Smoked Fish business in USASubmitted byZaman Arfin
1120202030Farhan Saddam Khan1120383030Md. Sady Sarowar
1210381030ibi Khadi!a 13103"3#30$afifa %ossain
1320208030'ntrodu(tionSmoked fishUni)ue taste and f*a+orFish that
is (ured by smoke,ne of the o*dest -reser+ation
method.o*iti(a*/0tensi+e re1u*atory (ontro* Some ru*es -romote
safety2 others restri(t (ommodity su--*ies %armoni!ed tariff
s(hedu*e/(onomi(3rowth rate 1."42 tota* 35. 1#.8 tri**ion US52 35.
-er (a-ita 632172.8" US5. 'nterest rate .2642 1 US5 8 99.68 5:
Unem-*oyment rate 6."4So(ia*.o-u*ation 1rowth rate 0.94 $ife
e0-e(tan(y of ma*e is 9# and fema*e is 82 years. 994 (iti!ens are
;hristians in(*udin1 624 who are -rotestants or other non <
(atho*i( ;hristians.:e(hno*o1i(a*706.3 bi**ion US5 s-ent on =>5.
Usa1e of ad+an(ed te(hno*o1y for (ommuni(ation *ike hi1h?s-eed
internet and 71.'ndustry ,+er+iew and Ana*ysis .rodu(t
A--ro+a*:hreat of substitute -rodu(t or ser+i(esar1ainin1 -ower of
(ustomersar1ainin1 -ower of su--*iers'ntensity of (om-etiti+e
ri+a*ry.rodu(t A--ro+a*Asians are fond of eatin1 fishes and most
Ameri(ans *ike to try new thin1s so our -rodu(t mi1ht be a((e-ted
by ma@ority of the -eo-*e.:hreat of substitute -rodu(ts or
ser+i(es:hreat of substitute of -rodu(ts or ser+i(es is )uite hi1h.
'ntensity of (om-etiti+e ri+a*ryintensity of (om-etiti+e ri+a*ry
+ery hi1h. ar1ainin1 -ower of su--*iersSin(e the number of
su--*iers is many thus2 the bar1ainin1 -ower of su--*iers is )uite
*ow.ar1ainin1 -ower of (ustomersar1ainin1 -ower of (ustomers is
moderate*y *ow.SA,: Ana*ysisStren1thsB,ur main fo(us is on
South?Asian (ustomersSe**in1 an1*adeshi smoked fish in Ameri(a is a
new idea. AeaknessesBSin(e this is a different ty-e of -rodu(t in
the market2 we wi** ha+e to introdu(e the -rodu(t (arefu**y.$a(k of
bud1etSA,: Ana*ysis,--ortunitiesB;urrent*y fo(usin1 on a -arti(u*ar
1rou- of -eo-*e and a (ertain in(ome
1rou-:e(hno*o1y:hreatsB/0istin1 (om-anies ha+e +arieties of fish
-rodu(ts and more e0-erien(e in smoked fish business.$ow Market
Share 'ndustry and .rodu(t *ife (y(*e.rodu(t is in the introdu(tory
sta1e of the -rodu(t *ife (y(*e. 'n the introdu(tion sta1e2
(ustomers are few2 (om-etition is *ess2 sa*es are *ow2 risk is hi1h
and -rofits are *ow or ni*. .ri(es are a*so hi1h be(ause 1. ;osts
are hi1h due to *ow *e+e* of out-utC2. :e(hno*o1i(a* -rob*ems in
-rodu(tion may not ha+e been so*+ed2 and3.%i1h -rofit mar1ins are
re)uired to su--ort the hea+y -romotion e0-enditure. :he -rodu(t at
the introdu(tion sta1e re)uires hi1h a(ti+ity in -romotion.
.otentia* ;ustomersSupermarketsShopsFivestarhotelsRestaurants and
South Asian PeopleDa*ue ;hain Ana*ysis and ,-eration
.*anAvaluechainisachainofactivitiesthatafirmoperatinginaspecificindustryperformsin
order todeliveravaluableproductorserviceforthemarket . Si!e and the
1rowth of the marketB1 . ,ur business is fo(us on the in?the?sty*e
of traditiona* food industry (a**ed smoked fish. 2. 'ts new in
an1*adeshi market so there is no an1*adeshi (om-any as our
(om-etitor but in Ameri(a there are few (om-etitor . 3. 'n Ameri(a
:hey main*y se** Sa*mon2 whitefish and trout the most. but we wi**
e0-ort a** kind of smoked fish from our (ountry3eo1ra-hi(
Se1mentation'ts a(tua**y based on re1iona* +ariab*es su(h as
re1ion2 (*imate2 -o-u*ation density2 and -o-u*ation 1rowth rate. Ae
wi** main*y tar1et the South Asian a*so hi1her (*ass 2 u--er midd*e
and midd*e (*ass -eo-*e. :hatEs why -rimari*y we ha+e tar1eted
su-ermarkets and sho-s *ike2 :rader FoeEs 2 .ub*i02 market basket
et(. where we (an su--*y our -rodu(t in month*y basis makin1 our
-rodu(t a+ai*ab*e to our tar1eted (ustomers.5emo1ra-hi(
Se1mentation'ts based on +ariab*es su(h as a1e2 1ender2 ethni(ity2
edu(ation2 o((u-ation 2 in(ome 2 and fami*y status. Got on*y we are
fo(usin1 south Asian the hi1her (*ass and hi1her midd*e (*ass
Ameri(an -eo-*e but a*so we wi** fo(usin1 on business -eo-*e
.eha+iora* Se1mentationeha+iora* se1mentation is based on a(tua*
(ustomer beha+ior toward the -rodu(ts.'t is based on +ariab*es su(h
as usa1e rate and -atterns2 -ri(e sensiti+ity2 brand *oya*ty2 and
benefits sou1ht. eha+iora* se1mentation has the ad+anta1e of usin1
+ariab*es that are (*ose*y re*ated to the -rodu(t itse*f . Ae are
tar1etin1 hi1h (*ass -eo-*e be(ause they are *ike*y to buy hi1h
)ua*ity and tasty -rodu(ts des-ite the hi1her -ri(e un*ike*y midd*e
(*ass -eo-*e who are -ri(e sensiti+e ..rodu(t
Strate1yrandHua*ity.a(ka1in1'. semi?trans-arent''.
(hemi(a**ystab*e'''. ha+eahi1h tensi*estren1th.
.ri(in1Strate1yMaterial Price ($)Hilsha fish (.5 kg) 10+Operation
Cost (50%) 5+Additional (5%) .5Total
15.5Proposedprice=Totalcostperunit+Mark-up(50%)816.6IJ9.96I823.26I24$+at.romotionStrate1yGews-a-er'nternet%an1in1
untin1$o(a* Stores.*a(e or 5istribution Strate1y.rodu(tion
.ro(ess1. =e(ei+in1 raw materia*s 2. ;*eanin1 3. 5ryin1 7. Smokin1
6. .a(ka1in1 #. Free!in1;on(*usion'n the future2 we ho-e the
-rodu(t wi** rea(h into other (ountries a*so. :hrou1h our business
-*an we wi** try to (ome u- with a (om-*ete*y new ty-e of business.
%o-efu**y2 Kummy smoked fish wi** start a new form of fish item
