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Plug&Play Solution for Neuromarketingand Applied
Neuroscience
SensoMotoric Instruments (SMI), a leader in eye
trackingtechnology, and Emotiv, a pioneer in brain-computer
inter-face neurotechnology, now offer a highly integrated and
easy to use solution for neurological and medical research
and for the online analysis of emotional responses.It combines a
perfect match of technologies:
The SMI RED-m remote eye tracker and the EmotivEEG
Neuroheadset.
The compact SMI RED-m perfectly complements the
EmotivNeuroheadset. Both devices are easy to setup, highly
portable and robust in data collection. The Emotiv
headsetinterprets surface electrical impulses of the brain
(EEG)
while the SMI RED-m captures eye movement data withhigh
precision and accuracy.
Due to the intelligent algorithms used, both solutions workfor
virtually anyone, without any need for adaptation.
Emotiv EEGneuroheadset
high-resolutionmultichannel
portable EEG system14 gold-plated connectorseasy to setup
no paste or gel needed
www.emotiv.com
SMI RED-m
portable remote eye trackerfor laptops, tabletsand
monitorsscientific grade dataready-to-go withcomplete software
solution
www.smivision.com/redm
Dr Ingmar Gutberlet, Director Sales&Marketing, SensoMotoric
Instruments:
The current solution is perfectly designed for our small and
portable SMI RED-m eye track-
ing system but also supports our powerful 500Hz high-end eye
tracker SMI RED500. And we
already foresee the step to fully mobile applications - by
co-registering data captured with the
unique SMI Eye Tracking Glasses and the Emotiv EEG neuroheadset
technology.
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Introducing the SMI Experiment Suite 360Software with Emotiv
Toolkit
The SMI Experiment Suite 360 software for eye tracking
study design and analysis allows for the synchronized
mea-surement of Emotiv and SMI data streams - all in one easy
to
use interface.
SMI Experiment Center shows a live stream of users eye
movements as well as the Emotiv raw EEG data and theunique and
dynamic emotion measures calculated by theEmotiv Affectiv
suite.
For analysis in SMI BeGaze software, users can create eye
tracking visualizations such as scan paths and heatmapscombined
with the Emotiv emotional state representations.
Eye tracking raw and event data (fixations, saccades, pupil
dilation etc.) can ultimately be exported together with
syn-chronized Emotiv EEG raw data for fur ther analysis.
Dr Geoff Mackellar, CTO of Emotiv:
The seamless integration of SMIs scientific grade eye movement
measures with Emotivs real time
EEG and Affectiv emotional responses within a single easy to use
interface opens up amazing possi-
bilities. Combined information about the users gaze and saccades
and their neurological and emo-
tional responses in real time will have applications from basic
research and behavioral studies through
to possible future neurological diagnoses.
Live viewSMI eye
trackngdata
Live viewEmotivEEG data
Live view of SMI Eye Tracking and Emotiv EEG datastreams in SMI
recording software
Synchronized SMI Eye Tracking and Emotiv EEG
data in SMI analysis software
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Contact Information
SensoMotoric Instruments GmbH SensoMotoric Instruments
Inc.Warthestr. 21 28 Atlantic Ave14513 Teltow 236 Lewis
WharfGermany Boston, MA 02110 USAPhone: +49 (0) 3328 39 55 10
Phone: +1 - 617 - 557 - 00 10Fax: +49 (0) 3328 39 55 99 Fax: +1 -
617 - 507 - 83 19E-mail: [email protected] E-mail:
[email protected]
EmotivRoom 611Fook Cheong Building
63 Hoi Yuen RoadKwun Tong, Hong KongPhone: +
1-800-538-3668E-mail: [email protected]
Copyright 2012 SensoMotoric Instruments GmbH 10-2012
Specifications subject to change without notice
www.smivision.com www.emotiv.com
