Smartphone App Market Overview: Top 5 European Countries

The EU Countries mHealth App Market Ranking 2015

Which countries are best for doing mHealth business

The essential FREE report for mHealth companies looking to succeed in the EU marketresearch2guidance 29.05.2015 mHealth App Developer Economics 2015#The EU countries mHealth app market ranking study is based on the results of two research programsmHealth app publishers market assessmentInsights and opinions from over 4,400 mHealth practitionersEU mHealth App Market Readiness Assessment eHealth adoptionLevel of digitizationMarket potentialEase of starting businessRegulations

Fact-based assessment along 5 mHealth app market readiness dimensions 12

22% APAC# 1,508

44%Europe# 1,429

1% Africa# 36

3% South America# 210

31% North America# 2,706

Source: research2guidance - EU countries mHealth app market ranking 2015

Share of survey respondents , # number of published mHealth apps #Results: 5 countries offer the best market conditions for starting an mHealth business in the EUComparison of countrys rank in market readiness score and developer index Market readiness rank

Low rankDevelopers rankHigh rankLow rankMedium rankHigh rankMedium rank

Source: research2guidance mHealth App Developer Economics study 2015Starting pointsDevelopers rank country rank by developersMarket readiness rank rank of country based on eHealth adoption, level of digitalization among population, market potential, ease of starting business, mHealth regulationsScale upCherry pickDont bother#

Market readiness index

The report is extremely valuable for anyone thinking about starting an mHealth company, as well as for government organizations in European countries that want to benefit from a flourishing mHealth ecosystem through creating highly qualified jobs, reducing national healthcare costs and ensuring high levels of quality of care.

Ralf-Gordon Jahns, Managing Director research2guidance

Fact-based assessment along 5 mHealth app market readiness dimensions #Denmark offers the best market prerequisites needed for mHealth businessCountry ranking by mHealth market readiness score (Top 10)

DenmarkSwedenFinlandSpain

NetherlandsUKBelgiumItalyPortugalFrance

Source: research2guidanceMarket readiness score average of the scores in 5 categories. Values are between 0 and 1, 1 represents country which has the highest value in all criteria (e.g. for level of digitalization category criteria are smartphone penetration, mobile internet users, number of used apps, )#

Developers index

The key for success of mHealth is consumer willingness and demand and disruption of existing business models. I.e. you need broadband internet, high penetration of mobile devices, and well developed and educated society and social environment.

mHealth app practitioner

Insights and opinions from over 4,400 mHealth practitioners

#The UK is the leading country for mHealth business according to 55% of mHealth practitionersCountry preference by mHealth app publishers and decision makers

UKGermanySwedenNetherlands

DenmarkFranceFinlandSpainAustriaIreland

Source: research2guidance mHealth App Developer Economics study 2015, n= 3511Share of participants ranking top 3 countries with most favorable market conditions for mHealth business+#Greece is the least attractive country for mHealth business according to 32% of mHealth practitionersCountry poor market conditions ranking by mHealth app publishers and decision makers GreeceRomaniaGermanyFranceCroatiaItalyLatviaHungaryEstoniaCzech Republic

Share of participants ranking country in Low 3 countries with most prohibitive environment for mHealth businessSource: research2guidance - EU countries mHealth app market ranking 2015, n = 4,471-#50 % of participants stated doctors acceptance of apps as most important for mHealth businessProhibitive lawsLow acceptance of patients to pay for healthcare

Lack of knowledge about the market

Low level of digitalization in hospitals

Resistance from doctors

Doctors acceptance of appsHigh level of digitalization in hospitalsAttractive market sizeAccess to developersPolitical support for mHealth appsTop 5 reasons why country offers favorable/poor market conditionsSource: research2guidance mHealth App Developer Economics study 2015, n= 3511Share of participants stating reason in 3 most important for country offering favorable/poor market conditions+-#According to developers Germany is the most controversial country among 22 EU countriesComparison of country rank in poor market conditions and good market conditions

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GBDEGRCZHUITLTLVNLPLPTROESSEATBEHRDKEEFIFRIESource: research2guidance mHealth App Developer Economics study 2015, n= 3511Good market conditions rankPoor market conditions rank+-#

Developers opinions on which countries have more favorable mHealth conditions depends on their regionShare of participants having opinion on EU market conditions by regionEuropeNorth AmericaOtherCOUNTRIES WITH POOR CONDITIONSCOUNTRIES WITH GOOD CONDITIONSHave opinionNo answerNo answerHave opinionSource: research2guidance mHealth App Developer Economics study 2015, n= 3511#

If you want to know more download the FREE EU Countries mHealth App Market Ranking 2015Part of the largest global research program - The mHealth App Developer Economics

Download the full FREE report here Read the corresponding blog post hereShare itGet in contact. We want to hear your thoughts on how mHealth app publishing will develop in the next 5 yearsLearn how best to develop your mHealth business for the EU mHealth market

www.mHealthEconomics.com

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About research2guidance research2guidance is a strategy advisory and market research company. We concentrate on the mobile app eco-system. We are convinced that mobile health solutions will make a difference to peoples lives and that the impact on the healthcare industry will be significant. We provide insights to make it happen and to successfully lead your business.

Contact: Ralf-Gordon Jahns, Managing Director

ralf.jahns@research2guidance.comFix: +49 (0)30 609 89 3366www.research2guidance.com

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