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AppLift.com 2
Who Speaks?
Luca Mastrorocco
Team Lead Business Development Apps @AppLift
4 years in Mobile & Online Advertising
Founder @GruvIt & @MyStartupLand
lucamastrorocco
AppLift.com 8
4 Steps For Mobile Growth
1. Defining Goals
2. Acquisition
3. Engagement
4. Customer LTV
AppLift.com 12
Look For The Right Channel!
Networks RTB Display Search Social
Select Partners Run A Test (5k – 10k) Adjust Your CPI
AppLift.com 14
Engage Your Users!
Internal
ü Content
ü Push Notification
ü Mobile CRM Activities
External
ü Retargeting Activities
ü Branding Campaigns
ü Cross-devices Targeting
AppLift.com 16
Increase Customer Value!
UNDERSTAND KPIs
TEST VARIOUS CHANNELS
ADJUST CPIs
OPTIMIZE MEDIA PARTNERS
LTV > COSTS