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Presented by the Arkansas Small Business and Technology Development Center
SMALL BUSINESS STRATEGIES FOR
SOCIAL MEDIA
© ASBTDC 2010 ALL RIGHTS RESERVED
WHY IS SOCIAL MEDIA IMPORTANT?
© ASBTDC 2010 ALL RIGHTS RESERVED
WHAT IS SOCIAL MEDIA
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
- wikipedia.org
© ASBTDC 2010 ALL RIGHTS RESERVED
SOCIAL MEDIA
Social Media
Relationship Reliable
Listening Based
Engaging
© ASBTDC 2010 ALL RIGHTS RESERVED
SOCIAL MEDIA IS NOT…
Easy or fast
A reason to abandon SEO Practices
Something you can do without participation
Something you can do in disguise
Direct Marketing Observations
© ASBTDC 2010 ALL RIGHTS RESERVED
REENERGIZE YOUR BUSINESS
© ASBTDC 2010 ALL RIGHTS RESERVED
NEW MARKETING EFFORT
Connect
Listen
Outreach
Prove Your Expertise
Push Sales
Research
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NEW MARKETING EFFORT
Not just a webpage, but a work page
People are looking for assurance
Allows for personalization
Brand management
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REACH YOUR CUSTOMER BASE
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TARGET MARKET
Are you reaching your target market?
Who is your target market?
What are they looking for?
Is your target market using social media?
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WHERE ARE YOUR CUSTOMERS?
Social Media sites gather tons of information
Location
Age
Sex
Education
Workplace
Relationship Status
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Generation Z2000 - Present
Generation Y1980 - 2000
Generation X1965 - 1979
Baby Boomers1946-1964
WWII Generation1900 - 1945
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Social Networking Sites Used by US Social Network Users
LinkedInTwitterMySpaceFacebook
Source: Anderson Analytics – “Social Network Service A & U Profiler” Provided to eMarketer© ASBTDC 2010 ALL RIGHTS RESERVED
WHAT ARE YOUR CUSTOMERS LOOKING FOR?
Information on your product/service?
A place to voice their concerns?
Knowledge about your growth and advancements ?
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WHERE THEY GET NEWS/INFORMATION
CURRENT STATISTICS
3 out of 4 use social networks regularly
Social media has overtake email as #1 activity on the web.
200 million blogs
900,000 blog posts daily
93% of social media users believe companies should have a presents on social media.
© ASBTDC 2010 ALL RIGHTS RESERVED
FAST FACTS
More than 500 million active users
More than 1.5 Million small (local) businesses have Pages
Fastest Growing Demographic – 55 to 65 year olds (QuantCast.com)
Twitter (140 character micro-blog)– 175 million users
Top Twitter Users – 45 to 54 year olds (eMarketer.com)
Allows for real time moderation (95M tweets/day)
Fastest Growing Search Engine© ASBTDC 2010 ALL RIGHTS RESERVED
FAST FACTS
YouTube
Demographic – Ages 18 - 34
Exceeds 2 billion views a day
Average person spends 15min/day
Demographic – Ages 35 - 50
67.6 million members
© ASBTDC 2010 ALL RIGHTS RESERVED
UPCOMING SOCIAL MEDIA
Geosocial Networking
Foursquare
Whrrl
Yelp
Neoreader (qr-code)
APPS!!!!
© ASBTDC 2010 ALL RIGHTS RESERVED
HOW IS SOCIAL MEDIA USED
Customer services
Products/service feedback
Industry networking
Promotions/contests
News, company updates
Internal collaboration
© ASBTDC 2010 ALL RIGHTS RESERVED
ESTABLISH YOUR SOCIAL MEDIA PRESENCE
© ASBTDC 2010 ALL RIGHTS RESERVED
ESTABLISHING YOURSOCIAL MEDIA PRESENCE
Where to go to gain your presence
What to do to gain presence
When & How to infiltrate the Internet
© ASBTDC 2010 ALL RIGHTS RESERVED
ARE YOU LOCAL?
Gain an initial presence on the Local Business
Listings of a number of search engines with just
one click!
www.getlisted.org
http://listings.yellowpages.com
http://listings.local.yahoo.com/csubmit/index.php
© ASBTDC 2010 ALL RIGHTS RESERVED
SOCIAL NETWORKS: WHERE TO BEGIN
Look at Your Target Market
What are their interests?
Is there a site already dedicated to your target market?
What is the best way to connect?
“Listen to the Conversation”
© ASBTDC 2010 ALL RIGHTS RESERVED
SOCIAL NETWORKS:WHERE TO BEGIN
Take your time
Practice internet safety
Practice business common sense
Make sure your content is relevant
Posts
Pictures/Videos
Links
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BOOKMARKING AND BLOGS:WHERE TO BEGIN
Blogs
Browse
Publish
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TIPS FOR RESEARCHING THE SITES
Think Smart
Read the About page of the website
Review each sites Advertising Link Wealth of Information!
Look at how large companies and corporations are using the site
© ASBTDC 2010 ALL RIGHTS RESERVED
MEASURE YOUR MARKETING PLAN
© ASBTDC 2010 ALL RIGHTS RESERVED
WHAT TO MEASURE
Define Clear Goals
What do you want to accomplish?
Can your goal be quantitatively measured?
Is your goal realistic?
Develop a baseline for your goal.
© ASBTDC 2010 ALL RIGHTS RESERVED
TOOLS TO MEASURE
Google Analytics
An easy to use tool that helps to give you great insight into you website traffic and marketing effectiveness
TweetBeep
Emails you about mentions, products, your company
Google Alerts
Emails about searches for you, products, or company.
Alerts on others industry, topics of interest, etc.
© ASBTDC 2010 ALL RIGHTS RESERVED
ROI – MY SUMMARY SLIDE
Things to keep in mind
90:9:1 Rule
51 percent of Facebook fans and 67 percent of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter
More than two-thirds of US Facebook users said a Facebook friend referral would increase their chances of purchasing a product or visiting a retailer (re:Morpace).
Content is KING!!!!
Things are going MOBILE!!!!© ASBTDC 2010 ALL RIGHTS RESERVED
MY INFORMATION
Trish Kalbas-Schmidt
Facebook.com/kalbasschmidtASBTDC
Facebook Fan Page: University-of-Arkansas-Small-Business-and-
Technology-Development-Center
Twitter.com/asbtdc_uark© ASBTDC 2010 ALL RIGHTS RESERVED
