INSIDE Cox Students Overcome Adversity | The Leaner, Meaner, Faster MBA

SMU • COX SCHOOL OF BUSINESS Spr ing 2015

Dallas: How a Crossroad in the Plains Paved a

Pathway to Prosperity

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Introducing theFast Track One-Year MBA.

Launching in MayA streamlined, intensive 12-month program designed for students

with work experience and a business education background.

Apply Todaycoxgrad.com/fast

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S P R I N G 2 0 1 5

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3 F E AT U R E S

20 Dallas: How a Crossroad in the Plains Paved a Pathway to Prosperity

26 And You Thought Grad School Was Hard: Cox Students Achieve Success Amidst Adversity

C O N T E N T

2 From the Dean

3 Program News

14 Faculty and Staff Achievements

17 In the News

18 Faculty Research

20 Dallas: How a Crossroad in the Plains

Paved a Pathway to Prosperity

25 Specialized Master’s Degrees

26 And You Thought Grad School Was Hard:

Cox Students Achieve Success Amidst Adversity

29 Contact Us

30 Development

32 Executive Board

33 Alumni Board

34 Calendar of Events

35 Cox Connections

DEAN

Albert W. Niemi, Jr.

ASSISTANT DEAN OF EXTERNAL RELATIONS, EXECUTIVE DIRECTOROF THE COX ALUMNI ASSOCIATION

Kevin Knox

ASSISTANT DEAN OF MARKETING and COMMUNICATIONS, EDITOR-IN-CHIEF

Lynda Welch Oliver

DIRECTOR OF DEVELOPMENT

Laran O’Neill

MANAGING EDITOR

Kasi Zieminski

CONTRIBUTORS

Sharon Gambulos Anna MartinezCatherine Maurer

PHOTOGRAPHERS

Jay Brousseau Dean DominguezHillsman JacksonKim LeesonRen Morrison

HOW TO REACH US

Marketing and Communications OfficeCox School of BusinessSouthern Methodist UniversityPO Box 750333Dallas, TX 75275-0333E-mail: communications@cox.smu.eduWebsite: cox.smu.edu

Main Office: 214.768.3643Fax: 214.768.3267

CoxToday design: Wiswall McLain Design

SMU will not discriminate in any employment practice, education program or educational activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information or veteran status. SMU’s commitment to equal opportunity includes nondiscrimination on the basis of sexual orientation or gender identity and expression.

There’s an app for that! Find us at cox.smu.edu or download our CoxToday app for iPhone and Android.

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F R O M T H E D E A N

Just as we relied

upon our local community

100 years ago, we are

calling upon our alumni

and donor community

today, to ensure we will be

an outstanding university

100 years from now.

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W hen SMU received its charter in 1911, a fruitful partnership with the Dallas community was born. Had it not been for the generous gifts of land and money by the local citizens, SMU would not have been built

in this city full of vigor and unfettered optimism. Our founders were visionaries, entrepreneurs and adamant supporters of education and its role in a prospering city.

In this issue of CoxToday, we share the story of how Dallas became a global beacon of commerce and how SMU grew along with it. The growth of Dallas is due in large part to our city leaders’ foresight. They capitalized upon our central location and built a world-class infrastructure that supports more corporate headquarters than any other U.S. metropolitan area today. As a result, SMU has thrived in a state that has long led job growth, and in a city that is doubling in population every five years. Thus, there really is no better place to study business than right here at the Cox School.

As a leading business school, SMU Cox seeks to expand our offerings according to the needs of today’s marketplace. In these times of needing “leaner, meaner, faster” solutions, SMU Cox is launching the Fast Track One-Year MBA program this May. The Fast Track MBA is an intensive, 12-month study program for students who want a streamlined, concentrated curriculum, and who are not trying to change careers. For those seeking career change, our two-year MBA, featuring 10 concentrations, a summer internship and global study, is still the go-to program.

As the market calls for more one-year programs, we intend to meet the demand. Accordingly, we launched the Master of Science in Business Analytics last fall and are graduating our first class in May. SMU Cox is one of only 16 schools offering a graduate degree in advanced analytics and is at the forefront of teaching “big data” applications and strategies.

We know all of our students make personal sacrifices to be in our rigorous programs. And yet, there are heroes among us who have encountered untold challenges, such as major medical treatment or single parenthood, in the midst of their studies. Several of their inspirational stories are highlighted in this magazine.We commend their grit, determination and accomplishments.

Just as we relied upon our local community 100 years ago, we are calling upon our alumni and donor community today, to ensure we will be an outstanding university 100 years from now. In this spirit, please consider supporting SMU as we close in on our Second Century Campaign. We have eight months left to achieve our goals—and will with your help. All contributions in this campaign directly impact the academic caliber of this institution in the form of endowments, research centers and scholarships. Just recently, SMU Cox was thrilled to announce an exceptionally generous $2 million gift, from Linda and Ken Morris (BBA ‘72), that will support a faculty directorship in the Caruth Institute for Entrepreneurship in honor of Jerry White, the Institute’s director since 1988.

We could not be the outstanding university we are today without such overwhelming support from the SMU community. Whether you study here on campus, live in the great city of Dallas, or reside elsewhere in the world, you are a vital part of SMU Cox, and we thank you for all that you’ve done. We are excited to see what the next century holds for us all.

Albert W. Niemi, Jr.Dean, SMU Cox School of Business

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Undergraduate Programs | Graduate Programs | Executive Education | Centers of Excellence | Global Connections | Cox in the Community

PROGRAM NEWS

U N D E R G R A D U A T E P R O G R A M S

SMU Cox BBA Program Ranks #18 for ROI The Cox BBA degree offers some of the best business education value in the nation. A new report released by Poets & Quants ranks SMU Cox #18 for return on investment (ROI) for undergraduate business majors 20 years after graduation. SMU Cox is the only business school in Texas to be ranked in the top 20.

In August, Cox marketing students traveled to SMU-in-Taos with Senior Lecturer Chip Besio to evaluate Taos Ski Valley’s digital marketing and event strategy. They presented their findings to CMO Jesse Keaveny and his executive team, who applauded the students’ analysis and vowed to incorporate their suggestions. “Professor Besio created a very hands-on and interesting learning environment that really incorporated the unique environment of Taos,” said Jackie Sweeney (BBA ’16). “It is definitely one of my favorite experiences as a Cox student so far.”

In October, Adjunct Lecturer Pat Kriska’s entrepreneurship class took a behind-the-scenes look at the business of the State Fair of Texas. “Students learn about the inside workings of an event that many of them have been attending all their lives. They gain insights into the amount of work and attention to detail it takes to make any business successful,” said Kriska.

From Taos to Big Tex: Real-World Learning for Cox BBAs

Senior Lecturer Chip Besio and his Principles of Marketing class in Taos, NM

Sara and Ellen Handa (both BBA ’15) at the State Fair of Texas in Dallas

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G R A D U A T E P R O G R A M S

In November, the first-year MBA class competed in its annual MBA Case Competition. Methanex sponsored the event by providing $1,500 in prize money and hosting the closing reception. The winning team, “G-20,” included Amy Aughinbaugh, Dzanh Nguyen, Jeff Hughes, Ben Meyer and Coby Liao (all MBA ’16).

The case was entitled “Methanex: Developing Strategy in a Commodity Industry” (Ivy Publishing, 11/2014). CEO John Floren flew in from Vancouver

to address the class and serve as one of the judges, along with Methanex executives; SMU Cox faculty David Croson, Chip Besio and Bruce Bullock; and second-year MBA students. Croson, clinical professor of strategy, entrepreneurship and business economics, led this exercise as part of “First-Year Foundations,” which begins with an introduction to the case method in orientation, followed by a practice case and the official competition during the fall semester.

Winning team “G-20” with Methanex CEO John Floren

Executive MBA Program Welcomes Class of 2016During the three-day EMBA orientation, a panel of current and former EMBA students told the incoming class about the realities of managing work, school and home life. During meals, industry-specific tables allowed students in the same industry (or students wanting to learn about an industry) to get to know one another. Students met their study groups and completed an outdoor high-ropes challenge course to solidify their relationships moving forward.

The new class is composed of 82 students; 22 percent are female, and 13 percent of the students commute from outside DFW. Along with an average 15 years of work experience, 21 percent have advanced degrees. Oil/gas/natural resources is the highest represented industry, followed closely by financial services.

Cox MBAs Participate in First-Year Case Competition

EMBA Awards Third Annual Stacy Heath Memorial ScholarshipThe scholarship, set up by classmates in honor of Stacy Heath after she lost her battle with breast cancer, is awarded to one student each year based on GPA and an essay application. This year’s recipient is Aaron Perkins (EMBA ’15). “Stacy had such passion to continue her education and had unwavering perseverance to face tough challenges head on,” said Perkins. “I’m grateful for this truly amazing honor to be part of Stacy’s legacy here at SMU Cox.”

Ron Heath, Stacy’s husband; Aaron Perkins; Tessa Hoskin (EMBA ’09), Stacy’s classmate

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Cox MSA Team Wins SMU Intramural Flag Football ChampionshipThe Cox Master of Science in Accounting (MSA) team was undefeated in Fall 2014, winning most games by more than 40 points and holding the opponents scoreless in the semifinals and finals.

Cox MSA students have been active in SMU Intramurals for the past six years. The team has been sponsored by Rogers Healy Real Estate.

In October, Cox MBA and MS students traveled with the Cox Career Center for the annual Finance and Marketing Treks. Students visited Constellation Wealth, Goldman Sachs, Credit Suisse, Houlihan Lokey, UBS, American Express, Google, LinkedIn, ESPN, WPP and Birchbox. Cox career coaches prepped the students as they researched assigned companies and presented the research to their fellow classmates.

“The trek gave us access to an invaluable source of information regarding how to pursue careers in New York City,” said Andrew Nowels (MBA ’16). “The level of interaction we experienced with game-changing employees from leading corporations in their respective fields was a privilege. I highly recommend this trip to anyone interested in working in America’s largest market.”

MBA and MS Students Embark on NYC Career Trek

Cox MBA and MS students at Google’s New York office

Gregory Oertel, Natalia Senise, Lucas Shelton

MBAs Launch a New Student Organization: Strategic AllianceIn October, MBA students led by Lucas Shelton (MBA ‘15), Natalia Senise (MBA ‘16) and Gregory Oertel (MBA ‘15) renewed the LGBTA club at SMU Cox, now named Strategic Alliance. The organization plans to coordinate several events for Cox graduate students throughout the year, including happy hours, speakers and presentations, recruiting opportunities and other collaborative efforts across campus and the Dallas business community. Already 50-members strong, Strategic Alliance kicked off the spring semester by hosting a networking event with the Texas Instruments Pride Network at the Meadows Museum in February.

Cox MSA intramural flag football team, Fall 2014

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E X E C U T I V E E D U C A T I O N

Cox Executive Education Wins Chief Learning Officer Magazine AwardCox Executive Education won the 2014 Silver Award for Excellence in Academic Partnerships from Chief Learning Officer Magazine for its partnership with the Bush Institute’s Women’s Fellowship. The fellowship enhances leadership skills and empowers women around the world, starting with women in the Middle East and North Africa. Fellows develop leadership skills, exchange expertise, learn to advocate for social stability and build civil society.

Associate Dean Frank Lloyd and Denise Bumford accepted the award at the CLO Fall Symposium.

Executive Education Offers Custom and Open Enrollment Programs Executive Education continues to join forces with many companies to deliver custom-designed curriculum. Recent clients include DART, Torchmark, Devon, Baylor, Pioneer, Lockheed Martin, Chesapeake, Game Stop, Anadarko, Six Flags and Trinity. Last fall, participants from around the globe attended the portfolio of open enrollment offerings, including certificates in Leadership and Management, Essentials of Finance and Accounting, Master Negotiations, Formulating and Implementing Exceptional Business Strategy, and Developing a New Generation of Energy Leaders: Strategic Financial Skills and Strategic Leadership Skills.

Latino Leadership Initiative Announces New SponsorsAnthony Herrera, executive director of the Latino Leadership Initiative (LLI), is pleased to announce the following new sponsors: Merck & Company and the CBRE Group at the Champion Sponsor level, and H&R Block Company and Aramark Corporation at the Advocate level.

To learn more, visit exed.cox.smu.edu.

To learn more about LLI sponsorships, visit exed.cox.smu.edu/LLI.

Latino Leadership Initiative Hosts Inaugural SymposiumIn February, the LLI hosted its first symposium, “Engaging Latinos through Social Media,” exploring the intersection of today’s information technology and demographic trends surrounding the growth of the Hispanic population.

The panel, moderated by Miguel Quiñones, O. Paul Corley Distinguished Chair in Organizational Behavior, Management and Organizations Department chair and LLI academic director, included:

• Pete Lerma, Principal and Founder, Richards/Lerma Group

• Jason Llorenz, Lecturer, Rutgers University

• Christian Martinez, Head of Sales, Multicultural, Facebook

• Daniel Monistere, SVP Client Services, Nielsen

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C E N T E R S O F E X C E L L E N C E

Maguire Energy Institute Honors David Miller with Pitts Energy Leadership AwardDavid Miller (BBA ’72, MBA ’73), co-founder and managing partner of EnCap Investments L.P., received the 2014 L. Frank Pitts Energy Leadership Award at a sold-out luncheon at the Collins Center in December. The event raised $375,000 to support the Institute (which just celebrated its 40th anniversary) and scholarships for students seeking to pursue careers in the energy industry. The award committee selected Miller as someone who, like the late oilman for whom the energy award was named, embodies the spirit of entrepreneurship, ethical leadership and energy industry innovation.

Bobby Lyle (MS ’67), Cary Maguire, David Miller and Linda Pitts Custard (EMBA ’99)

O’Neil Center Releases Annual ReportIn the report, “Living Beyond Our Means,” O’Neil Center Director W. Michael Cox and Writer-in-Residence Richard Alm examine the drivers of consumption for nearly 100 countries and “find reason to worry about the long-term viability of Americans’ living standards.” They contend that “today’s Americans are living well off the capital stock built by past generations—but we’re not taking good care of the free enterprise system that built the capital in the first place.”

O’Neil Center Hosts Conference on ImmigrationIn September, the O’Neil Center for Global Markets and Freedom welcomed thought leaders to SMU Cox to discuss “The Road to Freedom: Migration and the Search for a Better Life.” Topics for the sixth annual conference included U.S.-Mexico migration patterns; the high cost of travel restrictions; market-based ways to improve immigration laws; immediate prospects for immigration reform; and the clash between federal and local authorities.

SWGSB Hosts FDIC Vice ChairmanThe Southwestern Graduate School of Banking (SWGSB) welcomed Thomas M. Hoenig to the 140th Assembly for Bank Directors in Amelia Island, Florida, in January. The assembly benefited from Hoenig’s financial experience and expertise.

Business Library Recognizes Faculty Collaborators The Cox Business Library works with many outstanding faculty to create challenging research assignments using library resources. During the Sparks! Teaching Awards and Celebration event held by SMU’s Center for Teaching Excellence during the 2014 “Year of the Faculty,” two Cox professors received the Business Library STAR (Super Teacher Advocating Research) Faculty Award:

• Don Shelly, director of the ENCAP Investments and LCM Group Alternative Asset Management Center and professor of practice in finance

• Simon Mak, associate director of the Caruth Institute for Entrepreneurship and professor of practice in strategy, entrepreneurship and business economics

Don Shelly

Download the full report at oneilcenter.org.

Simon Mak

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C E N T E R S O F E X C E L L E N C E

Cox MBA students at the Disney Institute

Cox Business Leadership Center Celebrates 15 Years at the Disney InstituteIn January, 27 MBA students attended the BLC’s four-day program, “Creating and Sustaining a Service Culture,” at Disney World in Orlando. Based on real-world experiences from leaders and employees within The Walt Disney Company’s parks and resorts, students learned insights that can be translated and employed within many different industries and professions.

One key takeaway that resonated with many students is that Disney is intentional about certain things that other companies undermanage or ignore. As Barry Shapiro (MBA ’16) noted, “I learned that empowering employees through over-management—not micro-management—of core principles like company culture, innovation and leadership helps create a sense of purpose that provides more than financial compensation.”

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Business Leadership Center Recognizes Student Achievement The BLC provides leadership skills, seminars and programs designed to complement the MBA experience, and the Dean’s Circle is an elite group of students who have spent more than 90 hours attending optional seminars. This semester, the BLC recognizes 10 new Dean’s Circle members:

Meredith Counce (PMBA ‘14)

Ken Gilmore (MBA ’15)

James Henderson (EMBA ’15)

Ankita Jain (MBA ’15)

Walt Keeling (PMBA ‘14)

Noël Koenig (MBA ’15)

Mark Kruzel (EMBA ’15)

Kendra Liss (PMBA ‘14)

Erica Martindale (MBA ’15)

Joseph Shumate (PMBA ‘14)

SMU Real Estate Society Holds Fall SymposiumThe 12th Annual SMU Real Estate Society Fall Symposium was held in November at the Collins Center with more than 200 in attendance, including RES members, SMU students and faculty, real estate industry leaders and members of the North Dallas Chamber of Commerce. The panel discussion, moderated by Betsy del Monte from SMU’s Lyle School of Engineering, centered around the question “What’s the ROI on Green Real Estate?” Panelists offered opinions from all business sectors, including Bill Brown, chief investment officer, Granite Properties; Jeff Ellerman, vice chairman, CBRE Brokerage Services Group; Tom Woliver, director of planning and development, Hillwood Communities; and Rudy Pospisil, division president, Plantation Homes. SMU RES is the largest alumni group at Cox, with more than 700 members.

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“The BLC strives to keep our programs fresh and reflective

of current student and client needs. Each year, we have

complete rotation of our Cox MBAs, so we are fortunate

to have new ideas that will continually influence the

curriculum and field experiences. These ongoing updates

apply to both the Disney Institute Program as well as for

our Nonprofit Consulting Programs.”

Paula Strasser, BLC Director

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Composed of top industry leaders and eight corporate partners, the 74-member Folsom Institute for Real Estate Advisory Board is a deliberate blend of SMU alumni and community members who have committed their time and resources to advance the Institute’s goals. The Folsom Institute held its first annual board meeting in November at SMU’s Meadows Museum. Joseph Cahoon, director of the Folsom Institute, opened the meeting with an Institute briefing, followed by an in-depth panel discussion on the real estate capital markets.

Panelists included Robert Aisner, president and CEO, Behringer; David Arthur, managing partner, Brookfield Property Group; Dodge Carter, Crow Holdings Capital Partners LLC; and Paul Geyer, managing director, Prudential Mortgage Capital Company. Executive committee member Tony Dona, Thackeray Partners, served as moderator. Board members and invited guests later enjoyed a reception and seated dinner. Keynote speaker Richard W. Fisher, president and CEO of the Federal Reserve Bank of Dallas, gave an enlightening state-of-the-economy address, followed by a well-received Q&A.

Folsom Institute Establishes Advisory Board, Holds Inaugural Meeting

EnCap Investments and LCM Group Alternative Asset Management Center Welcomes New StudentsLast fall, the Finance Department welcomed 34 Cox juniors into the 2015 Alternative Asset Management (AAM) class and held a dinner reception for the Don Jackson Fellows, hosted by Harlan and Kathy Crow (MBA ’94). For its final project this semester, the AAM class will value Hawaiian Airlines. In May, Zac Hirzel (MBA ‘04), who serves on the board for Hawaiian Holdings Inc., the airline’s parent company, is sponsoring a class trip to Oahu, HI, so the students can present their findings to the Hawaiian Holdings board of directors.

In November, the Caruth Institute for Entrepreneurship presented the 24th

annual Dallas 100TM Awards at the Omni Dallas Hotel, recognizing the 100 fastest- growing, privately held companies in the Dallas metroplex. The top winner was Argent Associates Inc.

Argent Associates CEO and president Beatriz Manetta received the Dallas 100™ Award.

Cox MBA Venture Fund Valued at $3 MillionLaunched in 2002 with just $600,000 in seed capital, the SMU Cox MBA Venture Fund is now informally valued at $3 million. Under Jerry White, director of the Caruth Institute and the MBA Venture Fund, and the advisory board, the fund made its 14th investment last fall, into a company that creates unique software in the purchasing rewards space. The MBA Venture Fund works closely with the Venture Capital Practicum, an innovative MBA course teaching students how to evaluate and make venture capital and private equity investments.

For more information, visit smu.edu/dallas100

The 2014 Don Jackson Fellows with Cox faculty and sponsors at the Crow Library

Caruth Institute Presents Dallas 100™ Awards

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Simon Mak with BioLum student team

Caruth Institute Continues Southwest Venture Forum and Starting a Business Programs

Fall 2014 Starting a Business class

These popular programs, directed by Jerry White and the Caruth Institute, continue to reach hundreds in the local business and entrepreneur communities. During the September Southwest Venture Forum meeting, Jodi Taylor from

The Container Store and Jason Morgan from Zoë’s Kitchen spoke about “IPO Financing Success Stories.” The Fall 2014 Starting a Business class featured a keynote presentation from distinguished entrepreneur Cliff Fischer.

Global Entrepreneurship Week Spans SMU Campus

The second annual Global Entrepreneurship Week at SMU took place in November under the direction of Simon Mak, associate director of the Caruth Institute and professor of practice in entrepreneurship. The event promoted different innovative and entrepreneurial programs, research and activities on the SMU campus, including:• SMU: Engaged Learning; Big iDeas• Cox School of Business: Caruth Institute for Entrepreneurship; MBA Entrepreneurship Club; Undergrad Entrepreneurship Club• Lyle School of Engineering: Hunt Institute for Engineering and Humanity; Deason Innovation Gymnasium• Meadows School of the Arts: Arts Entrepreneurship• SEISMIC (Seminar on Entrepreneurial Innovation, Startup Matchmaking, and IP Commercialization): “How NOT to Quit Your Day Job” film• Dedman College of Humanities and Sciences: Anthropology Department Forced Migration Innovation Program; Sociology Department research on innovation• Dedman School of Law: Small Business Clinic; Trademark Clinic• Perkins School of Theology: Global Theological Education Program; Center for Evangelism and Missional Church Studies

Caruth Institute Celebrates Student Successes• SMU BBA students Edward Allegra, Jack Reynolds and Miguel Quimbar won second place and $2,000 in the annual U.S. India Chamber of Commerce DFW Spirit of Innovation Contest, held at UT Dallas, for their asthma diagnostic device BioLum.

• Simon Mak helped organize and judge the first Big iDeas Elevator Pitch Contest held in the newly renovated and re-launched SMU Incubator. Students pitched ideas for startups, and winners received $1,000 to build a prototype and demonstrate feasibility before the Business Plan Competition and Demo Day this spring.

• In the fall, the MBA Entrepreneurship Club held its annual elevator pitch contest; hosted a kick-off meeting at the CommonDesk, a startup incubator located in Deep Ellum; and met Peter Thiel, co-founder of PayPal.

C E N T E R S O F E X C E L L E N C E

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G L O B A L C O N N E C T I O N S

Cox EMBA Class of 2015 in Santiago (Photo by Alex Cena (EMBA ‘15))

Marcelo Orellana, operations manager at Frito-Lay, and Aaron Perkins (EMBA ‘15)

At Textile Sydney: Ashley Pitts (EMBA ‘15), Nathan Hale (EMBA ‘15), Ignacio Schnitzler (Austral Group)

EMBA students and family members near Lodge Andino, Andes Mountains (Photo by Alex Cena (EMBA ‘15))

EMBA Class Travels to South AmericaIn October, the Executive MBA Class of 2015 visited Santiago, Chile, and Lima, Peru. The group of 70 students and 20 guests toured Santiago and the presidential palace to see the changing of the guards. A private tour and tasting at a local vineyard and winery, along with a day of hiking and horseback riding in the foothills of the Andes Mountains, completed the Chilean cultural component. Students heard an overview of the political and economic climate during visits to the Ministry of Finance, Frito-Lay, Chrysler Chile, and Territoria, a real estate and development company.

The group then traveled to Lima, Peru. There, students visited the Central Bank of Peru; Clinica Anglo Americana, Peru’s top-ranked private hospital; Hunt Oil Peru; and Textile Sydney, where students observed the process of manufacturing clothing. Additionally, a panel of local entrepreneurs, including Cox student Alex Urunaga (EMBA ’15), shared their hardships, successes and opportunities in Peru. Finally, a group of students and family members added a visit to Machu Picchu. The EMBA global studies program allows students to grow personally and professionally while representing the Cox School of Business abroad.

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G L O B A L C O N N E C T I O N S

Cox PMBAs at the Skoda plant in Prague

PMBAs Study in Europe, South AmericaIn July, 15 PMBA students traveled to Prague, Czech Republic, as part of the “Doing Business in Central and Eastern Europe” course. The program, held in partnership with CERGI-EI, focused on Central Europe as the “New Business Frontier.” Students visited Toyota Peugeot Citroën Automobile (TPCA), the Philip Morris Company plant, Pilsen Brewery and the Skoda transportation plant.

In December, 31 Professional and Full-Time MBA students traveled to Chile and Brazil for “Doing Business in Latin America.” The course focused on the business challenges and opportunities in some of the largest economies in the Americas. In Rio de Janeiro, students explored Brazil’s importance in the region and visited companies such as BNDES and Oceaneering before heading to Santiago, where they visited with the Chilean Foreign Investment Committee, Tinsa, Jones Lang LaSalle and Cochilco, the Chilean Copper Commission.

Cox MBAs at Oceaneering in Rio de Janeiro

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C O X I N T H E C O M M U N I T Y

Heart Walk team members from SMU Cox: Jim Bryan (JD ’11), associate dean of the BBA program; Kimberly Bryan (MA/MBA ’02, front); Tryna Knox; Kevin Knox, assistant dean of external relations and executive director of the Cox Alumni Association; Kasi Zieminski (BA ’06), associate marketing director; Anna Martinez, director of media relations

SMU Cox welcomed students from KIPP (Knowledge Is Power Program) to the Cox Tailgate on the Boulevard before the October 18 football game against Cincinnati. The elementary and middle school students from South Dallas, along with their sponsors and chaperones, enjoyed the fun social event alongside Cox students, alumni, faculty/staff and friends.

“We wanted them to have a great

time and to make sure they know that SMU is where they want to be once they graduate from high school,” said Steve Denson, director of MBA diversity initiatives and adjunct professor at Cox. Denson coordinated the visit along with Kevin Knox, assistant dean of external relations and executive director of the Cox Alumni Association, and his wife, Tryna Knox, director of curriculum and assessment for KIPP Dallas-Fort Worth.

These Mustangs Have HeartMore than 30 SMU teams of faculty, staff, students and alumni pounded the pavement during the 20th annual Dallas Heart Walk in September. The event, which supports the American Heart Association, was co-chaired by two SMU alumni, Hunter L. Hunt (BS ’90) and Chris Kleinert (BBA ’88). SMU Men’s Basketball Coach Larry Brown and the Mustang Band led the University contingent on the 5K walk through downtown Dallas.

Cox BBAs volunteer with the KIPP-DFW team at the SMU Cox Tailgate in October.

SMU Cox CEO Sentiment Survey Finds Increasing Optimism about the U.S. and Local Economy2014 marked the eighth annual survey of area business leaders about their economic outlook for the coming year. In the 2014 survey, CEOs were upbeat, with “expectations for the DFW economy at the most optimistic level” since the survey began, according to professors Miguel Quiñones and Robert Rasberry, who conduct the annual survey. In addition, survey respondents named Joel Allison, CEO of Baylor Health Care Systems and Baylor Scott & White Health, the 2014 CEO of the Year.

SMU Cox Welcomes KIPP-DFW to Campus

Joel Allison, 2014 CEO of the Year

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Robert Puelz, Dexter Professor of Risk Management and Insurance, were recognized as 2015 SMU Residential Commons nominees for the HOPE (Honoring our Professors of Excellence) Award.

Dwight Lee, scholar-in-residence at the O’Neil Center for Global Markets and Freedom, wrote “The Two Moralities of the Minimum Wage,”

which was published in Volume 19 of The Independent Review. He co-authored “Buchanan and Tullock Ignore Their Own Contributions to Expressive Voting,” published in Volume 161 of Public Choice.

Frank Lloyd, associate dean of executive education, had articles on change leadership published in three energy industry

publications: Journal of Petroleum Technology, Offshore Magazine and Petroleum Africa.

Simon Mak, professor of practice in strategy, entrepreneurship and business economics and associate director of the Caruth

Institute for Entrepreneurship, served on a committee to select the inaugural class of the Highland Capital Management Tower Scholars program at SMU, which provides outstanding graduate students a unique, multidisciplinary immersion experience in public policy-making. He serves on the founding committee of the recently launched SMU Center for Global Health Impact, which aims to save lives in developing countries through innovative health solutions. In support of the SMU Perkins School of Theology, Mak served on a grant proposal team that resulted in an award grant of $250,000 from the Eli Lilly Endowment Inc. as part of the foundation’s Theological School Initiative to Address Economic Issues Facing Future Ministers. Additionally, Mak was selected as a board member of TeXchange, a technology entrepreneur community in Texas for startup founders, business executives and investors. He also served on a panel of judges for the second annual Dallas Boys and Girls Club Business Pitch Contest in Dallas.

Stan Markov, associate professor of accounting, co-authored “Sell-Side Debt Analysts and Market Efficiency,” which was accepted for publication in

Management Science. He was also a discussant at the Hong Kong University of Science and Technology Accounting

FA C U LT Y A N D S TA F FA C H I E V E M E N T S

Sreekumar Bhaskaran, associate professor of information technology and operations management, co-authored

“Implications of Channel Structure and Operational Mode Upon a Manufacturer’s Durability Choice,” which was accepted for publication in the Production and Operations Management Journal.

Gauri Bhat, assistant professor of accounting, co-authored “The Impact of Risk Modeling on the Market Perception of

Banks’ Estimated Fair Value Gains and Losses for Financial Instruments,” which was accepted for presentation at the Accounting, Organizations and Losses Society Conference on Accounting Estimates in Chicago.

Indraneel Chakraborty, assistant professor of finance, co-authored “Marriage Stability, Taxation and Aggregate Labor Supply in the

U.S. vs. Europe,” which was accepted in the Journal of Monetary Economics.

Judy Foxman, senior lecturer of marketing, along with Hyungshin Park, assistant professor of accounting, and

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A C H I E V E M E N T S

Conference. His co-authored paper “Intermediation in the Market for Equity Research” was accepted for publication by the Journal of Financial Research and won the journal’s 2014 Outstanding Article Award.

Darius Miller, Caruth Chair in Financial Management, wrote “Does Takeover Activity Cause Managerial Discipline?

Evidence from International M&A Laws” and “Shareholder Voting and Corporate Governance around the World,” which were both accepted for publication in the Review of Financial Studies.

Sandy Miller, Cox Business Library director, was elected director-at-large for the Executive Committee of the Special

Library Association, Texas Chapter. The Committee strives to promote the information profession, provide professional development opportunities for improving competencies, and develop community through networking and communication among chapter members.

Rajiv Mukherjee, assistant professor of information technology and operations management, was selected to chair the “Experimental

Economics in E-Commerce” session on

e-business at the annual Institute of Operations Research and Management Sciences conference. He was also invited to present research on “Bilateral Search Markets” at the Production and Operations Management conference.

Robin Pinkley, professor of management and organizations, co-authored “Getting Something Out of Nothing: Reaping or Resisting the

Power of the Phantom BATNA,” which was published in the Handbook of Research in Conflict Management in the U.K. She presented “The Subjective Appeal of the Objectively Suboptimal Agreement: Why Negotiators Prefer a Bad Deal to No Deal at All” at the Focus on Asymmetry, Conflict and Emotions conference and at Catolica-Lisbon School of Business and Economics, Universidad Catolica Portuguesa in Lisbon, Portugal. Pinkley also served as a panelist for the All-Academy Showcase Symposium on “Negotiating Your First Job Offer” at the Academy of Management Conference in Philadelphia, PA.

Miguel Quiñones, O. Paul Corley Distinguished Chair in Organizational Behavior and Altshuler Distinguished Teaching Professor,

was named chair of the Management and Organizations Department. He was also appointed to serve as associate editor of Management Research, a journal of the Iberoamerican Academy of Management.

Harvey Rosenblum, professor of practice in finance, submitted “Path-Dependent Monetary Policy in the Post-Financial

Crisis Era of Dodd-Frank” and “The Costs of the 2007-2009 Financial Crisis,” chapters that will be included in the forthcoming book The Great Financial Crisis of the 21st Century: A Retrospective. Additionally, he presented his paper “Have Regulatory Changes Made the Banking System Healthier?” to the Annual Conference of the National Association for Business Economics in Chicago, IL.

Ulrike Schultze, associate professor of information technology and operations management, began a three-year invited term in

January as senior editor on the Journal of the Association on Information Systems. She has been appointed as a committee member for Stockholm business student Lotta Hultin’s dissertation in Sweden. In February, Schultze presented “Theorizing Qualitative Data in Information Systems Research” at Lund University in Sweden. Additionally, she is serving as doctoral consortium co-chair for the International Conference on Information Systems meeting to be held in Fort Worth in December 2015.

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Gordon Walker, David B. Miller Professor of Business and Strategy, Entrepreneurship and Business Economics

Department chair, presented “Regional Entry by Private Firms in Chinese Manufacturing, 1998-2007” with his co-author at the Inaugural Management and Organization Review (MOR) Research Frontiers Conference in Hong Kong and at the Regional Conference of the Strategy Management Society in Sydney, Australia. He presented his co-authored paper “Product Innovation in Chinese Manufacturing, 1998-2007: Spillovers for Wholly-Owned Firms vs. JVs” at the international meeting of the Strategic Management Society in Madrid, Spain.

Bernard Weinstein, associate director of the Maguire Energy Institute and adjunct professor of business economics, gave

his 26th annual economic forecast to the North Dallas Chamber of Commerce. He presented energy industry forecasts to the National Trailer Dealers Association in La Quinta, CA; the Wisconson Rail Association in Appleton, WI; the Tennessee Trucking Association in Nashville, TN; the Ohio Trucking Association in Wheeling, WV; the National Trucking Association in Omaha, NE; the San Antonio Society for Business and Economics; and the Dallas-Fort Worth Association for Business Economics. He was also appointed a Fellow of Goodenough College in London, UK.

Greg Sommers, professor of practice in accounting and director of the Master of Science in Accounting program, was

chosen as a Peruna Professor. Students honored one professor per school as a celebration of SMU’s “Year of the Faculty” and delivered the surprise news to each professor in person.

Shelette Stewart, associate director of business development for executive education, served as the keynote speaker in China

for the 2014 Kunming Business Conference, sponsored by the New Hope for China Training Center. She conducted workshops on the topics of strategic business planning and marketing innovation and served as a keynote speaker at Yunnan University of Finance and Economics for business students, as well as at a Yunnan church. Stewart was awarded the 2014 Jabez Books Honorary Author Award for Outstanding Literary Work for her book Revelations in Business and was interviewed about it on two Atlanta TV programs and an internationally syndicated Daystar TV program. She was also a keynote speaker for the 2015 Movement Day Greater Dallas event in January to design, mobilize and invest in a long-term strategy to transform Dallas.

Raj Sethuraman, Marilyn R. and Leo F. Corrigan, Jr. Endowed Professor of Marketing and Marketing Department chair, has been

appointed associate editor for the Journal of Retailing. He delivered the keynote address, “My Coauthors as Research Role Models,” on behalf of the North American Society for Marketing Education in India at the Great Lakes Institute International Marketing Conference in Chennai, India. Also at the conference, Sethuraman presented “How Good are Manifest Premium Measures in Capturing Latent Brand Equity? A Theoretical Exploration.” He is also co-chairing the Research on National Brand and Private Label Marketing International Conference in Barcelona, Spain, in June.

James Smith, Cary M. Maguire Chair in Oil and Gas Management, spent two weeks as a visiting fellow at the King Abdullah Petroleum Studies

and Research Center in Riyadh, Saudi Arabia. He is leading a study into the economic benefits and management of Saudi Arabia’s spare crude oil production capacity. Smith was elected to serve as president of the United States Association for Energy Economics, the principal professional U.S. association for energy economists in academia, business and government. He will serve as president-elect this year and as president in 2016.

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‘‘COX QUOTABLES

Dallas Business Journal“SMU’s MBA Venture Fund Reaches $3M”Jerry White, director of the Caruth Institute for Entrepreneurship, explains how the student-run MBA Venture Fund, which he directs, has grown to $3 million in 12 years to fund venture capitalists in a variety of areas. “The MBA Venture Fund was started to teach students who wanted to know about how venture investments are made and to give them some practical experience. That requires students to source, evaluate and recommend investment opportunities to the fund.” (9/24/14)

The New York Times “One Key to Exports: Liquid Gas”Bruce Bullock, director of the Maguire Energy Institute, offers insight into what it will take for new methods of producing natural gas to turn the United States from an energy importer into a worldwide exporter in the next 10 years. “The technology has been around for quite some time, but for it to be economically viable requires significant scale. To convert gas into liquid form, put it in containers and ship it is an expensive process.” (10/08/14)

Poets and Quants“SMU Gets into the One-Year MBA Game”Marci Armstrong, associate dean of graduate programs, announced the launch of the Fast Track MBA, a one-year program for full-time students that begins in May. “We’re going to learn a lot from our first year. We have to learn what the market is exactly…and how quickly it’ll move in this direction.” (11/06/14)

KTVT, CBS 11 “SMU Grad, Like Other Women, Works to Beat Gender Pay Gap”Lisa Tran, director of the Career Management Center, explains in a news story that included alumna Hannah Mendoza (MBA ’14) how the Cox MBA program prepares women and men for salary negotiations. “It’s not always just the salary. It’s the bonus, it’s the relocation, vacation; those types of things are also part of the entire negotiating conversation.” (11/17/14)

Forbes “Fox Sports University Enhances the College Sports Business Curriculum” Judy Foxman, senior lecturer of marketing, details the Cox BBA Honors Marketing Practicum, a four-year-old partnership with “Fox Sports University” where students gain experience by competing in teams to address challenges unique to the business dealings of FOX Sports. “It’s a rigorous, hands-on dress rehearsal of what you will be doing once you’re out in the real world.” (11/25/14)

D Magazine “Dallas Gets an Honest-to-God Real Estate Institute”Joseph Cahoon, director of the Folsom Institute for Real Estate, joined SMU Cox in January 2014 to expand offerings and opportunities at the 30-year-old institute. His arrival is cited as one of the year’s top 15 Dallas real estate stories. “We are in the first inning of invigorating this program, but it has gone so much faster and better than I would have ever imagined. There has been a lot of pent-up demand.” (12/01/14)

The Dallas Morning News “Bush Institute, SMU Bridge Research Gap to Take On Thorny Economic Issues”Al Niemi, dean of the Cox School, shares his vision for the new, donor-funded Albert W. Niemi Center for American Capitalism, which allows undergraduate and graduate students to do research in partnership with the Bush Institute. “Imagine if you’re a student having on your résumé, ‘Worked with the Bush Institute on a research program.’ I’ve got 107 undergrads in two classes this fall. I asked them, ‘How many of you would be interested?’ Every hand went up. It’s going to be a rich addition to student learning at SMU.” (12/07/14)

CBS This Morning “Falling Gas Prices Are Not Good for Everyone”Bernard Weinstein, associate director of the Maguire Energy Institute, gives perspective on falling oil and gas prices. “At the $60 price point, positives for the economy outweigh the negatives, but if we see prices getting below $50 or getting down to $40, I think that’s a negative for the U.S. economy, and not only the oil-producing states.” (12/22/14)

U.S. News & World Report “Do You Know How Much You’re Worth?”Robin Pinkley, professor of management and organizations, advises that entry-level workers do plenty of online research before they negotiate their first salary. “Ranges may differ from site to site, and figures could be out of date. That’s why it’s imperative to check several sites.” (01/13/15)

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COX FACULTY R E S E A R C H

ocusing on “process” or the effort made, rather than natural

ability or intelligence, as the primary explanation for high performance can make all the difference for a child’s success in school, and also for an employee’s success at work. That’s the message of an article in January’s Scientific American, which cites research by Associate Professor of Management and Organizations Don Vandewalle.

The article, titled “The Secret to Raising Smart Kids” by Carol Dweck, a Stanford University psychology professor, looks at three decades of research, including Vandewalle’s 2006 article titled “Keen to Help? Managers’ Implicit Person Theories and Their Subsequent Employee Coaching,” which explores the impact of holding an “entity” versus an “incremental” theory about people and ability (commonly referred to respectively as fixed and growth mindsets).

The psychology professor writes, “Many people assume that superior intelligence or ability is a key to success. But more than three decades of research show that an overemphasis on intellect or talent—and the implication that such traits are innate and fixed—leaves people vulnerable to failure, fearful of challenges and unmotivated to learn.”

Dweck’s Scientific American article

looks mainly at parents’ approach to their children’s academic progress. Her research has investigated the impact of one’s mindset, “[the] belief about the malleability of the personal characteristics that affect human behavior.” Vandewalle’s research has extended Dweck’s research to adult populations in work settings. Dweck cites a 2006 study by Vandewalle

and UNSW Australia Business School Associate Professor Peter Heslin, formerly of the SMU Cox Management and Organizations Department.

In their 2006 article, Vandewalle, Heslin and a third co-researcher examined the impact of a manager’s mindset on employee coaching. They found that managers with primarily a fixed mindset engaged in less coaching of employees to improve their performance. Conversely, managers

who held a growth mindset were more likely to coach employees. A third study in the 2006 article found that compared to managers with a fixed mindset, managers with a growth mindset not only engaged in more employee coaching, but their coaching was also of much higher quality.

Dweck also cites a series of ongoing research studies by Vandewalle

and Heslin finding that fixed mindset managers are less likely to seek or welcome feedback from their employees, whereas managers with a growth mindset are more receptive to feedback. Managers with a fixed mindset are also more likely to view feedback as a judgment about their ability, while managers with a growth mindset are more likely to view feedback as data about how to improve their ability.

In the Scientific American article, Dweck applies the same concepts to parenting and writes, “A focus on ‘process’—not on intelligence or ability—is key to success in school and in life.” At its heart, the idea is not how smart you were when you started out, but what you learned along the way—and how you were supported—that can make all the difference, whether it’s a child’s academic success, or an employee’s success at work.

Fixed Mindset versus Growth Mindset: Two Different Outcomes for EmployeesDon Vandewalle, Associate Professor of Management and Organizations

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FA C U LT Y R E S E A R C H

When we interact in a face-to-face context, we are generally

engaged in identity work to some degree,” says Information Technology and Operations Management (ITOM) Associate Professor Ulrike Schultze. “But what happens to identity work when you start adding social media? What does the technology allow us to do differently, and how do we adapt to these opportunities?” In this age of Twitter, Facebook, LinkedIn and more, Schultze’s co-authored research paper “Towards a Discursive Theory of Social Media Affordances,” offers insight into how fundamental discourses in social media shape our identities and our use of these technologies. While “identity work”—forming, repairing, maintaining or revising a sense of self—has been researched pre-Internet, Schultze observes it manifesting anew in a technology context that makes actions taken by individuals more traceable, persistent and globally accessible. Social media produces digital bodies, many of which are not entirely under the user’s control (e.g., friends posting on one’s Facebook wall or tagging one in their photographs). This highlights the increasingly hybrid, “cyborgian” nature of contemporary identity, according to prior work by Schultze.

The current paper distills three discourses—market, play and sociality—which Schultze says are “basic logics that we operate by as a society.” As systems of thought, discourses enable and constrain what can be thought, said and done, and who we can become. In doing identity work, we draw on these

discourses to develop a sense of self-worth and personal significance.

For example, viewed from a market discourse, identity entails the accumulation of capital (e.g., goods, money, friends) that distinguishes one from others. The degree to which individuals are ranked based on the number of followers or “likes” their posts generate is indicative of technology’s implications for what it means to have self-worth in this discourse.

In contrast, the play discourse encourages identity exploration and alternate ways of being in an ongoing search for the “true” self and/or

possible selves. Anonymity and virtual embodiment such as avatars, which are observed not just by others but the user him/herself, are among the technological features that support people’s quests for personal epiphanies.

In the sociality discourse, identity is defined in terms of one’s relationships with others, which is frequently captured in roles (e.g., mother, manager). Such social identities imply obligations toward others. Given that information technology now makes us more accessible to

people we had/have relationships with, shortened communication protocols such as “likes” and text messages allow us to dispense efficiently with obligations to maintain social connections.

The authors studied residents of the virtual world Second Life, which had 18 million users at the time of data collection in 2010. They analyzed 40 hours of interviews and 120 photo-diary entries from eight participants who used the social media platform for a variety of purposes (e.g., making money, socializing, role-playing). In addition to identifying the three discourses, one of their key insights is that there

are continuities and tensions among them. Identity work in social virtual environments thus entails identifying technological solutions that help the user navigate the identities that result from the dynamic intermingling of these discourses.

Additionally, the researchers note that virtual bodies play a central role in producing identities. In addition to intentionally performing an identity through their avatars, many users experienced that their virtual bodies also enacted them.

By focusing on identity work as the primary activity social media users engage in and viewing their behavior through the lens of the three discourses, organizations can gain clarity in developing social media strategies. Schultze notes: “By being aware of the discourses, companies seeking to leverage social media should be able to identify complementarities—and develop strategies for dealing with the contradictions—among the logics operating on a social media site.”

Social Media: How Technology Shapes IdentityUlrike Schultze, Associate Professor of Information Technology and Operations Management

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A t a time when most cities depended upon a nearby seaport for growth, our visionaries lassoed a tiny location on the plains of Texas and laid the foundation for what would become one of the world’s most prolific points of commerce and development.

Dallas, Texas: A Passageway in the Prairie

When John Neely Bryan established a trading post east of the Trinity River in 1841, he had simply picked the

transporting goods across the region, and Dallas itself became the largest global exporter of leather and buffalo hide, in addition to producing a steady cotton crop.

After the turn of the twentieth century, railways were in full operation but struggled with location and logistical issues. Passenger train terminals were spread too far apart, and freight trains were running right through a growing downtown Dallas. City leaders knew they had to consolidate the burgeoning railroad traffic at a common location. Completed in 1916, Union Station enabled the city to handle up to 50,000 passengers and 80 trains daily. Dallas was officially on the map as an important destination point, and the population swelled to more than 150,000 people.

Dallas: How a Crossroad in the Plains Paved a Pathway to Prosperity

By Lynda Oliver

Completed in 1916, Union Station enabled the city to handle up to 50,000 passengers and 80 trains daily.

only decent crossing point for miles at the intersection of two major Native American track ways. There, he served the population migrating into and through the area. The attribution of the name “Dallas” is debatable—as several individuals may have been its inspiration—but the city’s rapid growth is indisputable.

Early on, city leaders recognized Dallas’s potential for being an important thoroughfare in the United States but were finding the Trinity River to be problematic as a channel for expanding trade. Thus, they focused on securing railroads. By 1873, railroads were

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C O V E R S T O RY

Meanwhile, the Dallas Chamber of Commerce and other prosperous business leaders recognized the long-term potential for the young city and pushed hard for establishing a local university. The Methodist Church, with its strong educational reputation, had already decided to build a university in either Fort Worth or Dallas. Both cities lobbied for the honor, but thanks to generous grants of land and money

by Dallas citizens, the first charter for Southern Methodist University was filed on April 17, 1911.

Before long, the Chamber was adamant that Dallas needed a business school and SMU would be the best place to host it. So, in 1920 the Department of Commerce, Finance and Accounts was born, with active support from the local business community. The city of Dallas would be a “laboratory for young men of Texas who would contemplate business as a career.” A mutually beneficial partnership between the youthful city and the new business school was forged and still flourishes today. This partnership is particularly beneficial when Dallas is contending for a corporate relocation.

“SMU is the real attraction,” said Albert W. Niemi, dean of the Cox School of Business. “When companies look at

With the spectacular growth of the young city, the Dallas Chamber of Commerce and other prosperous business leaders pushed for the establishment of a local university.

The Department of Commerce, Finance and Accounts was eventually renamed the EdwinL. Cox School of Business on May 12, 1978.

Dallas for relocation, they want to know what’s different about Dallas. They look to see if our arts are alive and well; they look at our air transportation and cost of living; and they want to know about the best university in town. They ask me about undergraduate and graduate degree programs, as well as non-degree programs. Once they get down to three or four cities, the ultimate decision is always about ‘quality of life.’”

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The Skies of Texas

Meanwhile, although railroads were running full steam, the skies had yet to be claimed in the early 1900s. However, the advent of World War I opened up that opportunity. When the war broke out, the U.S. Army Air Service built 32 air bases for pilot flight training, one of which was “Love Field,” named for Moss L. Love, U.S. Army, 11th Calvary, who was the tenth air fatality in U.S. Army aviation history. The base was considered an outstanding training center due to its geographical location, optimal weather for flight training and its graduates’ in-flight combat records. After the war, the city of Dallas transformed the airfield for commercial use, adding 167 acres for the princely sum of $325,000. In 1929, Delta Air Service flew the first passenger flight to Jackson, Mississippi. Passenger air travel had arrived.

Love Field flourished over the next 50 years, adding new terminals, concourses and airlines such as American, Braniff, Continental, Pioneer and Texas International. Passenger traffic ultimately peaked in 1973 when Love Field serviced more than seven million passengers just before the new Dallas-Fort Worth International Airport (DFW) opened in January 1974.

When the cities of Dallas and Fort Worth originally planned to build a new, centrally located international airport, all existing carriers agreed to move their service from Love Field to DFW. However, Southwest Airlines arrived after the agreement was made and opted to stay at Love Field. This decision did not sit well with Jim Wright of Fort Worth, a member of the U.S. House of Representatives, who alleged Southwest would syphon air traffic away from the new airport. Hence, he introduced the Wright Amendment of 1979, which restricted its air service to Texas’ contiguous states. Nevertheless, Southwest Airlines’ profitable operations enabled Love Field to flourish on its own terms. Today Love Field hosts eight million passengers each year and is expanding again now that the Wright Amendment has expired.

As for DFW Airport, it is a city unto

itself. Employing 60,000 on-airport employees, it is the third-busiest airport in the world, with more than 60 million passengers traveling through its terminals each year. Larger than Manhattan in terms of square miles, DFW airport is a critical point of transportation for freight cargo. Its central North American location, low landing fees and abundance of runways make it an opportune location for air cargo carriers. Today DFW Airport handles over 500,000 metric tons of cargo and has been growing 4 percent annually since 2003. Our global infrastructure and business-friendly environment resulted in DFW becoming the global headquarters for 18 Fortune 500 companies and headquarters for another 269 companies that employ more than 1,000 people each.

“We appeal to global-minded businesses,” said W. Michael Cox, director of the O’Neil Center for Global Markets and Freedom at SMU Cox. “If you want growth, hitch your wagon to a global economy. We are a highly globalized, local community.”

In 1917, Love Field was established as an air base by the U.S. Army Air Service, and the first airline passenger service started in 1929.

DFW is the third-busiest airport in the world, with more than 60 million passengers traveling through its terminals each year.

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We appeal to global-minded businesses. If you want growth, hitch your wagon to a global economy. We are a highly globalized, local community. W. Michael Cox, Director O’Neil Center for Global Markets and Freedom

As a result of our founders’ planning and foresight, the DFW area is home to two international airports, a regional commercial airport, three railways and six major highways—a dynamic hub of trade activity. Exports of goods and services have grown at 8.4 percent per year—twice the pace of the rest of the country—since 2009. Further, the economy has diversified over the years. Dallas’ leading exports today are aircraft products and parts, semiconductors, motor vehicles and financial services. Contrary to common perceptions, energy only makes up 12 percent of the Dallas economy.

“We have diversity,“ added Cox. “We’re not dependent on any one sector.” Having a global and diverse economy also offers SMU students ample job opportunities. “Internships are easier to get in Dallas, so graduates can land on their feet.”

With its vast infrastructure, low cost of doing business and high quality of life, the DFW area has attracted major company relocations. The latest

coup: Toyota’s new $350 million campus, which will cover 100 acres and add approximately 4,000 jobs to our community. Its relocation from California will result in a local economic boon of $7.2 billion.

As for job growth, the future is bright as the Dallas sun in July. Texas alone was responsible for more new jobs over the past five years than all 49 states combined. For the past decade, DFW has been the fastest growing metropolitan area, according to the Census Bureau, adding 187 new jobs and 470 residents daily. At this rate, the area’s population is projected to be 10.5 million by 2040.

“So many people who come here are from different places, by their own initiative, so they share a common mindset. It’s friendly. We’re like migrant office workers,” said Cox. “And it’s much more of a meritocracy than other cities, with an open economy. We offer human capital, intellectual capital—the kind of labor that produces high-quality, value-added knowledge.” ‘‘ ‘‘

Getting Down to Business at SMU Cox

SMU Cox’s partnership with the local, dynamic business community has been instrumental to the success of the school, our faculty and our students, in particular. Students regularly find themselves face-to-face with some of today’s most industrious global leaders who happen to be headquartered right here in DFW.

More than 260 local executives volunteer their time and expertise as members of the SMU Cox Associate Board, a fruitful mentorship program that pairs MBA students with industry leaders. Through the Business Leadership Center, local professionals instruct Cox students on a variety of skills for succeeding in the business world, such as networking, presentation skills and social media.Other partnerships include the Bank of Texas Speakers Series; the SMU Cox and D CEO magazine CEO Sentiment Survey; the Dallas 100TM Awards, a prestigious annual event that celebrates the 100 fastest-growing private companies in Dallas; multiple pro-bono MBA consulting hours for Dallas nonprofits; and dozens of other joint projects. Finally, the annual Dean’s Economic Forecast is a popular, sought-after presentation provided to Dallas media, business leaders and the broader community.

“It’s a great time to be in Dallas,” said Niemi. “When students come to study at SMU, they learn about business in the heart of a vibrant, globalizing regional economy that will offer untold opportunity in the decades ahead.”

A Hub for Global Growth

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Sources:

“Access; The Economy; Location; People; Workforce; Education and Training.” Dallas Economic Development Guide. Dallas Regional Chamber. Web.

Barry, Thomas E., and Eugene T. Byrne. “The Early Years of Dallas and SMU”; “The Founding and Growth of the SMU Business School.” Journey Toward Prominence: The Edwin L. Cox School of Business at SMU, 1920-2005. Dallas: Edwin L. Cox School of Business, 2007. Print.

“Dallas & SMU: The Power Of Partnership.” SMU Economic Impact Report 2012. Southern Methodist University, 17 Apr. 2012. Web. 13 Feb. 2015.

“Dallas, Texas Love Field Airport.” Dallas, Texas Love Field Airport. City of Dallas Aviation Department, n.d. Web. 9 Jan. 2015.

“DFW Cargo Facts”; “DFW Fast Facts.” Dallas/Fort Worth International Airport. Web. 2 Feb. 2015.

Landers, Jim. “Export Strength Boosts Dallas Economy.” Dallas Morning News. The Dallas Morning News Inc., 17 Sept. 2013. Web. 2 Feb. 2015.

McElhaney, Jackie, and Michael V. Hazel. “Dallas, TX.” The Handbook of Texas Online. Texas State Historical Association, 12 June 2010. Web. 12 Jan. 2015.

“Thinking of the U.S.? Think Dallas!” Dallas Economic Development. Dallas Office of Economic Development, n.d. Web. 8 Jan. 2015.

Photos courtesy of: American Airlines; Dallas Convention and Visitors Bureau; SMU Archives, Southern Methodist University.

Deep in the Heart of Dallas: SMU

Every great city fuels a university. And every great university energizes a city. It’s a vital symbiotic relationship. SMU’s hundred years of heritage have had a profound effect on our city’s intellectual, cultural, civic service, entertainment and economic viability.

Since its founding in 1911, SMU has expanded to seven colleges covering Humanities and Sciences, Business, Art, Engineering, Theology, Law and Education for 11,000 students. In addition to our student body, SMU also hosts more than 700 scholar-teachers from throughout the world. While enrolled at SMU, our students provide over 200,000 hours of public service back to the community. Further, many of them decide to stay in Dallas, thus adding to the local economy.

Culturally, SMU is a dominant attraction in Dallas. More than 300,000 visitors come to campus each year for events in the arts, lectures, athletics and more. As well, SMU is one of only five universities in the country to host a presidential library, the George W. Bush Presidential Center, which attracts another 450,000 visitors annually. In total, SMU estimates its regional economic impact at $7 billion annually.

“As SMU shines, more and more companies are looking at Dallas. Parents see the city is booming, and most of the job growth is in Texas,” said Niemi. “About two-thirds of our students launch their careers here, but then they can also go anywhere in the world.”

It’s a great time to be in Dallas. When students come to

study at SMU, they learn about business in the heart of

a vibrant, globalizing regional economy that will offer

untold opportunity in the decades ahead.

Albert W. Niemi, Jr. Dean, SMU Cox School of Business

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Specialized Master’s Degrees Offer Graduate Business Opportunities for Recent Grads

egardless of undergraduate major, in just nine months, SMU Cox master’s programs for recent college graduates prepare students for day one of their business careers in Dallas, the fastest-growing job market in the U.S. for young professionals. While the

MBA has always been considered the “gold standard” and is the aspirational degree for business students with two to five years of work experience, until recent years, few options were available to students who wanted to continue their graduate education in business directly after their undergraduate degree.

Many recent college grads would rather not enter the workforce for a few years, only to disrupt their careers by returning to graduate school. Hence, specialized one-year master’s degrees offer these students a faster and less expensive solution. Growing in population, specialized master’s degrees have increased from 16.5 percent in 2009 to 19.3 percent of all business graduate programs today.

SMU Cox offers one-year programs in accounting, management, business analytics, finance and sport management, and most of them are seeing double-digit growth since 2014. The specialized master’s tend to draw students from business as well as math, sciences and liberal arts backgrounds.

“Many students coming out of liberal arts backgrounds who want to transition into jobs in the corporate sector lack the skill set required to successfully make the transition,” said John Roeder, assistant dean of graduate admissions. “The MS degrees are giving students an advantage against the competition in the job search process and are opening doors that previously may not have been open to them with only an undergraduate degree.”

Even better, graduates tend to find higher salaries upon graduation, thanks to one year of focused additional study. With one year of investment, these MS graduates will reap a lifetime of rewards.

Following is a snapshot of SMU Cox master’s programs.

New for 2015: SMU Cox Introduces the Fast Track One-Year MBAStarting this May, Cox MBA students have one more program option to choose from when deciding to pursue their full-time MBA. The Fast Track MBA is a streamlined, intensive 12-month program for students who have some business school or economics background and are not intending to switch industries. This leaner, meaner, faster MBA program will help students advance in their current field rapidly with minimal time out of the workforce. Learn more at coxgrad.com/fasttrack.

MS in Management Non-business undergrads and business undergrads who want to get a jump start on their MBA degrees can learn valuable financial, quantitative and management skills and foundational business concepts to launch their professional careers in business.

MS in FinanceThe MS in Finance is an intensive education experience for students interested in acquiring knowledge and experience that are valued by employers. The program has had a stellar record of placing students in career paths in investment management, corporate finance and financial consulting and preparing students to successfully complete the CFA Level 1.

MS in Business AnalyticsA recent report said 64 percent of companies plan to deploy big data, but 56 percent claim to not know how to get value from the data they already have. Learning to understand, assess, leverage and activate massive amounts of data is a skill set that has become increasingly valuable to companies across the globe.

MS in AccountingThe SMU Cox MS in Accounting program has experienced staggering growth since its inception. Typically, 85 percent of our MSA students choose to begin careers with the Big Four firms. Also, the Cox MSA program boasts one of the highest CPA pass rates in the country at more than 75 percent.

MS in Sport ManagementAs a joint degree between SMU Cox and the Simmons School of Education and Human Development, the MSSM leverages Dallas as a “Top 5” sports market with multiple sport franchises, marketing companies and entertainment venues. The MSSM sets students up for success with internships as well as full-time careers.

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Pursuing a business degree certainly comes with challenges, but

sometimes life has even more obstacles and opportunities in store.

Here, Cox students and alumni share how they overcame difficult

circumstances in pursuit of their education and professional success.

A Gift of a Lifetime

Rob Hamilton (EMBA ’14) was preparing to travel to China with the Executive MBA program in October 2013 when he received a call from his sister Shannon. She was a lifelong diabetic, and her kidneys were failing. She needed a transplant.

“There was no question in my mind,” says Hamilton. “I wanted to help her any way I could.”

Upon returning from China, Hamilton underwent testing and learned his kidney was a perfect match. So he secured time off from his position as COO of Med-Trans,a national air medical provider, and he and his wife made arrangements for their children to stay with grandparents while they traveled from Texas to Virginia for his surgery and post-op recovery. Then he sought help from his EMBA classmates, who adjusted their schedules so he could complete his group final exams early.

“When my sister called, I never believed for a second that I wouldn’t have the support and guidance from the staff, professors and my classmates at Cox,” Hamilton says. “It meant a lot to me.”

The transplant surgery was a success, and a year later, he reports that his sister “is back to living a remarkable daily life, full of energy.” He says the kidney transplant “has given her a new lease on life.”

Hamilton graduated in May 2014 and continues to appreciate the support he received from the Cox EMBA program, inside and out of the classroom.

“I’ll always remember their generosity of time and spirit,” he says. “It made the difference between life and death for my sister, and I’ll always be grateful.”

And You ThoughtGrad School Was Hard

SMU Cox Students Achieve Success Amidst AdversityBy Anna Martinez and Kasi Zieminski

Rob Hamilton and family

[ [

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From Single Dad to CEO

Richard Beeny (PMBA ’00) always dreamed of success, but to get there, he would first have to juggle school, work and single parenthood. By day, the divorced single father, and highly motivated U.S. Navy and Coast Guard veteran, pursued his undergraduate degree at UT Arlington while his son attended primary school. By night, Beeny worked at UPS. With his parents’ help, he was able to ensure his son was always cared for, but there were a few years when Beeny simply didn’t get much sleep.

“In the moment, you just keep your head down and grind it out believing that it will be worth it,” Beeny says. “Looking back, though, it’s hard to imagine how you did it.”

Beeny ascended into a management role at UPS, which is when he decided to pursue an MBA. By the time he completed the Cox Professional MBA program, he met and married SMU staffer Claudia Kamhi. The young family moved to Atlanta, where he moved into a UPS corporate role and his wife pursued her doctorate.

During that period, the always-observant Beeny identified a client need that didn’t fit within his employer’s scope. In 2006, his vision, along with financial backing from his wife’s cousin, helped Beeny create a ground-up, national healthcare supply chain solutions provider. Today, LifeScience Logistics is a multi-million dollar success story. For Beeny, who serves as CEO, the schedule juggling, night shifts and years of effort were indeed worth it.

“In my MBA program, I remember Jerry White telling us that once or maybe twice in our lifetimes, the planets would align just right to create an opportunity for entrepreneurial success,” he says. “I was looking for it,and because of my MBA experience, I was prepared when that opportunity presented itself. SMU Cox fostered an attitude in me to expect more, making me realize I could accomplish more.”

F E AT U R E S T O RY

Richard and Claudia Beeny with their children

Focused on Graduation, Unfazed by Cancer

On a Friday afternoon in March 2012, just weeks before finals and months before his graduation from the Professional MBA program, Bruce Rideaux (PMBA ’12), a full-time investment banker and husband, received a shocking medical diagnosis: testicular cancer.

Before he had time to consider the ramifications, the doctor ushered Rideaux into a meeting with specialists, who urged immediate surgery. Nevertheless, Rideaux was set upon completing his PMBA.

“I had to take some time away, and the professors and my classmates were completely accommodating,” says Rideaux. “I had surgery and went through radiation treatment, came back, completed my course work with A’s—that was a blessing—and continued to move on and graduate on time with the rest of my peers.”

The surgery was followed by 10 radiation treatments, but he was unfazed.

“The good news about testicular cancer,” says Rideaux, “is that patients have a 99-percent survival rate if it’s caught early. In my case, it was caught extremely early, so I am now three years cancer-free, and I don’t have any problems. Just living life as the Lord sees fit.”

Looking back, Rideaux, now a senior managing consultant with The PFM Group, the nation’s most active financial and investment advisor for municipalities, says fighting cancer while he worked toward his PMBA instilled a unique kind of confidence.

“I learned so much about myself,” he says, “things that I can overcome, things that I can do that I didn’t know I was capable of when I entered the program.”

Bruce Rideaux with his wife

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Audrey Self (BBA) says she’s “always been a planner.” Transferring to SMU Cox in 2013 to study accounting—with a full-tuition scholarship, no less—followed the plan, but her life veered off-script that November when her car was crushed into twisted metal by a speeding truck. She suffered a traumatic brain injury from which 90 percent of patients never regain consciousness.

After a month in a vegetative state in ICU, three months of rehabilitation, multiple surgeries and continuing physical therapy, Self has miraculously re-written her script. With the support of her medical team and network of family and friends, she has returned to talking, walking, playing her viola and various other activities. She even completed the 2014 Dallas Marathon relay as part of “Team Audrey,” organized by a close family friend in celebration of her recovery.

“We’d long referred to Audrey’s recovery as a marathon, not a sprint. Focusing on the ‘finish line’ was too overwhelming,” says her mother, Julie. “So Audrey’s participation was symbolic; the fact that she survived and was able to walk across the finish line represented so much.”

Self’s parents, grandparents and three younger siblings have pulled together to assist with her recovery, as has her “extended family” of SMU Mustangs.

She has received visits, letters, advice and an outpouring of support from classmates, professors and staff, and she looks forward to returning to the academic atmosphere and her involvements on campus, including SMU MilVets and Delta Sigma Pi business fraternity.

“Ever since I met Audrey as a prospective Cox student, I knew she was exceptionally driven and not one to give up,” says Hilary McIlvain, director of BBA admissions. “It is very humbling to see howher character has shined through despite this tragic event. We look forward to her return to SMU when the time is right.”

Self maintains a positive attitude through it all, and she believes that, while we cannot plan for the unexpected, we can control how we respond, adapt and ultimately succeed.

“Life is hard for all of us,” she says. “We make the choice every day to make the best of what we have in front of us. Little things add up to be big things, and

everything we do makes a difference. So much of our success depends on what we tell ourselves. Know you can do it…because you can!”

A Miraculous Recovery[ [

F E AT U R E S T O RY

The Self family

Audrey Self

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IMPORTANT NUMBERS FORCOX ALUMNI & FRIENDS

C O N TA C T U S

214.768.3185214.768.7005214.768.8257214.768.3190214.768.3403214.768.3182214.768.2191

214.768.8338

214.768.1322

214.768.4113 214.768.4113

214.768.2533 214.768.4606

214.768.3096 214.768.3689214.768.8256214.768.8256214.768.3548 214.768.3943214.768.3335 214.768.3692214.768.3251

214.768.3335 214.768.2191 214.768.1246214.768.4155214.768.2722214.768.3689

214.768.3012

214.768.4988

214.768.3191

214.768.4754

214.768.4486

214.768.3678

214.768.3104

214.768.2991

214.768.3336214.768.3692214.768.3251214.768.3689

ACADEMIC DEPARTMENT CHAIRSAccounting: Hemang DesaiFinance: Kumar VenkataramanInformation Technology and Operations Management: Amit BasuManagement and Organizations: Miguel QuiñonesMarketing: Raj SethuramanReal Estate/Insurance/Business Law: Bill BrueggemanStrategy and Entrepreneurship: Gordon WalkerALUMNI AND EXTERNAL RELATIONSAssistant Dean of External Relations and Executive Director of theCox Alumni Association: Kevin KnoxBBA PROGRAMAssociate Dean: James BryanBUSINESS LIBRARYDirector: Sandy MillerKitt Investing and Trading Center CAREER CENTERSDirector: Lisa TranRecruiting Services (MBA, MS, BBA) CENTERS AND INSTITUTESAlbert W. Niemi Center for American Capitalism Caruth Institute for EntrepreneurshipDon Jackson Center for Financial StudiesEnCap Investments & LCM Group Alternative Asset Management CenterFolsom Institute for Real EstateJCPenney Center for Retail ExcellenceLatino Leadership Institute Maguire Energy InstituteWilliam J. O’Neil Center for Global Markets and FreedomCERTIFICATE PROGRAMSCertificate in American Capitalism Global Strategy Certificate Program Graduate Business Analytics Certificate ProgramGraduate Finance Certificate ProgramGraduate Marketing Certificate ProgramStarting a Business ProgramDEAN’S OFFICEDean: Albert W. Niemi, Jr.DEVELOPMENT AND MAJOR GIFTSDirector: Laran O’NeillEXECUTIVE EDUCATIONAssociate Dean: Frank LloydGLOBAL PROGRAMSAssistant Dean: Linda KaoGRADUATE PROGRAMSAssociate Dean: Marci ArmstrongMARKETING AND COMMUNICATIONSAssistant Dean: Lynda Welch OliverMBA BUSINESS LEADERSHIP CENTER/BBA BUSINESS LEADERSHIP INSTITUTEDirector: Paula (Hill) Strasser SOUTHWESTERN GRADUATE SCHOOL OF BANKINGPresident and CEO: Scott MacDonald SPEAKER SERIESBank of Texas Business Leaders Spotlight Series L. Frank Pitts Oil and Gas Lecture SeriesO’Neil Center Conference Southwest Venture Forum

October 22: Vicki Cartwright, long-time admissions director for the Cox PMBA program, retires. Pictured: Jim Leverette, Vicki Cartwright, Melinda Meadows (EMBA ’99).

November 5: Craig Boyan, president and COO of HEB, spoke at the MBA Wednesday morning coffee hour. Pictured: Craig Boyan with Jean Perez, Katie Hueffner, Kalynn White (all MBA ’16).

November 13: SMU Cox Dallas 100™ Awards. Pictured: Simon Mak (MBA ’98, PhD ’12), associate director of the Caruth Institute, awards the second-place trophy to Barjis Ghadially, chief customer officer, and Adil Adi, president and CEO of WorldLink.

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COX DEVELOPMENT

When Rex Thompson, SMU Cox professor of finance, became the first director of the newly minted Master of Science in Finance (MSF) program in 2012, he noticed a skewed ratio of male and female students.

“The undergraduate BBA program in finance is evenly represented by males and females,” said Thompson, “but the females in the MSF program made up a smaller percentage of the class.” This continuing trend is puzzling to Thompson and the rest of the finance faculty. “The grade distributions across genders are indistinguishable at both the BBA and master’s levels. Why the under-representation of women?”

Thompson discussed this observation with his wife, Roslyn Dawson Thompson, president and CEO of the Dallas Women’s Foundation and a lifelong advocate of equality for women. Their discussion resulted in a gift to the Cox MSF program of several merit-based scholarships for female MSF applicants.

“I am delighted with this philanthropic gift, which encourages women to continue, or begin, their education in finance at the graduate level,” said Muku Santhanakrishnan,

The Thompson MSF Annual Scholarship: Investing in Women’s Finance Careers

Rex Thompson and Roslyn Dawson Thompson

Advantages of the SMU Cox MSF Program• Interaction with faculty members and collaboration with classmates

• Cutting-edge tools in the Kitt Investing and Trading Center

• Career coaching from résumé building to interview preparation

• CFA and Bloomberg Professional Certifications

• Cox Associate Mentoring Board and Business Leadership Center

• The Economist ranks SMU Cox #25 in the world for “Potential to Network”

• Financial Times ranks the Cox Finance Department #10 in the world

MSF program director.Jennifer Spivack (BS ’12, MSF ’13) can

attest to the value of an MSF degree:“I was getting ready to graduate from

SMU with a degree in math, but without a passion for research or teaching. I knew I had the technical skills to succeed in the world of business, but I didn’t know how to apply them. The SMU Cox MSF program was the right choice for me because I lacked the work experience that would make an MBA program more meaningful.

“I currently work in Dallas at Crow Holdings as an associate reporting analyst. My responsibilities include board-level reporting that provides our executives with the timely and relevant financial information they need to make key business decisions. The MSF program opened the door for me.”

Mallorie Holguin (BS/BA ’14, MSF ’15) reflects on her student experience as well:

“As one of the few women in the Cox MSF program, I think it is wonderful that resources will be devoted to recruiting more young women and diversifying the program. Thus far, the MSF program has offered fast-paced coursework both inside and outside of the classroom. It has not only taught us the technical knowledge

and skills we need to be able to succeed in a finance position, but also the interpersonal skills we need to be leaders.

“One factor that differentiates SMU Cox from other business schools is its dedication to career services and the on-campus recruiting process. I currently intern at VMG Health and have already accepted a full-time job offer post-graduation.”

The Thompsons would like to see more young women like Spivack and Holguin benefit from an MSF degree. The end goal is to elevate female contributions to the finance field on a national and global level.

“After all,” said Rex Thompson, “the current chair of the Federal Reserve System is a woman. Why not more women?”

For more information, please visit coxmsf.com or contact the CoxMSF Office at 214.768.2074.

Cox students and faculty work regularly in the innovative Kitt Investing and Trading Center.

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D E V E L O P M E N T

For 100 years, SMU has provided students with exceptional academic opportunities that prepare them for personal and professional success. The Cox School of Business has achieved tremendous gains during that time, earning national recognition for its BBA, MBA and MS programs and providing students with access to outstanding faculty and experiential learning opportunities.

The Cox School’s ability to provide these resources to students and continually elevate its programmatic quality has been made possible, in part, by the foresight of alumni and friends whose relationships with SMU began many years ago. Estate and trust gifts made throughout the University’s history have created the financial foundation upon which today’s educational offerings rely.

Many more recent alumni have recognized that they can play an impactful role in SMU’s success during its second century. By making a planned gift today—though it may not be realized for many years—alumni can ensure that the University has the necessary resources to excel long into the future.

“Deciding to name SMU Cox as a beneficiary of my charitable remainder unitrust (CRUT) was a very personal decision,” says Beth Mahaffey Anderson (BBA ’77). “I wanted to express my gratitude to SMU for helping me build my foundation, both personally and professionally. More importantly, I wanted this gift to benefit an organization that I could trust to steward the funds well—not just today, but 20, 40 or even 60 years into the future.”

Though the majority of planned gifts are bequests, there are numerous

giving vehicles available with a range of benefits, such as tax advantages and streams of income, that can be customized to meet the current needs of donors and their families.

For example, in addition to giving annually to SMU, Kate Shearer Flume and Matthew Flume (both MBA ’04) have named SMU Cox as a beneficiary of their 401(k) plan.

“We have three young boys, which requires significant resources today,” says Kate Flume. “Making a planned gift allowed us to commit a much larger amount, one we felt was more

Planned Giving: Creating a Legacy for the Next Century

Have you already named SMU as a beneficiary in your estate plans? Let us know!Forecasting planned giving revenue allows the University to better predict its long-term financial security. Supporters who notify SMU of their planned giving intentions before December 31, 2015, will be recognized as contributors to The Second Century Campaign.

The Dallas Hall Society was established in 1995 to celebrate the generosity of individuals who have embraced SMU’s long-term vision by establishing a deferred gift that will benefit the University’s future students and faculty.

Membership in Dallas Hall Society is extended to an individual who:1. Includes SMU as a beneficiary of his/her will;2. Names SMU as a beneficiary of a life income gift such as a charitable gift annuity, a charitable remainder trust or a charitable lead trust;3. Names SMU as a beneficiary of a life insurance policy or retirement plan; or4. Makes a gift of a personal residence or farm to SMU, with a life estate retained for his/her use.

To learn more about planned giving opportunities or notify SMU of your existing estate plans, please contact the Cox Development office at 214.768.3074 or coxgiving@smu.edu.

meaningful, than what we can give in cash at this point in our lives.”

She and Anderson offer similar advice to alumni and friends considering a planned gift to SMU: Don’t wait!

“My experience is that SMU works hard to earn the confidence of its supporters,” Anderson says. “I feel appreciated and well informed, which reinforces my positive relationship with the school and affirms my decision to make this commitment.”

The Flumes agree: “It’s rewarding to give now and enjoy inclusion and involvement with SMU while we’re here to celebrate being part of the campus community.”

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EXECUT IVE BOARDMr. David B. Miller ChairMr. D. Scott Luttrell Vice Chair

Mr. David E. Alexander Retired—Ernst & Young LLPMr. Gerald B. Alley President Con-Real Inc.Mr. Lars C. Anderson Vice Chairman, The Business Bank Comerica Bank Mr. Stephen L. Arata Executive Vice President & CFO Caiman Energy LLCMr. F. Thaddeus Arroyo CEO Iusacell-AT&T Mexico LLCMr. Norman P. Bagwell Chairman & CEO Bank of Texas N.A.Mr. C. Fred Ball, Jr. COO Spyglass Trading LPMr. J. Gabriel Barbier-Mueller Chairman & CEO Harwood InternationalMr. Raymond A. Basye, Jr. Sewell Cadillac DallasMr. James F. Berry Retired President Lockheed Martin Missiles and Fire ControlMr. Raymond A. Blanchette CEO Ignite Restaurant Group Inc.Mr. William A. Blase, Jr. Senior Executive Vice President, Human Resources AT&TMr. Mark A. Blinn President & CEO Flowserve Corporation Mr. Tony Boghetich Owner & CEO Omar B. Milligan Enterprises Inc.Mr. Pat S. Bolin Chairman & CEO Eagle Oil & Gas Co.Ms. Julie Ann Brice Former Owner & Founder I Can’t Believe It’s Yogurt Inc.Mr. Tucker S. Bridwell President Mansfeldt Investment CorporationMr. Bradley Brookshire Chairman Brookshire Grocery CompanyMr. Peter D. Brundage Managing Director Goldman Sachs & Co.Mr. T. Randall Cain Southwest Region Managing Partner Ernst & Young LLPMr. Donald J. Carty Retired Chairman, American Airlines & Retired Vice Chairman, Dell Inc.Mr. Thomas Codd U.S. Human Capital Leader & Vice Chair PricewaterhouseCoopers LLP

Mr. Gus Comiskey President Comiskey Kaufman Consulting LLCMr. William R. Cooper Chairman Paragon Holdings Inc.Mr. Edwin L. Cox Chairman & CEO Edwin L. Cox CompanyMrs. Katherine R. Crow Civic and Philanthropic LeaderMr. Gary T. Crum President CFP FoundationMr. William A. Custard President & CEO Dallas Production Inc.Mr. Terry R. Dallas Executive Vice President & Managing Director Wells Fargo U.S. Corporate BankingMr. Joseph M. DePinto President & CEO 7-Eleven Inc.Mr. Derek E. Dewan Former Chairman & CEO MPS GroupMr. Antoine L.V. Dijkstra Partner & Co-Founder Implexus Capital & PartnersMr. Jason W. Downing Managing Partner DeloitteMr. Frank M. Dunlevy Vice Chairman Investment Banking Cowen & Company LLCMr. Gonzalo Escamez Sada CEO Cintermex ACMr. Manny Fernandez Managing Partner KPMG LLP - Dallas OfficeMr. Andrew S. FisherMr. Bryant R. Fisher Retired Senior Vice President FederatedMr. Martin L. Flanagan President & CEO INVESCOMr. Randall S. Fojtasek Managing Partner & CEO Center Oak PartnersMs. Lisa A. Gardner CEO OMS Strategic Advisors LLCMr. William W. GeorgeMr. David L. Gonzales Global Talent Management & Diversity & Inclusion Lead Human Resources MerckMr. Norman Green Founder & Former Owner Dallas Stars Hockey ClubMr. Seth W. Hall President Source One SparesMs. Linda W. Hart Vice Chairman & CEO Hart Group Inc.Mr. Brad K. Heppner Chairman & CEO Heritage Highland Finance & Management Services

Mr. Denny Holman Chairman of the Board Folsom Properties Inc.Mr. Thomas W. Horton Chairman & CEO American Airlines Group Inc.Mr. Kevin C. Howe General Partner, Mercury Ventures Chairman & CEO, River LogicMr. Clark K. Hunt Chairman of the Board & CEO Kansas City ChiefsMr. Thomas W. Jasper Managing Partner Manursing Partners LLCMr. David K. Kao Managing Partner Advantage Resources GroupMr. James W. Keyes Chairman Wild Oats MarketplaceMr. Barry M. Kitt Manager Pinnacle Family Office Investments L.P. Ms. Nancy Loewe Vice President & CFO Kimberly-Clark InternationalMr. Paul B. Loyd, Jr.Mr. D. Scott Luttrell CEO LCM GroupDr. Bobby B. Lyle Founder & Chairman Lyco Holdings IncorporatedMr. James H. MacNaughton Senior Advisor Public Sector Investment Board, CanadaMr. Cary M. Maguire President & CEO Maguire Oil CompanyMr. Ken Malcolmson Mr. Michael F. McGehee CEO Wilmac Companies LLCMr. Michael A. Merriman President & CEO Financial Holding CorporationMr. David B. Miller Founder & Managing Partner EnCap Investments LLCMr. Roger Nanney Vice Chairman Deloitte LLPMrs. Connie O’Neill Civic and Philanthropic LeaderMs. Karen L. Parkhill Vice Chairman & CFO Comerica IncorporatedMs. Pamela H. Patsley Chairman & CEO MoneyGram InternationalMs. Patricia Patterson President Patterson InvestmentsMr. Randal L. Perkins Private Investor Private Advisory GroupMr. Timothy E. Perry Managing Director Credit Suisse AGMs. Angela Raitzin Principal Constellation Wealth AdvisorsMs. Melissa M. Reiff President & COO The Container Store

Mr. Kirk L. Rimer Principal Crow Holdings Mr. Ronald A. Rittenmeyer Retired Former Chairman, President & CEO EDSMr. Philip J. Romano Owner Romano Concepts Ltd.Mr. Byron Roth Chairman & CEO Roth Capital PartnersMr. James J. Saccacio CEO Il Mulino GroupMr. Robert J. Schlegel Chairman & CEO Bedrock Logistics Founder & Retired CEO/Owner Pavestone CompanyMr. Jeffrey R. Schmid Chairman & CEO Mutual of Omaha BankMr. Mark W. Schortman Senior Vice President & General Manager Coca-Cola RefreshmentsMr. David T. Seaton Chairman & CEO Fluor CorporationMr. Carl Sewell Chairman Sewell Automotive CompaniesMr. Michael J. Skillman CEO Cadence Capital ManagementMr. Michael G. Smith Private InvestmentsMr. Richard F. Smith Chairman & CEO Equifax Inc.Mr. Richard K. Templeton Chairman, President & CEO Texas Instruments Inc.Mr. John C. Tolleson Chairman & CEO Tolleson Wealth ManagementMr. William Vanderstraaten President Chief Partners LP Mr. Scott B. Walker President & CEO Scowal Investments Partnership Ltd.Mr. Richard Ware President Amarillo National BankMr. Garry Weber Chairman of the Board Weber Financial Inc.Mr. Kevin D. Welsh Partner & Senior Managing Director Kayne Anderson Capital Advisors LPMr. William M. Wheless, III President Wheless PropertiesMr. Kirk Wiginton President & CEO Amegy Bank of TexasMs. Billie Ida Williamson Director Forrester & CompanyMr. Robert A. Wilson Executive Vice President Kemmons-Wilson CompaniesMr. Royce E. (Ed) Wilson, Sr. Chairman & CEO Dreamcatcher Media LLC

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A L U M N I B O A R D

A L U M N I B O A R D

Cox Alumni Association Board of Directors

* Chair ** Vice Chair

A L U M N I B O A R D

A L U M N I B O A R D

Cox Alumni Association Board of Directors

* Chair ** Vice Chair

November 15: Dean’s Tailgate at the Cox School, prior to SMU-USF Homecoming football game. Pictured: Kevin and Tryna Knox are ready for kickoff.

NATIONAL Atlanta, GA Jack Chapman BBA ‘10 jchapmanx@gmail.com Paul Collins MBA ‘02 paul.collins@willis.com Mark Galyardt MBA ‘88 mark.galyardt@xioss.com Catherine Walts BBA ‘99 catherinecoates@hotmail.comAustin, TX Jim Bernard PMBA ‘02 jamesmbernard@gmail.com Taruna Jain BBA ‘95, MBA ‘01 tarunajn@yahoo.comBoston, MA Jessica Chang BBA ‘06 chang.jess@gmail.comChicago, IL Chase Spirito BBA ‘06 chase.b.spirito@jpmorgan.com Cristine Struble BBA ‘96 cristine.struble@sbcglobal.net Matthew Struble PMBA ‘00 matthew.struble@sbcglobal.netDallas, TX Jessica Boghetich BBA ‘08 jboghetich@rgtnet.com Dennis Cail EMBA ‘07 denniscail@me.com Holly Bock Deason BBA ‘85 hbockdeason@briggsfreeman.com Paul Divis* EMBA ‘99 paul@megacapital.com Chris Hanna MBA ‘02 channa@qiggroup.com Tessa Hoskin EMBA ‘09 tessahoskin@tx.rr.com Nick Kapral PMBA ‘10 nicholas.kapral@gmail.com Greg Kitt BBA ‘08 gregkitt@gmail.com Lauren Lyngstad BBA ‘14 lauren.lyngstad@senderoconsulting.com Kyle Martin PMBA ‘09 kyle.martin@pepsico.com Ashley Wilson McClellan BBA ‘04 ashley.mcclellan@hcahealthcare.com Max Meggs BBA ‘06 max.meggs@thehartford.com Matt Peakes BBA ‘00, MBA ‘07 mpeakes@gmail.com Wayne Richard BBA ‘80 wrichard@icglobal.net David Rouse PMBA ‘95 david.rouse@yum.com Liz Youngblood EMBA ‘05 elizayou@baylorhealth.eduDenver, CO Ryan Orlowski MBA ‘12 ryan.d.orlowski@gmail.comFort Worth, TX Jeff Dyer MBA ‘03 jdyer@crescent.com Evan Radler BBA ‘05, PMBA ‘10 eradler@tug-hillop.comHouston, TX Clayton Dallas BBA ‘10 claytonrdallas@gmail.com John Goodrum BBA ‘05 john.goodrum@gmail.com Marcus Malonson BBA ‘93 marcus.malonson@ml.com Phil Moran MBA ‘87 pmoran@pacadvisory.com Jonathan Parker MBA ‘05 jonathan.parker1@morganstanleypwm.com Kyle Perkins BBA ‘09 kyle@westviewfg.comKansas City, MO Angela Gieras MA/MBA ‘03 angfuf1@hotmail.com Kylie Wood Owens BBA ‘06 kylie.owens@hotmail.comLittle Rock, AR Jay Staley MBA ‘13 jmstale@gmail.comLos Angeles, CA Clark Bacon BBA ‘04 clark.bacon@ubs.comMemphis, TN David Visinsky BBA ‘98 dvisinsky@hotmail.comMilwaukee, WI Dan Einhorn MBA ‘02 deinhorn@capitalmidwest.comNashville, TN Frank McGrew BBA ‘90 frank.mcgrew@raymondjames.comNewport Beach, CA Melissa MacLeod BBA ‘07 melissa.ann.macleod@gmail.com New Braunfels, TX Merrill Reynolds BBA ‘76 mreynolds@reynoldswilliams.comNew York Area, NY Rick Calero EMBA ‘08 rickcalero@tiaa-cref.org Katy Thomas** BBA ‘07 kathryn.d.thomas@jpmorgan.com Laura Till BBA ‘82 ltill@financialguide.comOklahoma City, OK Chris Wilson BBA ‘03 cwilson@gobaker.comPhiladelphia, PA Jordan Carter BBA ‘08 jcarter@smualumni.smu.eduPhoenix/Scottsdale, AZ Trey Chappell BBA ‘00 treychappell5@gmail.comSan Antonio, TX Mary Stephanie Peavy Locke BBA ‘00 marystephanie.peavy@frostbank.comSan Francisco Area, CA Paul Henderson PMBA ‘94 hendersonp02@yahoo.comSeattle, WA Dave Manges PMBA ‘07 davidmanges@yahoo.comSt. Louis, MO Chip Hiemenz BBA ‘06 chip.hiemenz@gmail.comTulsa, OK Rich Wilson MBA ‘05 rich@wilsoninterests.netWashington, D.C. Elisabeth Schmidt BBA ‘87 elisabeth.sigmar.schmidt@gmail.comINTERNATIONAL Bangalore, India Arun Subramanian MBA ‘01 psarun@hotmail.comHong Kong, China Javier Silvera MBA ‘07 javier.o.silvera@citi.comLondon, England Richard Knauf BBA ‘06 rick.knauf@pimco.com Jiang Wu MBA ‘00 jiang.wu@capturepower.comMexico City, Mexico Carlos Romo BBA ‘89 cromo-toriello@inspirato.comNew Delhi, India Aakash Moondhra MBA ‘03 aakash.moondhra@gmail.comSão Paulo, Brazil Fabio Okamoto MBA ‘95 fabio.okamoto@riobravo.com.brShanghai, China A.J. Hu MBA ‘01 aj.hu@jljgroup.comSydney, Australia James Alvetro MBA ‘99 james@getfundamental.comTokyo, Japan Tomoaki Ota MBA ‘95 ota.tomoaki@gmail.com

November 15: Cox Alumni Association Board of Directors meeting.

January 13: Atlanta: Cox alumni reception hosted by Joan and Rick Smith. Jack Chapman (BBA ’10, Cox Alumni Board) and Greg Whittle have a chance to visit.

February 12: SMU vs. Houston basketball game. Pictured: Kyle Snyder (BBA ‘07), Seana Perkins, Kyle Perkins (BBA ‘09).

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C A L E N D A R OF E V E N T S

*Dean’s Tailgate On the Boulevard begins two hours prior to kickoff at every home game in front of the Cox School of Business. For the full athletics schedule, go to smumustangs.com.

May 15Cox Distinguished Alumni and Outstanding Young Alumni Awards11 a.m. reception, 12 p.m. lunch and programCollins CenterContact: Ann Faison, afaison@cox.smu.edu

May 16SMU Cox Graduation1:30 p.m. BBA, 3:30 p.m. MBA/MSMoody Coliseum

June 1-26 Summer Business InstituteCox Executive Education

September 4SMU vs. Baylor, TBA at Ford Stadium*

September 12SMU vs. North Texas, TBA at Ford Stadium*

September 19SMU at TCU

September 26HomecomingSMU vs. James Madison University, TBA at Ford Stadium

October 3SMU vs. East Carolina, TBA at Ford Stadium

October 8SMU at Houston

October 24SMU at University of South Florida

October 31Family WeekendSMU vs. Tulsa, TBA at Ford Stadium

Bradley Wilson (MBA ‘01), CMO of Travelocity, and the world-famous Travelocity Roaming Gnome visited the ESPN College GameDay crew at Moody Coliseum on February 14.

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C O X C O N N E C T I O N S

COX CONNECTIONS1. July 25: Santa Monica, CA: The Cox summer tradition continued with the gathering of many LA-area alumni, students and parents. Events were hosted by Leslie Wilson (BBA ’81) and Ed Wilson (SMU Board of Trustees, Cox Executive Board), William M. Bauman, Cyndi McClellan Buckley and Drew Buckley, Denise and Mike Desantis, Catherine and Jimmy Dunne, Alicia and Robert Levitt, Deby and Mark Lindee, Marion and Roger Palley, Katie and John Poxon, Hal Washburn, Kelly and Kevin Welsh, and Shannon and Jonathan Williamson.

2. July 26: Dean Al Niemi with Enza and Jim Saccacio in Los Angeles.

3. August 15: August MBA graduates reception. Pictured: Meribah Roulhac Speare (PMBA ’14), Hilda Flores (PMBA ’14), Julian Garcia (MSM ’15), Darrell L. Sims, Jr. (PMBA ’14).

4. August 18: Kirk Rimer (MBA ’89, Cox Executive Board, Cox adjunct professor) welcomes new students in the Full-Time MBA program orientation.

5. August 20: Bob Beaudine (BBA ’77) spoke to the new FTMBA class and signed copies of his book, The Power of Who.

6. August 20: Brad Wilson (MBA ’01), CMO for Travelocity, hosted a reception for the new FTMBA class. Pictured: David Burgoyne (PMBA ’06); Kevin Knox, assistant dean of external relations; Brad Wilson; the Travelocity Roaming Gnome.

7. August 22: Dean Niemi hosted an end-of-orientation week reception at the Park Cities Club. Pictured: Jon Herzog (MBA ’15), his friend Masha, Jennifer Kesterson (MBA ’15), Morgan Coomes (MBA ’15), Anthony Rader (PMBA ’15).

8. August 22: Also attending: Robert Ladd-Reinfrank, Mallory Britto, Alex Trimper, Clayton Bell (all MBA ’16).

9. September 16: Dean Niemi hosted a reception for MBA scholarship recipients and donors. Pictured: Mark Joseph, Edwin L. Cox (’42), Kimberley Berkebile, Chris Mayo.

10. September 16: Also attending: Sally Sha, Austin Ayers, Katy Jenevein, Tanner Ryan, Teresa Peterman, Daniel Raggio, Tina Deljavan (all MBA ’16).

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11. September 20: SMU and the Cox School kicked off the 2014 football season with the Dean’s Tailgate prior to the SMU vs. Texas A&M game. Ray Blanchette (EMBA ’04, Cox Executive Board) and his team from Joe’s Crab Shack supplied the food. Andrews Distributing, Coca-Cola, and Hotel Lumen provided beverages. Thanks to all our vendors throughout football tailgate season, including Central Market, Dallas Chop House, Pizza Hut/YUM!, David Rouse (MBA ’95, Cox Alumni Board) and Kiolbassa Provisions Company.

12. September 26: O’Neil Center for Global Markets and Freedom, with top sponsor Advocare, hosted its annual conference, “The Road to Freedom: Migration and the Search for a Better Life.” Pictured: Keynote speaker Jim Prewitt, CEO of Landmark Nurseries, provided his perspective on the issue of immigration.

13. October 8: SMU Cox Dallas 100TM Awards hosted its annual CEO reception. Pictured: Calvin Carter (BBA ‘93), president and CEO of Bottle Rocket and the evening’s keynote speaker.

14. October 23: Dean Niemi hosted a reception for BBA Scholars, parents, alumni and donors. Pictured: Maria Niemi; Niemi Centennial BBA Scholar Lexi Pae with her mother and sister, Sophia and Esther Pae; Dean Niemi.

15. October 23: Also attending: Elizabeth Thomasco with son, BBA Scholar William Thomasco; Cary Maguire; Edwin L. Cox (’42); Edward Thomasco.

16. November 13: The 24th Annual Dallas 100TM Awards, held at the Omni Dallas Hotel. Pictured: Roger Emrick and Mike Rogers, event emcees from CBS Radio/KRLD.

17. November 13: The #1 Dallas 100TM winning company: Argent Associates Inc. Pictured: President and CEO Beatriz Manetta with her colleagues. Congratulations!

18. November 15: SMU and the Cox School celebrated Homecoming with the Dean’s Tailgate, Hats Off to Heroes Military Appreciation Day, the SMU vs. USF football game, many reunions and lots of fun. Pictured: the first annual MSA alumni reunion.

19. November 18: The Maguire Energy Institute hosted a reception and dinner to celebrate the 40th anniversary of the Institute. Pictured: Edwin L. Cox (’42), Cary Maguire, SMU President R. Gerald Turner, Dean Niemi.

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20. November 18: The SMU Cox CEO Sentiment Survey results and “CEO of the Year” awards reception, held at the Collins Center. Pictured: CEO of the Year finalist Major Ward Matthews and colleagues from the Salvation Army.

21. November 20: At the SMU Real Estate Society event, BBA students Kristine Locker and Lauren Dow were jointly awarded the Means Scholarship, presented by Bill Brueggeman, Clara R. and Leo F. Corrigan, Sr. Chair in Real Estate and Real Estate Department chair. Joseph Lafferty (BBA) also received the Glaze Scholarship.

22. December 6: Lauren Basham and Charles Leary (both MBA ’12) ran into each other at the NYC Marathon. Other Cox alumni who ran the NYC Marathon include TJ Hill (MBA ’11) and Hunter Williams (MBA ’12).

23. December 20: The platform party gathers for SMU December Commencement in Moody Coliseum.

24. January 10: San Diego, CA: Grand Del Mar alumni reception sponsored by Randy Perkins (Cox Executive Board). Pictured: Connor, Karla and Sean Milmoe.

25. January 10: Dean Niemi with reception host Randy Perkins.

26. January 13: Atlanta, GA: Cox alumni reception hosted by Rick Smith (Cox Executive Board). Pictured: Dean Niemi speaks to the group.

27. January 13: Also attending: Kit Johnson, Tyler Johnson (PMBA ’06), Doug Linneman (MBA ’99).

28. January 24: SMU vs. Houston men’s basketball game. Pictured: Kevin Knox with BBA students Emory Simpson, Hilary Skillman and Shannon Russo.

29. February 3: Dean’s Economic Forecast at SMU-in-Plano. Pictured: Kate Livingston, SMU-in-Plano campus director, with Dean Niemi.

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