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Official Media Kit of the Southern Nevada Golf Association
Citation preview
Phone: 702-458-4653 Fax: 702-433-8905
Email: [email protected]
2625 N. Green Valley Pkwy. Suite 100
Henderson, NV 89014
Southern Nevada Golf Association
Southern Nevada Golf Association 2011 Media Kit
SNGA Media Kit
Contents 3. Association Information
4. Membership Information
5. Website Information
6. Website Ad Rates
7 - 9. E-Newsletter Information
10. E-Newsletter Specs
11. Email Marketing Specs
12. Member Card Info
13 - 16. Event Sponsorship
17. Direct Mail Opportunity
18. Sponsorship Programs
SNGA Media Kit
Association Information Mission Statement
Golf Knowledge The Southern Nevada Golf Association has been dedicated to promoting and develop-ing golf in Southern Nevada for over 30 years. The SNGA is responsible for city, county, and statewide events to promote golf. Member Demographics Individual members in the upper 25% salary range with an average salary of $80,000 an-nually. (estimate) Sponsorship Avenues Print, Internet, E-mail, Direct Mail, Event Sponsorship, and Sponsorship Programs that encompass all avenues. Affordable Pricing The SNGA offers specific sponsorship programs and marketing avenues to suit any budget and provide a proper ROI.
Sponsorship Opportunities Internet 3,500 unique visitors per month, 18,000+ page views per month Email 10,000+ unique email addresses that receive bimonthly handicap revisions.
Event Sponsorship 15+ Tournaments held a year. Logo Promotion on collateral such as scorecards, scoreboards, notice to competitors, etc...
The SNGA is a voluntary non-profit organization founded to represent, promote, and serve the best interests of golf in the State of Nevada. The organization is the official rep-resentative of the United States Golf Association in Southern Nevada.
Association Background
3
SNGA Media Kit
Membership Information 11,000+ Members throughout Southern Nevada
345,508 rounds posted in 2010
70 Member Clubs throughout Southern Nevada
48 Green Grass Facilities
4
SNGA Media Kit
WEBSITE INFORMATION Flash Header Banner ads can be integrated into the flashing photo header that is located on every page of the website. (Excluding Tournament Pages)
Topbar and Sidebar Ads Topbar and Sidebar Ads are ads that attract attention and can be added either just above the Association News Section or just below the left buttons on the Homepage.
Sponsor Links Sponsor Links is a space on the right side on every page of the website (excluding Tournament pages) and provides a space for a logo (rotating) that is linked to the sponsors webpage.
Sponsors Page The Sponsors page is linked from the Sponsor Link on the home page. The Sponsor Page can either be a content page on the SNGA Website or linked directly to the Sponsors homepage/splashpage.
5
SNGA Media Kit
Website Ad Rates
Ad Web Page Hits Pages Annual Rate per 6
months Rate per 3
Months Rate per 1
Month
SNGA Banner Ad
2,770,000 hits per year
Every page of the website $4000.00 $2400.00 $1500.00 $500.00
Sidebar Ads 2,770,000 hits per year
Every page of the website $1200.00 $800.00 $600.00 $200.00
SNGA Sponsor
Links
2,770,000 hits per year
Every page of the website $1100.00 $700.00 $450.00 $150.00
Topbar Ads (Homepage)
1,200,000 hits per year
Homepage only $900.00 $600.00 $400.00 $125.00
Sponsors Page
300,000 hits per year 1 Page $600.00 $350.00 $200.00 $75.00
Ad Specifics “Banner Ads” • Located on the Top of the homepage. • Banner Size: 780 x 431 pixels • Banner flashes through different promotions or
information that you want to be displayed. • File Size: 2 MB maximum; .gif//animated.gif, or .jpg files • Banner Ads include links to your unique splash page. Ad Specifics “Sponsor Links” • Sponsor Links located on the Right hand side of every page,
under “SNGA Sponsors”. Popular Links are located on the bottom of the homepage.
• Banner size approx: 210 x 86 pixels • File Size: 1 MB maximum; .gif//animated .gif, or .jpg files. • Includes links to your unique splash page. Ad Specifics “Topbar Ads and Sidebar Ads” • Sidebar Ads are placed on the left side of every SNGA
page based on availability and space. Topbar Ads are located above the Association News Section on the homepage.
• Banner Size: adjustable • File Size: 1 MB maximum: .gif/animated .gif, or .jpg files • Ads include links to your unique splash page.
6
* Prices Subject to Change
1/4 Page Ad
Dimensions: 8.25”W X 2.5”L
There are two 1/4 page ad options available on the Newsletter each month. Ads are located in
different locations throughout the Newsletter. Please contact SNGA for a copy of the Newsletter
and to determine a section that best fits your needs.
SNGA Media Kit
E-NEWSLETTER INFORMATION
7
1/4 Page Ad Alternate Location
Dimensions: 2.0625”W X 11”L
There are two 1/4 page ad options available on every Newsletter each month. Ads are located
throughout the Newsletter. Please contact SNGA for a copy of the Newsletter and to determine
a section that best fits your needs.
SNGA Media Kit
E-NEWSLETTER INFORMATION
8
1/2 Page Ad
Dimensions: 8.25”W X 5.25”L
There are two 1/2 page ad options available on every Newsletter each month. These Ads are
located on different pages throughout the Newsletter. Please contact SNGA for a copy of the
Newsletter and to determine a section that best fits your needs.
SNGA Media Kit
E-NEWSLETTER INFORMATION
9
SNGA Media Kit
E-Newsletter Specs 1/4 Page Ad
• Available in 1 of 2 options in the Newsletter.
• Banner Size: 8.25”W X 2.5”L (adjustable)
• File Size: 300 DPI • Limited Space available
1/2 Page Ad
• Available in 1 of 2 options in the Newsletter.
• Banner Size: 8.25”W X 5.25”L (adjustable)
• File Size: 300 DPI • Limited Space available
Time 12 months 6 months 3 months 1 month
Price $2400 $1500 $900 $300
Time 12 months 6 months 3 months 1 month
Price $3600 $2100 $1200 $400
10
*Prices Subject to Change
SNGA Media Kit
Email Marketing Specs Email Blasts
• Company Specific (no additional ads) • 10,000+ unique email address database • Multiple Formats available: HTML, .JPG, plain text • Picture and link compatible • Statistics available on: Opens, Click Thru’s, Bounce
Backs
Email Revision Ads
• SNGA sends out biweekly email Handicap revisions to members
• Shared space with other ads • 9000+ active email address database • Full color ad space available • Picture and Link compatible
Score Posting Email Notification Ads
• Coming Soon! • Every score that is posted through snga.org receives a
posting notification email • Format TBD
Marketing Packages
Website Package Annual 6 Months 3 Month 1 Month Banner Ad - Every page on the site $4,000 $2,400 $1,500 $500
Scrolling Ad - Every Page except Tourneys $1,200 $800 $600 $200 Animated .GIF Ad - Homepage Only $900 $600 $400 $125
The Grind Newsletter Package Annual 6 Months 3 Month 1 Month 1/2 Page Ad $3,600 $2,100 $1,200 $400 1/4 Page Ad $2,400 $1,500 $900 $300
Email Marketing Package Annual 6 Month 3 Month 1 Month Company, Event Specific, No Additional Ads $3,500 $2,000 $1,200 $500
Company, Event Specific, Multiple Ads Present (3 ad max) $1,200 $800 $600 $200 Email Revision Promotion $600 $450 $300 $100
Total Package Deals Annual 6 Months 3 Month 1 Month Banner Ad, 1/2 Page in Newsletter, Email Blast $8,400 $5,300 $3,000 $1,000
Animated .GIF Ad, 1/4 Page Ad in Newsletter, Email Revision $4,000 $2,250 $1,125 $375 Any Combination of the above ads Neg. Neg. Neg. Neg.
11 *Prices Subject to Change
SNGA Media Kit
MEMBER CARD INFORMATION 11,000+ Members with a valid USGA Handicap Index pro-vided by the Southern Nevada Golf Association
48 Authorized Golf Courses under the Association that hold and distribute Handicaps and Membership Cards.
345,508 Number of rounds posted by Members of SNGA.
The majority of Member Clubs involved with the SNGA have an authorized handicap computer in which members are able to post scores, review their handicap, and print labels to affix to the Member Card. The Member Card is distributed and reviewed by thousands of members and non members alike through social events, tournaments, and golf outings. Ad space for SNGA Member cards is available to Corporate Plus and Elite Sponsors.
Front of Card
Back of Card
Label
12
SNGA Media Kit
Event Sponsorship
Event Sponsors
Receive logo presence on tournament
banners and signage
Receive logo presence on tournament
collateral i.e. scoreboards, scorecards,
notice to competitors, etc...
Receive promotional announcement
by starter and at trophy ceremony
Contribute to Prize funds that drive
customers to your business
(i.e. gift certificates)
Logo presence at trophy ceremony
Logo presence on web site
Promotional and interactive presence on site at the tournament
Elite/Corporate Sponsors
On site promotional opportunities
Logo presence on scoreboard,
notice to competitors, cart signs,
scoreboard, scorecards, etc...
Product placement for tee prizes
Provide items to the prize fund to drive
customers to your business
(i.e. gift certificates)
13
SNGA Media Kit
Event Sponsorship Rates
Event Type Cash Prices
Number of Events Sponsored
1 2 3 4 5
1 Day $300 $510 N/A N/A N/A
2 Day
(Non-Major) $500 $850 $1200 $1500 $1750
2 Day
(Senior Major)
8 Event Days
$600 $1020 $1440 $1800 N/A
2 Day
(Major)
8 Event Days
$600 $1020 $1440 $1800 N/A
4 Day
(All Majors Including Seniors)
16 Event Days
$800 $1360 $1920 $2400 N/A
*Escalated Discount For
Multi-Event Sponsorship Base Price -15% -20% -25% -30%
All Events Pricing
All 1 Day Events
2 Events $510
All 2 Day
(Non-Major)
5 Events
$1750
All 2 Day
(Senior Major)
4 Events
$1800
All 2 Day
(Major)
4 Events
$1800
All 4 Day
(All Majors Including Seniors)
4 Events
$2400
Entire Season
15 Events (28 Days) $4660
*Discount is already reflected in prices 14
SNGA Media Kit
Event Sponsorship Rates
Event Type In-Kind Prices
Number of Events Sponsored
1 2 3 4 5
1 Day $405 $689 N/A N/A N/A
2 Day
(Non-Major) $675 $1148 $1620 $2025 $2363
2 Day
(Senior Major)
8 Event Days
$810 $1377 $1944 $2430 N/A
2 Day
(Major)
8 Event Days
$810 $1377 $1944 $2430 N/A
4 Day
(All Majors Including Seniors)
16 Event Days
$1080 $1836 $2592 $3240 N/A
*Escalated Discount For
Multi-Event Sponsorship Base Price -15% -20% -25% -30%
All Events Pricing
All 1 Day Events
2 Events $689
All 2 Day
(Non-Major)
5 Events
$2363
All 2 Day
(Senior Major)
4 Events
$2430
All 2 Day
(Major)
4 Events
$2430
All 4 Day
(All Majors Including Seniors)
4 Events
$3240
Entire Season
15 Events (28 Days) $6291
*Discount is already reflected in prices 15
SNGA Media Kit
Social Event Sponsorship Rates
Event Type Cash Prices
Number of Events Sponsored
1 2 3 4 5
1 Day
SNGA Event $200 $340 $480 N/A N/A
1 Day
Southwest Golf Club Event $200 $340 $480 $600 $700
*Escalated Discount For
Multi-Event Sponsorship Base Price -15% -20% -25% -30%
All Events Pricing
All 1 Day SNGA Events
3 Days $480
All 1 Day
Southwest Golf Club Events
5 Days
$700
All 8 Social Events $1180
*Discount is already reflected in prices
*In-Kind Prices
Event Type In-Kind Prices
Number of Events Sponsored
1 2 3 4 5
1 Day
SNGA Event $270 $459 $648 N/A N/A
1 Day
Southwest Golf Club Event $270 $459 $648 $810 $945
*Escalated Discount For
Multi-Event Sponsorship Base Price -15% -20% -25% -30%
All Events Pricing
All 1 Day SNGA Events
3 Days $648
All 1 Day
Southwest Golf Club Events
5 Days
$945
All 8 Social Events $1593
16
SNGA Media Kit
Direct Mail Opportunity Individual Campaigns
Over 21,000 unique addresses derived from golf communities
Individual Ads of any kind (subject to SNGA approval) can be sent
in these mailings
Price varies on operational costs
SNGA ads and promotions can be added to the mailer at no addi-
tional cost to vendor
Elite/Corporate Sponsors
Elite/Corporate Sponsors can have a Direct Mailing Opportunity
built into their Sponsorship Package for a negotiable fee.
Mailing Size: Standard 10 Envelopes
Mailing Dimensions
Standard 10 Envelopes
Up to a double sided 8 1/2” X 11” Ad (folded)
4.125” X 9.5” No Fold Stuffer
4.125” X 9.5” No Fold Stuffer
8.5” X 11” Tri-fold Stuffer
17
SNGA Media Kit
Sponsorship Programs
Elite
Sponsor
Corpo-
rate +
Sponsor
Corpo-
rate
Sponsor
Event
Sponsor
Banner Ads on Website X
Topbar or Sidebar Ads on
Website
X
Direct Mail (If Applicable) X
Member Card Ad X X
Ad on E-Newsletter
(Size restricted)
X X X
Branding on all SNGA Events X X X
Sponsors Link on Website X X X
Sponsors page on Website X X X
Logo Presence on
Tournament Flags
X X X
Email Blasts X X X
Email Revision Ads X X X
Seat at SNGA Banquet X X X
Logo Presence on
Tournament Collateral
X X X X
- Notice to Competitors X X X X
- Cart Signs X X X X
- Scoreboards X X X X
- Scorecards X X X X
Elite Sponsor $25,000
Multiple year contracts
available
Fully tailored to needs
Corporate Plus Sponsor $15,000 Multiple year contracts
available Fully tailored to needs
Corporate Sponsor $5,000
Multiple year contracts
available
Event Sponsor See Rate Pages (13-16)
Cash and Trade may be
acceptable (i.e. Prize
Fund, Tee Prizes, etc.)
Individual Ad Campaigns Start at $75.00
Individual Ad Campaigns
available on the website.
FOR MORE
INFORMATION
CONTACT:
Nicole Dutt-Roberts
Executive Director
Southern Nevada
Golf Association
702-458-4653 x 202
X = Included in Sponsorship package
18 * Prices Subject to Change