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Slides from the presentation Jesse Holcomb of Pew Research Center gave at the LION Publishers 2015 Summit in Chicago Oct. 1-3.
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Small Town, Small Screen:Some Notes on Where Local News Is Headed
Jesse HolcombAssociate Director, Journalism ResearchPew Research Center@jesseholcomb
October 17, 2015 2www.pewresearch.org
Increasingly, the local news experience is
Mediated on the social web
Shared on mobile devices
Unevenly distributed
October 17, 2015 3www.pewresearch.org
Social Media: A Rear Window
October 17, 2015 4www.pewresearch.org
More social media users are seeing news there
October 17, 2015 5www.pewresearch.org
Community News Is Highly Visible on Facebook
October 17, 2015 6www.pewresearch.org
Social media: A town square
October 17, 2015 7www.pewresearch.org
Many Exchange, and Some Contribute to News
October 17, 2015 8www.pewresearch.org
News Sharers More Likely to See Local Issues in Their Feed
October 17, 2015 9www.pewresearch.org
Local News and Mobile Devices
[some kind of mobile phone image here]
October 17, 2015 10www.pewresearch.org
Smartphones Are a Window Into Community Life
68% of smartphone owners use their phone at least occasionally to follow along with breaking news events
67% use their phone to share pictures, videos or commentary about events happening in their community
56% use their phone at least occasionally to learn about community events or activities
October 17, 2015 11www.pewresearch.org
Especially Among Younger Smartphone Owners
October 17, 2015 12www.pewresearch.org
The Anytown, USA Myth: Digital Revolution Is Uneven
October 17, 2015 13www.pewresearch.org
Usage Varies by Population
15% of US adults dont use the internet, especially:
Low-income adults (25%)
Seniors (39%)
Residents of rural communities (24%)
Black adults (20%)
October 17, 2015 14www.pewresearch.org
And From Community to Community
October 17, 2015 15www.pewresearch.org
But There Are Always a Few Surprises
October 17, 2015 16www.pewresearch.org
Gaps in Availability of Local News Providers
Denver Macon Sioux City
Total News Providers 143 24 31
Providers w/ Weekly Content 52 12 17
2 dozen digital outlets in Denver; just one or two in Sioux and none in Macon
Outbound linking: Much more frequent in Denver news sites than in Macon or Sioux City
October 17, 2015 17www.pewresearch.org
Others Are Exploring Local News Gaps
WHAT DOES IT ADD UP TO FOR DIGITAL PUBLISHERS?
October 17, 2015 www.pewproject.org 18
October 17, 2015 19www.pewresearch.org
We Follow Whats Around the Corner
More Than Whats Over the Next Hill
October 17, 2015 20www.pewresearch.org
The Core Local News Audience Is Also Highly Engaged
October 17, 2015 21www.pewresearch.org
TV Still Dominates Local Market
October 17, 2015 22www.pewresearch.org
Digital Groundswell Is a Supplemental News Source
Communities of interest, but no critical mass
In one week, niche/specialty outlets accounted for 35% of Denver news content
The 14 digital-native sites accounted for < 10%
October 17, 2015 23www.pewresearch.org
As Industry Disruption Continues Apace,
Their Role May Become More Critical
Small Town, Small Screen:Some Notes on Where Local News Is Headed
Jesse HolcombAssociate Director, Journalism ResearchPew Research Center@jesseholcomb
October 17, 2015 25www.pewresearch.org
Especially Among Underserved Populations
October 17, 2015 26www.pewresearch.org
Local Audiences Becoming More Digital, at Different Paces
October 17, 2015 27www.pewresearch.org
Big Picture: Growth of Social As News Source
October 17, 2015 28www.pewresearch.org
Digital Publishers Are Filling the Gap
Majority Nonprofit
Small Staff
Many Legacy Hires
Nearly 30% started since 2010
85% started since 2005