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Jack Daniel’s held a launch party for its newestproduct, Jack Fire, at Red Rock Saloon inMilwaukee, Wisconsin on March 2, 2015.

Snapifeye Case Study

Background:

Results: Snapifeye was able to increase Red Rock’s organic reach 418% over its daily average. In addition, Snapifeye’s content

accounted for 73% of Red Rock’s total consumption for the month.

Total Facebook ConsumptionMarch 1 2015 - April 1 2015

Snapifeye Content

73%

500

1500

2500

March 1 March 7 March 14 March 21 March 28

Facebook Daily Organic Reach (Unique Users)

Activation:Jack Daniels had one device

& one photographer at Red Rock Saloon for four hours.

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