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Social Networking
Facebook for Professionals in Transition
Getting started
Though widely-known as a personal social networking site, Facebook
providing you with access to a wealth of career information and job opportunities. Consider using Facebook
to:
� Reach out to people in your personal network to keep them up
� Research target companies and
� If you’re an entrepreneur, you can establish a
connect with current and potential customers.
Which type of account? Personal Profiles vs. Pages
Review the chart below for guidance in determining which type of account makes the most sense for you.
Personal Profiles
� Best for people who want to use Facebook
for personal connections and updates
� Can protect privacy so that only ‘friends”
have access to wall posts, personal photos,
notes and other features
� Can use to reach out to personal network for
leads and information
� Connections are added by sending an
receiving “friend requests”
©Career
Facebook for Professionals in Transition
known as a personal social networking site, Facebook can also be a useful job search tool
providing you with access to a wealth of career information and job opportunities. Consider using Facebook
Reach out to people in your personal network to keep them up-to-date on your
arget companies and search job openings.
If you’re an entrepreneur, you can establish a presence on Facebook to promote your brand and
connect with current and potential customers.
Personal Profiles vs. Pages
or guidance in determining which type of account makes the most sense for you.
Pages
st for people who want to use Facebook
connections and updates
� Best for consultants, freelancers, and
entrepreneurs who are promoting
brand and communicating
Can protect privacy so that only ‘friends”
wall posts, personal photos,
� Pages are fully viewable to the general
public. It is not necessary to have a Facebook
account to view a Page.
Can use to reach out to personal network for � Business-focused. A Page can contain:
− Company news and events
− Video introduction
− Links to blog and website
− Special promotions
ections are added by sending and
� People connect with Pages by clicking the
“Like” icon on the Page. On Pages, you can
communicate with your followers via status
updates.
er Partners International
can also be a useful job search tool
providing you with access to a wealth of career information and job opportunities. Consider using Facebook
date on your search activities.
presence on Facebook to promote your brand and
or guidance in determining which type of account makes the most sense for you.
est for consultants, freelancers, and
who are promoting their
brand and communicating with customers.
ges are fully viewable to the general
necessary to have a Facebook
account to view a Page.
A Page can contain:
Company news and events
Video introduction
Links to blog and website
Special promotions
People connect with Pages by clicking the
on the Page. On Pages, you can
communicate with your followers via status
2 ©Career Partners International
Creating an account
Tips for job seekers
� Perform a search on your target companies:
Do they have a presence on Facebook?
� What can you learn about them that is not available on their
website or LinkedIn Profile?
� Note: you do not need to have a Facebook account to view a
company page. To search for Digitas, for example, go to
www.google.com and type Digitas AND Facebook in the search
box.
To create a Personal Profile:
www.facebook.com
To create a Page for a company, consultant
or small business:
www.facebook.com/pages/create.php
General information is found on the “Timeline”
Detailed information is found under “About,” including
history of the company and a link to their website, other
related information.
Many companies advertise open positions on their Facebook Page.
3 ©Career Partners International
An effective consulting Facebook page
Next steps
� Determine whether you should create an account. If so: Personal Profile or Page?
� Research companies on your target list to determine if they have a presence on Facebook.
� Create a Facebook strategy that will support your career goals and protect and maintain your online
brand.
For entrepreneurs, consultants, and freelancers, creating a Page
on Facebook can be a smart business strategy. Use your Page
to:
� Promote your brand
� Interact and engage with your customers and prospects
� Drive more traffic to your website and blog
� Create a rich multi-media experience for your visitors
Facebook pages are a vehicle for showcasing:
� Speaking events with pictures and videos
� A video introduction to you/your services
� Press releases
� Pictures of you at professional events
� Event reminders, blog posts, news, links