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SMART CONCEPT WORKSHOP
fonsekainnovations.com | 07 3009 9644 | [email protected] | Level 21, 144 Edward Street, Brisbane, QLD, 4000 1
Level 21, 144 Edward Street Brisbane, QLD 4000
Phone: 07 3009 9644 Email: [email protected]
The smart concept workshop is designed for rapid concept development from a deep-dive into the details of an initial idea to determine its validity, marketability and commercialisation potential. We were the first to offer this service in Brisbane to budding entrepreneurs. We identified the need for this within the start-up community and with guidance from successful entrepreneurs & several product journeys later, the smart concept workshop was born. Our qualified professionals, who understand the stressors faced in the tech market and have a keen eye for hidden opportunities, are committed to help you.
Brief Breakdown We conduct an intensive workshop combined with an in-depth technical review that lets us assess risk, design your ‘Minimum Viable Product’ and prepare your project for development in the best possible way. We are one of the first in the industry to embrace this strategy workshop approach where many still offer traditional scoping documents. We offer this workshop as a 3-hour commitment or a 2-day commitment. Please enquire with the office for an initial consultation to determine which is best for your needs. During the workshop, we will put the focus on the most critical factor – your users:
ACQUISITION: How users find you? ACTIVATION: How do you convert users to customers? Do they have a good first experience? RETENTION: Do your users come back? REVENUE: How do you make money? REFERRAL: Do your users tell others? Depending on where you are with your idea, concept or product – we will tailor the above to suit your current needs to work on an immediate path forward.
SMART CONCEPT WORKSHOP
fonsekainnovations.com | 07 3009 9644 | [email protected] | Level 21, 144 Edward Street, Brisbane, QLD, 4000 2
Level 21, 144 Edward Street Brisbane, QLD 4000
Phone: 07 3009 9644 Email: [email protected]
You can expect all or a combination of the following to be included in your workshop experience:
Customer Discovery – we find out exactly who is your target audience
Problem & Solution Assessment – what’s the problem you are solving & what are the solutions?
Strategic Modelling & Positioning – what’s your business model & how is product positioned?
Product Strategy – user acquisition funnel, media channels, community growth and more.
Requirements (User Stories) – features, acceptance criteria, platform, server and API...
Formulate True MVP – evaluate user stories, “cut the fat” exercise
Technical Feasibility Assessment – post-workshop, technical path for extensible product
Final User Stories & Costing – Final MVP, user stories and development costs presented to you.
Key Benefits Reduce Costs We want to help you avoid superficial, bloated development costs and to this end, we are experts at asking the right questions to guide you to a true “MVP” (Minimum Viable Product). We employ a ruthless “cut the fat” approach and employ the best practices of designing a lean product so you can validate your most critical features. Define Product Strategy With over 15 years of experience designing successful products, we know that there is a science to it which can give you the best chance of success. We look at the variables we can control and help devise a roadmap with industry-tested product design frameworks. Speed Speed is always important with innovations. First to market requires a mind-set and commitment that is a rarity in the industry. This workshop ensures that we find the fastest, most effective way to take your idea to development. We intend to get to the most in-depth understanding of your needs in the shortest span of time to get this process started. Limit your risk All budding entrepreneurs are familiar with risk and there will always be risk involved. What we do is help identify problem areas earlier in your concept and business model so strategies can be implemented to mitigate future risk. Finding weaknesses and diverting traffic to a safer product development path is a make-or-break value that has huge knock-on benefits.
