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    S TAT E O F S M A L L B U S I N E S S R E P O R T

    F A L L 2 0 11

    By Dr. John K. Paglia

    Denney Academic Chair and Associate Professor of Finance

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    Certifcate in Financial Management or te Famil Ofce, Marc 19-21, 201

    Managing and Building Wealth Through Eective Financial Management, Oversight, andMaking Inormed Investment Decisions

    Gain evaluation skills necessary to oversee and manage the fnancial and budgetary aspects as you lea

    to make inormed and suitable investment decisions.

    Certifcate in Private Capital Markets, April 18-20, 2012

    Building Wealth by Making Better Investment and Financial Decisions

    Developed by Dr. John Paglia in association with his ground-breaking research in the Pepperdine

    Private Capitals Market Project, this program provides the in-depth critical analysis and evaluation skills

    necessary or success within the private capital markets.

    Online Executive Certifcate in Financial Planning

    An independent, sel-study, online education program designed to ulfll the education

    requirement to sit or the CFP Certifcation Examination.

    Certifcate in Innovative Leadersip wit Dr. Larr Cox, Spring 2012

    Creating the Future o Organizations through Leading with Creativity and Innovation

    A highly experiential, hands-on workshop dedicated to creating leaders who consistently and systematical

    produce innovative solutions to the challenges acing businesses today. The certifcate is ideal or

    business leaders and executives seeking to become Intrapreneurs.

    For more inormation, visit: ttp://bscool.pepperdine.edu/programs/executive-education

    or contact Racel Williams at [email protected]

    Master te leader in ou.

    In addition to our nationally-ranked business degree programs, Pepperdines GraziadSchool o Business and Management oers a growing selection o executive workshops an

    non-degree certiicate programs so you can master the leader in you.

    OUR EXECUTIVE EDUCATION AND CERTIFICATE PROGRAMS

    CERTIFYYOUR SUCCESS.

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

    2011|PEPPERDINEUNIVERSITYGRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT.AllRightsReserved. |1

    TABLEOFCONTENTS

    PEPPERDINEPRIVATECAPITALMARKETSPROJECT.............................................................................................3

    ACKNOWLEDGEMENTS......................................................................................................................................3

    FOREWORD.......................................................................................................................................................5

    STATEOFSMALLBUSINESS................................................................................................................................7

    ProfileofRespondents..........................................................................................................................7

    NationalSurveyFindings......................................................................................................................13

    StatebyStateSurveyFindings.............................................................................................................42

    ABOUTTHEAUTHOR.........................................................................................................................................44

    INDEXOFTABLES..............................................................................................................................................46

    INDEXOFFIGURES............................................................................................................................................46

  • 8/3/2019 Small Business PPCMP Business Fall 101111 01

    4/53Master te leader in ou.

    EARN A CERTIFICATE

    IN PRIVATE CAPITAL MARKETS

    Designed or business owners and proessionals employed within the fnance,

    banking, investment, mergers and acquisitions, valuation, management

    consulting, legal, and accounting felds

    Learn in-depth critical analysis and evaluation skills necessary or successully

    operating a business within the private capital markets

    Overview o Private Capital Markets Theory and Sources o Capital

    The Role o Intermediaries

    Angel Investments, Venture Capital, and other Early Stage

    Financing Sources

    Senior Debt, Cash Flow Based, Asset Based Lending and Factoring

    Mezzanine and Private Equity Capital

    Determining the Cost o Capital Using The Pepperdine Private Cost o

    Capital Model

    CPA, MCLE, CFP Continuing Education Credit Available

    REGISTER: bschool.pepperdine.edu/cipcm

    Building wealt b making better investment and fnancing decisions.

    PEPPERDINE UNIVERSITy

    GRAzIADIO SChOOL

    OF BUSINESS

    AND MANAGEMENT

    6100 Center Drive

    Los Angeles, CA 90045

    For more inormation, visit:

    ttp://bscool.pepperdine.edu/ci

    or contact Rachel Williams at

    [email protected]

    NOVEMBER 14-16, 2011

    and

    APRIL 18-20, 2012

    The Certifcate in Private Capital Markets (CIPCM) is a 3-day curriculum-based training program developed by Dr. John Paglia in association with

    his ground-breaking research, Pepperdine Private Capital Market Project.

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

    2011|PEPPERDINEUNIVERSITYGRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT.AllRightsReserved. |3

    PEPPERDINEPRIVATECAPITALMARKETSPROJECT

    SeniorResearcherJOHNPAGLIA,PhD,MBA,CPA,CFA

    ResearchSupportIRINASHAYKHUTDINOVA,MBA

    ExecutiveOfficerMICHAELSIMS

    AdvisortoProjectRACHELWILLIAMS

    PublicRelationsF.DOUGLASSGORE

    KPPUBLICAFFAIRS

    DesignR&RPARTNERS

    ACKNOWLEDGEMENTS

    ThisresearchwasmadepossiblebythegenerousfundingfromtheDenneyEndowedProfessorship.

    PEPPERDINEUNIVERSITY

    DeanLindaA.Livingstone,PhD

    AssociateDean

    David

    M.

    Smith,

    PhD

    MarkW.S.Chun,PhD,Director,CenterforAppliedResearch

    DianneKing

    MichaelStamper

    DarleneKiloglu

    RogerLotho

    JuanMena

    JingZhang

    DorisJones

    DUN&BRADSTREETCREDIBILITYCORP.

    JeffreyStibel,ChairandChiefExecutiveOfficer

    AaronStibel,SeniorVicePresident,Technology

    JudyHackett

    ErikSimon

    BrendaJames

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

    2011|PEPPERDINEUNIVERSITYGRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT.AllRightsReserved. |4

    SURVEYDESIGN,DISTRIBUTION,ANDOTHERSUPPORT

    RobertT.Slee

    MichaelMcGregor

    TimRhine

    BarryD.Yelton

    EverettWalker

    SamirDesai

    RichardJ.Crosby

    LeonardLanzi

    GrayDeFevere

    JanHanssen

    RobertZielinski

    KevinD.Cantrell

    ScottJones

    Deidre

    A.

    Brennan

    EricNath

    GuntherHofmann

    MichaelPainter

    JamesA.Nelson,MD

    JohnDavis

    LarryGilson

    AndrewSpringer

    JeriHarmon

    LetitiaGreen

    GloriaGuenther

    StevenBrandt

    DatT.Do

    AndyWilson

    YingpingHuang

    JasonBaum

    JasonKumpf

    HalSpice

    JanePak

    RalphAdams

    EricWilliams

    DanDeeney

    JohnGraham

    JeffNagleGregHowath

    NevenaOrbach

    JohnDmohowski

    BradTriebsch

    GaryW.Clark

    M.ToddStemler

    PatrickGeorge

    SeanSamet

    MarkWalker

    KellySzejko

    KevinHalpin

    AndreSuskavcevic

    ChrisM.Miller

    BrianCove

    JeffThomas

    JohnLonergan

    RobBrougham

    BrettPalmer

    GaryLaBranche

    JamieSchneier

    TroyFukumoto

    DennisGano

    LinhXavierVuong

    ChrisdeVries

    TuckerHerring

    MichaelNall

    SimonJames,PhD

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

    2011|PEPPERDINEUNIVERSITYGRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT.AllRightsReserved. |5

    FOREWORD

    Too Small To Borrow

    ByJOHNPAGLIA

    October 3, 2011 marked the three year anniversary of President George W. Bush signing into law the

    TroubledAssetReliefProgram(TARP)whichauthorizedtheU.S.Governmenttopurchaseassetsandequityfrom

    financial institutions to strengthen the financial sector. In addition to stabilizing the market and protecting

    taxpayers,theprogramalsoaimedtoencourage lendingtoresumetolevelsbeforethefinancialcrisis.Whilethe

    programhasbeenhelpfulovertheshortterm inhelpingfinancialinstitutions,themajorcriticismofgovernment

    stimulusefforts

    is

    that

    they

    have

    done

    little

    to

    make

    credit

    available

    especially

    for

    small

    businesses.

    SincethepassageofTARPadditionalstepshavebeentakentohelpsmallbusinesses.PresidentObama

    highlightedtheimportanceofsmallbusinessesintheUnitedStateswhenhesignedtheSmallBusinessJobsActin

    September 2010; Now this is important because small businesses produce most of the new jobs in this

    country. Theyare theanchorsofour Main Streets. Theyarepart of thepromise ofAmerica the idea that if

    youvegotadreamandyourewillingtoworkhard,youcansucceed. Thatswhatleadsaworkertoleaveajobto

    becomeherownboss. Thatswhatpropelsabasement inventortosellanewproductoranamateurchefto

    openarestaurant. Itsthispromisethathasdrawnmillionstoourshoresandmadeoureconomytheenvyofthe

    world.

    ThePresidentspointsarespoton,yetthesmallbusinesseconomycontinuestosputter.Smallbusinesses

    are not only the anchor on Main Street, but they are also the anchor of our economy. According to the Small

    Business Administration, small businesses represent 99.7% of all employer firms and employ more than half of

    privatesectoremployeesintheUS.Theyalsoserveasthemajorjobcreationforceinournation.Infact,overthe

    past15yearssmallbusinesseshavegenerated64percentofthenetnewjobgrowth.IntermsofGrossDomestic

    Product,smallbusinessescreatemorethanhalfofthenationsnonfarmGDP.

    ThePepperdinePrivateCapitalMarketsProjectStateofSmallBusinessReportgivescapitalprovidersand

    policymakersauniquelookathowsmallbusinessesarefaring. Acomprehensivesolutiontooureconomiccrisis

    mustincludeinputfromsmallbusinessesaswellasmembersoftheprivatecapitalcommunity.

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

    2011|PEPPERDINEUNIVERSITYGRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT.AllRightsReserved. |6

    Keyfindingsfromthereportinclude:

    1. Overallbusinessconditionsaredecliningandnotexpectedtoimprove:TheFall2010reportindicated

    thatnearly42%ofprivatelyheldbusinessesownersreportedthateconomicconditionsimprovedoverthe

    previoussixmonths.WhilethatnumberincreasedintheSpring2011reportto51%,theFall2011report

    hasshown

    astrong

    drop

    off

    of

    in

    the

    number

    of

    businesses

    only

    19%

    of

    respondents

    who

    say

    businessconditionsimprovedovertheprevioussixmonths.Lookingahead,just29%expectan

    improvementinbusinessconditionsoverthenexttwelvemonthsversus25%whoexpectacontinued

    deterioration.

    2. Thereisanaspirationtohire:TheFall2011surveyofmorethan10,600smallbusinessesnationwide

    indicatedthat44%ofrespondentsplantohireinthenextsixmonths. Ofthosethatdoplantohire,sales

    andmarketingskillsareingreatestdemand(47.8%)followedbyskilledlabor(41.6%)and

    service/customerservice(38.8%).

    3. Economicuncertaintybiggestimpedimenttogrowth:Nearly38%ofrespondentsbelievethateconomic

    uncertaintyisthelargestinhibitortogrowth.26%ofrespondentssaidaccesstocapitaland25%saidthat

    governmentregulationsandtaxesarethenumberoneissuefacingsmallbusinesses.

    4. Improvingaccess

    to

    capital

    will

    help

    create

    jobs:

    Companies

    with

    less

    than

    $5

    million

    in

    revenue

    were

    clearinthePepperdinestudythatofthosepoliciesmostlikelytoleadtojobcreationin2012,increased

    accesstocapitalwasnumberone(36.0%)followedbytaxincentives(22.5%),andregulatoryreform

    (17.8%). 47.2%ofrespondentssaidaccesstobankloansdeclinedfromsixmonthsagoversus10.3%who

    sayitincreased.

    5. Businessesthatarelookingtohirebelievetrainingisneeded:Oftheprivatelyheldbusinessesthatare

    lookingtohire,48%indicatethatsalesandmarketingskillsaretheirprimaryfocuswhile42%of

    respondentsarelookingforskilledlabor82%ofrespondentsbelievethattheywillneedtotrainthose

    theyhire.

    ThecurrentpolicyresponsetotheGreatRecessionandtumultuousglobaleconomyisvitallyimportanttothe

    successof

    small

    businesses

    and

    our

    nation.

    Through

    the

    Pepperdine

    Private

    Capital

    Markets

    Project

    State

    of

    Small

    BusinessReportwegainedimportantinsightthatwillfacilitateimprovedcommunicationbetweensmallbusiness

    owners,capitalprovidersandpolicymakers.Wehopethatthisinformationwillunderscoretheimportanceof

    privatelyheldbusinessesinAmericaseconomyandwillhelpguidefutureeconomicpolicy.

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

    2011|PEPPERDINEUNIVERSITYGRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT.AllRightsReserved. |7

    STATEOFSMALLBUSINESSOfthe10,637privatelyheldbusinessesthatrespondedtothesurvey,24%hadbusinessesthatinvolvedcustomergoods

    andservices,21%wereinthemanufacturing,constructionandengineeringindustry,and17%wereinwholesaleand

    distribution.Approximately62%ofbusinesseshaveannualrevenueslessthan$1million.Nearly91%ofbusinessowners

    reporthavingtheenthusiasmtoexecutegrowthstrategies,yetjust49%reporthavingthenecessaryfinancialresources

    tosuccessfullyexecutegrowthstrategies.Otherfindingsinclude:

    Nearly35%ofrespondentstriedtoraiseoutsidefundinginthelast12months.Oftherespondentswhowereseeking

    financinginthelast12months,approximately54%anticipatedtoraiselessthan$100,000incapital.Approximately53%

    ofrespondentsreportedthattheywereseekingbankloansorcreditcardfinancingasasourceoffunding,followedby

    friendsandfamily(16%).Ofallfinancingoptions,bankloansemergedasthefinancingsourcewithhighestwillingness

    forsmallbusinesstouse(72%),followedbyangelfinancing(35%)andassetbasedlending(33%).However,resultsalso

    showedthatof2,595smallbusinessesthatsoughtbankloansoverthepast12months,just50%weresuccessful.Survey

    resultsindicatedthatbusinessownerswhoraisedcapitalonaveragecontactedtwobanksandinvestedclosetoseven

    fulldaysfortheprocesstosuccessfullyobtainfinancing.

    Nearlyhalfofsmallbusinesses(44%)areplanningtohireadditionalworkers.Approximately60%ofrespondents

    indicatedtheAmericanJobsActwillnotchangetheirhiringplansforthenext12months.Accordingtorespondents

    employertaxcreditsandpayrolltaxcutsarethemostlikelyprovisionsoftheAmericanJobsacttohaveinfluenceon

    plansto

    hire

    in

    the

    next

    twelve

    months.

    Nearly

    38%

    of

    respondents

    believe

    economic

    uncertainty

    is

    the

    number

    one

    issuesmallbusinessesfacetoday,followedbyaccesstocapital(26%),andgovernmentregulationsandtaxes(25%).

    Accordingtosmallbusinesses,ofthosepoliciesmostlikelytoleadtojobcreationin2012,increasedaccesstocapital

    emergedasnumberone(34%)followedbytaxincentives(24%),andregulatoryreform(19%).Thestudyshowedthatof

    thosethatdoplantohire,salesandmarketingskillsareingreatestdemand(48%)followedbyskilledlabor(42%)and

    service/customerservice(38%).Also,82%ofcompaniesplanningtohireindicatetheydneedtotrainthosetheyhire.

    Only19%ofrespondentsbelievethatgeneralbusinessconditionsimprovedinthelastsixmonthscomparedto51%

    surveyedinFebruary/March2011.

    ProfileofRespondents

    Theprivatelyheldbusinesssurveyresultsweregeneratedfrom10,637participants.Thelocationsofbusinessesare

    distributedoverallregionsoftheUnitedStates.

    Figure 1. Respondents Distribution by State

    less than or equal to 50

    51 - 100

    101 - 200

    201 - 300

    301 - 400

    401 - 500

    501 - 1000

    more than 1000

    CA

    OR

    WA

    MTND MN

    ID

    WY

    SD

    NV

    UT

    AZ

    CO

    NM

    TX

    NE

    KS

    OK AR

    LA

    MS AL

    FL

    GA

    TNSC

    NC

    VAWV

    KYMO

    IL

    IA

    WIMI

    INOH

    MD

    PANJ

    NY

    ME

    NHVT

    MA

    RI

    CT

    HI

    AK

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    Businesses

    constructio

    Approxima

    Approxima

    8

    9

    PEPPER

    2011|

    involvedinco

    nandenginee

    tely29%ofbu

    tely68%ofthe

    1

    16%

    5%4% 1%

    16%

    3%

    10%

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    9%8%

    2%1% 0

    INEPRIVATEC

    EPPERDINEUNIV

    sumergoodsa

    ing(21%).

    inesshaveless

    respondentsa

    24%

    7%

    %

    7%22

    23%

    1%

    PITALMARKET

    ERSITYGRAZIADI

    ndservicesac

    Figure 2. D

    thanorequal

    Figure 3. N

    reactivecontr

    Figure 4.

    21%

    %

    68%

    PROJECT|ST

    SCHOOLOFBUS

    ountedfor24

    escription o

    ofiveemploy

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    olownersofth

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    TEOFSMALLB

    INESSANDMANA

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    facturing,Con

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    essServices

    ationTechno

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    0

    terthan500

    olowner(>50

    dcontrolown

    gerorExecuti

    ontrolowner

    olowner(>50

    dcontrolown

    ontrolowner

    USINESSREPOR

    GEMENT.AllRigh

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    Services

    struction&En

    ution

    logy

    ergy

    1

    6

    21

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    ),active

    er(exactly50

    ewithnoow

    (

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    Approxima

    between$

    Approxima

    income.

    Approxima

    responden

    8%

    0%10%

    20%

    30%

    40%

    50%

    PEPPER

    2011|

    tely62%ofres

    Mand$5M.

    tely80%ofbu

    tely47%ofres

    sbusinesses

    14%

    3%

    6% 5%

    1%

    28%

    8%1% 1

    47%

    30

    INEPRIVATEC

    EPPERDINEUNIV

    pondentshave

    inesseshaven

    pondentsarec

    refinancedby

    Fig

    3%

    19%

    2

    1%

    12%

    40

    19%

    PITALMARKET

    ERSITYGRAZIADI

    lessthanoreq

    Figure 5.

    etincomeless

    Figur

    urrentlynotfin

    bankloansan

    ure 7. Curre

    6%

    9%

    3%

    PROJECT|ST

    SCHOOLOFBUS

    ualto$1Min

    Annual Rev

    thanorequalt

    6. Net Inco

    ancedbyanye

    creditcardfin

    t Sources

    $0

    $100,000

    $1millio

    $10milli

    $50milli

    Negative

    $100,000

    $1millio

    $10milli

    3% 2%

    TEOFSMALLB

    INESSANDMANA

    nnualrevenue

    nues

    o$500,000,12

    e

    xternalcapital

    ancing,respec

    f Financing

    $500,000

    $5million

    n $25millio

    n $100milli

    $500,000

    $5million

    n

    $25millio

    1%

    USINESSREPOR

    GEMENT.AllRigh

    s,followedby

    %ofthosehav

    sources.Nearl

    tively.

    $1 $1

    $500,0

    $5milli

    $25mil

    n Greater

    $0 $1

    $500,0

    $5mill

    Unkno

    1% 0%

    TFALL2011

    tsReserved. |9

    23%reporting

    enegativenet

    30%and19%

    0,000

    0 $1million

    n $10millio

    lion $50milli

    than$100mi

    00,000

    00 $1million

    ion $10milli

    n

    0%8

    of

    n

    on

    llion

    n

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    Approxima

    financingf

    0%10%20%30%40%

    50%60%

    0%

    10%

    20%

    30%

    40%

    50%

    0%

    10%20%30%40%50%60%

    PEPPER

    2011|P

    tely51%ofpri

    llowedby23

    Figure 8.

    Figure 9.

    Figure 10.

    1%

    23%

    3% 42%

    8%

    36%

    INEPRIVATEC

    EPPERDINEUNIVE

    atelyheldbus

    ofbusinesses

    Current So

    Current Sou

    Current Sou

    21% 21

    18% 16

    17%8

    PITALMARKET

    RSITYGRAZIADIO

    inesseswithan

    thatareusing

    rces of Fina

    rces of Fina

    rces of Fina

    %

    3%

    %

    3%

    6%

    PROJECT|ST

    SCHOOLOFBUSI

    nualrevenues

    reditcardfina

    ncing, Reve

    ncing, Reve

    ncing, Reve

    1% 1%

    3% 2%

    3% 3%

    TEOFSMALLB

    NESSANDMANA

    lessthan$1m

    ncing.

    nue Size Le

    ue Size $1

    ue Size $5

    0.9% 0.

    1% 0.

    2% 1

    USINESSREPOR

    GEMENT.AllRight

    illiondonthav

    s Than $1

    Million - $5

    Million - $10

    8% 0.2%

    6% 0.4%

    % 0.7%

    TFALL2011

    sReserved. |10

    eanyexternal

    illion

    illion

    Million

    0.1%9%

    0.3%8%

    0.2%9%

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    0%

    10%

    20%

    30%

    40%

    50%

    60%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    PEPPER

    2011|P

    Figure 11.

    Figure 12.

    Figure 13.

    5%

    33%

    52%

    36%

    Bank

    loan

    No

    financi

    55%

    30

    INEPRIVATEC

    EPPERDINEUNIVE

    urrent Sou

    urrent Sou

    urrent Sour

    15%

    11

    11%

    ng

    Asset

    based

    lender

    F

    f

    10%

    PITALMARKET

    RSITYGRAZIADIO

    ces of Fina

    ces of Fina

    es of Finan

    % 7%

    10%6%

    riends

    and

    amily

    Privat

    equit

    fund

    9%

    PROJECT|ST

    SCHOOLOFBUSI

    cing, Reve

    cing, Reve

    cing, Reven

    4% 3%

    4%

    e Credit

    card

    financing

    F

    8%4%

    TEOFSMALLB

    NESSANDMANA

    ue Size $10

    ue Size $25

    ue Size $50

    2% 2

    4%1%

    actor Ange

    invest

    3%

    USINESSREPOR

    GEMENT.AllRight

    Million - $2

    Million - $5

    Million - $10

    % 1%

    0.7%

    l

    or

    Venture

    capital

    fund

    2%

    TFALL2011

    sReserved. |11

    Million

    Million

    Million

    0.2%7%

    0.7%

    8%

    edge

    fund

    Othe

    %9%

    r

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    Theaverag

    0%10%20%

    30%40%50%60%70%

    0%

    10%

    20%

    30%

    40%

    50%

    4.0%

    1.0%

    6.0%

    11.0%

    16.0%

    21.0%

    PEPPER

    2011|P

    igure 14. C

    Figure 15. C

    echangetoor

    Fig

    64%

    21

    44%

    Bankloan P

    8%

    3%

    INEPRIVATEC

    EPPERDINEUNIVE

    rrent Sour

    urrent Sour

    anicrevenues

    re 16. Chan

    16%

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  • 8/3/2019 Small Business PPCMP Business Fall 101111 01

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

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    Mostofrespondentsindicatedslightlyincreasedunitsales,decreasedaccesstocapital,decreasedappetiteforrisk,and

    worsenedgeneralbusinessconditions.

    Table 1. General Business and Industry Assessment: Today Versus Six Months Ago

    CharacteristicsDecreased

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    %increase

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    Unit sales13% 16% 26% 28% 16% 44% 29% 15%

    Prices of labor andmaterials 1% 4% 31% 43% 21% 64% 4% 60%

    Net income13% 22% 27% 28% 10% 38% 35% 3%

    Inventory levels8% 20% 50% 17% 5% 22% 27% -5%

    Capital expenditures12% 12% 45% 22% 9% 31% 24% 7%

    Opportunities for growth11% 16% 28% 30% 15% 45% 27% 18%

    Access to bank loans28% 16% 44% 10% 3% 12% 44% -31%

    Access to equity capital29% 17% 45% 7% 2% 10% 46% -36%

    Prices of your productsor services 3% 11% 46% 34% 6% 40% 14% 27%

    Time to collectreceivables 3% 7% 50% 27% 13% 40% 10% 30%

    Number of employees5% 12% 60% 21% 3% 24% 16% 8%

    Competition2% 12% 52% 23% 11% 34% 14% 20%

    General businessconditions 14% 28% 39% 16% 3% 19% 43% -24%

    Appetite for risk12% 20% 45% 18% 5% 23% 33% -10%

    Probability of businessclosure 15% 16% 48% 14% 7% 21% 31% -9%

    Time worrying abouteconomy 4% 6% 32% 26% 31% 57% 11% 46%

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    Participantsofthesurveybelievealmostallgeneralbusinesscharacteristicswillincreaseslightlyinthenext12months.

    However,mostoftherespondentsexpectdecreasesinaccesstocapital.

    Table 2. General Business and Industry Assessment Expectations Over the Next 12 Months

    CharacteristicsDecreased

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    Unit sales3% 7% 23% 45% 21% 66% 10% 56%

    Prices of labor andmaterials 1% 2% 32% 54% 11% 65% 3% 62%

    Net income4% 11% 24% 44% 17% 61% 15% 46%

    Inventory levels3% 11% 53% 25% 7% 33% 14% 18%

    Capital expenditures 6% 9% 45% 31% 9% 39% 15% 24%

    Opportunities for growth5% 10% 27% 39% 20% 59% 14% 45%

    Access to bank loans13% 10% 52% 20% 5% 25% 23% 2%

    Access to equity capital13% 11% 53% 17% 6% 23% 24% -1%

    Prices of your productsor services 1% 5% 44% 44% 5% 49% 7% 42%

    Time to collectreceivables 2% 7% 63% 22% 7% 28% 9% 20%

    Number of employees2% 4% 49% 39% 6% 45% 6% 39%

    Competition1% 8% 58% 25% 8% 32% 10% 22%

    General businessconditions 7% 19% 45% 25% 4% 29% 25% 4%

    Appetite for risk8% 13% 52% 22% 6% 28% 21% 7%

    Probability of businessclosure 15% 17% 53% 9% 5% 15% 32% -18%

    Time worrying abouteconomy 6% 11% 47% 20% 16% 37% 17% 20%

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    StatebyStateSurveyFindings

    Amongthestateswith100ormorerespondentsthestateofWisconsinhasthehighestrevenuegrowthinthelast12

    months(4.35%),whereasthestateofAlabamahasthehighestnegativechangetorevenues(11.31%).Thestateof

    Kansashasthehighestrevenuegrowthexpectationforthenext12months(12.33%),whereasthestateofAlabamahas

    theleastrevenuegrowthexpectation(2.65%).ThestateofLouisianahasthehighest bankloansuccessrate(75%),

    whereasNevadahasthelowestrateofonly27%.53%ofrespondentsfromUtahareplanningtohireadditionalworkers

    inthe

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    Table3.StatesRankedbyRevenueGrowthfor12MonthsEndedSept.16,2011

    StateRevenue growth for

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    Revenue growthexpectation for the

    next 12 monthsBank-loan success Plan to hire

    Rate Rank Rate Rank Rate Rank Rate Rank

    Wisconsin 4.35% 1 7.23% 22 70% 2 43% 19

    Ohio 3.02% 2 7.38% 20 54% 10 52% 2

    Kansas 2.16% 3 12.33% 1 66% 3 41% 22

    Oregon 1.47% 4 8.75% 7 44% 22 36% 28

    Massachusetts 1.24% 5 6.50% 27 54% 11 45% 11

    Indiana 1.02% 6 6.48% 28 60% 5 46% 7

    Minnesota 0.90% 7 7.95% 11 47% 19 42% 20

    Washington 0.73% 8 7.78% 14 38% 26 45% 13

    Michigan 0.71% 9 6.58% 26 63% 4 43% 17

    Louisiana 0.43% 10 6.87% 24 75% 1 41% 23

    Missouri 0.20% 11 11.68% 2 58% 7 37% 27

    Virginia 0.09% 12 7.76% 15 48% 17 49% 3

    Texas -0.99% 13 7.93% 12 52% 13 48% 5

    California -1.01% 14 6.69% 25 41% 23 45% 12

    Pennsylvania -1.04% 15 7.44% 19 56% 9 39% 25

    North Carolina -1.37% 16 8.54% 9 39% 25 39% 24

    New York -1.60% 17 9.18% 5 47% 20 48% 4

    Colorado -1.72% 18 7.11% 23 48% 18 45% 8

    Illinois -1.94% 19 7.34% 21 58% 8 43% 18

    Florida -3.06% 20 7.80% 13 44% 21 43% 16

    Tennessee -3.29% 21 7.53% 18 58% 6 45% 10

    Utah -3.56% 22 9.23% 4 36% 28 53% 1

    Arizona -3.92% 23 8.68% 8 37% 27 45% 9

    New Jersey -4.25% 24 10.33% 3 51% 14 42% 21

    Maryland -4.43% 25 8.14% 10 53% 12 43% 15

    Georgia -4.70% 26 7.63% 17 40% 24 46% 6

    South Carolina -5.68% 27 9.15% 6 48% 15 35% 29

    Nevada -6.06% 28 7.72% 16 27% 29 45% 14

    Alabama -11.31% 29 2.65% 29 48% 15 39% 26

    Average -1.5% 7.9% 50.3% 43.5%

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

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    Amongthestateswithfewerthan100ofrespondentsthestateofNorthDakotahasthehighestrevenuegrowthinthe

    last12months(11.79%),whereasthestateofMontanahasthehighestnegativechangetorevenues(8.58%).The

    commonwealthofPuertoRicohasthehighestrevenuegrowthexpectationforthenext12months(15.50%),whereas

    thestateofWyominghastheleastrevenuegrowthexpectationforthenext12months(2.48%).ThestatesofMaineand

    SouthDakotahavethehighest bankloansuccessrates(90%),whereasDistrictofColumbiahasthelowestrateofonly

    22%.Approximately62%ofrespondentsfromPuertoRicoareplanningtohireadditionalworkersinthenextsixmonths,

    whereasonly8%ofrespondentsfromWyomingareexpectingtoexpandamountofemployeesinthenextsixmonths.Table4.RevenueGrowthChangeandExpectation,LoanSuccessRates,andHiringPercentagesbyStates

    withFewerThan100ResponsesState

    Revenue growthfor the year ended

    Sept. 16, 2011

    Revenue growthexpectation for the

    next 12 months

    Bank-loansuccess

    Plan to hire

    Alaska -3.98% 6.93% 67% 21%

    Arkansas 8.11% 8.54% 56% 45%

    Connecticut 1.51% 11.10% 52% 42%Delaware -6.28% 9.24% 88% 45%

    District of Columbia -2.55% 12.91% 22% 49%

    Hawaii -4.27% 5.57% 40% 43%

    Idaho -2.38% 4.68% 38% 48%

    Iowa 2.20% 6.66% 79% 40%

    Kentucky 1.38% 13.05% 71% 44%

    Maine -2.72% 2.87% 90% 38%

    Mississippi -8.52% 10.43% 50% 32%

    Montana -8.58% 7.89% 65% 33%

    Nebraska -6.27% 3.21% 70% 44%

    New Hampshire 6.28% 14.95% 55% 38%

    New Mexico -5.98% 6.10% 45% 45%

    North Dakota 11.79% 5.79% 60% 50%

    Oklahoma 3.30% 4.78% 62% 54%

    Puerto Rico -7.91% 15.50% 50% 62%

    Rhode Island -0.18% 13.60% 50% 24%

    South Dakota -3.25% 9.29% 90% 37%

    Vermont 8.33% 11.19% 75% 53%

    West Virginia -5.96% 4.09% 50% 50%

    Wyoming -2.46% 2.48% 75% 8%

    Average -1.23% 8.30% 60.89% 41.03%

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    ABOUTTHEAUTHOR

    JohnPaglia,PhD,MBA,CPA,CFA

    AssociateProfessorofFinanceandSeniorResearcher

    PepperdinePrivateCapitalMarkets

    Dr.Paglia,aformerJulianVirtueandDenneyProfessorshiprecipient,isanassociateprofessoroffinanceat

    PepperdineUniversityanddirectsthePepperdinePrivateCapitalMarketsProject.Hehasover10yearsof

    universityteachingexperienceinfinance,performsbusinessvaluationsforprivatelyheldcompanies,andhas

    testifiedasanexpertoneconomicdamageandvaluationmatters.

    HisworkonthePepperdinePrivateCapitalMarketsProjectthefirstsimultaneous,comprehensive,andon

    goinginvestigationofthemajorprivatecapitalmarketsegmentshasresultedinover20,000report

    downloadsinmorethan60countriesandhasearnedhimthe2011GeorgeAward,whichisgiventotheone

    facultymemberannuallywhobestleveragesthebusinesscommunitytomakeadifferenceintheclassroom.

    HisresearchhasappearedintheWallStreetJournal,CNBC,USAToday,andtheNewYorkTimes,beenpublishedinanumberofjournalsandbeenpresentedatdomesticandinternationalconferences.Dr.Paglia

    holdsaPhDinfinance,anMBA,aBSinfinance,andisaCertifiedPublicAccountant(CPA)andChartered

    FinancialAnalyst(CFA)Charterholder.

    Contact:

    [email protected]

    ABOUTPEPPERDINEUNIVERSITYS

    GRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT

    Foundedonthecorevaluesofintegrity,stewardship,courage,andcompassion,PepperdineUniversitys

    GraziadioSchoolofBusinessandManagementhasbeendevelopingvaluescenteredleadersandadvancing

    responsiblebusinesspracticesince1969.Studentfocused,experiencedriven,andgloballyoriented,the

    GraziadioSchooloffersfullyaccreditedMBA,masterofscience,andbachelorscompletionbusinessprograms.

    Moreinformationfoundat:bschool.pepperdine.edu/newsroom

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    ExpEriEncE LEarning at

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    PEPPERDINEPRIVATECAPITALMARKETSPROJECT|STATEOFSMALLBUSINESSREPORTFALL2011

    2011|PEPPERDINEUNIVERSITYGRAZIADIOSCHOOLOFBUSINESSANDMANAGEMENT.AllRightsReserved. |46

    INDEXOFTABLES

    Table1.GeneralBusinessandIndustryAssessment:TodayVersusSixMonthsAgo.40

    Table2.GeneralBusinessandIndustryAssessmentExpectationsOvertheNext12Months..41

    Table3.StatesRankedbyRevenueGrowthfor12MonthsEndedSept.16,201142

    Table4. RevenueGrowthChangeandExpectation,LoanSuccessRates,andHiringPercentagesbyStateswith

    Fewerthan100Responses..43

    INDEXOFFIGURES

    Figure1.RespondentsDistributionbyState................................................................................................................7

    Figure2.DescriptionofEntity......................................................................................................................................8

    Figure3.NumberofEmployees....................................................................................................................................8

    Figure4.OwnershipRole..............................................................................................................................................8

    Figure5.AnnualRevenues...........................................................................................................................................9

    Figure6.NetIncome.....................................................................................................................................................9

    Figure7.

    Current

    Sources

    of

    Financing

    .........................................................................................................................

    9

    Figure8.CurrentSourcesofFinancing,RevenueSizeLessThan$1Million.............................................................10

    Figure9.CurrentSourcesofFinancing,RevenueSize$1Million $5Million...........................................................10

    Figure10.CurrentSourcesofFinancing,RevenueSize$5Million $10Million.......................................................10

    Figure11.CurrentSourcesofFinancing,RevenueSize$10Million $25Million.....................................................11

    Figure12.CurrentSourcesofFinancing,RevenueSize$25Million $50Million.....................................................11

    Figure13.CurrentSourcesofFinancing,RevenueSize$50Million $100Million...................................................11

    Figure14.CurrentSourcesofFinancing,RevenueSize$100Million $500Million.................................................12

    Figure15.CurrentSourcesofFinancing,RevenueSizeGreaterThan$500Million.......