B2B Marketing OptionsB2B Marketing Options

The Shifting The Shifting Battleground of Battleground of

Push vs. Pull Push vs. Pull MarketingMarketing

Push MarketingPush Marketing

• Constant intrusiveness of unwanted promotions.

• Pushy and unwanted marketing pitches from TV, radio, Internet ads and other media.

• Persistent marketers find new ways to impose their messages, regardless of our needs or receptivity.

Bottom line: Push marketing can be too “pushy.”

Examples of push marketing Examples of push marketing techniques we don’t like:techniques we don’t like:

Personal visits from salespeople to your home or office.

Daily newspaper with ads wrapped around the editorial content.

Intrusive online banner ads. An abundance of unsolicited telephone calls

—even though you are on the “do not call” list.

Why PUSH Marketing is IneffectiveWhy PUSH Marketing is Ineffective

Push marketing is intrusive and often ineffective because a majority of your audience have no interest

in what you are promoting.

PULL Marketing is a better alternativePULL Marketing is a better alternative

With pull marketing, you actively draw clients or customers to seek out your product or services.

Pull marketing is done through: – Discovering where your prospects congregate.– Making your information available to them in

educational and entertaining ways. – Giving them incentives to come to you.

Making the switch from Push to PullMaking the switch from Push to Pull

Transitioning to pull marketing is powerful.

• Don’t ask: How many people can I sell to today? Ask: How can I help people solve their problems?

• Switch from seller to helper whose expertise (and wise placement of messages) sells itself.

• Produce valuable content (through social media and websites) that solves problems within your realm of expertise.

• Become a trusted resource and thought leader.

Remember This

Bottom line:

Find the best ways to help people buy in the way they want to buy,

instead of the way you want to sell to them.

About Fusion Marketing PartnersAbout Fusion Marketing Partners

Christopher Ryan, CEO

We Do This:

Brand building/messagingWebsite optimizationContent creationLead Generation

You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue

Lots more information at:

http://FusionMarketingPartners.com/

http://Greatb2BMarketing.com (blog)

info@fusionmarketingpartners.com719-357-6280