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Small business Small business presentationpresentation
VALĒRIJA PETROVA, SEK, VALĒRIJA PETROVA, SEK, 1.KURSS1.KURSS
““Beer is made by men, wine by Beer is made by men, wine by God.” God.” ― ― Martin Luther
ContentContent
Company profileCompany profile ProductionProduction SWOT analysisSWOT analysis Overall goal of the companyOverall goal of the company Company structureCompany structure Company cultureCompany culture Advertisement and marketing activitiesAdvertisement and marketing activities Main shopMain shop
Company profileCompany profileName of Name of CompanyCompany LtdLtd “Summertime” “Summertime”
ActivitiesActivities Produces fruit winesProduces fruit wines
WorkforcWorkforcee
450450
ProfitsProfits Average profitabilityAverage profitability
LocationLocation Riga, LatviaRiga, Latvia
MarketMarket One small factory, 10 small local One small factory, 10 small local shops, 3 shops abroad, online shops, 3 shops abroad, online
shop shop
TurnoverTurnover 500’000 Ls500’000 Ls
PlansPlans To built second factory in Liepaja To built second factory in Liepaja and transport wines to Great and transport wines to Great
Britain and USA by seaBritain and USA by sea
SummertimSummertimee
ProductionProduction
SummertimSummertimee
mango champagnemango champagne
white strawberry table wineswhite strawberry table wines
pineapplepineapple
guavaguava
hibiscushibiscus
Corporate strategy and Corporate strategy and structurestructure
SWOT analysisSWOT analysisInte
rnal
Inte
rnal
StrengthsStrengthsCustomer baseCustomer baseGrowing companyGrowing companyProfessional and well-trained Professional and well-trained staffstaffMany product linesMany product lines
WeaknessesWeaknessesTaxationTaxationPoor design of the bottles Poor design of the bottles
and packagingand packagingOld machinery Old machinery
Exte
rnal
Exte
rnal
OpportunitiesOpportunitiesSales before holidaysSales before holidaysRemoval of international trade Removal of international trade barriersbarriersArrival of new technologiesArrival of new technologies
ThreatsThreatsEconomy (introduction of the euro)Economy (introduction of the euro)New government regulations New government regulations
(for selling alcohol drinks)(for selling alcohol drinks)Lack of demand after Christmas and Lack of demand after Christmas and New YearNew Year
SS WW
OO TT
Overall goal of the companyOverall goal of the company
Strategic planning
Long-term goal is: to establish to establish Summertime Summertime as as the leader the leader of wine of wine producers in producers in Baltic regionBaltic region
Operational planning
to continue to focus on the core strengths of the winery and to «stay the course»
developing a «brand sales strategy»
build more factories
Short-term goals are:
Company structureCompany structure
Functional structureFunctional structure
Board of management
Factory workers
Shop workers
Online shop assistants
Company cultureCompany culture
Family culture + Eiffel Tower cultureFamily culture + Eiffel Tower culture
Face-to-face relationships
One big leader (Managing Director)
Steep hierarchyEverybody knows
their role
Marketing activitiesMarketing activities Advertising in Advertising in
public transport, public transport, newspapers newspapers
TV and Radio TV and Radio commercialscommercials
Free degustation Free degustation after product after product presentation (also presentation (also in the whole chain in the whole chain of shops)of shops)
Main shop in the factoryMain shop in the factory
SummarySummary
Ltd Summertime is Riga based company Ltd Summertime is Riga based company which produces fruit wineswhich produces fruit wines
The overall goal of the company is to be The overall goal of the company is to be established as a leader of wine producers established as a leader of wine producers in Balticsin Baltics
It is company with functional structure and It is company with functional structure and combining of family and Eiffel Tower combining of family and Eiffel Tower cultureculture
Before buying a wine in our shops You can Before buying a wine in our shops You can degustate it for FREEdegustate it for FREE
Life is too short to
Life is too short to
drink bad wine!drink bad wine!