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SCHOOL OF MANAGEMENT SCIENCES
GENERAL INFORMATION FOR
UNDERGRADUATE STUDENTS OF
THE SCHOOL OF MANAGEMENT SCIENCES(SOUTH CAMPUS, 2ND AVENUE CAMPUS & GEORGE CAMPUS)
2016
1
TABLE OF CONTENTS
Page
1 STAFF 2
1.1 SCHOOL OF MANAGEMENT SCIENCES 21.2 BUSINESS MANAGEMENT 21.3 LOGISTICS 101.4 MANAGEMENT PRACTICE 111.5 MARKETING MANAGEMENT 13
2 PRESCRIBED BOOKS 16
2.1 BUSINESS MANAGEMENT 162.2 LOGISTICS 182.3 MANAGEMENT PRACTICE 202.4 MARKETING MANAGEMENT 21
3 UNDERGRADUATE MODULES 22
3.1 BUSINESS MANAGEMENT 223.2 LOGISTICS 223.3 MANAGEMENT PRACTICE 233.4 MARKETING MANAGEMENT 23
4 UNDERGRADUATE SYLLABI 23
4.1 BUSINESS MANAGEMENT 234.2 LOGISTICS 304.3 MANAGEMENT PRACTICE 354.4 MARKETING MANAGEMENT 38
.
1 STAFF
1.1 SCHOOL OF MANAGEMENT SCIENCES
2 nd AVENUE CAMPUS
Prof Madéle TaitProfessor in MarketingDirector of the School of Management Sciences
Office Room 129ATelephone Office: 041 504-2202E-mail [email protected]
Main tasks and area of teaching Academic and administrative management of the School. Masters and Doctoral Students Fundamentals of Marketing (BBH1011)
Vanessa Jansen van RensburgSecretary – School of Management Sciences
Office Room 129Telephone Office: 041 504-4301Email [email protected]
Chantell VögtsAdministrative Assistant (Marketing) – School of Management Sciences
Office Room 171Telephone Office: 041 504-4694Email [email protected]
1.2 BUSINESS MANAGEMENT
SOUTH CAMPUS
Prof NE MazibukoProfessor in Business ManagementHead of Department
Office MB1123Telephone 041 504-2031E-mail [email protected]
Main tasks and area of teaching
Academic and administrative management of the Department. All problems, complaints and the like which you cannot sort out with the lecturer
concerned may be discussed with the Head of Department. Masters dissertations (EBM500/EBMV500)
2
Doctoral theses (EBM600/EBMV600)Prof SM FarringtonProfessor in Business Management
Office MB1107Telephone 041 504-2203E-Mail [email protected]
Main tasks and area of teaching
Introduction to Business Management and Entrepreneurship (EB121) Entrepreneurship and Small Business Management
(EBMN401/EBMN402/EBMN501) Business Research Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500) Doctoral theses (EBM600/EBMV600)
Prof S PerksProfessor in Business Management
Office MB1111Telephone 041 504-1126Email [email protected]
Main tasks and area of teaching
Coordinator: Marketing Management (EBM201) Coordinator: Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500) Doctoral theses (EBM600/EBMV600)
Prof C RootmanProfessor in Business Management
Office MB1104Telephone 041 504-4063E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Financial Management (EBM301) Coordinator: Advanced Strategic Marketing Management (EBMI400) Business Research (EBMR400) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500) Doctoral theses (EBM600/EBMV600)
3
Prof EE SmithProfessor in Business Management
Office MB1105Telephone 041 504-2033E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Advanced Strategic Management (EBMH400) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500) Doctoral theses (EBM600/EBMV600)
Prof FW StruwigProfessor in Business Management
Office MB1101Telephone 041 504-2475E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Business Research (EBMR400) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500) Doctoral theses (EBM600/EBMV600)
Prof E VenterProfessor in Business Management
Office MB1112Telephone 041 504-2204E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Entrepreneurship (for Social Sciences) (EBMV112/EBMD106) Coordinator: Entrepreneurship and Small Business Management
(EBMN401/EBMN402/EBMN501) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500) Doctoral theses (EBM600/EBMV600)
Dr J Krüger
4
Senior Lecturer in Business Management
Office MB1109Telephone 041 504-1124E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Purchasing and Logistics Management (EBM202) Financial Management (EBM301) Coordinator: Advanced Investment Management (EBMG400) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500) Doctoral theses (EBM600/EMBV600)
Ms J PalframanSenior Lecturer in Business Management
Office MB1115Telephone 041 504-2577E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Integrated Financial Planning (EBF304) Coordinator: Financial Planning Environment (EBF401/EBFD401) Coordinator: Personal Financial Planning (EBF402/EBFD411) Coordinator: Corporate Financial Planning (EBF403/EBFD402) Coordinator: Financial Planning – Case study (EBF404/EBFD412) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500)
Mr X AntoniLecturer in Business Management
Office MB1118Telephone 041 504-4807E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Personal Financial Planning (EBF201) Coordinator: Corporate Financial Planning (EBF204) Coordinator: Risk Management (EBF205) Investment Management (EBF206) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500)
Ms J GoliathLecturer in Business Management
5
Office MB1120Telephone 041 504-2156E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Entrepreneurship (for Humanities) (EBEV1X0) Personal Financial Planning (EBF201) General and Strategic Management (EBM302) Honours treatises (EBML400)
Ms BA GrayLecturer in Business Management
Office MB1110Telephone 041 504-4065E-Mail [email protected]
Main tasks and area of teaching
Marketing Management (EBM201) Coordinator: Marketing Communications Management (EBM203) Coordinator: Business Ethics (EBF209/EBF252) Honours treatises (EBML400) Masters dissertations (EBMV500)
Dr R LillahLecturer in Business Management
Office MB1117Telephone 041 504-2157E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Introduction to Business Management and Entrepreneurship (EB121) Introduction to the Business Functions (EB122) Coordinator: General and Strategic Management (EBM302) Coordinator: General and Strategic Management in Health and Welfare Sciences
(EBMH501) Honours treatises (EBML400) Masters dissertations (EBMV500)
Mr T Matchaba-HoveLecturer in Business Management
6
Office MB1108Telephone 041 504-4064E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Investment Management (EBF206) Coordinator: Principles of Estate Planning (EBF302) Coordinator: Financial Planning Practice Management (EBF308) Financial Planning Environment (EBF401) Corporate Financial Planning (EBF403) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500)
Ms N OosthuizenLecturer in Business Management
Office MB1114Telephone 041 504-4102E-Mail [email protected]
Main tasks and area of teaching
Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500)
Ms S SaundersLecturer in Business Management
Office MB1121Telephone 041 504-1392E-Mail [email protected]
Main tasks and area of teaching
Introduction to Business Management and Entrepreneurship (EB121) Coordinator: Introduction to the Business Functions (EB122) Marketing Management (EBM201) Coordinator: International Marketing Management and Strategy (EBM305) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500)
Ms B ZekaLecturer in Business Management
Office MB1116
7
Telephone 041 504-2692E-Mail [email protected]
Main tasks and area of teaching
Purchasing and Logistics Management (EBM202) Coordinator: Customer Relationship Management (EBF207) Financial Management (EBM301) Coordinator: Principles of Retirement Planning (EBF303) Honours treatises (EBML400) Masters dissertations (EBM500/EBMV500)
Mr K FreemanSenior Lecturer in the Department of Management Accounting
Office MB0712bTelephone 041 504-2722E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Advanced Financial Management (EBMJ400)
Ms N AdamsSecretary – Postgraduate studies
Office MB 1122Telephone Office: 041 504-2201E-mail [email protected]
Ms V VinqiAdministrative Assistant – Undergraduate studies
Office MB 1117Telephone Office: 041 504-4745Email [email protected]
MISSIONVALE CAMPUS
Dr A NelmapiusLecturer in Business Management
Office Admin Building 0204Telephone 041 504-1175E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Introduction to Business Management and Entrepreneurship – Augmented (EBC1X1)
Coordinator: Introduction to the Business Functions – Augmented (EBC1X2)8
Coordinator: Internet Marketing (EBM304) Honours treatises (EBML400) Masters dissertations (EBMV500)
Ms R FredericksAdministrative assistant
Office Admin building 0209Telephone 041 504-1114Email [email protected]
GEORGE CAMPUS
Dr M DoubellPrincipal Lecturer in Business ManagementCoordinator of programmes in the School at George Campus
Office Admin building 0143Telephone 044 801-5561E-mail [email protected]
Main tasks and area of teaching Introduction to Business Management and Entrepreneurship (EB121) Introduction to Business Functions (EB122) Marketing Management (EBM251) General and Strategic Management (EBM352) Masters dissertations (EBMV500) Doctoral theses (EBM600/EBMV600)
Mr AC PetersLecturer in Business Management
Office Admin building 0149Telephone 044 801-5587E-mail [email protected]
Main tasks and area of teaching Introduction to Business Management and Entrepreneurship – Augmented
(EBC1X1) Introduction to the Business Functions – Augmented (EBC1X2) Logistics and Purchasing Management (EBM252)
Ms C CupidoAdministrative Assistant
Office Admin building 0144Telephone 044 801-5570Email [email protected]
9
1.3 LOGISTICS
SECOND AVENUE CAMPUS
Mr Gavin Cook Head of Department Lecturer in Logistics
Office Room 136, 1st Floor, 2nd Avenue CampusTelephone 041 – 504 3813E-mail [email protected]
Area of teaching
Purchasing Management 2 (Full-time/Part-time) (BIC2230/BIC2231)
Mr R C van den BergLecturer in Logistics
Office Room 134, 1st Floor, 2nd Avenue CampusTelephone 041 – 504 3725E-mail [email protected]
Area of teaching
Logistics 3 (Full-time/Part-time) Operations Management 1 Physical Distribution 3
Mrs J HowellLecturer in Logistics
Office Room 128, 1st Floor, 2nd Avenue CampusTelephone 041 – 504 3819E-mail [email protected]
Area of teaching
Warehouse Management 2 (Full-time/Part-time) (BIM2220/BIM2222) Logistics 2 (Full-time/Part-time) (BLG2110/BLG2112)
Mr S Pillay Lecturer
Office Room 135, 1st Floor, 2nd Avenue CampusTelephone 041 – 504 3797E-mail [email protected]
10
Area of teaching
Purchasing 3 (Full-time/Part-time) (BIC3330/BIC3002/3132) Materials Handling 2 (BVF2210) Introduction to Logistics (Part-time) (BLG1102) Warehouse Management 3 (BIM3121)
Mrs Shirley NgcosiniSecretary
Office Room 248, 2nd Floor, 2nd Avenue CampusTelephone 041 – 504 3875 E-mail [email protected]
1.4 MANAGEMENT PRACTICE
SECOND AVENUE CAMPUS
Dr Jo ZeelieDoctor in Management PracticeHead of Department
Office Room 249Telephone 041 – 504 3827E-mail [email protected]
Main tasks and area of teaching
Advanced Strategic Management (BAM4111/BAM4112) Business Management 3 (SBM3110) Business Skills II (KOP2312/2412) Business Skills III (KOP3312/3412)
Prof J DubilehlaProfessor in Management Practice
Office Room 232Telephone 041 – 504 3832E-mail [email protected]
Main tasks and area of teaching Retail Location (ADM2011) Retail Strategy (ADM2012)
Mr P Tai-HingLecturer in Management Practice
Office Room 243Telephone 041 – 504 3747E-mail [email protected]
Main tasks and area of teaching11
Coordinator: Planning and Control (BBM2021) Coordinator: Organising and Leading (BBM2022) Coordinator: Business Ethics (BBM3021) Coordinator: Management in Africa (BBM3022) Coordinator: Quantitative Management (BBM4102)
Ms T NgxukumesheLecturer in Management Practice
Office Room 245Telephone 041 – 504 3882E-Mail [email protected]
Main tasks and area of teaching
Coordinator: Business Management 3 (SBM3110/SBM3112) Coordinator: Administrative Management 4 Coordinator: Merchandise Management (ADM3011) Coordinator: Retail Control (ADM3012) Coordinator: Administrative Management 2 (ADM2101)
Mr R Muller Lecturer in Management Practice
Office Room 247Telephone 041 – 504 3862E-mail [email protected]
Main tasks and area of teaching
Coordinator: Business Management 2 (SMB2110/SBM2111/SBM2112)
Mr H MohamedLecturer in Management Practice
Office Room 250Telephone 041 – 504 3815E-mail [email protected]
Main tasks and area of teaching
Business Management 1 (SBM1110/SBM1111) Business Studies for PR (BPR1110) Introduction to Management 1 (BMM1101)
Ms Shirley NgcosiniSecretary
Office Room 248Telephone 041 – 504 3875E-mail [email protected]
12
GEORGE CAMPUS
Mr S Webber Lecturer in Management Practice
Telephone 044 – 801 5128E-mail [email protected]
Main tasks and area of teaching
Introduction to Management (BMM1501) Organising and Leading (BBM2011/BBM3022) Planning and Control (BBM2021) Retail Location (ADM2011) Business Ethics (BBM3021) Management in Africa (BBM3022)
Ms C CupidoAdministrative assistant
Office Admin building 0144Telephone 044 801-5570Email [email protected]
1.5 MARKETING MANAGEMENT
Dr Marlé van Eyk – Acting Head of DepartmentSenior Lecturer in Marketing Management
Office Room 169Telephone 041– 5043810 E-Mail [email protected]
Main tasks and area of teaching
Academic and administrative management of the department. All problems, complaints and the like which you cannot sort out with the lecturer concerned may be discussed with Dr Van Eyk
International Marketing (BBH3211) Marketing 4 (BEM4130 and BEM4140) Supervision of M Tech dissertations (BBH5110) and D Tech theses (BBH6110)
Prof Laetitia Radder Professor in Marketing Management
Office Room 164Telephone 041 – 504 3818E-mail [email protected]
13
Main tasks and area of teaching
Applied Marketing (BTB4110) Supervision of M Tech dissertations (BBH5110) and D Tech theses (BBH6110)
Mrs Renee Ferreira Senior Lecturer in Marketing Management
Office Room 168Telephone 041 – 504 3775E-Mail [email protected]
Main tasks and area of teaching
Small Business Marketing (BBH3332) Customer Relationship Management (BCB3300)
Mrs Tania Shrosbree Lecturer in Marketing Management
Office Room 167Telephone 041 – 504 3724E-Mail [email protected]
Main tasks and area of teaching
Consumer Behaviour (BCB3330) Sales Management (BVB2220)
Mrs Altouise Jonas Lecturer in Marketing Management
Office Room 170Telephone 041 – 504 3731E-Mail [email protected]
Main tasks and area of teaching
Introduction to Marketing (BBH1101) Personal Selling (BPS2211) Public Relations (BMR2112)
Mr Andrew Marriott Lecturer in Marketing Management
Office Room 165Telephone 041 – 504 3733E-Mail [email protected]
Main tasks and area of teaching
14
Introduction to Marketing (BBH1101/BBH1021) Advertising and Sales Promotion (BRL1120/BRL1121) Marketing II (BBH2230)
Dr Ignis McLaren Lecturer in Marketing Management
Telephone 041–5042783 E-Mail [email protected]
Main tasks and area of teaching
Advanced Marketing Finance (BFE4110)
Ms Talita Van WykLecturer in Marketing Management
Office Room 169 E-Mail [email protected]
Main tasks and area of teaching
Introduction to Marketing - Extended (BMF11X1)
Mrs Romella Pather Secretary
Office Room 161Telephone 041 – 504 3714E-mail [email protected]
GEORGE CAMPUS
Mr Vincent Hau-Yoon Lecturer in Marketing Management
Office Room 145Telephone 044 – 801 5574E-Mail [email protected]
Main tasks and area of teaching
Marketing 2 (BBH2530) Personal Selling (BPS 2511) Customer Relationship Management (BCB3540) Coordinator: Marketing 3 (BBH3511 and BBH3552)
Mrs Adele PotgieterLecturer in Marketing Management
15
Office Room 133Telephone 044 – 801 5583 E-Mail [email protected]
Main tasks and area of teaching
Marketing 1 (BBH1501) Advertising and Sales Promotion (BRL1520) Public Relations (BMR 2512) Sales Management (BVB2520)
Ms C CupidoAdministrative assistant
Office Admin building 0144Telephone 044 801-5570Email [email protected]
2 UNDERGRADUATE PRESCRIBED BOOKS
2.1 BUSINESS MANAGEMENT
FIRST YEAR
COURSE/CODE TITLE AUTHOR PUBLISHEREB121/EB122/EBC1X1/EBC1X2
Business Management: An entrepreneurial perspective. 2nd Edition.
Bosch, J.K., Tait, M. & Venter, E.
Lectern
Scientific assignment and report writing.
Geel, F.C., & Gray, B.A. Lectern
EBMV112/EBMD106/EBEV1X0
Starting and managing your own business. 2nd Edition.
Farrington, S.M. & Venter, E.
Lectern
EBF1001 Managing your money: Basic financial skills for South Africans. 2nd Edition.
Swart, N. Van Schaik
SECOND YEAR
COURSE/CODE TITLE AUTHOR PUBLISHEREBM201 Principles of
marketing: Global and Southern African perspectives. 2nd Edition
Kotler, P., Armstrong, G. & Tait, M.
Pearson
EBM202 Purchasing and supply management.
Hugo, W.M.J., Badenhorst-Weiss, J.A. &
Van Schaik
16
COURSE/CODE TITLE AUTHOR PUBLISHER6th Edition. Van Biljon, E.H.B.
EBM203 Advertising, promotion, and other aspects of integrated marketing communications. South African Edition.
Shimp, T.A. & Andrews, J.C.
Cengage Learning EMEA
EBF201 Fundamentals of financial planning.
Botha, M., Rossini, L., Geach, W., Goodall, B., Du Preez, L., Palframan, J. & Rabenowitz, P.
LexisNexis
EBF204 Fundamentals of financial planning
Botha, M., Rossini, L., Geach, W., Goodall, B., Du Preez, L., Palframan, J. & Rabenowitz, P.
LexisNexis
EBF205 Principles of risk management and insurance. Global Edition, 12th edition.
Jeida, G.E. & McNamara, M.J.
Pearson
EBF206 Fundamentals of investments: Valuation and Management. 7th Ed.
Jordan, B.D., Miller, T.W. & Dolvin, S.D.
McGraw Hill
EBF207 Relationship marketing and customer relationship management. 3rd Ed.
Berndt, A & Tait, M. (Eds) Juta
EBF209 Business Ethics now. Ghillyer, A. McGraw-Hill
THIRD YEAR
COURSE/CODE TITLE AUTHOR PUBLISHEREBM301 Fundamentals of
corporate finance. 5th South African edition.
Firer, C., Ross, S.A., Westerfield, R.W. & Jordan, B.D.
McGraw-Hill
EBM302 Management. 4th Edition.
Hellriegel, D. Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.
Oxford University Press
EBM304 E-Marketing. 7th Ed. Strauss, J. & Frost, R. PearsonEBM305 International
marketing. 2nd Ed.Burgess, S. & Frost, R. Oxford University Press
EBF302(financial planning students)
South African financial planning handbook.
Botha, M., Rossini, L., Geach, W., Goodall, B., Du Preez, L., Palframan, J. & Rabenowitz, P.
LexisNexis
EBF302(non-financial planning students)
Fundamentals of financial planning.
Botha, M., Rossini, L., Geach, W. Goodall, B., Du Preez, L., Palframan, J. & Rabenowitz, P.
LexisNexis
EBF303/EBF304 South African financial planning handbook.
Botha, M., Rossini, L., Geach, W., Goodall, B., Du Preez, L., Palframan,
LexisNexis
17
J. & Rabenowitz, P.EBF308 South African financial
planning handbook.Botha, M., Rossini, L., Geach, W., Goodall, B., Du Preez, L., Palframan, J. & Rabenowitz, P.
LexisNexis
Business management for financial planners.
Rossini, L. & Maree, J. Juta
2.2 LOGISTICS
NATIONAL DIPLOMA: LOGISTICS - GENERIC
COURSE/CODE TITLE AUTHOR PUBLISHER & ISBNBLG1012 Supply Chain
ManagementHorn, Badenhorst-Weist, Cook, Heckroodt, Howell, Phume and Strydom
BIC2000-BIC2001 Supply Management, 8th Ed
Burt, Petcavage and Pinkerton
BIC3000-BIC3002 Purchasing and Supply Management, 15th Ed
Johnson and Flynn
BLG2000-BLG2001 Business Logistics Management, 4th Ed
Wissel, Pienaar and Vogt
BLG3000-BLG3002 The Management of Business Logistics, A Supply Chain Perspective, 9th Ed
Langley, Coyle, Gibson & Novak
BOM1001 Operations Management, 12th Ed
Williams and Stevenson
BIM2000-BIM2002 Warehouse Management 2nd Ed
Gwynne Richards
NATIONAL DIPLOMA: LOGISTICS
COURSE/CODE TITLE AUTHOR PUBLISHER & ISBNBLG1012 Supply Chain
ManagementHorn, Badenhorst- Weist, cook, Heckroodt, Howell, Phume and Strydom
BIM1000 Stores and Distribution Management
Carter and Emmett
BVF1000 Manual to be purchased
BIC1000 Purchasing and Supply Management, 6th Ed
Hugo, Badenhorst and Van Biljon
BIC2000 Supply Management, 8th Ed
Burt, Petcavage and Pinkerton
BLG2000 Business Logistics Management, 4th Ed
Wissel, Pienaar and Vogt
BIM2000 Warehouse Gwynne Richards
18
Management 2nd Ed.BVF2000 Introduction to
Materials Management. 7th Ed.
Arnold Chapman and Clive
BIC3000 Purchasing and Supply Management, 15th edition
Johnson and Flynn
BLG3000 The Management of Business Logistics, A supply chain perspective, 9th Ed.
Langley, Coyle, Gibson & Novak
BOM1001 Operations Management, 12th Ed.
Williams and Stevenson
BIM3001 Business Logistics/Supply Chain Management, 5th Ed.
RH Ballou
BPD3001 Business Logistics Management Theory and Practice, 4th Ed.
Pienaar and Vogt
NATIONAL DIPLOMA: INVENTORY AND STORES
COURSE/CODE TITLE AUTHOR PUBLISHER & ISBNBIM1000 Stores and
Distribution Management
Carter and Emmett
BIM2000 Warehouse Management
Gwynne Richards
BIM3001 Business Logistics/Supply Chain Management 5th
Ed
RH Ballou
BVF1000 Manual to be purchased.
BVF2000 Introduction to Materials Management, 7th Ed
Arnold Chapman & Clive
BIC1000 Purchasing and Supply Management, 6th Ed
Hugo, Badenhorst and Van Biljon
BIC2000 Supply Management, 8th Edition
Burt, Petcavage and Pinkerton
BPD3001 Business Logistics Management Theory and Practice, 4th Ed
Pienaar and Vogt
BOM1001 Operations Management, 12th Ed
Williams J and Stevenson
2.3 MANAGEMENT PRACTICE
1ST YEAR
SUBJECT TEXTBOOK AUTHOR EDITION
19
Introduction to Management
Entrepreneurship and New Venture ManagementOxford Dictionary
Van Aardt, Hewitt et al 4th edition
2ND YEAR & 3 RD YEAR
Subject Textbook Author Edition
Management 2 MANAGEMENT
MANAGEMENT
Hellriegel & Slocum
Robbins & Coulter
4th edition – Oxford
12th edition
Management 3 Business Ethics: How to design and manage ethical organisationsManaging Business in Africa
Denis Collins
John Luiz
Latest - Wiley
Latest Edition
Management 4 STRATEGIC MANAGEMENT CONCEPTS
Fred R. David Latest – Pearson
Production Management 1 OPERATIONS MANAGEMENT
D. Kruger & R. Ramphal 2nd edition – Oxford
Financial Management 2 FINANCIAL MANAGEMENT IN SOUTHERN AFRICA
D. Marks 4th Edition – Pearson
Financial Management 3 FINANACIAL MANAGEMENT IN SOUTHERN AFRICA
D. Marks 4th Edition – Pearson
Administrative Management 1
Retail Management: A South African
Perspective 2014
Terblanche et. al. Oxford Latest – Oxford
Administrative Management 2
Retailing Management
Levy, Weitz & Grrewal. McGraw-Hill
9TH Edition – McGraw-Hill
Administrative Management 3
Retailing Management
Retail Management: A strategic approach
Levy, Weitz & Grrewal. McGraw-HillBerman & Evans. Pearson
9TH Edition – McGraw-Hill
12th Edition – Pearson - UK
Financial Management 4 FINANCIAL MANAGEMENT
C. Correia & D. FlynnE. Uliana & M. Wormald
7th edition – Juta
Administrative Management 4
The Administrative Professional:Technology & Procedures
Fulton-Calkins & Rankin Latest
Personnel Management INTRODUCTION TO WORK
PSYCHOLOGY
Ziel Bergh Latest – Oxford
2.4 MARKETING MANAGEMENT
FIRST YEAR20
COURSE/CODE TITLE AUTHOR PUBLISHER & ISBNBCB1120/BCB1112 Consumer Behaviour:
Global and Southern African Perspectives
Leon Schiffman and Leslie Kanuk
Pearson
BBH1011/BBH11X1 Principles of Marketing: Global and Southern African Perspectives. 2nd Ed.
Kotler, P. Armstrong, G & Tait, M.
Pearson
SECOND YEAR
COURSE/CODE TITLE AUTHOR PUBLISHER & ISBNBPS2211/BPS2112 Sell Ingram, Laforge, Avila,
Schwepker, WilliamsCengage
BMR2112 Handbook of Public Relations
Skinner, Mersham, Benecke
Oxford
BVB2220/BVB2221 Sales Management Antonie Drotsky Juta
THIRD YEAR
COURSE/CODE TITLE AUTHOR PUBLISHER & ISBNBCB3300/BCB3301 Relationship
marketing and customer relationship management
Berndt & Tait Juta
BBH3201/BBH3321/BET3211
International Marketing
Bothma & Burgess Oxford
BBH3301/BBH3332/BET3222
Entrepreneurship: theory in practice 3rd ed.
Venter, Urban, Rwigema Oxford
BCB3330/BCB3332 Consumer Behaviour: Global and Southern African Perspectives
Leon Schiffman and Leslie Kanuk
Pearson
BVB3120/BVB3121 Sales Management Antonie Drotsky Juta
3. UNDERGRADUATE MODULES IN THE SCHOOL OF MANAGEMENT SCIENCES
3.1 BUSINESS MANAGEMENTUndergraduate Modules
EB121/EBC1X1 Introduction to Business Management and Entrepreneurship (Incl. Augmented)
EBEV1X0 Entrepreneurship (for Humanities)EB122/EBC1X2 Introduction to the Business Functions (Incl. Augmented)EBMV112/EBMD106 Entrepreneurship (for Social Sciences)EBF1001 Financial PlanningEBM201 Marketing Management
21
EBF201 Personal Financial PlanningEBF205 Risk ManagementEBM202 Purchasing and Logistic ManagementEBM203 Marketing Communications ManagementEBF204 Corporate Financial PlanningEBF206 Investment ManagementEBF207 Customer Relationship ManagementEBF209 Business EthicsEBM301 Financial ManagementEBF302 Estate PlanningEBF303 Retirement PlanningEBM302 General and Strategic ManagementEBM304 Internet Marketing StrategiesEBM305 International Marketing Management And StrategyEBF304 Integrated Financial PlanningEBF308 Financial Planning Practice Management
3.2 LOGISTICSUndergraduate Modules
BIC1120 Purchasing Management IBIC2230 Purchasing Management IIBIC2231 Purchasing Management IIBIC3330 Purchasing Management IIIBIC3332 Purchasing Management IIIBIM1120 Warehouse Management IBIM2220 Warehouse Management IIBIM2222 Warehouse Management IIBIM3121 Warehouse Management IIIBIV11X2 Introduction to Logistics and Inventory management (Augmented)BLG1002 Fundamentals of Supply Chain Management IBLG1102 Introduction to Logistics and Inventory ManagementBLG2110 Logistics IIBLG2111 Logistics IIBLG3110 Logistics IIIBLG3112 Logistics IIIBOM1111 Operations Management IBOM1121 Operations Management IBPD3111 Physical Distribution IIIBVF1110 Materials Handling IBVF2210 Materials Handling II
3.3 MANAGEMENT AND ENTREPRENEURSHIPUndergraduate Modules
ADM1011 Introduction to RetailingADM2101 Administrative Management IIADM3011 Merchandise ManagementADM3012 Retail ControlBBM2021 Planning and ControlBBM2022 Organising and Leading
22
BBM3021 Business EthicsBBM3022 Management in AfricaBMM1101 Introduction to ManagementBPR1110 Business Studies for PRSBM1110 Business Management ISBM1111 Business Management ISBM2110 Business Management IISBM2111 Business Management IISBM2112 Business Management IISBM3110 Business Management IIISBM3112 Business Management III
3.4 MARKETING MANAGEMENTUndergraduate Modules
BBH1011/BBH11X1 Fundamentals of Marketing Management (Incl. Extended)
BCB1112/BCB1120 Consumer BehaviourBPS2112/BPS2211 Personal SellingBMR2112 Public RelationsBVB2220/BVB2221 Sales ManagementBCB3300/BCB3301 Relationship marketing and customer relationship
managementBCB3330/BCB3332 Consumer BehaviourBVB3120/BCB3121 Sales Management
4 UNDERGRADUATE SYLLABI IN THE SCHOOL OF MANAGEMENT SCIENCES
4.1 BUSINESS MANAGEMENT
EB121 – Introduction to Business Management and EntrepreneurshipCredit value 12 – NQF level 5
The context of business management and entrepreneurship The business environment Entrepreneurship and new venture creation Small business enterprises and selected entrepreneurial issues Forms of business enterprise and statutory requirements Strategic business intentions: Vision, mission, goals and objectives Field of business activity and competitive business strategies Location and facility layout planning The development and growth of business enterprises Business ethics
EB122 – Introduction to the Business FunctionsCredit value 12 – NQF level 5
General and Strategic Management Production/Operations Management and Outbound Logistics Marketing Management and Introduction to Services Marketing Costs as a basis for planning and establishment of business enterprises Financial Management Purchasing Management and Inbound Logistics
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Human Resource Management Managing Business Communication Managing Information Systems E-business
EBMV112 – EntrepreneurshipCredit value 7 – NQF level 5
Management and entrepreneurship: Introductory views The enterprise and its environments The enterprise and its field of business Perspectives on entrepreneurship Identifying small business ideas, identification and screening of business
opportunities The business plan The financial plan and costing Choice of a form of business enterprise, establishment procedure and general
legal requirements General and strategic management Introduction to the business functions and financial management
EBM201 – Marketing ManagementCredit value 14 – NQF level 6
Marketing: managing profitable customer relationships Organisation and marketing strategy: partnering to build customer relationships The marketing environment Managing marketing information Consumer markets and consumer buyer behaviour Business markets and business buyer behaviour Customer-driven marketing strategy: creating value for target customers Product, services and branding strategy New-product development and product life cycle strategies Pricing products: understanding and capturing customer value Pricing products: pricing strategies Marketing channels and supply chain management Retailing and wholesaling Communicating customer value: integrated marketing communications strategies Advertising and public relations Personal selling and sales promotion Direct and online marketing: building direct customer relationships Creating competitive advantage The global marketplace Marketing ethics and social responsibility
EBM202 – Purchasing and Logistics ManagementCredit value 14 – NQF level 6
The purchasing function in perspective The tasks of purchasing and supply management The purchasing process and procedures Purchasing and supply policies and strategies Assessment and selection of suppliers Purchasing price determining and cost analysis
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Sustainable purchasing and supply management The management of quality in purchasing and supply Negotiation in purchasing Electronic commerce and electronic procurement applications Quantity and inventory management Purchasing of capital equipment Purchasing services Purchasing from small businesses Materials flow activities Logistics management
EBM203 – Marketing Communications ManagementCredit value 14 – NQF level 6
Overview of integrated marketing communications Enhancing brand equity and accountability Brand adoption, brand naming and intellectual property issues Environmental, regulatory and ethical issues Segmentation, targeting and positioning The communications process and consumer behaviour The role of persuasion in integrated marketing communications Marcom objective setting and budgeting Overview of advertising management Effective and creative ad messages Endorsers and message appeals in advertising Traditional advertising media Online and mobile advertising Social media Direct marketing and other media Advertising media: Planning and analysis Measuring ad message effectiveness Sales promotion overview and the role of trade promotion Consumer sales promotion Public relations, point-of purchase communications and signage Personal Selling
EBF201 – Personal Financial PlanningCredit value 16 – NQF level 6
The fundamentals of financial planning The financial planning profession The Financial Advisory and Intermediaries Services Act Counter – money – laundering legislation The client and the financial planning process Financial calculations and the time value of money
Insurance planning and risk management General principles of risk management and insurance law
Insurance products and the long-term insurance Act Introduction to investment planning Introduction to retirement planning
EBF204 – Corporate Financial Planning
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Credit value 16 – NQF level 6 Introduction to employee benefits Business planning
Business entities Business insurance
Healthcare
EBF205 – Risk ManagementCredit value 14 – NQF level 6
Fundamental principles Principles of management applied to managing risk Concept of risk Decision-making under conditions of risk uncertainty Corporate government and enterprise risk management
Managing risk Risk identification Risk evaluation Operational risk management Risk response: Risk control
Risk Financing Risk financing Risk evaluation Captive insurance companies Insurance Finite insurance Capital market instruments
EBF206 – Investment ManagementCredit value 16 – NQF level 6
The investment setting Developments in investment theory Valuation principles and practices Macroeconomic analysis
Industry analysis Company analysis Company valuation
Fundamentals of the analysis of fixed interest securities Valuation of fixed interest securities An introduction to derivative instruments Portfolio management Evaluation of portfolio management
EBF207 – Customer Relations Management Credit value 12 – NQF level 6
Nature and role of relationship marketing Nature of relationships Customer bonding Customer service Planning the CRM strategy Internal markets and internal marketing One-to-one marketing/mass customisation
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CRM in business-to-business markets Introduction to TERM Customer interaction channels Customer database management CRM applications CRM implementation
EBF209 – Business EthicsCredit value 10 – NQF level 6
Introduction to ethics Key concepts in business ethics and professional ethics Philosophical foundations for business ethics Ethical decision-making Corporate social responsibility (CSR) Sustainable development Corporate governance in South Africa Organisational ethics Ethics and globalisation Business ethics application
EBM301 – Financial ManagementCredit value 24 – NQF level 7
Introduction to financial management An overview of financial management The financial environment: markets, institutions, interest rates and taxes
Financial forecasting, planning and control Analysis of financial statements Financial planning and control
Essential concepts in financial management Risk and required returns Time value of money Valuation of the firm
Capital budgeting Project cash flows and risk Capital budgeting decision criteria
Required rates of return, leverage and dividend policy Cost of capital: The required rate of return for capital investments Capital structure Dividend policy
Management of working capital Working capital policy Managing short-term assets and liabilities
EBM302 – General and Strategic ManagementCredit value 24 – NQF level 7
An overview of management Introduction to organisations and nature of management Managerial competencies
Planning for a dynamic environment The environment of management Ethics and social responsibility
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Planning and strategy formulation Fundamentals of decision-making Planning and decision aids
Organising and design Organisational structure and design Organisational change and learning
Leading Motivating for performance Dynamics of leadership Organisational communication Groups and teams in organisations Organisational culture and workforce diversity
Controlling Controlling in organisations Contemporary issues in management
EBM304 – Internet Marketing StrategiesCredit value 12 – NQF level 7
The e-marketing plan E-marketing opportunities Performance metrics Ethical and legal issues Online marketing research Online consumer behaviour Segmentation and targeting strategies Differentiation and positioning strategies Online product offer The value of online pricing Online marketing communication tools New digital media Importance of CRM in the online environment
EBM305 – International Marketing Management and StrategyCredit value 24 – NQF level 7
The strategic marketing management process The emerging importance of international marketing The international marketing environment
Cultural environment Economic environment Financial environment International political and legal environments
International marketing entry strategies Exporting Franchising Licensing Direct investment Strategic alliances
International marketing strategies Adaptation vs standardisation Pricing strategies Channels and distribution strategies
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Promotional strategies Logistics
Marketing, organisation, implementation and control
EBF302 – Principles of Estate PlanningCredit value 16 – NQF level 7
Introduce the principles of estate planning Focus on legislation relating to estate planning such as family law, insolvency law
(reflect on issues from the Pension Fund Act and Long term Insurance Act), law of succession, estate duty, matrimonial law etc.
Introduction to succession planning and estate planning Estate duty Capital gains tax Marriage and matrimonial property law The law of succession The law and taxation of trusts The administration of estates Estate planning objectives, tools and techniques
EBF303 – Principles of Retirement PlanningCredit value 16 – NQF level 7
Introduce the principles of retirement planning Focus on legal issues relating to retirement planning Individual retirement planning
Retirement annuity funds The taxation of retirement fund benefits
Employee benefits Legislative environment Legal nature of a retirement fund Different types of retirement funds Fund governance, financing and benefits, administration and investments Divorce orders
EBF304- Integrated Financial Planning Credit value 24 – NQF level 7This module tests the student’s ability to deal with advanced issues relating to financial planning’s five focus areas (estate planning, investment planning, risk planning, retirement planning and tax planning). A case study approach is adopted which also prepares students for the Board assessments. Case studies are worked on in class and at home on the following broad areas of financial planning:
Financial planning environment (including financial services legislation and the economic environment)
Investment planning Estate planning Retirement planning Employee benefits planning
EBF308 – Financial Planning Practice ManagementCredit value 16 – NQF level 7 Core strategic and operational components of a financial planning practice The financial advisory practice business plan including plans to cover:
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Contingency and succession Staffing and partnerships Professional development Growing the business
Business and operations management including: Hardware and software solutions Designing and implementing systems Building leverage and capacity Positioning and transitioning Financial planning business resources
Professional ethical standards and the financial advisory and intermediary services industry
Financial advisory practice team development and maintenance Sales and marketing of financial advisory services Client acquisition, engagement and relationships Client acquisition and refusal strategy Engagement with related professionals Behavioural theory and behavioural finance
4.2 LOGISTICS
BIC1120 - Purchasing Management ICredits: 24 – NQF Level 6
• The Purchasing function in perspective• The task of Purchasing and Supply management• Purchasing and new management approaches• Strategic sourcing• The selection and performance evaluation of suppliers• Supply policies and strategies• Supplier relationship management• Ethical aspects, corporate governance and social responsibility in Purchasing and
Supply management• Management of quality in Purchasing and Supply management• Purchasing price determination and cost analysis
BIC2230 - Purchasing Management IICredits: 24 – NQF Level 6
• The progression of professional supply management• Organisational issues• Supply management: An organisational spanning activity• A portfolio of relationships• Managing for quality• Total cost of ownership• Price and cost analysis• Negotiations• Contract and relationship management• Ethics and social responsibilities
BIC2231 - Purchasing Management IICredits: 24 – NQF Level 6
Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
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BIC3330 - Purchasing Management IIICredits: 30 – NQF Level 6
• Purchasing and Supply management• The supply organisation• Transportation and delivery• Supply law and ethics• Purchasing research• Global supply• Public supply management• Purchasing of capital goods• Purchasing of services• Make or buy, in-sourcing and out-sourcing• Supplier relations• Strategy in Purchasing and Supply management
BIC3332 - Purchasing Management IIICredits: 30 – NQF Level 6
Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
BIM1120 - Warehouse Management ICredits: 24 – NQF Level 6
Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
BIM2220 - Warehouse Management IICredits: 24 – NQF Level 6
• Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
BIM2222 - Warehouse Management IICredits: 24 – NQF Level 6
Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
BIM3121 - Warehouse Management IIICredits: 30 – NQF Level 6
Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
BIV11X2 - Introduction to Logistics (Augmented)Credits: 12 – NQF Level 6
• Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
BLG1002 - Fundamentals of Supply Chain ManagementCredits: 12 – NQF Level 6• Supply chain management• Purchasing• Stores operations
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• Production• Warehousing• Inventory management• Material handling• Distribution• Transport• Supply chain management• Purchasing and supply chain management• Purchasing and new management approaches• Selecting and evaluating suppliers• Fundamentals of logistics policies and strategies
BLG1102 – Introduction to LogisticsCredits: 12 – NQF Level 6• Introduction to Logistics and Supply Chain Management• Logistics and Supply Chain Management in practice• Transport as a Logistics function• Introduction to Purchasing Management• Capacity management• Introduction to Warehouse Management• Introduction to Inventory Management• Inventory fundamentals• Just-In-Time manufacturing• Total quality management
BLG2110 - Logistics IICredits: 24 – NQF Level 6• Introduction to Business Logistics• Competitive advantage created by Logistics• Logistics and Supply Chain strategy planning• Tactical Logistics management and Supply Chain integration• Inventory management• The design of storage and handling facilities• Packaging and containerisation• Equipment used in facilities• The operation of a warehouse• Transport management• Managing international supply chains• Product returns and reverse logistics• Controlling logistics performance
BLG2111 - Logistics IICredits: 24 – NQF Level 6• Introduction to Business Logistics• Competitive advantage created by Logistics• Logistics and Supply Chain strategy planning• Tactical Logistics management and Supply Chain integration• Inventory management• The design of storage and handling facilities• Packaging and containerisation• Equipment used in facilities
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• The operation of a warehouse• Transport management• Managing international supply chains• Product returns and reverse logistics• Controlling logistics performance
BLG3110 – Logistics IIICredits: 30 – NQF Level 6• Supply Chain Management.• Dimensions of Logistics• Demand management and customer service• Procurement and Supply Management• Inventory flows in the Supply Chain• Inventory decision making• Warehousing decisions• Transportation management• Logistics relationships and Third-Party Logistics (3PL)• Logistics and Supply Chain information systems
BLG3112 - Logistics IIICredits: 30 – NQF Level 6• Supply Chain Management• Dimensions of Logistics• Demand management and customer service• Procurement and Supply Management• Inventory flows in the Supply Chain• Inventory decision making• Warehousing decisions• Transportation management• Logistics relationships and Third-Party Logistics (3PL)• Logistics and Supply Chain information systems
BOM1111 - Operations ManagementCredits: 30 – NQF Level 6• Introduction to Operations management• Competitiveness, strategy and productivity• Product and service design• Strategic capacity planning for products and services• Process selection and facility layout• The design of work systems• Management of quality• JIT and lean operations• Scheduling/Project management
BOM1121 - Operations ManagementCredits: 30 – NQF Level 6• Introduction to Operations management• Competitiveness, strategy and productivity• Product and service design• Strategic capacity planning for products and services• Process selection and facility layout
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• The design of work systems• Management of quality• JIT and lean operations• Scheduling/Project management
BPD3111 - Physical Distribution Management IIICredits: 30 – NQF Level 6• Introduction to business logistics• Packaging• Design of storage and handling facilities• Operation of a warehouse• The transport system• Transport cost and pricing principles• International logistics• Reverse logistics
BVF1110 - Materials Handling ICredits: 24 – NQF Level 6• Introduction and scope of Material Handling.• Storage equipment• Material handling equipment /measurement of materials• Manual versus mechanical Material Handling• Unit loading and unitisation• Moving goods• Material accounting
BVF2210 - Materials Handling IICredits: 24 – NQF Level 6• The need for having a warehouse• Warehouse activity profiling• Receiving and put-away principles• Pallet storage and retrieval systems• Case picking systems• Small item picking• Order picking / Unitising and shipping• Warehouse layout / Computerising warehouse operations• Accounting for inventory
4.3 MANAGEMENT PRACTICE
ADM1011 – Introduction to RetailingCredits: 12 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
ADM2101 – Administrative Management IICredits: 30 – NQF Level 6 The role of administrative management within an organisation Information systems The administrative support function The basics of communication
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Office design and layout The office environment Quality administrative management Productivity, workflow and office procedures in the administrative office Planning and time management Organising in the administrative function Leading in the administrative function Controlling office activities Problem-solving and decision-making Managing cultural diversity
ADM3011 - Merchandise ManagementCredits: 15 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
ADM3012 - Retail ControlCredits: 15 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
BBM2021 - Planning and ControlCredits: 15 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
BBM2022 – Organising and LeadingCredits: 15 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
BBM3021 - Business EthicsCredits: 15 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
BBM3022 – Management in AfricaCredits: 15 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
BMM1101 – Introduction to ManagementCredits: 12 – NQF Level 6• Entrepreneurship• The Establishment of the Business• The Business Environment• Franchising• Business ethics and social responsibility.• Financial planning• The marketing function
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• General Management Principles
BPR1110 - Business Studies - Public Relations ICredits: 12 – NQF Level 6• Entrepreneurship• The Establishment of the Business• The Business Environment• General Management Principles• The Functional Management of the Organisation
SBM1110 - Business Management ICredits: 24 – NQF Level 6 Entrepreneurship The Establishment of a Business The Business Environment The Functional Management of the Organisation The Time Value of Money Working with Interest Annuities
SBM1111 - Business Management ICredits: 19 – NQF Level 6 Entrepreneurship The Establishment of a Business The Business Environment The Functional Management of the Organisation The Time Value of Money Working with Interest Annuities
SBM2110 - Business Management IICredits: 24 – NQF Level 6• The production management function• Productivity and productivity calculations• Queuing Theory Analysis – The Single Channel• Supply Chain Management• Inventory Management• Layout Strategies• Analysis of Financial Statements• Time Value of Money• Capital Budgeting
SBM2111 - Business Management IICredits: 24 – NQF Level 6• The production management function• Productivity and productivity calculations• Queuing Theory Analysis – The Single Channel• Supply Chain Management• Inventory Management• Layout Strategies
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• Analysis of Financial Statements• Time Value of Money• Capital Budgeting
SBM2112 – Business Management IICredits: 24 – NQF Level 6• The production management function• Productivity and productivity calculations• Queuing Theory Analysis – The Single Channel• Supply Chain Management• Inventory Management• Layout Strategies• Analysis of Financial Statements• Time Value of Money• Capital Budgeting
SBM3110 - Business Management IIICredits: 30 – NQF Level 6Human Resources:• The world of retailing• Retailing strategy• Merchandise management• Store managementLogistics:• Vision and mission formulation• Conducting an external assessment• Conducting an internal assessment• Goal formulation• Strategy selection models• Strategy implementation: Structural and management issues
SBM3112 - Business Management IIICredits: 30 – NQF Level 6Human Resources:• The world of retailing• Retailing strategy• Merchandise management• Store managementLogistics:• Vision and mission formulation• Conducting an external assessment• Conducting an internal assessment• Goal formulation• Strategy selection models• Strategy implementation: Structural and management issues
4.4 MARKETING MANAGEMENT
BBH1011 – Fundamentals of MarketingCredits: 12 – NQF Level 6• The nature and scope of marketing as a discipline
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The various environments in which marketers practise and the impact of such environments on marketing decision-making
Market segmentation, target audiences and competitive positioning of products
Programming of the marketing mix, including aspects of product, price, distribution and marketing communications
An overview of the consumer decision-making process
BBH1101 - Introduction to MarketingCredits: 12 – NQF Level 6• Understand and apply the fundamental principles of marketing• The marketing orientation of a given context• The place/role of marketing within a given context is identified and described• The components/elements of the marketing mix of given business
context/scenario is identified, analysed and explained
BBH1130 - Marketing ICredits: 24 – NQF Level 6• The marketing orientation of a given context• The place/role of marketing within a given context is identified and described• The components/elements of the marketing mix of given business
context/scenario is identified, analysed and explained
BBH3201 - Marketing III - Module B InternationalCredits: 15 – NQF Level 6• The cultural environment in global markets• International marketing research• Importing and exporting• Global perspective on the marketing mix
BBH3211 – International MarketingCredits: 15 – NQF Level 6• The cultural environment in global markets• International marketing research• Importing and exporting• Global perspective on the marketing mix.
BBH3302 - Marketing III - Module C Small BusinessCredits: 15 – NQF Level 6• Testing the feasibility and viability of a small business concept• Forms of ownership• Sources of finance• Financial aspects of running a small business• Marketing mix decisions for an entrepreneur• Franchising
BBH3332 – Small Business MarketingCredits: 15 – NQF Level 6• Testing the feasibility and viability of a small business concept• Forms of ownership
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• Sources of finance• Financial aspects of running a small business• Marketing mix decisions for an entrepreneur• Franchising
BCB3300 - Customer Relationship ManagementCredits: 30 – NQF Level 6• The concept and importance of customer relationship management• Principles and perspectives on customer relationship management• The place/role of customer relationship management within a given context• The customer relationship management value chain
BMR2112 – Public RelationsCredits: 12 – NQF Level 6• Essential elements of public relations• The practice of public relations• Public relations planning and management• Public relations tools
BPS2211 - Personal SellingCredits: 12 – NQF Level 6• The role of selling in the marketing mix• The tasks of a salesperson• They buying process• The selling process• Professionalism in selling• Special problems relating to selling retail and business products and services• Sales office administration• Selling yourself• Negotiation skills
BRR3312 - Marketing Research IIICredits: 30 – NQF Level 6• Definition and scope of marketing research and marketing information
systems• The research procedure:
problem definition determining data sources collecting secondary and primary data preparation of questionnaire sampling fieldwork processing, statistical analysis and interpretation of survey results; presentation of results
• Applied research fields: advertising international industrial
BVB2220 - Sales ManagementCredits: 30 – NQF Level 6
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Regrettably no information is currently available. Please contact your Faculty Administration office to assist with this information.
BVB2221 - Sales ManagementCredits: 30 – NQF Level 6 Regrettably no information is currently available. Please contact your
Faculty Administration office to assist with this information.
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