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SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 1
Seite 1
www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI Eye Tracking Solutions
August 2013
Gilbert van CauwenbergSales Manager
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI Company Information
Founded in 1991
Spin-off from FU Berlin
First Commercial System
35 Employees & Growing
Company Expertise
SMI Headquarters in Berlin
• Eye & gaze tracking systems
• High-speed image processing
• OEM solutions
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 2
Seite 2
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH 3
Americas • UK • Russia • India • Malaysia • Korea • Taiwan • Japan • China • Australia
Boston • Nottingham • Moscow • Mumbai • Kuala Lumpur • Seoul • Taipei • Tokyo • Beijing • Sydney
SMI Offices & Distribution Partners
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI Eye Tracking Solutions
Study Design
• Software :• SMI Experiment Center• ePrime / Python / Matlab / …
Data Collection
Analysis & Reporting
• Software :• Raw data• SMI BeGaze• Matlab / SPSS / …
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 3
Seite 3
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Remote eye tracking
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI RED-m – Application Examples
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 4
Seite 4
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
System Overview – SMI RED-m System
Binocular
24 x 3 x 3 cm
USB Powered
Laptop
130 Grams
60/120 HzWorld‘s smallest scientificremote eye tracking lab!
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI RED – Application Examples
Market Research/Copy Testing
Market Research/ Sponsoring
Usability/Video Games
DevelopmentalPsychology
Usability/Interaction Design
Neurosciences/Co-Registration
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 5
Seite 5
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Remote eye tracking – SMI RED Series
Binocular
-17 ms up to 4 ms
2 … 9 Points
Ethernet / TTL
40 x 20 x 20 cm
Infant calibration
60 Hz … 500 Hz
Laptop
22“ TFT
Standalone
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Software – Experiment Center
PDF Documents
Images
Web Pages
Movie Clips
Questionnaires
External Camera
Text Pages
Screen Recording
Game Consoles
EEG Support
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 6
Seite 6
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Software – BeGaze
Bee Swarm
Focus Map
Heat Map
AOI Editor
Scanpath
AOI Sequence
Gaze Replay
Key Performance
Gridded AOI
Binning Chart
Event Statistics
Line Graph
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI & Emotiv – New Turnkey Solution
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 7
Seite 7
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI & Emotiv – New Turnkey Solution
���� 14 Channels
���� 128Hz Sampling Rate
���� Bluetooth Transmission
NeuroheadsetEmotiv EEG
SMI REDRemote Eye Trackers
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI & Emotiv – New Turnkey Solution
SMI BeGaze
SMI Experiment Center
Emotional staterepresentations
Live gaze data
Live EEG signalsHeatmap
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 8
Seite 8
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Mobile eye tracking
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Mobile eye tracking – SMI ETG
MarketResearch / POS
MarketResearch / Ads
ProductDesign / VR
MMI / Human Factors
UX / Interaction Design
Psychology/ Education
Training/ Sports
Popular uses cases
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 9
Seite 9
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Mobile eye tracking – SMI ETG
75 Grams
UVEX Design
1280 x 960
Binocular
Live Preview
IR Holograms
AutomaticParallax Compensation
Sunlight-Proof
Audio Recording
1-Point Calibration
HDR
SMI Eye Tracking Glasses with automatic parallax compensation
2 Hours
Hardware overview
Mobile Recording Unit
3D compatiible
6D compatible
Real time data streaming
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI ETG – Virtual Reality Integration
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 10
Seite 10
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
SMI ETG – Virtual Reality Integration
Passive tracking targets
Hybrid shutter glasses
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
Semantic Gaze Mapping
SMI Analysis Concept for mobile eye tracking
• efficient and validatable
• broad range of use cases
• changing content
• no markers
Analyzis concept : how to get quantitative results ?
SensoMotoric Instruments 02.09.2013 08:58
Confidential Information 11
Seite 11
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH
How does Semantic Gaze Mapping work ?
SMI Analysis Concept for mobile eye tracking
confidential www.smivision.com©2012 SensoMotoric Instruments GmbH