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So You Have to….Create a Business PlanGluten Free Family Restaurant
Statistical Insight and Statistical Datasets
Sarah Palmer
Assignment: Create a Business Plan
Business Plan for a New Product What is the Product? Who will it appeal to? What is it similar to that exists? What data to use?
The Gluten Free Family Restaurant
Fresh off my success of iZen I’m opening a restaurant
Disclaimer: This venture is totally made-up and only used as an example to show the content in Statistical Insight and Statistical Datasets – so let’s have some fun!
The Thought Process
Gluten free is a popular food trend Families like to eat out Want to have food options for everyone in the family Gluten free and link to ADHD So let’s create an family restaurant where kids and
parents can have fun and not break the bank!
Let’s start with Statistical Insight
Basic Search:Gluten
What are the top products?
Could this inform the type of food to serve at the restaurant?
I really want “gluten free”
Advanced Search:“gluten free” – all fields including full text
Takes me to the PDF level
Interesting Result
3 million people sensitive to gluten?Potential market
Industry Information
Industry information can be expensive – it’s in Statistical Insight! Gluten appears 59 times in document - Maybe add a bakery to the restaurant?
ADHD
Basic search for ADHD – 49 results Change sort to Date Published
Would someone think this report wouldhave ADHD information by its title?Quickly scan PDF to find ADHD mentioned10 times in document.
Other Results
Now let’s move to Statistical Datasets
Statistical Insight provides reports with statistics Statistical Datasets provides numbers – datasets that
are too big to publish or are not included in reports Cooked v. Raw
HCUP
"Type – Other." WebCEO. 2009. Agency for Healthcare Research and Quality, Healthcare Cost and Utilization Project [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.hcup-us.ahrq.gov/nisoverview.jsp
American Recovery – funding for allergy research
"Obligated." WebCEO. 2011. Recovery Accountability and Transparency Board, American Recovery and Reinvestment Act [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://usaspending.gov
Similar restaurant
"Food – Fast Food Restaurants." WebCEO. 2011. Easy Analytic Software Inc. (EASI), Consumer Behavior [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.mediamark.com/
Food purchases - pasta
"Expenditures – Food 2009." WebCEO. 2011. Easy Analytic Software Inc. (EASI), Consumer Expenditures [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.easidemographics.com/about/easiMethods.asp
Similar industry
"Annual Payroll." WebCEO. 2010. United States Census Bureau, Industrial establishments, payroll, employment [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.census.gov/csd/susb/susb.htm
Families
Restaurant employees
Resources
Specific statistical webinars http://proquest.libguides.com/statistical_webinars
Libguides http://proquest.libguides.com/index.php
Listserv http://www.lexisnexis.com/academic-forms/listserv.aspx
