It costs 5 times more to acquire a new customer than to retain an existing one. Why then, are

so many organizations finding customer retention such a challenge? If you’re worried about

customer churn, you'll want to maximize customer lifetime value by engaging throughout the

customer journey using personas and personalized offers.

Our SMART Customer Retention module delivers signals to help sales and marketing

organizations develop strategies and tactics to increase customer value and improve

retention rates. Our platform segments existing customers, predicts attrition risk and growth

opportunities, and prescribes the relevant, targeted action based on that prediction. The

module also identifies at-risk customers to drive retention and renewals of customer

agreements, and recommends messaging, content, and next logigical offers, that best aligns

to specific opportunities.

www.market-bridge.com | 1.888.GO.TO.MKT

Winning organizations are fixing the 'leaky bucket' by implementing an end-to-end customer retention process.

“ “Maximize customer lifetime value by identifying opportunities and churn risk within your existing customer base

PRODUCT DATASHEET

SMART™ Analytics Customer Retention

Our SMART Analytics platform builds deeper, more predictive insight across the customer lifecycle. It does this

by unifying your contacts’ information, interpreting their “smart signals” and maximizing long-term customer

value. Want to learn more? Visit www.market-bridge.com/SMART or contact us directly to speak with a product

specialist.

www.market-bridge.com | @MarketBridge | 1.888.GO.TO.MKT

PRODUCT DATASHEET

How to get started

Customer Retention

KEY FEATURES

What makes SMART Customer Retention Unique

• Preventing customer churn: Our signals identify customers that are churn risks and

prescribe the right action from marketing or sales to prevent attrition

• Maximizing lifetime value & cross sell opportunities: Our SMART module enables

sales and marketing to predict the customers who represent the greatest potential where cross sell/growth opportunities exist and focus their activity on those with the highest value

• Serving up the right content to the right buyer at the right time: Recommending

the right content or offer to prevent churn and/or identify cross-sell opportunities enables marketers to more effectively manage customer retention by engaging more personally throughout the customer journey

• Increases renewal rates by proactively targeting at-risk customers

• Identifies cross-sell/upsell opportunities to increase customer lifetime value

• Improves customer retention with prediction to prescribe ongoing customer engagement and communication

• Increases activation and onboarding by ensuring new customer relationships are engaged effectively following the initial sale

• Reactivates customers that are inactive or lost to competitors