HORECAIN POLAND

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HORECA IN POLAND

Flanders Investment & Trade Poznań Embassy of Belgium – ul. Bukowska 12, pok. 119 – 60-810 Poznań - Poland

T: + 48 61 865 38 13 – E-mail: poznan@fitagency.com

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TABLE OF CONTENTS

1. INTRODUCTION: A MACRO-ECONOMIC OVERVIEW ............................................ 3

2. HORECA MARKET IN POLAND – GENERAL INFORMATION .................................. 6

3. POLES’ CULINARY HABITS .................................................................................. 6

4. RESTAURANTS................................................................................................... 8

5. CASUAL DINING ................................................................................................ 9

6. INDEPENDENT ESTABLISHMENTS ..................................................................... 10

7. CAFES .............................................................................................................. 11

8. PUB & BISTRO ................................................................................................. 11

9. FRANCHISING .................................................................................................. 12

10. PETROL STATIONS ........................................................................................... 13

11. HOTELS & SPA ................................................................................................. 14

12. CATERING ....................................................................................................... 18

13. SUPPLIERS ....................................................................................................... 19

14. USEFUL LINKS .................................................................................................. 22

15. SOURCES ......................................................................................................... 24

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1. INTRODUCTION: A MACRO-ECONOMIC OVERVIEW

BASIC INFORMATION ABOUT POLAND

Source: www.paiz.gov.pl

GDP GROWTH IN RECENT YEARS

In recent years Poland, unlike other EU countries, has not experienced recession. In 2012 the Polish GDP was estimated at PLN 1,595 billion (ca. EUR 390 billion) and increased by 2%. In 2011 it grew by 4.5%.

INFLATION AND CONSUMER PRICE INDEX (“CPI”)

In 2011 the inflation rate amounted to 4.3% per annum and in 2012 it equalled 3.7%. The inflation rate exceeded the inflation target determined by the Monetary Policy Council. The projections of the National Bank of Poland with regard to inflation are the following: 2013 – 1.5% and 2014 – 2.2%.

UNEMPLOYMENT AND LABOUR MARKET

In 2011 the registered unemployment rate in Poland amounted to 9.6%. In 2012 the unemployment rate increased to 10.1%. In general there were 1749 thousand people remaining without job. In 2013 the National Bank of Poland anticipates a decrease of unemployment rate to 9.5%.

An average monthly remuneration in the private sector in 2012 amounted to 3,343.31 PLN (ca. EUR 815).

AREA 312,679 km2

POPULATION 38.5 million

CAPITAL Warsaw: 1.7 million; Warsaw agglomeration: 2.5 million

ADMINISTRATIVE DIVISIONS

16 Voivodships, 314 Poviats, 2478 Municipalities

LEGISLATIVE BRANCH Sejm (460 representatives), Senat (100 representatives); next elections in 2015

EXECUTIVE BRANCH President (5-year term) – next elections in 2015 Council of Ministers (4-year term)

JUDICIAL BRANCH Supreme Court, common courts, administrative courts, military courts

TIME ZONE GMT +1

CURRENCY Zloty (PLN); rate exchange 1EUR = ca. 4.1PLN

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BUDGET DEFICIT, GROSS DEBT AND FOREIGN TRADE

According to preliminary information on the balance of payments published by the National Bank of Poland, exports in 2012 amounted to EUR 141,942 million and imports amounted to EUR 151,684 million. The trade balance continued to be negative.

The balance on the income account was also negative, with a major negative contribution of investment income.

Traditionally, a positive balance was recorded in the EU transfers. Poland paid ca. EUR 4 billion to the EU budget and received a total of ca. EUR 17.7 billion.

In the years 2000-2010 Poland’s exports value increased nearly 3.5 times. A particularly high growth was registered in the first years after the EU accession. It exceeded then 20% per year. In 2009 Poland experienced a decline in foreign trade, due to the financial crisis. However, in the following year exports value once again increased by 20% year to year.

The fluctuations of Polish imports are similar to these of the exports. Over the last 10 years its value has increased considerably. In 2010 it exceeded 250% of its value in 2000. In 2009 the crisis caused a decline in the imports value by more than 24% but in the next year an increase amounted to 24.8%, which is the highest value that has been reached in the recent years.

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POLISH-BELGIAN COMMODITY TURNOVER

In 2012 the overall commodity turnover between Belgium and Poland amounted to EUR 8.43 billion, which for Poland resulted in a trade deficit with Belgium to the tune of EUR 2.41 billion. In 2012, Belgian exports to Poland were down 1.15%, whereas imports slid by 5.23%. Featuring as its 18th supplier and its 12th customer, Poland remains a major trading partner to Belgium, with the Flanders region accounting for a hefty 86% of total Polish-Belgian trade.

Trade between BELGIUM and POLAND 2010 – 2013 (Jan –Jun)

FLOW from / to BELGIUM

2010 2011 2012 Jan-Jun 2013 % change

2010 - 2011 % change

2011 - 2012

% change 2012 - 2013

(Jan-Jun)

x EUR EXPORTS 4.929.113.120 5.482.715.213 5.419.721.962 2.230.401.958 +11,23% -1,15% -11,77%

IMPORTS 2.842.924.104 3.175.473.101 3.009.347.382 1.427.100.610 +11,70% -5,23% -7,94%

BALANCE 2.086.189.016 2.307.242.112 2.410.374.580 803.301.348

TOTAL TRADE 7.772.037.225 8.658.188.314 8.429.069.344 3.657.502.569 +11,40% -2,65% -10,40%

Source: National Accounts Institute (Nationale Bank van België)

Chief commodity exports to Poland (2012):

• Plastics – 14.43% • Vehicles – 11.98% • Machinery and mechanical equipment and tools – 9.91% • Electrical appliances and components – 5.80% • Pharmaceuticals – 5,71%

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Chief commodity imports from Poland (2012):

• Vehicles – 23.32% • Machinery and mechanical equipment and tools – 9.49% • Furniture, lighting and interior design fittings – 7.77% • Plastics – 7.20% • Electrical appliances and components – 6.03%

2. HORECA MARKET IN POLAND – GENERAL INFORMATION

The HoReCa market in Poland is relatively young and has a lot of potential. As Poles are changing their lifestyle and tastes and becoming more affluent, they visit restaurants, cafes, pubs or trendy clubs more and more often. The HoReCa sector in Poland is a quickly developing branch of the national economy.

The economic crisis has not spared any sector in Poland. Still, the HoReCa industry was able to overcome it much better than other industries.

As estimates of PMR research institute say (http://www.research-pmr.com/pl/), the value of the food serving market, which includes restaurants, pizzerias, fast food bars, cafes and pubs/clubs, increased by 0.8% in 2011 for the first time after the crisis and amounted to PLN 18.3 billion (ca. EUR 4.35 billion).

The data gathered by the Central Statistical Office (http://www.stat.gov.pl) show that the number of entities providing food services decreases year to year. In 2011 the number of food serving establishments went down by almost 4.4% as compared to the prior year.

In 2012 the food serving business was largely and positively influenced by the European Football Championship (EURO) in Poland. However, this trend was not observed in every segment or location. The highest turnover figures were recorded in the cities where football matches took place or fans zones were opened. The biggest profit during the championships was generated by establishments where the football matches could be watched live and the ones where clients could buy take-away food. Pizzeria chains recorded a turnover increase of app. 50-75%, in particular when the Polish football representation was playing their matches.

3. POLES’ CULINARY HABITS

Poles are becoming gourmets. What proves it is not only the number of cooking programmes or the popularity of culinary magazines, blogs and websites but also the highest average amount of money spent on dining in restaurants per month as compared to other forms of spending free time. This is the conclusion that arose from the analysis of household budgets by the Institute of Social and Economic Research (http://www.inse.pl).

Still, every third Pole does not eat out. Consumers confirm that this is caused primarily by financial reasons.

The most desired target group for restaurant owners are self-employed people, i.e. entrepreneurs and freelancers. On average they spend PLN 91.49 (ca. EUR 22) per month in food serving establishments. Full-time employees spend much less though still a lot: PLN 68 (ca. EUR 16), and retired people: PLN 55.51 (ca. EUR 13). The last groups in the list are farmers and people who

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maintain themselves from non-commercial sources – they spend PLN 39.90 (ca. EUR 9.5) and PLN 35.49 (ca. EUR 8.5) per month, respectively.

The amounts spent in food serving establishments make the highest share in the budget of young people (24 years old and younger), who are not willing to cook at home. As people get older, the share of amounts spent on eating out decreases but the share of expenses on food products required to cook at home increases.

Food serving establishments are certainly loved by single people and couples without children. These groups have the highest share of expenses on dining in restaurant in their budget. The amounts which they spend on food products required to cook at home remain on an average level. The smallest share of expenses on buying food products and eating out is attributed to couples with one child. As the number of children grows, so does the percent share of expenses on food products and eating out – however, in this case it does not reach the level of expenses spent by single people.

Eating out is a common habit among internauts. Also, traditional Polish dinners are changing – in many households you will find take-away dishes. Among internauts, 99% of them eat out or order food with delivery. Almost all research participants (99%) eat out sometimes. A smaller share of internauts (76%) regularly buys take-away food. During the last three years almost 50% of the interviewed internauts have started to eat out and 35.5% of them have started to order ready-made food with delivery.

On average Poles spend PLN 15.65 (ca. EUR 3.7) per one visit to a food serving establishment. This average is higher for people with higher education and from big cities. Also people aged 29-34 are willing to spend more per one visit to a restaurant. Over half of the Poles spend PLN 10-25 (ca. EUR 2.5-6) per one visit to a food serving establishment. The group which is willing to spend more are people with higher education and from bigger cities and people aged 30-49.

Still, in comparison with other EU inhabitants Poles spend less on food and hotel services. It is only 3.5% of household’s budget against 9.5% of a household’s budget in the EU. On the one hand eating out is a matter of necessity (character of work, lack of time, lack of willingness to cook at home), and on the other hand it gives a possibility to meet with friends and spend free time with them (form of entertainment).

In Poland most food services are provided by bars and (permanent and seasonal) food serving establishments. In 2011 they amounted to 70% of all food serving establishments in Poland. The share of the restaurant sector is increasing – their offer is addressed to a more affluent client.

Poles want to have a lifestyle typical of Western Europe. This influences the opening of specific food serving establishments, such as sandwich and salad bars, cafes and establishments serving breakfasts. This tendency is expected to continue as it is trendy to eat healthy food and spend more time out and also because of the haste and speed so typical of the life of professionally active people. Such establishments are becoming widely available – they are opened in transportation hubs, offices or commercial centres. The prices they offer are relatively lower than those offered in restaurants or lunch bars.

Poles’ culinary habits suggest that this is a nation of traditionalists – national cuisine dishes are most popular. Every second Pole chooses to eat out in an establishment which serves local traditional dishes. Italian (in particular pasta and pizza) and Chinese food comes next.

The most popular type of food serving establishments are restaurants with waiters’ service and pizzerias – 23%. For 60% of the Poles pizza is the dish most commonly eaten out. Second come

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kebabs, which are especially popular in cities above 100 thousand inhabitants. They have as many fans as Polish cuisine dishes.

Fast food establishments are still popular – both oriental (kebabs) and more traditional (hamburgers). A growing number of people decide to eat dishes from other cuisines, including more exotic ones. The change of culinary preferences results not only from affluence but also from greater openness to other cultures and more frequent travels abroad.

Poles are paying more and more attention to what they eat outside their homes. They want to eat healthier food. They are becoming more and more conscious customers and their expectations for products and services are growing. What they pay attention to in the first place is the price of served dishes. They are paying growing attention to the quality of food as well as the interiors and the character of a place. It forces food serving establishments to increase the standards and quality of food and also to optimize their costs.

Since the price is the key criterion for selecting a particular service by a client, it is the primary focus of any promotional activities. Many food serving businesses run loyalty programmes.

The results of the research “A Polish Plate” ("Polak na talerzu”), performed by the institute Homo Homini (http://www.homohomini.com.pl) at the commission of Makro C&C (www.makro.pl), show that as many as 80% of the respondents admitted to eating lunches in food serving establishments. 15% of the respondents said that they also eat dinners out. The research confirmed that Poles do not have the habit of eating breakfast out of their home.

4. RESTAURANTS

On the basis of the data collected by the Main Statistical Office, restaurants did best in 2011 out of all segments of the HoReCa market. Both independent and chain restaurants saw a substantial increase of sales in 2011.

Independent restaurants constituted 84% of the total sales in the food serving business in Poland.

In terms of location, secluded restaurants were still most popular in 2011. Restaurants located close to major streets, commercial centres and offices, train stations and universities were also attracting many clients.

The expansion of existing brands and the appearance of new ones show that there is still a lot of room for new players. Although there are many different types of restaurants in the biggest cities of Poland, towns are still missing well-known brands and new concepts. Opening new establishments in smaller cities has become less risky and easier since commercial centres have started to appear there.

Modern technologies are a very powerful tool to attract customers and boost brand awareness. Social platforms, such as Facebook, are very often used to achieve this aim. They are also used to increase customers’ loyalty, which can also be increased with loyalty programmes (especially popular among cafes). Promotions, such as offering every n-th dish for free, are also very common. Restaurants understand how important returning clients are and in order to attract them some restaurants have started to provide their clients with more free offers, including for example live music or more complex loyalty programmes.

The leading position on the restaurant market in Poland belongs to McDonald’s chain (http://mcdonalds.pl), both in terms of the sales value and the number of restaurants. At the end of

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2011 the chain had 279 restaurants, of which 143 were franchised, and generated the revenue of PLN 1.9 billion. The chain’s share in the market increased to over 10%.

In terms of the number of restaurants, the second position belongs to Da Grasso chain (http://www.dagrasso.pl). Its development is attributed to the policy of franchising.

The third biggest chain in terms of the number of restaurants, but the second biggest in terms of the turnover in 2011, is KFC chain (http://www.kfc.pl), which runs 150 restaurants. The reason behind its dynamic development was a substantial increase of the number of restaurants and a series of advertising campaigns.

For both McDonald’s and KFC, the sales per restaurant are above average in comparison to other market players.

Other important restaurant chains on the Polish market include Telepizza (http://www.telepizza.pl), Sphinx (http://www.sphinx.pl) and Pizza Hut (http://www.pizzahut.pl).

A quickly growing number of fast food bards and pizzerias shows that consumers’ eating habits are changing. Most probably traditional fast food will still be chosen more often because both McDonald’s and AmRest (http://www.amrest.eu), the owner of KFC, PizzaHut and Burger King (http://www.burgerking.com.pl), keep changing their offer to attract more clients. A menu consisting of only hamburgers and French fries is long gone.

Year by year restaurant chains attract more and more customers thanks to their attractive offer, advertising campaigns or a growing sales network. Estimates show that the ten biggest players have a 20% share in the restaurants’ market in Poland.

Competing on the restaurants’ market, where chains are strong, is difficult. Despite that in every bigger city there are individual restaurants. They are very popular although their offer is similar to the one in the chain restaurants. Such restaurants do not want to develop quickly. What is more, the fine dining sector, including premium, comprises mostly individual entities. Some restaurant owners have a few establishments but they are too distinct to be called a chain.

Poles do not stop eating out. More and more often they choose to go to QSR restaurants (Quick Service Restaurant). This segment will surely develop dynamically in the future. What matters for a consumer is the accessibility of such restaurants. In most cases these are restaurant chains which have branches in a lot of cities.

The leading fast food chains in Poland have been the same for years: McDonald’s, KFC and Subway (http://www.subway.com.pl).

The biggest challenges facing the quick service business are the growing costs of business operation, especially the prices of food products.

5. CASUAL DINING

The casual dining segment has a lot of potential. Chains representatives say that there is place for new concepts which customers are willing to test. However, they make it clear that it is difficult to stay on the market without adequate financial and marketing resources.

In 2011 the Polish company Sfinks (http://sfinks.pl), an operator of the biggest casual dining chain, opened 15 new restaurants, of which 11 were branded Sphinx and 4 – Wook (http://www.wook.pl).

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Other players on the market include R&C Union (http://www.rcunion.pl), an operator of the Sioux brand (http://www.sioux.com.pl) and Fenix brand (www.restauracjafenix.pl), and Mex Polska (http://www.mexpolska.pl), which runs The Mexican (http://www.mexican.pl).

Operating a restaurant with waiters’ service, a reasonably priced offer and in a segment allowing for a higher margin does not always mean good financial results.

This segment is not easy. It requires readiness to make bigger investments and financial and organizational resources which make it possible to go through different phases of the economic situation. This is the reason why more recognizable brands and chains have bigger chances for success in this segment.

The market of pizzerias is still not saturated. It is still developing and has a lot of potential. Three top players on the Polish market are: Da Grasso, Telepizza and Biesiadowo (http://www.biesiadowo.pl). The leader on the market of pizzerias is Da Grasso with 200 pizzerias located in 150 cities in Poland.

6. INDEPENDENT ESTABLISHMENTS

There are almost 68 thousand food serving establishments in Poland. App. 90% of them are independent establishments. They find it most difficult to remain on the market.

Growing requirements of Polish consumers are not the main problem which individual restaurant owners must face. The biggest challenge is the competition and the fact that the supply of food serving establishments regularly grows while the demand for them shows a reverse trend. The crisis is affecting consumption. The competition is getting fiercer and fiercer, so restaurant owners need to make sure their dishes are high quality and the offer is regularly redesigned. In addition to a good quality of food and drinks, there must some additional factor which will make a consumer visit a particular place. This can be football match streaming, live music, kids’ corner, eco-food, special interiors, free parking, etc.

Recently in Poland there are more and more restaurants on a very high level which offer an unforgettable culinary experience, select only top quality products and provide perfect service. Their short menu changes frequently, which ensures that dishes are always delicious and fresh.

Customers’ approach is also changing. A Polish client visits different types of eating establishments, tries different cuisines, shares his experiences with friends and invites them to their favourite spots.

The major issues which look large in the mind of restaurant owners are growing prices of food. Individual food serving establishments cannot negotiate prices with their suppliers. Also, restaurant owners admit that the situation on the labour market is far from good. The conclusions of the report by ManpowerGroup (http://www.manpowergroup.pl) show that the position of a chef/cook is among ten professions mostly affected by the lack of manpower in Poland.

Independent restaurant owners and managers try to regularly analyse mistakes and draw conclusions so as to find better solutions for maintaining and expanding their client base.

What is typical of the Polish market of restaurants is the setting up of new establishments with the so-called new Polish cuisine, which combines traditional taste with modern culinary techniques. There is a growing number of authored or speciality restaurants. Polish chef names are becoming more and more recognizable in Poland and so they start to attract new clients to their restaurants. More and more restaurants are listed in the renown and widely recognized Michelin guide. In 2013 Michelin’s recommendation has been awarded to 40 Polish restaurants – 21 from Warsaw and 19

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from Krakow. In the same year the first Polish restaurant Atelier Amaro (http://www.atelieramaro.pl) has been awarded the first Michelin star.

7. CAFES

The demand for coffee has been increasing over recent years. Poles drink more and more coffee. They put more and more value to proper coffee making and nice interiors. The mere number of typical coffee chains which are appearing on the market shows a positive trend.

Poles prefer local cafes most. They spend PLN 10-25 per visit (ca. EUR 6). This is also shown by the results of the report “A Polish Plate 2013” by MAKRO Cash & Carry.

The position of the leader in the segment of cafes and confectionary stores belongs to CHI Polska (http://www.hci.org.pl), which operates Coffeeheaven brand (www.costacoffee.pl). The chain has taken over Costa Coffee cafes and systematically develops “Costa by coffeeheaven” brand. In total, the chain has 30 cafes, which have been opened over a few months after the new concept was launched in 2012. The brand “Coffeeheaven” has been operating in Poland for 12 years and is the most popular café brand in the country. “Costa Coffee” brand has over 40 years of experience on the global market of cafes and is the top coffee brand in Europe. The joint-venture of these two brands has combined the best of their characteristics into one concept.

Another joint venture, Green Caffe Nero (http://www.greencaffenero.pl), has been established by Green Coffee and Caffè Nero. The chain Wayne’s Coffee left the Polish market – its position was taken by Starbucks (http://www.starbucks.pl) in 2011. Starbucks first cafe in Central and Eastern Europe was opened in Warsaw.

Empik Cafe (http://www.empikcafe.pl) runs 74 eating establishments, of which 51 are cafes “Empik Café”. The other 3 brands are “Bread & Butter”, “The Flame Restaurant & Bar” and “Furore Ice Cream Shop”. The brand diversification is one of the ways to develop on a difficult and very competitive market.

Cafes combined with ice-cream shops are becoming more and more popular. The leading position in this segment belongs to Grycan (http://www.grycan.pl) and Cukiernia Sowa (http://www.sowa-cukiernia.com.pl). Both concepts run over 100 establishments, however Grycan is the owner of all of them, while the confectionary “Cukiernia Sowa” cooperates with third parties. Confectionaries “Cukiernia Sowa” offer their own confectionary products as well as ice-cream, chocolate products and coffee “Sowacaffe” (roasted by a company from Bydgoszcz). The popularity of this concept is visible especially in commercial centres.

In 2012 two new chains appeared on the Polish market: Aroma Espresso Bar (http://www.aromaespressobar.pl) and The Coffee Factory (http://thecoffeefactory.pl). Aroma Espresso Bar opened its first establishment in Warsaw, now there are three cafes of this brand.

8. PUB & BISTRO

Combinations of a pub and a bistro are becoming more and more popular in Poland. Most of them relate to the times of the People’s Poland. The standard item in their menu is vodka and a typical Polish appetizer. The trend was started with the pub and bistro “Przekąski Zakąski” (http://gessler.pl), which was opened in 2006 in Warsaw by Adam Gessler. The character of the place resembles a bistro, revokes the elegance of the previous era and attracts crowds of people. The menu includes alcohols (vodka, beer and wine) and appetizers (herring, sausage, trotters in jelly, cottage cheese with chive, tatare, pate, etc.). The bistro is open non-stop. There are not many sitting

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places so a lot of clients have their drink or appetizer while standing – for permanent clients this is no problem. The bistro has become highly popular in Warsaw. It has a great location – at the corner of Krakowskie Przedmieście and Ossolińskich Street. The place is especially popular with night life fans. It has also become the obligatory item on tourist itineraries.

In Warsaw you can also find the following bistros: “Słony” by Magda Gessler (http://www.slony.pl), “Między wódką a zakąską” and “Bar Warszawa” (http://www.barwarszawa.pl). In Łódź the bistro “Śledzik u Fabrykanta” (http://www.ufabrykanta.pl) has been opened and followed by the bistro “Seta, Meta, Galareta” (http://metasetagalareta.pl). In Wrocław you can visit “Setka i Łubu Dubu” (http://lubudubu.wroclaw.pl) and in Kraków – “Ambasada Śledzia” and “Pijalnia Wódki i Piwa”, a concept by Mex Polska, which has been such a great success that the company is developing a franchise programme now.

Most of these bistros relate to the tradition of the People’s Poland. Waiters wear white shirts and bow ties, walls are covered with newspapers, you can listen to retro music and the main menu item is vodka and appetizers.

In addition to bistros, traditional beer pubs are also being developed. The pioneer on the Polish market is Żywiec Group (http://www.grupazywiec.pl), which runs 100 beer pubs “Piwiarnia Warki” (http://www.piwiarniawarki.pl). During the first weekend of the European Football Championships in 2012 the three new beer pubs “Piwiarnia Warki” sold over 900 liters of beer, which was a record setting result. In general the sales in beer pubs “Piwiarnia Warki” in Poland increased by 20% during the Euro 2012. Beer pubs “Piwiarnie Warki” are the first and so far the only chain of catering establishments dedicated to one brand – Warka (so called brand-oriented pubs). This concept is already popular in many European countries (Spain, Italy and France) and has been successfully planted by Żywiec Group in Poland. The first beer pub “Piwiarnia Warki” was opened at the end of 2005 in Chorzów.

9. FRANCHISING

The number of food serving brands that want to operate on the Polish market and develop through franchising programmes is still on the rise. On the Polish market there are nearly 90 brands with franchised establishments. In 2012 the total of 29 new franchise systems came into being in the food serving sector. Franchisees prefer already proven ideas for restaurants, bistros and fast food bars. The market has recently seen the appearance of new food serving systems, including The Coffee Factory, Aroma Espresso Bar, Fiero! Pizza, ICE’N’GO!, MacJack, Pijalnia Wódki i Piwa, Redberry, Yogen Früz, Zuperman (mobile system), Ali – Baba, Boboq, Auntie Anne's, Babie Lato, Batida and yogoFruit.

The following chains recorded the biggest number of franchisees: McDonald’s, Subway, Noodle w Pudle, Asia to go, Sphinx, Subway and Lody Bonano.

The biggest proven franchising systems include: network of Da Grasso pizzerias (187 franchised establishments), McDonald's (169 franchised establishments), Fornetti (155 franchised establishments), Piwiarnia Warki (78 franchised establishments) and Gruby Benek (77 franchised establishments).

The most popular franchise licenses can be found in the category of confectionaries, cafes and ice-cream shops. This segment also takes the lead in terms of the number of establishments but this is attributed mostly to two chains: Fornetti minibakeries and Alois Dallmayr vending chain.

The smallest number of franchised establishments can be found in the niche segment of healthy cuisine.

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Despite the popular trend to develop franchising systems for cafes, confectionaries and ice-cream shops only some of these concepts will succeed. Achieving success is especially difficult on the market of cafes where the list of competitors includes such brands as Grycan or Costa by Coffee Heaven, which have no equal.

Attention should also be paid to chains offering sweet cold snack (ice-cream and frozen yoghurts). The leading position belongs to Zielona Budka (www.zielonabudka.pl), which was the first to start franchised ice-cream shops.

New concepts have recently bombarded the segment of frozen yoghurts. The Canadian brand Yogen Fruz (http://www.yogenfruz.pl)

Healthy food is not able to oust Poles’ love for fast food. The biggest chain in this segment is Green Way (

has reappeared in Poland after two previous unsuccessful attempts and being absent on the Polish market for a few years.

http://www.greenway.pl). The company has started to create a chain of salad bars Vegemania.

Salad Story (http://www.saladstory.com) is trying to fill the niche.

Franchise systems are used as a tool to develop roadside food serving brands. This has recently been a very attractive and dynamically developing market segment. A growing number of chains dedicated exclusively to roadside food serving segment is cropping up, e.g. Leśne Runo (http://www.lesneruno.pl).

Subway bars are more and more frequently found at petrol stations. Based on the data collected by the company the opening of Subway bars in such locations has contributed to the increase of their client base. Their presence at petrol stations indicates a new direction for the chain’s development in Poland and confirms that the brand is becoming attractive not only as a stand-alone investment but also as a booster for an already existing business. Until that moment the establishments of this American leader were mostly found in commercial centres and major streets of Poland’s biggest cities.

10. PETROL STATIONS

Food serving establishments at petrol stations make a segment that is still developing. Its participants try to provide clients with an offer that is tailored to their product requirements and financial possibilities. However, the dynamics of the market depend on external factors and economic situation.

A petrol station is more and more often associated by customers with a convenience store where they can buy not only petrol but also staple products such as bread, drinks, newspapers, cigarettes, lottery tickets or painkillers. Customers expect a multifunctional store which is open non-stop and provides customers with a possibility to dine, rest, wash a car and also to work. Such expectations are most common during holiday periods along highways and express roads as well as other most common routes.

Stores at petrol stations match the market trends by offering such assets as a perfect location or long opening hours (including public holidays). What is especially important is their convenience functionality: a ready-made sandwich, hot tea or coffee, ready-made dishes only to be heated. This trend relates to products but also the service which needs to be quick, easy and comfortable.

The catering offer at petrol stations today is what customers expect – both for those who are very active and have only a short while to stop to eat dinner or drink a good coffee and for those who look for a nice break during their travel to rest and get ready to continue their journey.

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11. HOTELS & SPA

The Polish hotel infrastructure includes 2,106 classified hotels with app. 201,360 sleeping places in app. 102,054 rooms. Compared to 2010, in 2011 the number of all rooms and sleeping places increased by about 6.5%. Three and two star hotels dominate. There are app. 26,7 rooms and 52,7 sleeping places per 10,000 inhabitants, which means a slight increase compared to 2010 but the result is still the worst in the EU.

The biggest player on the Polish hotel market is ACCOR (www.accorhotels.com), which owns such hotel chains as Sofitel, Novotel, Mercure, Orbis, Ibis, Etap. The Polish hotel infrastructure includes also BEST WESTERN (www.bestwestern.pl), DE SILVA (www.desilva.pl), HILTON WORLDWIDE (www.hiltonworldwide.com), IBB HOTELS (www.ibbhotels.com), INTER CONTINENTAL HOTELS GROUP (www.ichotelsgroup.com), INTERFERIE (www.interferie.pl), LOUVRE HOTELS GROUP (www.louvrehotels.com), REZIDOR HOTEL GROUP (www.rezidor.com), STARWOOD HOTELS & RESORTS (www.starwoodhotels.com) and thousands of individual hotels.

10 BIGGEST FOREIGN HOTEL CHAINS IN POLAND 2012

Source: www.e-hotelarz.pl

CHAIN NUMBER OF ROOMS

NUMBER OF HOTELS IN POLAND

PLANS

1. ACCOR ca. 10 thousands 53 New NOVOTEL in Lodz; brand MERCURE in hotel Motyl in Krynica and hotel Vestil in Piotrkow Trybunalski; brand IBIS in Style Holiday Inn Express in Walbrzych

2. REZIDOR 1822 8 None

3. BEST WESTERN 1731 19 New hotels in Krakow, Lublin, Piotrkow Trybunalski, Leba and near Bydgoszcz

4. STARWOOD HOTELS 1546 6 None

5. LOUVRE HOTELS GROUP

1501 13 New CAMPANILLE in Bydgoszcz; new TULIP INN in Krakow and GOLDEN TULIP in Gdansk

6. IHG 1197 7 None

7. VIENNA HOTEL MANAGEMENT INTERNATIONAL

1011 5 None

8. HILTON WORLDWIDE 823 4 New DOUBLE TREE by HILTON in Lodz; new HAMPTON by HILTON in Warsaw and Gdansk

9. MARRIOT INTERNATIONAL

754 2 New RENAISSANCE in Warsaw

10. GLOBAL HYATT 250 1 None

Other foreign chains: B&B, IBB ANDERSIA, SCANDIC, NH HOTELS

As the representatives of the hotel chains say, catering makes app. 30-40% of their total income. Therefore it is a very important part of hotel operation. The results of hotel’s catering services are

15 _____________________________________________________________________

directly influenced by occupancy rates but the clients of hotel restaurants are not only travellers. Very often hotel restaurants are visited by inhabitants who look for original dishes, sophisticated seasoning and good quality.

10 BIGGEST POLISH HOTEL CHAINS IN POLAND 2012 Source: www.e-hotelarz.pl

CHAIN NUMBER OF ROOMS

NUMBER OF HOTELS IN POLAND

PLANS

1. GOLEBIEWSKI www.golebiewski.pl

2328 4 None

2. QUBUS HOTELS www.qubushotel.com

1436 14 New brand – not known yet

3. GROMADA www.gromada.pl

1320 14 New Gromada Krakow Congress Centre, sale of hotels in Przemysl and Ostrowiec Swietokrzyski

4. WAM Hotels www.hotelewam.pl

1213 16 None

5. TRIP Group www.trip.pl

793 4 None

6. CENTRUM – HOTELS www.centrumhotele.pl

787 5 None

7. ELBEST www.elbest.pl

674 7 None

8. DIAMENT www.hotelediament.pl

616 8 New hotel in Zabrze

9. INTERFERIE www.interferie.pl

545 5 None

10. LIKUS HOTELS www.likushoteleirestauracje.pl

528 6 New hotel in Warsaw

Other domestic chains: Hotele Warszawskie Syrena, ANDERS Group, Hotels 500 (JW Construction), DeSilva Hotels, Zdrojowa Invest, HP Park, Focus Hotels, Europejski Fundusz Hipoteczny

The year 2012 was a good period for hotel operators in Poland. Sales figures were strongly and positively influenced by the UEFA European Football Championships in 2012.

The room occupancy rate, the average price per room and the revenue per room increased during the football tournament. Biggest profits were generated by hotels in cities where matches were played but also in other attractive locations such as Kraków and Toruń where teams had their training bases or fans had their fan zones. Estimates show that Euro 2012 generated over 175 thousand bookings in cities where matches were played.

After the slow-down period in 2010, the year 2011 saw 12 hotel sale transactions with a total value of well above EUR 130 billion. This figure was higher than in 2007. Two other transactions were closed in the first half of 2012.

The player that is most active in the Polish hotel industry is Orbis S.A., which sold 4 hotels and had pre-sale agreements for two other hotels in 2011.

Most hotels sold in Poland are located in Warsaw and Kraków. Over 45% of all sale transactions made from 2006 to 2012 involved hotels from these two cities. However, an interest in hotels

HORECA in Poland | September 2013 __________________________________________________________________ 16

located in smaller cities as well as in spa and holiday towns, such as Zakopane, Świnoujście and Kołobrzeg, has increased.

BIGGEST HOTELS OPENED IN 2012

Source: www.e-hotelarz.pl

NAME NUMBER OF ROOMS STANDARD * LOCATION

1. Ibis Budget 333 1-2 Warsaw

2. Narvil SPA & Conference 332 4 Serock

3. Ibis Budget 302 1-2 Krakow

4. Campanille Premier Classe 280 1-2 Wroclaw

5. Czarny Potok 231 4 Krynica

6. Copernicus Hotel 149 4 Torun

7. Mera Hotel & SPA 145 4 Sopot

8. Holiday Inn Express 130 4 Walbrzych

9. Holiday Inn 127 4 Lodz

10. Golden Tulip 110 3 Miedzyzdroje

When you look at the hotel investment market, sale transactions are usually made by Polish entities – however, in most cases they are the sellers. This results from a huge fragmentation of the hotel market in Poland, where almost 90% of the hotels belong to individual investors or small capital groups.

17 _____________________________________________________________________

BIGGEST HOTELS PLANNED FOR 2013

Source: www.e-hotelarz.pl

NAME NUMBER OF ROOMS STANDARD * LOCATION

1. Renaissance 225 58 Warsaw

2. Gromada 220 4 Krakow

3. Soundgarden 206 3-4 Warsaw

4. Golden Tulip 198 4 Gdansk

5. Double Tree by Hilton 191 4-5 Lodz

6. Novotel 161 4 Lodz

7. Condohotels Plaza 160 4 Ostroda

8. DeSilva 150 4 Jora near Mikolajki

9. Puro Hotel 138 3 Krakow

10. Campanile 117 2 Bydgoszcz

Other important transactions involved privatisation of health resorts by the State Treasury. The biggest transaction of this type involved the sale of 95% of shares of the State Treasury in the spa resort in Konstancin-Jeziorno (close to Warsaw), worth EUR 16.6 million. Health resorts have recently become an investment target. Four health resorts were sold in 2011 and a few are undergoing the sale process. The main investors in this sector are Uzdrowiska Polskie Fundusz Inwestycyjny Zamknięty Aktywów Niepublicznych (http://www.uzdrowiska-polskie.pl) (acquired 3 health resorts in 2011) and KGHM Polska Miedź S.A. (http://www.kghm.pl) (acquired 1 health resort in 2011).

The data collected by the Polish Spa and Wellness Institute (http://www.spainstytut.pl) show that app. 50% of the new spa hotels are “medical” facilities. Currently there are 496 such hotels in Poland, of which 40% is located in mountainous areas.

Spa hotels offer a great variety of health treatments provided by medical specialists from many areas – doctors, physical therapists and cosmetologists.

Medical spa hotels are established as new and specialised hotels. They derive from traditional sanatoriums but offer higher standard and a greater variety of health treatments. The best medical spa hotels in Poland, such as Malinowy Dwór Hotel Medical Spa (http://www.malinowehotele.pl), stand out because of their original concept and medical specialization which is closely related to health-improving capabilities of their unique resource. The success of any treatment is influenced by natural spa ingredients and micro-climate specific to the location.

The prospects for the development of the medical spa industry are optimistic mostly because of an increased demand for such services which results from Poles’ growing health awareness and importance of preventive treatment. The data collected by the Main Statistical Office show that over 630 thousand people used the services of a traditional sanatorium in 2011 – by 1.2% more than in

HORECA in Poland | September 2013 __________________________________________________________________ 18

2010. Almost 1/3 of patients treated in sanatoriums were not reimbursed and this is why modern medical spa hotels try to attract their attention. Medical tourism is also getting more and more popular. The most important factor for medical tourists is the price to quality ratio. Patients from around the globe look for an offer that suits them best and more and more frequently they choose benign Polish climate and our specialists. It is worth noting that our country has a long tradition of spa treatment that goes centuries back. Current times make it possible to go back to traditions of the past. Medical treatment is undergoing a renaissance now.

The biggest room occupancy can be found in top categories of hotels, which also have the smallest share in the market. In 2011 five star hotels had the occupancy rate of 60.3%, and four star hotels – 49.8%. These hotels have a relatively big share of business and foreign guests and therefore they are more vulnerable to changes in the overall economic situation. Having experienced the biggest downturn in 2009, they recorded the biggest growth in 2011.

NUMBER OF HOTELS IN POLAND (1st Q 1013)

Source: “Hotelarz” Magazine (www.e-hotelarz.pl)

5* 48

4* 229

3* 969

2* 712

1* 219

In total 2177

A smaller occupancy rate can be found in two star hotels (39.8%) and three star hotels (41.1%). Lower category hotels are addressed to Polish customers and for this reason there have been no visible differences in the occupancy rates over the last years.

The biggest number of hotels is located in the provinces which are most attractive for tourists and businesses: malopolskie, wielkopolskie, dolnośląskie, śląskie and mazowieckie. 55% of all hotels are located in these provinces and this is where the biggest growth should be expected in the coming years.

12. CATERING

Catering is one of the most attention-worth sectors in Poland even in the eye of a significant drop in orders recently. The competition influences the strategy of restaurants and hotels – almost all of them have catering included in their offer. For a client it means better process and greater diversity of available offers.

The market of catering services is shared between contract and licensed services. The former type applies mostly to business. The biggest contract catering segments, which are dominated by big companies operating within capital groups, include hospitals, social welfare centres and canteens of industrial companies. The value of the contract catering market in Poland is estimated at roughly EUR 163 m a year but its potential can reach EUR 675 m a year (data from 2010). Licensed catering

19 _____________________________________________________________________

services are provided in office buildings and some industrial companies - buffets, bars, commercial centres, bus and train stations, restaurants with “go-away” sale of meals, and also during special events.

The biggest catering services companies in Poland include: LOT Catering (www.lotcatering.pl) and SODEXHO Poland (www.pl.sodexo.com), EUREST Poland (www.eurest.pl), IMPEL CATERING (www.impel.pl) and GASTROPOL GROUP (www.gastropolgroup.com.pl).

Although the perspective is encouraging, the catering sector is still going through a difficult period. Companies which are interested in operating in the sector must be aware it requires bigger professionalism to be successful. It is not anymore only about having some catering service in offer. A key to success is having an efficient and professional catering department with a thought-out strategy.

13. SUPPLIERS

In 2011 wholesalers were the most common location for purchasing food supplies for hotel restaurants, fast food bars, cafes and tea houses. Other food serving establishments indicated wholesalers as their second source of supplies. Restaurants, pizzerias and pubs buy their supplies mostly in Cash&Carry facilities.

MAIN SUPPLIERS OF FOOD PRODUCTS TO HORECA IN POLAND

Source: www.e-hotelarz.pl

COMPANY NAME WEBSITE LOCATION

Agros Nova www.agrosnova.pl Warsaw

Avantes www.avantes.pl Krakow

Bella Bis www.bbpanierka.pl Kozieglowy

Bonduelle www.bonduelle.com.pl Warsaw

Eurocash C&C www.eurocash.pl Komorniki / Poznan

Fanex www.fanex.pl Blonie

Farm Frites www.farmfrites.pl Lebork

Farutex www.farutex.pl Warsaw

Fronhoffs www.cbd.com.pl Bydgoszcz

HJ Heinz www.heinzfoodservice.pl Pudliszki

Hiestad www.hiestad.pl Grodzisk Mazowiecki

Hortex www.hortex.pl Warsaw

Iglotex www.iglotex.pl Skorcz

HORECA in Poland | September 2013 __________________________________________________________________ 20

Jagr www.jagr.com.pl Warlubie

Kruszwica www.ztkkruszwica.pl Kruszwica

Lantmannen www.lantmannen-unibake.com Nieporet

Lavazza www.lavazza.com Warsaw

Limito www.limito.pl Gdansk

Lotus www.lotusbakeries.pl Bydgoszcz

Makro C&C www.makro.pl Warsaw

Maspex www.maspex.pl Wadowice

Nestle www.nestle.pl Warsaw

Oerlemans Foods www.oerlemans-foods.pl Strzelno

Polder www.polder-biz.pl Lysomice / Torun

Segafredo www.segafredo.pl Bochnia

Sokolow www.sokolow.pl Sokolow Podlaski

Tchibo www.tchibo-coffeeservice.pl Warsaw

Unilever Food Solutions www.unileverfoodsolutions.pl Warsaw

VOG www.vog.pl Skierniewice

Research performed by PMR Research shows that, despite a clear preference for specific channels supplying certain product categories, a strong price competition makes entities vulnerable to various promotions, especially price promotions offered by different suppliers.

In terms of distribution recent years have seen a lot of consolidation, concentration of turnover and the strengthening of major entities with a strong financial situation. Stable and big companies deal better with unfavourable market phenomena, such as decreasing profitability, worse cash flows or increasing petrol/energy prices, etc. Economic downturn has forced entities to be more competitive.

The market of HoReCa equipment in Poland had a worse period in 2010 but started to grow in 2011. Initial analyses of the market indicate that the year-to-year growth equalled app. 5%. Customers are starting to choose products not only by their price but also by their quality.

21 _____________________________________________________________________

MAIN SUPPLIERS OF KITCHEN EQUIPMENT FOR HORECA IN POLAND

Source: www.e-hotelarz.pl

COMPANY NAME WEB-SITE LOCATION

Bindal Studio www.studiobindal.com Kolo

Dora Metal www.dora-metal.pl Czarnkow

Fagro Gastro www.fagor-gastro.pl Palmiry

Hidria Polska www.hidria.pl Pultusk

Komat www.komat.com.pl Romanowo Dolne

Kromet www.kromet.com.pl Krosno Odrzanskie

Lainox www.lainox.pl Wroclaw

Lozamet www.lozamet.com.pl Lodz

Mapal www.mapal.pl Lodz

M&M Gastro www.mmgastro.pl Katowice

Plastmet www.plastmet.eu Lubasz

Rational www.rationalpolska.pl Warsaw

RM Gastro www.rmgastro.pl Ustron

Senso Gastro www.sensogastro.pl Wroclaw

Soda Pluss www.sodapluss.pl Wroclaw

The leading supplier of food products for the HoReCa market is Makro Cash & Carry (http://www.makro.pl), which runs 30 huge shopping halls and 11 smaller shopping establishments called “Makro Punkty”. It also provides a wide variety of trainings offered as part of its Academy of Effective Entrepreneurship and support programmes. Another important player on the market is Eurocash Group (http://eurocash.pl). It owns a separate entity Eurocash Gastronomia (http://www.gastronomia.eurocash.pl), which specializes in supplying casual dining restaurant chains in Poland.

Local wholesalers and food product exchange are still important elements of the supply chain for HORECA entities.

HORECA in Poland | September 2013 __________________________________________________________________ 22

14. USEFUL LINKS

PRESS

• Przemysł Spożywczy (Food Industry) www.przemyslspozywczy.eu

• Forum Mleczarskie (Dairy Forum) www.forummleczarskie.pl

• Gospodarka Mięsna (Meat management) www.gospodarkamiesna.pl

• Kalejdoskop Mięsny (Meat Kaleidoscop) www.kalejdoskopmiesny.pl

• Magazyn Przemysłu Rybnego (Fishing Industry Magazine) www.mprfish.com

• Przegląd Zbożowo – Młynarski (Cereals and Milling Review) www.sigma-not.pl

• Cukiernictwo i Piekarnictwo (Confectionery and Bakery) www.cukiernictwo.elamed.pl

• Przegląd Piekarski i Cukierniczy (Bakery and Confectionery Review) www.sigma-not.pl

• Przemysł Fermentacyjny i Owocowo-Warzywny (Fermentation, Fruit and Vegetable Industry) www.sigma-not.pl

• Gazeta Cukrownicza (Sugar Industry Magazine) www.sigma-not.pl

• Magazyn Rynki Alkoholowe (Alcoholic Markets Magazine) www.rynki.pl

• Biokurier Magazine www.biokurier.pl

• Horeca Magazine www.horeca.pl

• Przegląd Gastronomiczny (Gastronomical Review) www.przeglad-gastronomiczny.pl

• Nowości Gastronomiczne (Gastronomical News) www.brog.pl

• Poradnik Restauratora (Vademecum of Restaurateur) www.poradnikrestauratora.com.pll

• Świat Hoteli (World of Hotels) www.brog.pl

• Hotel Profit www.hotelprofit.pl

• Hotelarz (Hotelier) www.e-hotelarz.pl

• Detal Dzisiaj (RetailToday) www.detaldzisiaj.com.pl

• Wiadomości Handlowe (Trade News) www.wiadomoscihandlowe.pl

• Fresh&Cool Market www.fcmarket.pl

TRADE PORTALS

• Food Market in Poland www.spozywka.pl

• Food portal www.portalspozywczy.pl

• Polish dairy portal www.mleczarstwo.com

• Portal for dairy sector www.forummleczarskie.pl

• Meat portal www.portalmiesny.com

• Meat companies www.firmymiesne.pl

• Marine portal www.portalmorski.pl

• Portal for confectionery and bakery sector www.piekarnie.pl

• Ecological portal www.ecoportal.com.pl

• Gastronomical portal www.gastrona.pl

• Portal for HoReCa sector

• Portal of Polish Traders

www.rynekhoreca.pl

www.hurtidetal.pl

23 _____________________________________________________________________

TRADE ORGANIZATIONS, CHAMBERS AND ASSOCIATIONS

• Agricultural and Food Quality Inspection: www.ijhar-s.gov.pl

• Association of Polish Producers, Exporters and Importers of Meat (‘Polskie Mieso’): www.polskie-mieso.pl

• Association of Private Dairy Processors: www.zppm.com.pl

• Association of Producers of Biological Food EKOLAND: www.ekoland.org.pl

• Association for Fishing Sector Development: www.srrr.org.pl

• Association of Frozen Food: www.mrozonki.org.pl

• Association of Confectionary, Ice-cream & Patisserie Producers: www.cukiernicy.pl

• Association of Polish Producers of Chocolate & Confectionary POLBISCO: www.polbisco.pl

• Association of Polish Fruit Growers: www.polskiesadownictwo.pl

• Association of Butchers & Meat Products Producers: www.srw.org.pl

• Association of Polish Regional Breweries: www.browaryregionalne.pl

• Association of Employees of the Brewing Industry – Polish Breweries: www.browarypolskie.pl

• Association of Producers of Sugar: www.cukier.org.pl

• Council of Food Industry: www.rgz.org.pl

• Chamber of Commerce “ Food Industry”: www.kig-ps.pl

• National Chamber of Business “Beverage Industry”: www.kigpr.pl

• National Poultry Council – Chamber of Industry: www.krd-ig.com.pl

• National Refrigeration Forum – Employees’ Association: www.forum-chlodnictwa.org.pl

• National Milkmen Association: www.mlekoland.com

• Organic Food Valley Cluster www.dolinaeko.pl

• Polish Association of Fish Producers: www.pspr.pl

• Polish Association of Juices Producers: www.kups.org.pl

• Polish Association of Producers & Breeders of Pig Flock POLSUS: www.polsus.pl

• Polish Association of Producers of Margarine: www.margaryny.pl

• Polish Chamber of Food Ingredients: www.idz.com.pl

• Polish Federation of Food Industry: www.pfpz.pl

• Polish Information and Foreign Investment Agency: www.paiz.gov.pl

• Polish Organization of Commerce and Distribution: www.pohid.pl

TRADE FAIRS

• POLAGRA FOOD International Trade Fair for Food in Poznań www.polagra-food.pl

• FE POLAND International Fair for Food and Beverages in Warsaw www.expoxxi.pl

• GASTRO TRENDY International Trade Fair For Gastronomy in Poznań www.polagragastro.pl

• GASTROFOOD Food and Drinks for Catering Trade Fair in Cracow www.targi.krakow.pl

• ENOEXPO International Wine Trade Fair in Cracow www.targi.krakow.pl

HORECA in Poland | September 2013 __________________________________________________________________ 24

15. SOURCES

• National Bank of Poland www.nbp.pl • Polish Information and Foreign Investment Agency www.paiz.gov.pl • Agricultural Market Agency www.arr.gov.pl • Agency for Restructuring and Modernisation of Agriculture www.minrol.gov.pl • Institute of Agricultural and Food Economics, National Research Institute www.ierigz.waw.pl • Institute of National Accounts (NBB) www.nbb.be • www.portalspozywczy.pl • www.poradnikhandlowca.pl • www.hurtidetal.pl • www.horecanet.pl • www.fcmarket.pl • www.pmrpublications.com • •

www.horeca.pl

• www.portalgastronomiczny.pl

• www.gastrona.pl

• www.ho-re-ca.pl

• www. rynekhoreca.pl

• “Raport z Rynku HoReCa 2013”, Pro Media Sp. Z o.o., www.e-gastro.com

www.pws-promedia.pl • “Rynek dostawców HoReCa w Polsce. Raport 2012”, Brog Merketing Sp. Z o.o.,

www.brogmarketing.pl • “Raport 2012- Rynek Gastronomiczny w Polsce”, Brog Merketing Sp. Z o.o.,

www.brogmarketing.pl • “Raport 2012 – Stacje paliw – sprzedaż detaliczna”, Brog Merketing Sp. Z o.o.,

www.brogmarketing.pl

The information in this publication is provided for background information that should enable you to get a picture of the subject treated in this document. It is collected with the greatest care on the bases of all data and documentation available at the moment of publication.Thus this publication was never intended to be the perfect and correct answer to your specific situation. Consequently it can never be considered a legal, financial or other specialized advice. Flanders Investment & Trade (FIT) accepts no liability for any errors, omissions or incompleteness’s, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organization mentioned.