6

Collecting the databull know your way around the interview schedulesurveybull keep to the schedule even small variations in wording can

affect responsesbull recording answers write exact words used by interviewee

or use fixed choice questionsbull clear instructions

bull filter questionsbull question order

bull every interviewee must get questions in the same orderbull general questions before specific questionsbull earlier questions may affect salience of later onesbull first questions should be directly related to the topicbull potentially embarrassing or sensitive questions towards

the end

7

In Interviews

probingbull when respondent does not understand question or gives

insufficient answerbull non-directive probes ldquommmrdquo ldquocan you say a bit more

about thatrdquobull repeat fixed choice alternatives

promptingbull interviewer suggests possible answersbull show cards

leaving the interviewbull thank the interviewee

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

5

Cover LetterInformation Sheet

Introduce the researchbull Written rationalebull identify yourself your employer purposes of research

and procedure of interviewbull ethical issues

bull anonymity confidentiality right to withdrawbull opportunity for interviewee to ask questions

6

Collecting the databull know your way around the interview schedulesurveybull keep to the schedule even small variations in wording can

affect responsesbull recording answers write exact words used by interviewee

or use fixed choice questionsbull clear instructions

bull filter questionsbull question order

bull every interviewee must get questions in the same orderbull general questions before specific questionsbull earlier questions may affect salience of later onesbull first questions should be directly related to the topicbull potentially embarrassing or sensitive questions towards

the end

7

In Interviews

probingbull when respondent does not understand question or gives

insufficient answerbull non-directive probes ldquommmrdquo ldquocan you say a bit more

about thatrdquobull repeat fixed choice alternatives

promptingbull interviewer suggests possible answersbull show cards

leaving the interviewbull thank the interviewee

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

6

Collecting the databull know your way around the interview schedulesurveybull keep to the schedule even small variations in wording can

affect responsesbull recording answers write exact words used by interviewee

or use fixed choice questionsbull clear instructions

bull filter questionsbull question order

bull every interviewee must get questions in the same orderbull general questions before specific questionsbull earlier questions may affect salience of later onesbull first questions should be directly related to the topicbull potentially embarrassing or sensitive questions towards

the end

7

In Interviews

probingbull when respondent does not understand question or gives

insufficient answerbull non-directive probes ldquommmrdquo ldquocan you say a bit more

about thatrdquobull repeat fixed choice alternatives

promptingbull interviewer suggests possible answersbull show cards

leaving the interviewbull thank the interviewee

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

7

In Interviews

probingbull when respondent does not understand question or gives

insufficient answerbull non-directive probes ldquommmrdquo ldquocan you say a bit more

about thatrdquobull repeat fixed choice alternatives

promptingbull interviewer suggests possible answersbull show cards

leaving the interviewbull thank the interviewee

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

8

Research Training Exercise

bull Each question must have its own answer space a tick-box a space for writing a set of categories

bull For this project use closed questions a fixed set of options AND instructions (ie tick one tick all that apply or rank by importance)

bull Usually allow for lsquoOtherrsquo and a space for people to write lsquoIf other please specifyrsquo

Why closed questionsbull quicker and easier to complete (better response rate

and less missing data)bull easy to process data (pre-coded)bull easy to compare answers (intercoder reliability)

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

9

Closed Questions

Disadvantagesbull restrictive range of answers no spontaneity bull difficult to make fixed choice answers exhaustivebull respondents may interpret questions differently

Closed questions can take a number of formsbull Two options tick onebull Many options tick onebull Many options tick zero or morebull Many options rank by importancebull Likert (agreement scale)

The practical organisation of the questionnaire must takequestion structure into account easy to answer and easy toprocess

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

10

Simple closed questions

Example questionnaire extract

1 Gender Male 1 Female 2

2 Age 18 or under 119-23 224-30 331 or older 4

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

11

More complex closed question

3 Marital statusSingle 1Married 2DivorcedSeparated 3Other 4

If lsquoOtherrsquo please specify_______________

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

12

How often

4 How often do you read newspapers

Tick the category that is closest

Never (Skip to question 6)More than 1 per day 1 every day 2-4 per week 1 per week Less than 1 per week

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

13

Variable number of answers

5 Where do you eat out Tick each one that applies

Restaurant Cafeacutecafeteria Pub Other If lsquootherrsquo please specify_____________

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

14

Types of Questions

bull personal factual questionsbull factual questions about othersbull informant factual questionsbull attitudesbull beliefsbull normative standards and valuesbull lay knowledgeAttitudesquestions have already been pilotedknown properties of reliability and validityhelps you to draw comparisons with other studiesbias some positively phrased and some negatively phrased

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

15

Measuring Attitudes

Measurement of attitudes often uses ldquoLikertrdquo scales

a set of statements relevant to the attitude beingmeasured with options indicating agreement

1 Disagree2 Strongly disagree3Neutral4 Agree5 Strongly agree

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

16

Likert Scales6 People have different views about womens role in society Please

indicate whether you agree or disagree with each of the following things people might say using the categories provided

Strongly agree

Agree Neutral Disagree Strongly disagree

A womans place is in the home

Young children suffer if the mother works outside the home

Women are entitled to the same pay for the same work as men

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

17

Open Questions

Advantagesbull respondents answer in their own termsbull allow for new unexpected responses bull exploratory - generate fixed answer questions

Disadvantagesbull time-consuming for interviewer and respondentbull difficult to codebull more effort required from respondentbull interviewer variation in recording answers

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

18

Pilot Survey

Check that the research instrument worksbull gain practice at using interview schedulebull does each question flow smoothly on to the nextbull identify vague or confusing questionsbull remove any questions that received uniform responses-

no variability

bull open questions can generate fixed choice answers to include in the final study

pilot respondents should not be in final sample

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

19

Assignment 2

Ask yourselfbull Are the questions comprehensiblebull Are the categories in closed questions adequate Do

they cover everything Make the right distinctions No very unlikely ones Will they make sense to the respondent

bull Is the structure okay Not too complicated or illogicalbull Is there anything likely to confuse the respondent or

interviewerbull Exactly how long will it take If too long shorten it

nowbull Piloting will also allow you to create closed categories for

questions using real-world feedback rather than your imagination

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

20

Example Information SheetSurvey of Students views on SULIS

Dear StudentThe survey is part of a research project for my course of study inUL The purpose of this questionnaire is to assess how often youuse SULIS and for what purposesThe survey will take no longer than 5 minutes The informationprovided by you in this questionnaire will be used for research

purposesIt will not be used in a manner which allows identification of yourindividual responses Participation in this study is completely voluntaryand you can withdraw at anytimeIf there are any other concerns or questions please feel free to email

meat _______________ or my lecturer Dr CarmelHannan(carmelhannanulie)

Thank you for your cooperation

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

21

Example Survey

Please tick in the appropriate box1 Do you consent to take part in this survey Yes 1048660 No2 Are you Male Female 3 Which age group do you fit into etc

Thank you for participating in this research

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

22

Assignment 2

Worth 10Due beginning week 10

Your individual Projectbull The samplebull Propose mode of delivery (email internet phone etc) bull Your research collection instrumentsbull Introductory paragraphbull A pilot test reportnoting any changes

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan

23

Lecture Plan

Introduction to SPSSLabs begin next week

Essential you all attend

  • SO4063 Lecture 14
  • Lecture Objectives
  • Priority readings
  • Data collection
  • Cover LetterInformation Sheet
  • Collecting the data
  • In Interviews
  • Research Training Exercise
  • Closed Questions
  • Simple closed questions
  • More complex closed question
  • How often
  • Variable number of answers
  • Types of Questions
  • Measuring Attitudes
  • Likert Scales
  • Open Questions
  • Pilot Survey
  • Assignment 2
  • Example Information Sheet
  • Example Survey
  • Slide 22
  • Lecture Plan