GROUP 6

Vivek Chavan(231173)

Priyanshu Jain(231104)

Sayak Ray(231136)

Utkarsh Mishra(231176)

Shobhit Sharma(231124)

Raman Bamb(231175)

Dabbawala Case

What Is Dabbawala?

History : Started in 1890

Charitable trust : Registered in 1956

Education : 85% Illiterate – 15% Class 8 pass/fail.

Total area coverage : 60 Kms to 70 Kms ( Virar – Churchgate , Kalyan/ Panvel – CST)

Employee Strength : 5000

Mukundhams : 635

Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day.

Time Taken : 3 hrs

Facts of NMTBSA

Error Rate : 1 in 16 million transactions

Six Sigma performance (99.999999)

Technological Backup : Nil.

Cost of service - Rs. 250 - 300/month ($ 6.00/month)

Standard price for all (Weight, Distance, Space)

CUSTOMER PROFILE

11% students

15% businessmen

36% government sector

38% private sector

employee

ORGANIZATIONAL STRUCTURE

Mumbai Dabbe Vahantuk Mandal

Sopan Mare - President

General Secretary

Treasurer

Director (6)

Nutan Mumbai Tiffin Box Suppliers Association

Raghunath Medge - President

General Secretary

Treasurer

Director

Operational Committee Charitable Trust

Members(5,000; including 635 Supervisors)

CODING

VLP

3

RESIDENT STATION CODE

DESTINATION PICKUP GROUP

CODE[USE OF COLOURS IN CODES]

DESTINATION ADDRESS CODE

[ABBREVIATION OF BUILDING]

FINAL DESTINATION[DETAIL SPECIFICATION

FLOOR/ OFFICE NAME, PERSON]

RESIDENT STATION PICK UP COLOR

[USE OF COLOURS IN CODES]

DESTINATION STATION CODE

Grant Road

Church Gate

Lower Parel

2

3

7

4

5

6

DistributionBy Carriersat lunchtimeTo offices

Point of AggregationAnd Sorting

C DB

A E

Collection from home

1

Supply Chain : FLOW LOGIC

9:30AM to

10:30AM

• This time period is utilized for collecting Dabbas from different places around Andheri.

10:34AM to

11:20AM

• This time period is actually the journey time. The Dabbawalas load the wooden crates filled with tiffin onto the luggage or goods compartment in the train.

11:20AM to

12:30PM

• At this stage, the unloading takes place at the destination station. Dabbas are delivered by cycle , hand card or even walk.

12:30PM to

1:00PM

• Dabbawalas carry their food with them. Area wise they sit together and have their lunch.

Daily Routine

1:15PM to 2:30P

M

• Here on begins the collection process where the Dabbawalas have to pick up the Dabbas from the offices where they had delivered almost an hour ago.

2:48PM to 3:30P

M

• Usually, since it is more of a pleasant journey compared to the earlier part of the day, the Dabbawalas lighten up the moment with merry making, joking around and singing.

3:30PM to 4:00P

M

• This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the tiffins as per the origin area and the empty Dabba is delivered at the respective residence. The actual address of the residence is not mentioned on the Dabba – it is remembered by the Dabbawalas.

Daily Routine Contd..

ISO Certification

Dabbawalas got ISO 9001: 2000 for

excellence in services.

Certificate accredited by “The Joint

Accreditation System Of Australia And New Zealand” – JASANZ.

The Indian consulting firm T. G. Solutions

coordinated the process of getting the

certificate.

Most Dabbawalas do not know what ISO

stands for.

The only thing that a Dabbawala know is

that – “Error is Horror”.

Dabbawalas work with great efficiency without

caring for any certificates.

MARKETING THROUGH DABBAWALAS

Star TV hired the services of Dabbawalas to distribute the pamphlets of Amitabh Bacchan anchored “KBC” reaching 2 lakhs Mumbaikars in just 4 days.

Maharashtra government propagates HIV awareness though Dabbawalas channel.

Campaigns done for many companies in Mumbai.

Dabbawalas are the fastest and most economic method to reach the nook and corner of Mumbai.

This brings additional earning for Dabbawalas.

MINIMUM CAPITAL INVESTMENT

Only investment is the hard work , honesty , promptness and time management.

Low cost offices.

Very cheap hand cart.

Easy to maintain cycles – Fuel is free air - (God given fuel).

Use public space for sorting.

No IT or HR department.

POLICIES

Extras •For every 20 Dabbawala there is one extra Dabbawala – like cricket team.

Infrastructure •Build Your Services Around Existing Infrastructure.

Problematic? •Abandon Bad Customers

Strikes? •Dabbawalas have never gone on strike since inception – for 116 years!

Penalties •Penalize Employees For Non Compliance.

Relationship •5000 Dabbawalas remember the address of 2 lack customers by heart

World’s most democratic organization?

Size

• There are 2-3 Dabbawala groups in each segment.

Competitio

n?

• Dabba collection is group- wise but transportation is shared with other groups. Competition is only up to collection.

Profit

• Profit is shared equally within each group after deducting expenses.

Technology?

For 116 years , Dabbawalas did not touch technology - yet got six sigma and ISO.

Today mobile phones are used to communicate – mostly incoming.

Website & SMS used to get more customers & give information.

But logistics is still manual.

SWOTSTRENGTHS• Team Work, Discipline,

honesty.• Time Management• Low Operational Cost• Fool proof coding

system.

WEAKNESSES• Limited Fund Flow• Employee Education is

minimal• High dependency on

local trains.

OPPORTUNITIES• Expanding to other

cities• Booking of services

through SMS’s and internet.

• Wide range of Publicity• Catering

THREATS• Many Caterers also

offer tiffin services• Food Courts at Malls

are growing rapidly

THANK YOU