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Shopping Mall Solution
Smart MallGoing Beyond
Metrics
Wouldn’t you want to know:
How many customers enter the shopping mall and what is their profile (age/gender)?
What is the customers distribution throughout the day (total and by demographics)?
What are the busiest areas in the mall?
Where do customers stay the longest?
What are their preferred routes?
What do customers look at and for how long?
The TruMedia Solution:TruMedia offers a solution to analyze customer profile and behavior in key areas within the shopping mall.
The solution provides specific information that includes people entering the mall & customers going into specific areas: gender, age group, what did they actually see and for how long they looked.
TruMedia goes beyond just audience measurement, the real-time metrics make it possible to target the current viewing audience with a sales and advertisement offering based on their demographics.
Management can choose the scope of information it requires. It can start with the entrances for people counting and then add sensors for full demographic measurement of the customers at key points. Later, it can expand to cover the entire shopping mall, enabling full analysis of customer flow and behaviour in the mall.
The TechnologyTruMedia is based on state of the art video analytics technology that generates true viewing data for digital signage and product displays by analyzing facial images of people. This technology automatically detects and tracks viewers’ faces in order to measure true visual exposure to media and merchandise. The technology also enables traffic counting. It ensures no recording, sharing or storage of any images or personally identifiable data and is Nielsen certified.
ResultsShopping Mall Patterns:
The PortalAll the data is sent over the network to the TruMedia Portal. Users can log into the portal securely via a web browser and generate detailed reports by display, time of day or by media. The architecture is scalable, supporting a practically unlimited number of displays at any number of sites.
Shopping Mall Solution
iTallyCamera
iCapCamera
Network Triggered Marketing Content
Measure where customers go to most in the mall, in total and by demographics and based on this manage promotions for the relevant audience.
Target product advertising at key points in the mall based on customer’s demographics to maximize sales.
Point of Interest
About TruMediaTruMedia is the leading solution provider of real-time, automated customer profile and behavior analysis for the retail , banking and digital signage industries. The Company’s state of the art on-site video analytics and cloud based business analysis enables better understanding of the customer’s profile and behavior trends, resulting in improved sales.
For general enquiries:[email protected]
www.tru-media.com
PrivacyPrivacy is a key issue . TruMedia is fully respectful of the audience’s privacy and is completely anonymous: no personally identifiable information is ever collected; no video or still images are ever recorded, no photo archive or database is used.
TruMediaPortal
CMS Vendor
Demographic Data
Traffic counting
Digital Signage Player
TruMediaReports
System Architecture
PoP
PoP - Proof of PlayCMS - Content Management System
