SNIPE FROST RANGE

THE BRIEF

Brett GrahamThe Ledbury

William Edwards’ long-standing reputation for world-class design and production made him the obvious partner for Brett Graham’s own meticulous attention to detail. In 2016, they started collaborating on a project to create the ultimate tableware for fine dining.

The brief was for an exclusive “chefs’ plate” which would allow Brett’s exceptional cuisine to be presented in the best possible way. Brett also specified exacting performance criteria for this new range of tableware, while William contributed his great expertise in ceramic materials.

THE CONCEPT

Brett GrahamThe Ledbury

William started the first stage of the design process by preparing sketch drawings of the range in his studio.

Key features include the frosted finish, which minimises finger marking when the plates are set down on the table. The plates are also designed without a rim, to ensure that there is no visual distraction from Brett’s cuisine.

THE EXECUTION

Brett GrahamThe Snipe Frost Range

The frosting of this new tableware requires mica flake formulation tech-nology in the glaze, which needs very precise firing to optimise durability. This glaze, as well as the plates’ innovative profile, necessitated numerous prototypes before achieving the perfected final version.

William’s passion for Art Deco aesthetics also informed the final design, with a stylish, angular pattern providing the finishing touch.

THE RESULT

The Snipe Frost Range

“Snipe Frost has a distinctive yet understated style, to make sure

your food is always the centrepiece”

– Brett Graham, The Ledbury

INTERESTED IN THE SNIPE RANGE?Talk to us today about the Snipe Range and the William Edwards brand.

Tel: 0808 1001 777Email: sales@chefs.net