Smilde corporate short linked in

Company Profile • Strategy • Brands

• Established in 1863

• By Arend Egberts Smilde

• Family owned business

• Currently 5th and 6th generation

• 1988: Honorary title ‘Royal’

• 150 years anniversary in 2013

• Sales offices in Germany, Belgium, France and UK

• Approx. € 250 mio turnover

• 650 employees

• Export to over 60 countriesBusiness Unit Natura

Business Unit NL

Smilde Bakery BVEdam, Roden & Bo lsward NL

Business Unit Bakery

Sales Organisat ion

Smilde Food Group LimitedLewes GB

Brands

Smilde Foods BVHeerenveen & Oosterwolde NL

Business Unit Foods

Brand

Smilde Natura BVH eerenveen NL

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Sales Organisation

Smilde Bakery GmbHHerne D

Sales Organisat ion

Smilde Bakery NV/SAPit tem B

Brands



• Acquisition of HomeMade and Van de Leur enable:

• Broad set of technologies and R&D capabilities

• Different scales of production

• Pruvé in Edam: puff pastry and meringue

• 11 production lines, 4 dough types and meringue recipes

• Frozen and ambient capacity

• HomeMade in Roden: baking mixes

• 4 production lines, complete and basic powder mixing

• Consumer packaging and kits assembly line

• Van de Leur in Bolsward: pies, cakes and tray bakes

• 4 production lines, Yeast dough & shortbread

• Frozen capacity


• Investing in consumer research and trends to advise our customers to stay ahead of the curve

• Investing in Partnerships top players who complement us with strong brands, technologies or products


• Serving a broad range of At Home and Out of Home segments gives us:

• Synergy of blurring segments

• A bird view on food trendsArtisan Bakery Food Service Industrial BakeryRetail


• Network of sales offices

• Sales leverage with affiliated partners

• Strong export department



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Smilde corporate short linked in